Wednesday Aug 04th

Consumer trends that define the digital economy in 2021
As 2020 draws to a close, it’s a good time for brands to evaluate how they can evolve and improve customer experience in the new year. While business have adapted to the new normal, the pandemic will continue to shape consumer behavior, with changes taking place at a more rapid rate.
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NetApp and Google Cloud collaborate to deliver a first-of-its-kind storage service for Kubernetes
Google Cloud and NetApp announced the availability of the containerized, software-based variant of NetApp Cloud Volumes Service in Asia Pacific.
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Boosted by pandemic, smartphones become key to omnichannel commerce
A new study from Juniper Research has found that mCommerce payments will reach $3.1 trillion in 2025, from $2.1 trillion in 2020. The research found that the pandemic’s massive boost to digital wallet services in the offline arena with OEM Pay has been a key driver of greater mCommerce usage, ...
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Digital identity revenue for mobile network operators continues to grow
According to a new study from Juniper Research, mobile network operator revenue from digital identity will reach $8.1 billion in 2025, up from just $1.3 billion in 2020. The research found that, as the identity space evolves, MNOs will play an increasingly important role in providing verification of ...
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Singapore FinTech Association and PwC launched FinTech Talent Report 2020
Despite the global impact of COVID-19, demand for talent in Singapore’s FinTech sector remains strong, according to the latest findings from the FinTech Talent Report 2020 – a joint survey by the Singapore FinTech Association (SFA) and PwC Singapore exploring the impact of the pandemic o ...
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Success story of social commerce will continue in 2021
Digital marketing is changing rapidly and challenges companies constantly. Besides the fact that the COVID-19 crisis has massively pushed the adaptation of digital channels and changed the online behavior of users—regardless of whether it is media, retail, or experience—in order not to l ...
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PR trends in 2021
The past few months have been exceptional and an acceleration turbo for many developments that had already been announced in recent years. We have filtered out the most important PR trends and summarized what this means for your work in 2021.
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5 digital transformation-driven cybersecurity considerations
On their road to recovery from the pandemic, businesses face unique dilemmas. This includes substantial and entirely necessary investments in digital transformation; however, tight budgets are making such endeavors difficult if not impossible. Businesses continue to struggle with pivots like adoptin ...
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Paving the way for IoT commerce with data and algorithms
In e-commerce, it is all about the end customer and his/her needs, while in the Industry 4.0 the focus is on intelligent machines. With industrial IoT commerce, new commercial perspectives and opportunities are now emerging.
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How to provide B2B customer experiences par excellence
The digital revolution has brought about massive changes in marketing. Where previously business was conducted face-to-face and by phone, nowadays customers are spoilt for choice with omnichannel approaches being commonplace. As such, customers start demanding more: more information, better service, ...
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Success factors in e-commerce
Successful shops live from their close ties to their customers and the knowledge that they can always offer them exactly what they really want. This has long been possible in e-commerce as well, but the devil lies in the detail, especially when it comes to individual approaches in online shops - and ...
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The APAC digital transformation market grows
The global digital transformation market is expected to grow from USD 469.8 billion in 2020 to USD 1,009.8 billion by 2025, at a compound annual growth rate (CAGR) of 16.5%, according to Research and Markets’ study that covers the digital transformation market across different segments, such a ...
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Be in compliance with data protection in the jungle of regulations
Many companies that collect and process online customer data for marketing and CRM purposes find it difficult to orientate themselves in legal regulations and to navigate the jungle of regulations in compliance with data protection rules. The following tips are not only intended to support companies ...
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Digital customer acquisition strategies
We all know that acquiring new customers is tough for most sales employees: identifying new leads and building relationships is tedious and time-consuming. Sales employees need extensive knowledge for outstanding customer acquisition since the more they know about different techniques and methods, t ...
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How to best prepare for the marketing world in 2021
What will be the marketing trends in the current and post COVID-19 world and what can we expect in 2021 are two questions we try to answer this month. DaBrian Marketing helps us to do that with his suggestions where savvy marketing managers should invest their time and resources next year.
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5 AI trends profoundly benefiting business bottom lines
In today’s tumultuous business-scape amid increasingly intricate, and often vexing, marketplace conditions, curating and mining data to drive analytics-based decision making is just no longer enough. For competing with maximum, sustained impact and mitigated opportunity loss, it’s rapidl ...
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Email marketing trends 2021
People and businesses have shifted online in the new normal, increasing the need for email marketing accordingly. It has been reported that more than 55% of marketers received their best ROI from email campaigns. As the year is coming to a close, now is the perfect time to set goals for the email ma ...
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Verizon Media launches unified ID solution for a cookie-less future
Verizon Media just announced the launch of its new unified identity solution, Verizon Media ConnectID. Built for the cookie-less future of digital advertising, on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is ...
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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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