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RESEARCH, ANALYSIS & TRENDS

helping you to better target sales and measure the
effectiveness of your marketing activities - from initial
engagement, to interaction and completion.
Basically, any company can improve and optimize their
marketing through automation. Although, it is true that
early users of marketing automation were mainly B2B
and industries such as high tech, software, IT,
manufacturing or professional services. However,
marketing automation is now increasingly used by
consumer-related industries (B2C), such as healthcare,
financial services, media and entertainment, and retail
due to its relationship-oriented, real-time approach to
maintaining and expanding customer relationships. It is
becoming increasingly important to businesses of all
types, since the conditions for investing in digital
marketing are more than favorable.
Hence, strive to grow your sales pipeline faster with
marketing automation and see how easy it is by now to
channels. Targeted marketing automation eliminates implement automated marketing campaigns to drive
manual processes, saves time, and frees up resources revenue and maximize efficiency. ◊
through the automated execution of direct marketing
campaigns. It helps you personalize communication with By Daniela La Marca
your customers and sends messages more effectively,

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