Wednesday Jan 17th

Latest News

The most important mobile marketing trends for 2018
Mobile has come to stay and has already moved past the desktop in many areas. This development will for sure continue in the next few years, which is why digital marketers need to find new ways to attract mobile users.
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Seize the opportunity of Application-to-Person (A2P) Rich Communication Service (RCS) messaging
CLX Communications, a leading Communications Platform as a Service (CPaaS) provider, announced the launch of the first global Rich Communications Service (RCS) messaging API with SMS fall-back.
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Dynamic Spectrum Alliance published new model rules for TV White Space technology to bridge the digital divide and support the IoT
The Dynamic Spectrum Alliance (DSA) has announced the publication of new model rules for TV White Space (TVWS) technology. The new model rules will provide governments, policy makers and regulators with the tools necessary to enable the quick and efficient deployment of TVWS networks to help bridge ...
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Digitization brings more automation, more personalization, legal barriers and new monetization channels in 2018
The digitalization of marketing keeps its status of being a megatrend in 2018 and continues to breed new developments with the help of technology. In fact, the following trends can be expected this year:
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Golden rules for your social media communication
Businesses often struggle to build a successful social media strategy, but the following ten golden rules might help to ease the task when considering at least the most basic requirements. For instance, many social media setbacks happen by perceiving social media as something completely different fr ...
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QR reader integration on mobile devices drives coupon redeptions
Fourfold growth of QR codes to deliver coupons and discount offers will increase substantially, as in-built QR functionality on mobile devices drives usage.
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Eight words to watch in 2018
Professor Jeremy Myerson provided us with his predictions for the key words and themes to watch this year, which are:
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Unprecedented changes due to disruptive technologies, cybercrime threats, and global giants in 2018
Irdeto has launched its annual predictions report, looking at the content delivery and security trends in media and entertainment for 2018. The new e-book, Disruptive Technologies, Consolidation and Cybersecurity: 2018 Trends in the Connected World, features commentary on topics including the contin ...
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Launch of IoT protocol for Tmall Genie-controlled Smart Home Ecosystem
Alibaba A.I. Labs, which leads the development of Alibaba's consumer artificial intelligent (AI) products, and MediaTek, a global fabless semiconductor company, announced a strategic collaboration in Internet of Things (IoT) initiatives, including smart home protocols, customized IoT chips and AI sm ...
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Six marketing trends we’ll see in 2018
Do you know the story of the three blind men who meet up with an elephant? Each man feels a single part of the elephant—the trunk, the side or the tail—and as a result has only a partial idea of what the animal is. Marketing today is in a similar situation. Each group understands their p ...
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Tableau’s Hyper data engine technology brings analytical performance to the next level
Tableau Software, the leader in visual analytics, announced the roll out of Hyper, the new data engine technology included within Tableau 10.5. With Hyper's ability to slice and dice massive volumes of data in seconds, customers will see up to 5X faster query speed and up to 3X faster extract creati ...
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Appointments & Announcements
e-Spirit opens new office in Singapore and signs first Tokyo-based customer TSI Holdings.
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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