- Written by Augustine
- Category: October 2018 - Personalised & Customer-Centric Content Marketing
- Thursday, 25 October 2018 16:27
Buyers tend to seek as much autonomy and independence as possible during their buying decision-making process. As a result, far more than 50% of all purchase decisions have already been made before potential buyers appear on the radar of the sales department, making it difficult to actively influenc ...
- Written by Augustine
- Category: October 2018 - Personalised & Customer-Centric Content Marketing
- Thursday, 11 October 2018 14:34
Word has spread that in the increasingly digital world the importance of customers continues to grow explosively and there is general agreement on the importance of customer relations for the creation of value for a company’s success.But why do customers then feel so little about all this and ...
- Written by Augustine
- Category: October 2018 - Personalised & Customer-Centric Content Marketing
- Thursday, 25 October 2018 13:55
If you know your customer well it is certainly easier to send relevant content in the right context and level of language. Therefore, get to know your target group amply since only personalized, type-appropriate communication has nowadays a chance to be considered as relevant by the audience.
- Written by Augustine
- Category: October 2018 - Personalised & Customer-Centric Content Marketing
- Thursday, 11 October 2018 13:26
A Customer Data Platform (CDP) stores first-party data and enables single customer views on customers and touchpoint contacts.
- Written by Augustine
- Category: October 2018 - Personalised & Customer-Centric Content Marketing
- Thursday, 25 October 2018 13:15
WARC, the global authority on advertising and media effectiveness, just released its Effective Content Strategy Report 2018, outlining key content marketing themes from the world's most effective campaigns. Drawn from the winners of the Effective Content Strategy category of this year's internationa ...
- Written by Augustine
- Category: October 2018 - Personalised & Customer-Centric Content Marketing
- Thursday, 11 October 2018 13:12
A year ago, MediaMath Founder and CEO Joe Zawadzki and IBM Chief Digital Officer Bob Lord partnered and laid out their vision of how to help unlocking the full potential of brand engagement to deliver marketing that customers would truly love. Both companies were committed to join forces to reshape ...
- Written by Augustine
- Category: October 2018 - Personalised & Customer-Centric Content Marketing
- Thursday, 25 October 2018 12:46
Australian global payments innovator Verrency has certified two new strategic partners, Basiq and Pulse iD, to enhance the commercial offerings it enables for issuers and banks.
- Written by Augustine
- Category: October 2018 - Personalised & Customer-Centric Content Marketing
- Thursday, 11 October 2018 12:43
Adobe unveiled its vision and strategy to make every experience shoppable by integrating Magento Commerce Cloud into Adobe Experience Cloud, enabling enterprise companies to create highly engaging, personalized shopping experiences.
- Written by Augustine
- Category: October 2018 - Personalised & Customer-Centric Content Marketing
- Wednesday, 24 October 2018 17:46
Qualtrics, the leader in experience management, announced the expansion of XM Solutions to help customers close experience gaps. By now, the experience management platform has over 45 expert-built solutions, spanning automated projects, guided programmes and full-service research, designed by indust ...
- Written by Augustine
- Category: October 2018 - Personalised & Customer-Centric Content Marketing
- Thursday, 11 October 2018 12:14
Neural Technologies launched the Optimus Ecosystem, an integrated compilation of solutions spread across the areas of Revenue Management, Digital Integration and Advanced Automation & Analytics that allows to address effectively the challenges associated with digitizing business processes across ...
- Written by Augustine
- Category: October 2018 - Personalised & Customer-Centric Content Marketing
- Thursday, 18 October 2018 14:33
As commonly known, personas are the basis for the right classification of customers in online shops to consequently deliver appropriate campaigns and offers. Generally, five to ten archetypes of buyers must be profiled and the communication, product presentation and possibly also the prices must be ...
- Written by Augustine
- Category: October 2018 - Personalised & Customer-Centric Content Marketing
- Friday, 05 October 2018 11:59
Today’s challenge is no longer the availability of information but its abundance, bringing us the marketing issues we are dealing with now for decades. In all this noise, it is not only harder than ever to be found by customers, making things worse is the fact that the average attention span o ...
- Written by Augustine
- Category: October 2018 - Personalised & Customer-Centric Content Marketing
- Thursday, 18 October 2018 14:23
Importance of customer-centricity continues to grow explosively in the digital worldThere is general agreement on the importance of customer relations for the creation of value and the success of companies. At trade fairs, events, or whenever companies present themselves to the general public, it ...
- Written by Augustine
- Category: October 2018 - Personalised & Customer-Centric Content Marketing
- Friday, 05 October 2018 11:45
Communication is ingrained in every facet of life, yet many struggle with fear, insecurity and general ineffectiveness when they find themselves eye to eye with someone to present ideas, address complicated situations, express feelings, negotiate or just “sell them self”—all whethe ...
- Written by Augustine
- Category: October 2018 - Personalised & Customer-Centric Content Marketing
- Thursday, 18 October 2018 14:10
Today, most shoppers are researching information on the internet - even in the business-to-business (B2B) context. Around 90% of all B2B purchases are already influenced by the website of the provider. In modern inbound marketing, B2B companies can significantly increase the effectiveness of marketi ...
- Written by Augustine
- Category: October 2018 - Personalised & Customer-Centric Content Marketing
- Wednesday, 03 October 2018 15:13
Zendesk, Inc. just released its Benchmark Guide for Enterprise, research reports featuring insights and best practices for two different types of large companies: Digital Natives that have been considered digital since their founding, and Digital Transformers, more traditional companies that are in ...
