Saturday Nov 18th

Latest News

CMO Council’s Digital Marketing Performance Institute (DMPI)
If you haven’t heard it yet, this year the CMO Council has set up a dedicated research center focused on measuring and tracking the effectiveness, relevance and value of online marketing programs and spends. Its Digital Marketing Performance Institute (DMPI) examines and advocates the need for mo ...
Read more...
Message Systems: High Performance Messaging Solutions ready for take-off in APAC
Message Systems celebrated the move into its new APAC Headquarter in downtown Singapore yesterday, where Asian e-Marketing met the company’s Chief Revenue Officer, Ralph Lentz, as well as Mark Johnson, Head of APAC and Teddy Ng, the newly appointed Sales Director for Southeast Asia. Besides great ...
Read more...
Use big Data to support Performance Management
Some marketing questions require robust analytics. For example, understanding what mix of channels are driving sales for a particular product, or in a particular customer set, or what sequence of channels is most effective. These types of questions often require large sets of data, or what is being ...
Read more...
Kneebone: Key Performance Algorithm - Understanding the Cause, Effect and Result of Marketing
Kneebone Inc., a cross-marketing performance technology company, is determined that there is a strong need for marketers to have an easy way to visualize marketing performance - at any level - whether it be product, segment, marketing vehicle, etc. In addition, marketers should not require the suppo ...
Read more...
Fournaise Group: Boosting Marketing Performance by testing Campaigns with the right Technology
“People trust doctors, surgeons, lawyers, pilots or accountants - simply because they know these no-nonsense professionals are trained to focus on the right set of data to take the best decisions and achieve the best outcomes possible. CEOs trust CFOs and CIOs for the same reasons. It’s not a ga ...
Read more...
Marketo‘s Definitive Guide to Marketing Metrics and Marketing Analytics
Accurate, targeted marketing measurement leads to improved respect for marketing and improved revenue for your business. But how can your company’s marketing efforts be measured, and which are the best metrics to use? The following attempts to summarize and pick out the most important facts and re ...
Read more...
Website Performance – a measurable Moment that makes the Difference
Publishers must ask themselves the question “what’s the value of our website” on a regular basis, simply to find out whether it fulfills all the functions and tasks, works well and executes all user requests immediately, as these factors determine its success. Slow response times, low availabi ...
Read more...
Jim Lenskold‘s 3 Steps to successfully forecast Marketing Metrics
Performance-driven marketers must have a good set of metrics to track, report and manage their effectiveness. They are aware of the benefits of key metrics that provide business executives with insight into likely financial outcomes so they can manage business decisions and expectations. Proactively ...
Read more...
The Marketing Metrics Continuum
Today's business climate requires high accountability for anyone responsible for marketing and thus the discipline of measuring marketing will definitely continue to evolve in the future. The marketing metrics continuum provides a framework for how to categorize metrics from the tactical to strateg ...
Read more...
Creating a Marketing Performance Management Policy
Today’s marketers are under relentless pressure to obtain data, prove ROI and justify decisions. Marketers even have to go so far as to justify choices that haven’t been made yet, hence the momentum behind predictive analytics. It would seem we are in the singular pursuit of measurement. So far ...
Read more...
Refined Ads‘ Cross Channel Performance Marketing Solution
Performance marketing is more than just search engine marketing, affiliate marketing, display, or simply just another channel. Performance marketing is everything rolled in one – a single unit. Refined Ads delivers an ASP application, designed for the workflow and tailored to the needs of online ...
Read more...
Improved Marketing Performance with Metrics and a Marketing Scorecard
According to a study of the Fournaise Marketing Group, 73% of the CEOs the company surveyed think that marketing is lacking business grasp and therefore can’t make a positive impact on an enterprise’s performance. They attribute this, among other things, to the fact that marketers do not underst ...
Read more...
Better Performance with Targeting
You may know that targeting refers to a whole bunch of methods that place advertising in a target group oriented manner to avoid wastage and to make efficient use of the marketing budget. Search advertising is such a form of targeting - with keywords as a selection criterion. Users are searching for ...
Read more...
Greenlight rolls out Pay-for-Performance Social Media Model
The leading independent digital marketing agency, Greenlight, announced to offer its Social Media Optimisation service within a pay for performance pricing model. Greenlight has the distinction of being the first and only major agency to do so and offers its billing to be based solely on the delive ...
Read more...
Spikes Asia 2012 Winners’ Big Night
After the three-day Festival of Creativity at Suntec City Singapore, during which the regions creative communications community came together to celebrate, debate the industry’s key issues, update their knowledge, network with professionals in the industry and be creatively inspired; the ten jur ...
Read more...
Crowdsourcing ideal for the efficient Conversion of Online Marketing Activities
In the past two years crowdsourcing is a highly discussed topic, since it frees many business fields from resource limitations and is ideal for the efficient implementation of online marketing campaigns. The market dynamics and the permanent change in a corporate setting always require the planning ...
Read more...
The Digital Marketing Maturity Model: Maximizing the Performance of Digital Marketing Campaigns
The Webtrends whitepaper "Unified Analytics for Web, Social and Mobile" points out that digital marketing has entered a new, fragmented universe, a multiple channel galaxy of web, social and mobile planets. Especially consumer adoption of social and mobile is fast and furious, ramping up quicker th ...
Read more...
Integrate Marketing to accelerate and improve Results
Nowadays, it‘s impossible to run marketing campaigns without various software tools, and there is a lot available on the market. Before chosing a software provider companies should figure out their individual needs and goals in detail and be very clear about what the exact performance the software ...
Read more...
Making Social Media Marketing Perform
The whitepaper "Power of Like 2: How Social Media Marketing works" is a research collaboration between comScore and Facebook which delivers unique insights on the impact of social media marketing. The research, which primarily leverages data and analysis from comScore and Facebook’s internal anal ...
Read more...
Marketing needs Service Design for superior Performance
In order to stand out from the crowd of identical or similar offers, companies have to perform their best and be outstanding. The basis for their extraordinary performance should be continuous development of new values and services for their clients. In other words, the future role of fruitful marke ...
Read more...
Marketing Performance Management Survey and the 6 As used by the Best-in-Class Marketers
Just a few days ago VisionEdge Marketing (VEM) and ITSMA, organizations committed to helping marketers improve their effectiveness, released the findings from their 2012 Marketing Performance Management (MPM) Survey. Their study captured input from more than four hundred respondents, providing valua ...
Read more...
The four new P's of Marketing that CMOs and CIOs should consider
According to Kimberly Collins, analyst at Gartner, the original four Ps of marketing — product, price, placement and promotion - are still valid, but there are four new Ps which must be added to the core of a marketing organization in order to manage increasing complexity and optimize marketing ...
Read more...
Performance Management for Marketers
As early as the 1940s, business leaders began developing processes to enable and evaluate how employees contribute to the success of the organization. These processes became the foundation for what we refer to as performance management. With the increased pressure on business leaders to be more pers ...
Read more...
Appointments & Announcements
Lucy Hemming has been promoted to Asia managing director for Bloomberg Businessweek from her current role as Regional Director for Southeast Asia. Hemming will assume her new responsibilities immediately and remain headquartered in Singapore. Hemming has been with Bloomberg Businessweek since Feb ...
Read more...

September 2012 - Performance Marketing

VMWare APAC

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg