Monday Apr 29th

This week's highlights

Medallia Launches Four Breakthrough AI Innovations

Category: Jan–Mar 2024 - AI Trends & Predictions
At its Experience ‘24 conference, Medallia, Inc. announced four ground-breaking innovations that will fundamentally alter the way organizations can personalize customer and employee experience
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Increasing adoption of AI in companies driven by early adopters

Category: Jan–Mar 2024 - AI Trends & Predictions
New research commissioned by IBM found that about 42% of enterprise-scale organizations (over 1,000 employees) surveyed have AI actively in use in their businesses. Early adopters are leading the way,
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AI ushers in era of intelligent CX, fuels massive industry transformation

Category: Jan–Mar 2024 - AI Trends & Predictions
Zendesk, Inc. today released its annual Customer Experience(CX) Trends Report, the findings of which signal a rapid transition towards intelligent CX. In this era, the shift to AI-driven service will
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Previous articles

KAWO’s "Guide to China Social Metrics" helps marketing teams translate KPIs into business success

Category: Oct–Dec 2023 - Omnichannel Marketing
KAWO, the leading social media management platform in China, has launched its 2023 “Guide to China Social Metrics.”
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Yahoo integrated approach for advertising in a cookieless world

Category: Oct–Dec 2023 - Omnichannel Marketing
Yahoo Advertising announced a new integration with Twilio Segment Customer Data Platform (CDP) to drive greater advertising reach and relevance, without relying on third-party cookies.
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Mutual exchange of threat intelligence and security innovations bolsters Singapore’s cyber resilience

Category: Oct–Dec 2023 - Omnichannel Marketing
Google and the Cyber Security Agency of Singapore (CSA) announced a strategic collaboration to bolster Singapore’s cyber resilience. This partnership covers four key pillars: threat intelligence
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Increasing investment and strong growth potential for ‘Big Data in Marketing’
A recent study by Forbes Insights, Rocket Fuel and Spencer Stuart presents the latest developments in dealing with Big Data. The group interviewed nearly 300 senior executives in September/October 2014 for their worldwide survey, including 21% from the Asia Pacific region. Although the use of lar ...
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Data-driven Marketing and the pitfalls you should avoid
The conflict between strategy and implementation, humans and technology, as well as between marketing and IT departments, just represent a few hurdles in the implementation of data-driven marketing. In order to turn this into a success, besides having to deal with these obstacles, Martin Clark, Ma ...
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ESI International releases Top 10 Trends in Business Analysis
The global project-focused training company, ESI International, announced the release of its top 10 trends in business analysis for 2015. This year’s trends discuss the importance of the business analyst (BA) within the organisation. They highlight the significant role of the BA, as companies w ...
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How successful is your eCommerce business in Asia?
Asia's fastest growing, most popular and upcoming online retailers meet on the 11-12 March 2015 at Marina Bay Sands, Singapore at the 3rd Annual e-tail Asia conference to discuss how they can make their eCommerce business thrive in Asia. "It provides an excellent opportunity for eCommerce players ...
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Previous month's highlights

SenseTime Launches "SenseNova" Foundation Model Sets and AI Computing Systems, Advancing AGI Development

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

SenseTime hosted a Tech Day event, sharing their strategic plan for advancing AGI (Artificial General Intelligence) development through the combination of "foundation models + large-scale computing" systems. The leading AI software company is focused on creating a better AI-empowered future through innovation and committed to advancing the state of the art in AI research, developing scalable and affordable AI software platforms that benefit businesses, people and society as a whole.

Protecting Data in the Cloud

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Organizations in Singapore are increasing their reliance on the cloud. Nearly nine in ten organizations in the country are using cloud services, with about 70% taking a hybrid cloud approach.

Mindful Employer Branding Key to Successful Staff, HR Recruitment

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

In modern society, building an inclusive employer brand should be considered mission critical for businesses large and small. The most successful companies are the ones that see challenges and opportunities from many different angles, and having a diverse employee population allows you to do just that. An inclusive employer brand lets you engage, recruit, and hire a wonderful spectrum of people who can bring their varied backgrounds to bear for your business. Simply put, building an inclusive employer brand brings a diverse set of experiences and perspectives to the table, which in turn allows your company to be smarter, more thoughtful, and ultimately more successful.

Cisco unveils new solution to rapidly detect advanced cyber threats and automate response

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Cisco unveiled the latest progress towards its vision of the Cisco Security Cloud, a unified, AI-driven, cross-domain security platform. Cisco's new XDR solution and the release of advanced features for Duo MFA will help organizations better protect the integrity of their entire IT ecosystem.

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