Sunday Nov 27th

Location-based mobile games
Games, played on a mobile device using localization technology like GPS, are called location-based (mobile) games. These are not only played on mobile hardware but also integrate the player's position into the game concept. In other words, while it does not matter for a normal mobile game where exac ...
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Factors for mobile advertising success
The pandemic, in which people were temporarily in lockdown and therefore used computers or tablets more frequently, has enormously accelerated the trend towards going online with smartphones. Many people who never shopped on their smartphone before the pandemic have changed their behavior during thi ...
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Same, same but different … when it comes to creatives
All too often the same advertising strategy is rigidly applied to mobile and traditional channels, although several independent studies show that an unmodified or only slightly adapted TV spot on mobile devices does not lead to the desired success – just as little as a mobile spot on a cinema ...
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Data protection should be key for app operators
A click or a swipe decides both the beginning and the end of the customer life cycle of a mobile app. Not to mention that businesses have to do a lot of convincing to get customers to install an app. Then just imagine that downloading the app is just the beginning before the tricky part starts which ...
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Mobile is driving the gaming market
Mobile games will account for more than 60% of the total gaming market share in 2022 according to a forecast by Data.ai. Ultimately, the data and analysis service provider expects the games market to reach a total volume of $222 billion this year.
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Reach mobile users via SMS marketing
Sending an SMS seems old-fashioned and reminiscent of a bygone era, but they still exist and are reliably delivered to mobile phones, smartphones and mobile devices.
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Data protection essential when working remotely
Mobile working has become a worldwide trend since the beginning of the corona pandemic. Online team meetings are held from home, sensitive emails are sent on the go via smartphone, or new applications are programmed on the laptop in a café. Many are not aware that their mobile work doesn&rsqu ...
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Empathy, Engagement the “Secret Sauce” for Post-Pandemic Leadership Success
It would be an understatement to say that the devastating spread of COVID-19, and industry’s collective reaction thereto, has prompted a seismic shift in how corporations are intending to operate in the post-pandemic era. One particularly notable pivot is that toward staff empathy and engageme ...
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Twitch isn't just for gaming influencers
The first beta version of the streaming platform Twitch was released in 2011 and initially only intended for the transmission of video games and e-sports. But after just two years, Twitch had already garnered more than 45 million viewers per month, which is why Amazon bought the company for 970 mill ...
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Ad spending per user on mobile social media to grow by 19% in 2022
Social media has become the preferred method for marketers to reach customers during the past decade. The trend is not likely to change in the coming years. According to the numbers presented by SafebettingSites.com, companies will spend 19% more money per internet user on mobile social media in 202 ...
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Subscription app marketers need to focus on long-term retention
Around three months ago, AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy. A total of ...
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Despite headwinds, ICT spending grows by 3.8% in Asia Pacific
According to the latest release of IDC, Worldwide ICT Spending Guide Enterprise and SMB by Industry, spending is expected to grow by over 3.8% in 2022, reaching $1.4 Trillion by 2026 with a compound annual growth rate (CAGR) of 5.2% by the end of 2026.
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Mobile app industry is bigger than ever
According to the latest Mobile App Trends Report from Adjust, mobile app growth has continued to accelerate globally in 2021. After a year of industry changes and upheaval caused by the COVID-19 pandemic, app installs, and sessions have grown across industries. Apps in the fintech, e-commerce and ga ...
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Mobile online shoppers are demanding
Those who surf mobile usually have little time and patience. In other words, mobile online shoppers quickly abandon a website if they don't find what they are looking for right away. Here are tips for shop owners from trbo, a technology provider for dynamic onsite personalization, optimization and t ...
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Mobile NFC payments expected to experience strongest growth in the digital commerce market
A new study from Juniper Research has found that the total value of digital commerce transactions globally will exceed $20 trillion by 2027, from $12.3 trillion in 2022. It predicts growth will be driven by the increasing acceptance of digital payment methods and technologies that enable digital pay ...
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Mobile OEM
A mobile OEM (Original Equipment Manufacturer) refers to companies that make their own phones and have their own OEM mobile apps. Xiaomi, for example, which sold more than 190 million smartphones in 2021, has its own OEM app store (Xiaomi GetApps) and its own enterprise apps.
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World's first multi-IPs role interaction in one game
The Web3 game-PetaRush announced its collaboration with the NFT project Phanta Bear. The two projects have jointly launched 10,000 Phanta Bear NFTs, originating from the 2D Phanta Bear into 3D designs, for playing in the game. This is the world's first multi-IPs role interaction in one game.
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Why is in-app advertising important for mobile marketing?
From push notifications to App Store Optimization (ASO), modern mobile marketing aims to approach the right users at the right time in the best possible mix. In-app advertising is one of the most important components since the target groups are addressed via already existing apps. Both advertisers a ...
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AnyMind Group expands into Shenzhen
AnyManager announced the opening of a branch office and commencement of operations in Shenzhen, China. Ben Chien, AnyMind Group’s Managing Director of Greater China, will oversee the Shenzhen office and lead the team there.
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Focus solely on mobile devices – yes, or no?
Like everything else, the use of the internet is subject to constant change. Especially when it comes to which devices are used to access the World Wide Web. The triumph of the Internet began with desktop computers, emancipated itself with the market launch of smartphones in the direction of respons ...
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