Page 14 - AeM_October_2019

RESEARCH, ANALYSIS & TRENDS

Marketing Automation - the foundation for

successful Customer Journey Management

The competition in the markets is getting tougher. In the modern business processes that are critical to any
long run only those who constantly win new prospects modern marketing department, such as lead
will make it. However, a personal approach and support maintenance, lead evaluation and lead lifecycle
of individual prospects and customers is hardly possible management. However, cross-selling, cross- and up-
due to more and more complex sales processes and selling campaigns, additional sales, as well as loyalty
limited resources. and discount campaigns, are the focus of sales-
oriented companies, too. The ROI analysis also plays
What you need is a methodology to connect with people an important role: an increasing number of companies
who are interested in your products and services on a are using marketing automation to demonstrate the
regular basis. Always with the aim to pick up possible marketing measures for the distribution chain and for
new customers through constant support and processing the derivation of accompanying sales measures. All
exactly when there is a demand for the offered products companies have one thing in common, namely
or services. That way it's easy to gain fresh leads and achieving higher sales and faster growth.
new customers without much manual effort!
If you want to be successful in digital marketing, you
Marketing Automation is the solution, since it is a must know when an offer is relevant to a target group
technology that enables organizations to unify, automate and reach potential prospects across all digital
and measure marketing and sales workflows to increase channels. Marketing automation stands for more than
operational efficiency and increase revenue growth. It’s the automatic generation and sending of emails.
an integrated approach to generate, maintain and Rather, it is an excellent tool for lead generation and
convert leads to customers by automating various customer acquisition that provides marketing and sales
marketing techniques and sales processes in order to with new and diverse opportunities for customer
optimize the marketing distribution chain. engagement and retention.

In addition to automation-related benefits, such as time It's about getting in touch with clients on a personal
savings and efficiency, marketing automation enables level, in different ways, at the right time and on all

14 October 2019 - Micro-moments & Customer Journey