Page 18 - AeM_October_2019

COMPANIES & CAMPAIGNS

Adobe extends digital experience product

portfolio to serve SMB business needs

Building a successful business presents a multitude of portfolio of cloud-based omnichannel solutions that
challenges for companies today. While technology empower merchants to successfully integrate digital
advancements have made it easier than ever to start a and physical shopping experiences. Magento is the
business, it has also become more complex to sustain leading provider to the Internet Retailer Top 1000
growth. Companies in the early stages often find for seven years running. The new integration of
themselves in a more crowded and competitive field, Adobe Stock with Magento Commerce will give
taking on peers as well as larger companies with varying small and medium-sized merchants with an Adobe
budgets. Yet in the face of escalating customer Stock subscription quick and easy access to Adobe
expectations, relying on quick fix solutions can be a Stock’s more than 130 million assets, including
costly gamble. In order to grow and compete, SMB and images, templates, 3D assets, 8 million stock
mid-market brands are increasingly looking for videos, and 750,000 premium collection images.
enterprise-grade capabilities that fit their unique needs –
agility, scalability, flexibility and value – to maintain and • Marketo Engage, part of Adobe Marketing Cloud,
future proof their success. enables marketers to target and nurture individual
leads or accounts at scale and measure business
Adobe just introduced its product portfolio for mid-market impact across all customer touchpoints. Marketo
and SMB businesses as well as the creation of a new Engage, the solution of choice for B2B marketing
organization within the Digital Experience business to professionals, recently announced updates to ABM
support the unique needs of those companies, which Essentials that help B2B companies of all sizes get
includes: started with their account-based marketing (ABM)
strategies and deliver consistent, continuous, and
• Magento Commerce, an industry-leading commerce compelling experiences to the right audiences
solution that gives small and mid-market businesses every time. Additionally, Marketo Engage offers
unmatched agility and scalability to go to market in access to more than 65,000 marketers globally in
highly differentiated ways. Recently named a leader its Marketing Nation community where members
in the 2019 Gartner Magic Quadrant for Digital are encouraged to share best practices with other
Commerce, Magento Commerce boasts a strong marketers to help build and formalize marketing
strategies.

18 October 2019 - Micro-moments & Customer Journey