Page 19 - AeM_October_2020

RESEARCH
ANALYSIS
TRENDS

How many total hours of video content do you watch online each week?
• User-generated content viewing surges “Our research shows that with the rise in viewers and
subscriptions, it is critical that content providers have
Globally, watching user-generated content has the right combination of the content consumers want,
doubled over the past year to an average of four the infrastructure to scale to meet demand and
hours per week. In Singapore, YouTube dominates technology to give them the best possible viewing
as the most-preferred platform for watching user- experiences.”
generated content (68%), followed by Facebook
(12%). The “State of Online Video” 2020 report is based on
responses from 5,000 consumers in France, Germany,
• Delays are a dealbreaker India, Indonesia, Italy, Japan, Singapore, South Korea,
the United Kingdom, and the United States, ages 18
Most Singaporeans (66%) said they would be more and older, who watch one hour or more of online video
likely to stream a live event if it is not delayed from content each week. (Source: Limelight Networks
live broadcast. Research) ◊

“Online video demand has clearly accelerated in By MediaBUZZ
Singapore this year, especially with so many people
turning to video for entertainment, information and
communication as they spend more time at home due
to COVID-19,” said Edwin Koh, Director of Southeast
Asia at Limelight Networks.

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19 October 2020: Experience Economy: customer-centricity & cross-channel customer interaction