- Written by Augustine
- Category: December 2011
- Monday, 19 December 2011 15:18
Hydra, a provider of Software-as-a-Service (SaaS) marketing technology, announced the launch of its next-generation capability - the OneSearch – last week.
- Written by Augustine
- Category: December 2011
- Monday, 19 December 2011 09:57
Two-fifths (40%) of Singapore businesses do not have a disaster recovery (DR) plan in place for their IT and even more (59%) have no business continuity plan for their workplace requirements.
- Written by Augustine
- Category: December 2011
- Monday, 19 December 2011 15:16
In November 2011, Smaato Inc., a mobile advertising and ad optimizing company, significantly upgraded its Smaato Open Mobile Advertising (SOMA) platform with vital improvements in RTB, parallel ad requests, rich media and geo-location targeting.
- Written by Augustine
- Category: December 2011
- Monday, 19 December 2011 09:27
MAGNAGLOBAL, the strategic global media unit of Interpublic Group and division of IPG Mediabrands, recently released an updated Global Advertising Forecasts, showing media owners' revenue growth for 2011 and 2012 to be slower than previously projected, but still resilient.
- Written by Augustine
- Category: December 2011
- Monday, 19 December 2011 14:49
Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, released mobile ad unit guidelines to make it easier to buy, sell, and create mobile ads for smartphones, feature phones and tablets.
- Written by Augustine
- Category: December 2011
- Friday, 16 December 2011 13:46
The banking industry in the Asia Pacific region will show good growth, despite a potentially turbulent year for the financial services industry worldwide, according to the IDC Financial Insights report Asia Pacific Banking Top 10 Predictions.
- Written by Augustine
- Category: December 2011
- Monday, 19 December 2011 14:38
Content is king if you want to attract visitors to your site. Since, search engine spiders mainly focus on text, targeting your audience with the content they are looking for is vital for searchers and search engine spiders to find you.
- Written by Augustine
- Category: December 2011
- Friday, 16 December 2011 13:30
These days, citizens are actively seeking engagement on social networks with companies, brands, and products and they are also looking to engage with government representatives in a similar way.
- Written by Augustine
- Category: December 2011
- Monday, 19 December 2011 14:11
A Google search gives each user a personalized result and if a customer calls up the Amazon shopping platform, products tailored to the user's interests get recommended.
- Written by Augustine
- Category: December 2011
- Friday, 16 December 2011 11:25
Telecom service providers (SPs) in the region are still stumbling in their transformation to redefine themselves in an ever-converging ICT world where separation of networks and IT are almost indiscernible.
- Written by Augustine
- Category: December 2011
- Monday, 19 December 2011 13:49
Consumers in today's internet-savvy era usually rely on search engines to research and purchase products and services.
- Written by Augustine
- Category: December 2011
- Thursday, 15 December 2011 18:24
Based on the prospect of a turbulent and uncertain economic climate in 2012, IDC forecasted recently in their annual Asia/Pacific (excluding Japan: APEJ) Top 10 ICT Predictions.
- Written by Augustine
- Category: December 2011
- Monday, 19 December 2011 13:38
Whether you know it or not, your website is already targeting certain keywords. Search engines extract these keywords from your on-page text, headers, page titles, inbound links and other factors.
- Written by Augustine
- Category: December 2011
- Thursday, 15 December 2011 18:11
Effective Measure, a provider of digital media planning solutions in emerging markets, released data reporting Apple's significant market share in Southeast Asia (SEA) during the month ending October 2011.
- Written by Augustine
- Category: December 2011
- Monday, 19 December 2011 13:18
Search Engine Optimization (SEO) is regularly mentioned by marketers as one of the most effective tactics for generating leads or sales from your website.
- Written by Augustine
- Category: December 2011
- Thursday, 15 December 2011 18:02
The Fournaise Marketing Group (Fournaise), one of the global leaders in Marketing Performance, tracked that it helped its marketer clients generate +39% more prospects through their cross-channel marketing and advertising campaigns in 2011 compared to 2010, but claims that 92% of the total prospects ...
- Written by Augustine
- Category: December 2011
- Monday, 19 December 2011 13:18
The explosion of phrases with the "mobile" prefix is a reflection of how much mobile has become a part of our daily lives.
- Written by Augustine
- Category: December 2011
- Thursday, 15 December 2011 17:56
A vigorous Japanese advertising recovery following the nation’s devastating natural disasters coupled with anticipated spending on the Olympics,
- Written by Augustine
- Category: December 2011
- Monday, 19 December 2011 10:35
Experian Hitwise, a leading online competitive intelligence service, revealed that search traffic on the latest smartphone models from Hong Kong internet users has significantly increased over the past six months (Figure 1).
- Written by Augustine
- Category: December 2011
- Thursday, 15 December 2011 17:53
According to Frost & Sullivan’s predictions, the coming year will be a significant year for the ICT industry globally and in Asia Pacific respectively, as many trends in the industry gain momentum.
- Written by Augustine
- Category: December 2011
- Monday, 19 December 2011 10:19
According to the IAB report internet ad revenue for 2011 is expected to cross a record $30 billion this year. Fifteen years ago this number was a mere $267 million. This phenomenal growth can be attributed to only one factor, change.
- Written by Augustine
- Category: December 2011
- Tuesday, 13 December 2011 14:01
Black Hat Search Engine Optimization (SEO) usually describes techniques that are used to get higher search rankings in an unethical manner, such as breaking search engine rules/regulations or fraudulently presenting content to search engine spiders and search engine users in a different visual or no ...
- Written by Augustine
- Category: December 2011
- Monday, 19 December 2011 10:15
Through in-depth consumer insights on current internet trends, the evolving digital landscape and online behavior, Yahoo! is able to deliver unique and compelling content experiences which in turn create powerful opportunities for advertisers to connect with their target audiences, in context and at ...
- Category: December 2011
- Monday, 05 December 2011 17:13
Ray Pak will join UM and Initiative Singapore as General Manager, being responsible for business development and building upon Mediabrands’ strong digital and specialty services to offer cutting edge marketing solutions. His remit will encompass creative, digital and branded content, addin ...
- Written by Augustine
- Category: December 2011
- Monday, 19 December 2011 10:02
Three-fifths of Singapore workers will work during the Christmas and New Year break this year, yet over two-fifths believe very little will be achieved. Monitoring work trends, Regus, the world's largest provider of flexible workplaces, asked over 12,000 business people in 85 countries about their i ...
