Wednesday Apr 08th

From celebrities to influencers to opportunities and risks
More and more companies, brands and institutions rely on influencer marketing: just think about  George Clooney promoting Nespresso, Beyonce working with Pepsi and Taylor Swift with CocaCola, or Cristiano Renaldo lending his face to various big brands like Nike or even Asia-based Shopee.
Adobe released the first real-time barometer of the digital economy
The digital economy has never been more important than during the COVID-19 pandemic as consumers and businesses across the globe grapple with a digital-only reality. More broadly, as the digital economy continues to evolve, the need to accurately track online prices and actual spending to better und ...
In times of Covid-19, the future is more digital than ever
Throughout the ages, major extraneous circumstances and calamities have been the key factors that catalyzed rapid innovation, both in society and industry.
Appointments & Announcements
    OmniSci, the pioneer in accelerated analytics, announced its expansion to Asia, the next step in meeting the intensifying global demand for the company’s analytics capabilities. Based in Singapore, OmniSci’s new sales and field engineering team will provide complete loc ...
Consumer behavior changed since the COVID-19 outbreak: ADA identified 9 consumer personas
For marketers and brands attempting to engage their audience at a time like this, there is no one answer to how consumer behavior has changed since the COVID-19 outbreak. Different people react in different ways, and general observations are no longer actionable.



About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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