Page 15 - AeM_October_2020
P. 15

RESEARCH
                                                                                                                 ANALYSIS
                                                                                                                  TRENDS















       Secured collaboration solutions by communication
       service providers key to success in the next normal


       IDC  Asia/Pacific’s  latest  report,  titled  Asia/Pacific   Other key highlights of the report:
       Unified  Communication  and  Collaboration  Market
       Assessment,  highlights  end-user  adoption  trends,   • Cloud-based  collaboration  applications  are  on  the
       drivers, vendor shares and landscape, and market size   rise and constitute the lion's share in the market to
                                                               facilitate  the  remote  workforce.  This  is  also
       assessment  in  2019,  considering  that  the  unified   replacing  the  legacy  segments  like  audio,  video,
       communication  and  collaboration  (UC&C)  market  has   and business telephone systems.
       been consistently gaining traction across the world and
       in  Asia/Pacific  following  the  COVID-19  pandemic.   • UC&C  applications  are  gaining  traction  in  newer
       Lockdown  restrictions  imposed  by  local  governments,   use-cases  which  were  predominantly  offline  in
                                                                       (e.g.
                                                                                                 telemedicine,
                                                               nature
                                                                              online
                                                                                       training,
       work from home policies, and social distancing protocol   government  cabinet  meetings,  content  production,
       have  resulted  in  disruption  of  normal  life  and  created   judicial proceedings, events, sales meetings, etc.).
       the  need  for  remote  collaboration  among  employees
       across the distributed workplace.                   Based on the research, the channel partner ecosystem
                                                           is  also  evolving  with  the  introduction  of  new  age
       “With the impact of COVID-19, there is a requirement of   channel  partners.  While  the  channel  for  UC&C  is
       developing  solutions  which  will  enable  users  to   dominated  by  system  integrators  and  value-added
       collaborate  seamlessly  with  their  colleagues  across   resellers,  communication  service  providers  and  new
       hybrid work environments such as working from office,   age partners (e.g. commercial real estate consultants,
       on  the  go,  and  from  home. With  public  internet  being   builders, and vertical experts) are here to deliver more
       utilized  to  remotely  connect  with  coworkers,  having  a   scale  to  the  vendors  and  superior  experience  to  the
       secure  connection  should  be  a  priority.  Hence,   vendors.
       delivering a device agnostic, user-friendly, and secured
       collaboration solution will then be the key to success,”   IDC's  Asia/Pacific  Communications  Service  Provider
       says  Abhishek  Mukherjee,  Senior  Market  Analyst  for   Business Transformation Strategies looks at the current
       Telecommunications  and  IoT  at  IDC  Asia/Pacific.   telecom  landscape  and  how  communication  SPs  and
                                                           technology  vendors  can  leverage  their  core  assets  to
       IDC estimates the Asia/ Pacific UC&C market to reach   transform  their  business  and  stay  ahead  of  the
       US$ 7.9B by the end of 2020 growing by 18% from the   competition.  Today's  communication  service  providers
       previous year – owing to demand from businesses and   (communication SPs) are facing a double- edged sword
       organizations  for  guidance  in  provisioning,  supporting,   in  the  form  of  a  fast  changing  and  an  increasingly
       scaling,  and/or  enhancing  videoconferencing  and   unfamiliar market environment.
       collaboration  solutions  for  work-from-home/  remotely
       working  employees.  With  the  rapid  adoption  of  cloud-  To  overcome  the  challenges  born  out  of  rapidly
       based  collaboration  application  in  the  region  due  to   evolving  enterprise  and  consumer  demands,  coupled
       COVID-19, the  Asia/Pacific UC&C  Market is expected   with thinning margins from traditional telco services, the
       to  outpace  the  worldwide  growth  rate  with  its  5-year   communication  SPs  must  transform  their  business
       compound annual growth rate of 7.1%.                models,   product   and   service   offerings,   and
                                                           engagement strategies. (Source: IDC) ◊





       15                                              October 2020: Experience Economy: customer-centricity & cross-channel customer interaction
   10   11   12   13   14   15   16   17   18   19   20