Monday Jul 16th

Latest News

FreakOut about the future of native ads
Asian eMarketing met recently with Narayan Murthy Ivaturi, VP South East Asia & India, in charge of strategic partnerships, product integration and development for FreakOut, one of Japan's largest ad-tech companies.
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Tomorrow’s News 2018 survey points out challenges for platforms and advertisers
According to a survey published by Reuters Plus, executives think platforms should do more to combat fake news. Of the 1,587 global executives surveyed, 87% think Google and Facebook should do more to control fake news, while 81% believe that Google and Facebook should be held accountable for conten ...
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‘Irdeto Armor’ protects the device, data and services built on Android TV
At ConnecTechAsia, the new mega technology event in Singapore, Irdeto just launched its Android TV security solution named “Irdeto Armor”, which has been designed to protect the device, data and services built on Android TV.
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A real-world survivor story: How to ensure immunity against disruption
What is it about the Survivor TV series which still has us riveted, 18 years and 36 seasons later? It’s the “same scenario, different palm trees” time and time again, but what’s the secret sauce that has its ranking furiously rising to the top? In a word: it’s real. Her ...
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‘Must-have’-security requirements for enterprise video platforms
Organizations are increasingly adopting video and live streaming: from how-to guides for customer service, corporate portraits for marketing purposes or employer branding, to live streaming for internal communications and investor relations.
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AppNexus expands inventory quality initiative and introduces Guaranteed Views
AppNexus just announced a partnership with the cybersecurity company White Ops to shut down the flow of advertising dollars to cybercriminals. AppNexus adopts White Ops’ technology layer to power pre-bid fraud prevention across the AppNexus Marketplace and extend its in-house Inventory Quality ...
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Emerging Cryptocurrency POS technology eventually solves the mass market Bitcoin blockade
Almost a decade in the making since the inception of Bitcoin, and with a current market-cap hovering around half a trillion dollars USD, Bitcoin, cryptocurrency and blockchain have become common to the tech savvy. While most people don’t understand how they work, Bitcoin and cryptocurrency are ...
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5G: The roadmap to launch in Asia
By 2022, there will be 280 million 5G subscriptions in Asia Pacific, with 5G service revenue reaching US$4.5 billion. Compared to previous generations of networks, 5G’s significance lies in its capability to offer real time end-to-end service offerings. Alongside the emergence of technologies ...
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Circles.Life partnered with Adobe to deepen customer insight and enable better CX
Born with the vision of revolutionizing the telco industry by giving power back to customers, the Singapore-based company Circle.Life is the world's first fully digital telco and has become the fastest-growing telco in Singapore since its commercial launch two years ago.
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Micro moments depict user behavior in the mobile age brilliantly
The smartphone, our little personal all-rounder and companion in all situations, is extremely important to us not only to search for information - be it finding the nearest bank, the departure time of a train or supporting decision making. In such so-called "micro-moments" companies can offer their ...
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EY and Microsoft launch blockchain solution for content rights and royalties’ management
Ernest & Young (EY) and Microsoft launched a blockchain solution for content rights and royalties’ management that aims to streamline costly and time-consuming processes significantly involved. Their solution has been designed to serve any industry where intellectual property or assets are ...
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The 4th Industrial Revolution creates a customer divide that Salesforce knows how to tackle
Salesforce announced new innovations across marketing, commerce and service enabling brands worldwide to deliver smarter, more personalized and connected customer experiences. In addition, Salesforce and Google continued to deliver on their strategic partnership with new integrations between Salesfo ...
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Prospects of the video industry
The digital media and entertainment industry continues to be in constant change. New streaming offers will hit the market, merge or even disappear, and some will break new ground in their efforts to engage audiences. All this won’t be without consequences but affect the entire media industry, ...
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Be connected on the go
Mobility is gaining traction worldwide. By 2022, more than 4 in 10 employees around the world are expected to be mobile, according to Strategy Analytics and IDC reported that global spending on mobility-related hardware, software, and services – such as smartphones, enterprise mobility managem ...
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mPOS (mobile Point-of-Sale)
An mPOS (mobile Point-of-Sale) is a smartphone, tablet or dedicated wireless device that performs the functions of a cash register or electronic point of sale (POS) device. in fact, any smartphone or tablet can be transformed into an mPOS with a downloadable mobile app.
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Fake store growth requires new cybercrime definition, says JC3 and APWG
The Japan Cybercrime Control Center (JC3) and the global counter-cybercrime association APWG just released a report detailing the enormous, rapid growth in fake shopping websites pretending to be retail shopping sites, using data from the Japanese National Policy Agency (NPA). These “fake stor ...
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Internet broadcasters can save millions by adding just a few lines of code, Teleport Media reveals
A naturally growing audience is a longed-for result for any owner of streaming services. Preferably, the growth is predictable and manageable, otherwise, it can be detrimental when such growth is out of control and leads to unexpected resource drains. Such spikes in demand can downgrade the quality ...
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Overcoming perceptual vigilance and harnessing disruption to capture attention
Attention spans are short, and they’re getting shorter. Consumers today are bombarded with editorial, commercial and social messages through more devices and sources than ever. As a video platform we’re acutely aware of the challenges brands face when trying to engage consumers, and are ...
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Ooyala reports on the rising tide of streaming video content
Ooyala, a provider of software and solutions that optimize the production, distribution and monetization of media, just presented its Q1 2018 Global Video Index Report. For more than 10 years the company is at the forefront of shaping the OTT and media workflow revolutions as a leading expert in its ...
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A strategic approach to video marketing makes the big difference
The good old moving picture, aka video, is a popular tool for all companies that have something to show or to explain, making it interesting for marketing. Besides the fact that almost 90% of Internet users between the ages of 14 and 29 watch videos online every week, meaning that the most potent bu ...
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Challenges to keep an eye on when using videos in email marketing
Videos are said to be strong traffic and engagement guarantors in online marketing, especially when used in social media, since posting live videos and short clips is explicitly encouraged and promoted by networks like Facebook where visual content gets a lot of attention.
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SEGURU: The world’s first safeware application
Ralph Echemendia, better known by his alter ego “The Ethical Hacker,” just announced at Money 20/20, Europe’s largest FinTech event in Amsterdam, the launch of SEGURU, an application created to provide the most secure approach towards a safer digital experience for individuals acro ...
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Mobile websites: The underestimated communications channel
Apparently, mobile optimization, the preparation of the corporate website for optimal display on smartphones and tablets, is deemed negligible by many marketing or sales decision makers - in the otherwise often very innovative, industrial companies.
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Immersive media is driving the next wave of creativity and storytelling
Adobe just announced at the Apple’s Worldwide Developers Conference (WWDC) 2018 its partnership with Apple and introduced Project Aero, a powerful new augmented reality (AR) authoring tool and system that makes it easier for designers and developers to create immersive content and bridge the g ...
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Yahoo Mail launched new mobile web experience and Android Go App
By 2025, the number of global mobile internet users is predicted to expand by more than 50%, making it crucial to understand and meet the specific needs of this massive wave of new mobile users, Yahoo Mail said in one of its recent press releases  when introducing its new mobile web experienc ...
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June 2018 - Mobile & Video Marketing

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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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