- Written by Augustine
- Category: November 2017 - Email Marketing and Integrative Lead Management
- Thursday, 30 November 2017 13:41
When talking about email marketing, Dr. Torsten Schwarz comes straight to my mind. The email marketing guru, pioneer of the discipline, book author and lecturer, should not be missed in this month’s issue of Asian eMarketing, since he shares again his exceptional expertise succinctly explainin ...
- Written by Augustine
- Category: November 2017 - Email Marketing and Integrative Lead Management
- Thursday, 16 November 2017 13:02
When was the last time you really offended someone at work? If you are a leader and your answer was ‘never’, you may want to rethink your job title. After all, American statesman and retired four-star general in the US Army Colin Powell had a point when he said, “being responsible ...
- Written by Augustine
- Category: November 2017 - Email Marketing and Integrative Lead Management
- Thursday, 30 November 2017 13:19
We’ve heard it all before. Robots ‒ those elusive job munchers ‒ are making their way to an office near you. And the message is clear: they are smarter than you, they are cheaper than you, and they won’t vie for the corner office… like you. If it’s not YouTube, it’ ...
- Written by Augustine
- Category: November 2017 - Email Marketing and Integrative Lead Management
- Thursday, 09 November 2017 14:15
By now it is clear as day that digitization creates a pre-informed customer who has altered requests on assistance and support. This demands a new lead management, whose role is to capture, qualify, and guide potential customers who have shown their interest in the brand, before they are handed over ...
- Written by Augustine
- Category: November 2017 - Email Marketing and Integrative Lead Management
- Thursday, 30 November 2017 12:56
A few years ago, we believed email marketing was dying, however, newsletters are today more than ever the backbone of a profitable digital marketing strategy with an inexorable growth rate of potential audiences. According to the Radicati 2016 Email Statistics Report, by 2020, three billion pe ...
- Written by Augustine
- Category: November 2017 - Email Marketing and Integrative Lead Management
- Thursday, 09 November 2017 13:56
Nowadays, emails have to serve their purpose both on the desktop and on the smallest smartphone screen, simply because more and more people prefer to read their emails via their most personal devices, a recent study by Adobe just confirmed. The digital marketing expert provides in addition a lot of ...
- Written by Augustine
- Category: November 2017 - Email Marketing and Integrative Lead Management
- Thursday, 23 November 2017 13:53
Do you know which marketing strategies you should consider next year? In what direction email marketing trends are heading? Well, start to get informed, not only because 2017 is coming to an end and heralding the time of the year when marketing departments are working harder than ever to boost the y ...
- Written by Augustine
- Category: November 2017 - Email Marketing and Integrative Lead Management
- Thursday, 09 November 2017 13:28
As every year, IDC started to announce its top predictions for Asia Pacific at IDC FutureScapes 2018, one of ICT’s most anticipated annual events, held at the Mandarin Orchard Singapore. On its 10th year of tracking 3rd platform technologies, IDC reveals that at least 60% of the Asia Pacific G ...
- Written by Augustine
- Category: November 2017 - Email Marketing and Integrative Lead Management
- Thursday, 23 November 2017 13:34
The newsletter is still the marketing tool with the best cost-benefit factor. No wonder then that email marketing remains one of the most popular digital marketing methods. Company newsletters clearly offer many options for customer loyalty and increased sales, if a clear strategy is in place that c ...
- Written by Augustine
- Category: November 2017 - Email Marketing and Integrative Lead Management
- Thursday, 09 November 2017 12:59
These days, with the pace at which technology is outdoing itself, it’s virtually impossible to hold your high ground as ‘king of the hill’. As soon as we flash the latest iPhone, a new one is flaunting its 12 MP camera with ƒ/1.8 aperture at us. Just when we’ve nailed th ...
- Written by Augustine
- Category: November 2017 - Email Marketing and Integrative Lead Management
- Thursday, 23 November 2017 13:19
What do Steve Jobs and notorious architect Frank Gehry have in common? Would you believe us if we told you it was failure? Jobs was fired from the company he founded by the age of thirty and did not achieve his true creative potential until much later in life. Likewise, Gehry did not reach architect ...
- Written by Augustine
- Category: November 2017 - Email Marketing and Integrative Lead Management
- Thursday, 02 November 2017 15:29
Let’s be honest, the digital transformation puts all internal and external processes of a company to the test and makes it even more difficult to be successful in today's increasingly digitized world: The changing purchasing behavior of potential customers, the growing number of communication ...
- Written by Augustine
- Category: November 2017 - Email Marketing and Integrative Lead Management
- Thursday, 23 November 2017 12:54
The media network of leading global advertising and communications group Havas embarked on a 2-year in-depth ethnography study of Millennials living in key cities across Asia Pacific: Bangkok, Jakarta, Hongkong, Shanghai, Beijing, Mumbai, New Delhi, Sydney, Singapore and Kuala Lumpur. Its prim ...
- Written by Augustine
- Category: November 2017 - Email Marketing and Integrative Lead Management
- Thursday, 02 November 2017 14:34
According to Vodafone’s newly released IoT Barometer 2017/18, Asia's businesses are leading the world in Internet of Things (IoT) adoption, with the number of companies embracing connected devices, soaring 200% from 2013 to stand at 36% now.
- Written by Augustine
- Category: November 2017 - Email Marketing and Integrative Lead Management
- Thursday, 16 November 2017 15:30
Adobe Experience Manager, Adobe’s industry-leading content management solution in Adobe Marketing Cloud, is now integrated with Microsoft Dynamics 365, which provides universal web standards and extensibility. Available to joint customers today, the integration helps brands optimize enterprise ...
- Written by Augustine
- Category: November 2017 - Email Marketing and Integrative Lead Management
- Thursday, 02 November 2017 14:20
THEKEY Project is developing a second-generation identity verification (IDV) solution for the internet via “Blockchain-based Dynamic Multidimension Identification" (BDMI) technology. It can create a vivid and holographic digital identity online, which will be "the key" to migrate people fro ...
- Written by Augustine
- Category: November 2017 - Email Marketing and Integrative Lead Management
- Thursday, 16 November 2017 14:38
In a recent study, the management consultancy McKinsey noted that only few companies are really prepared for digital transformation. Digitization is posing major challenges for marketing and sales, which the lead management must consider and adapt to.
- Written by Augustine
- Category: November 2017 - Email Marketing and Integrative Lead Management
- Thursday, 02 November 2017 14:13
Socialbakers announced the world’s first AI-powered performance prediction and optimization for Instagram that aims to help marketers get the most out of their paid and organic activities.
- Written by Augustine
- Category: November 2017 - Email Marketing and Integrative Lead Management
- Thursday, 16 November 2017 13:17
Growth in marketing budgets has stalled after continued increases over recent years, according to a survey by Gartner, Inc. that states marketing budgets hit a plateau in 2017 after three years of growth, with budgets falling from 12.1% of company revenue in 2016 to 11.3% in 2017, representing a ret ...
- Written by Augustine
- Category: November 2017 - Email Marketing and Integrative Lead Management
- Thursday, 02 November 2017 14:04
As brands and agencies grapple with an environment of rapidly changing consumer behavior, technology developments and competition, Adobe has launched a glossary to help marketers navigate the AdTech and MarTech landscape.Ownership of MarTech has long been associated with the brand side of businesses ...
