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COMPANIES & CAMPAIGNS

• Adobe Analytics, empowering many industry and make the most of their software
disrupting brands to build and improve the customer investment. Creative Cloud Libraries allows various
experience with deep data insights. For mid-market teams to share assets and folders securely while
segments on Magento Commerce and Marketo helping them maintain version control, stay on top
Engage, Adobe is making available Adobe Analytics of changes and collaborate. The Creative Cloud
Foundation which brings enterprise-grade data desktop application organizes the user’s Adobe
analytics to growing brands. Customers can tools in a more personalized way, showing which
implement the offering at a level appropriate for the apps have been installed, which have updates and
size of their business and scale up as their operation also help with discovery of new Adobe apps. In the
expands over time. Advanced features out-of-the future, Adobe Spark customers will be able to
box—from segmentation to fallout analysis—and manage multiple brands and gain access to their
Photoshop-inspired analysis tools means both faster Creative Cloud Libraries so that they can publish on
time-to-value and an ability to let anyone in an -brand content to social media quickly and easily.
organization access data to drive decision-making,
regardless of technical expertise. Gary Specter, formerly vice president of Magento
global sales and customer success, has been
• Adobe Sign for small business delivers e- appointed to lead the dedicated sales, customer
signature capabilities that are powerful enough for success and support organization. This effort builds on
the enterprise, but tailored to the needs of small Adobe’s strong heritage in the small and mid-market
business users. When combined with other market- customer segment across its Creative Cloud and
leading document technologies, including Adobe Document Cloud product portfolios and highlights
Acrobat and Adobe Scan, Adobe Sign for small Adobe’s commitment to extending enterprise-grade
business helps companies digitize legacy work capabilities to help them differentiate and grow.
practices that rely on signatures, like customer
onboarding, contracts and approvals, payments and “The acquisitions of Magento and Marketo helped
invoices, and much more. Learn more about Adobe Adobe gain a deeper understanding of the unique
Sign for small business here. needs of commercial businesses, allowing us to extend
our enterprise-grade applications down market and
• Creative Cloud for teams, so that brands can easily bring the modern infrastructure to run a digital business
deploy Adobe apps that are best suited for their to companies of any size”, Garry Spencer
business needs. Simple license management, robust concluded. (Source: Adobe) ◊
data security, technical support and training
resources empower companies to work efficiently By MediaBUZZ

MediaBUZZ Pte Ltd - Independant ePublisher for Asia