Thursday Aug 13th

Surge in streaming during COVID-19 circuit breaker as Singaporeans turn to online video for communication, news, entertainment, exercise and more
The COVID-19 pandemic is impacting lives across the globe, forcing people to change how they work, learn, stay informed, exercise, connect with one another and access entertainment options. Streaming is at the forefront of this new normal with Singaporeans now engaging with online video for an avera ...
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Stand out from the crowd with visual storytelling
Only a few seconds decide whether a consumer reads a message or clicks it away immediately. Images help to make consumers perceive content in the first place as our brain processes visual information 60,000 times faster than pure text. It is proven that three days after people have read information, ...
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WaterBear Network - the first interactive video-on-demand platform dedicated to our planet
WaterBear Network is a free interactive video-on-demand platform that allows viewers to watch high quality content, interact with hundreds of purpose-driven organisations, and take action instantly, giving everyone, wherever they are, the tools to support the issues they feel inspired by.
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AnyMind Group to cover startup cost for influencers to create their own branded merchandise
AnyMind Group announced that it will cover the startup cost for social media influencers to create their own branded merchandise, besides providing further details of its direct-to-consumer business line, AnyMind D2C for Influencers.
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Storytelling is booming in difficult times
Storytelling isn’t a tool that fits all management situations in the company. Good communication is adapted to the situation and appeals to both sense and sensibility. It depends on the appropriate use of each individual communication measure. Effective leadership communication uses many forma ...
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How storytelling works best
People love to share their stories with other people - especially when they are emotionally touched – and it is called social sharing in the language of the web. Besides the fact of sharing, it also serves to organize feelings: negative feelings can be mitigated by talking about them and that ...
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Criteria that amount to a good explanatory video
Fifteen years ago, on April 23, 2005, the first video, only 18 seconds long, was uploaded to YouTube. Two years later, the first explanatory videos were published, and today a billion explanatory videos are watched worldwide every day on YouTube alone. No wonder that videos are by now responsible fo ...
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Qualtrics announced new collection of innovative capabilities across CoreXM™
Whilst the global pandemic has influenced new ways of work in Singapore, as well as contributed to the changing dynamics in customer experience, it has also set the stage for customers’ and employees’ future expectations in the new normal setting, post Covid-19. Qualtrics CoreXM updates ...
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Bluefish444 announces video I/O compatibility with Aximmetry’s virtual studio software
Bluefish444, manufacturer of the professional video industry’s highest-quality uncompressed 4K SDI, ASI, Video Over IP & HDMI I/O cards and mini converters, has announced SDI I/O support for real time 3D graphics and virtual studio software from Aximmetry for the KRONOS K8 and Epoch range ...
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The state of video marketing 2020
According to wyzowl’sVideo Marketing Statistics 2020, 85% of businesses are using video as a marketing tool and 92% of marketers consider videos as an important part of their marketing strategy.
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The secret of good storytelling
What has recently been sold as an indispensable method of communicating effectively with customers, is actually the most natural way to share, entertain or convey knowledge. The talent for this is inherent in each of us. After all, we listen to stories throughout our lives and unconsciously absorb t ...
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TikTok: short video campaigns prosper among the young
Until 2018, TikTok was known as Musical.ly, a Chinese video portal for lip synchronization of music videos. With TikTok, users can watch, record, and edit videos from 12 seconds to 5 minutes. Special effects or filters can also be added, which should make the clip stand out from the others.
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Being one step ahead thanks to 5G technology
Often, high-quality live streams only run reliably in wired networks and providers and consumers can only dream of a smooth live transmission on mobile devices. Limitations and price concerns often lead to disappointments. The more excited companies should be about the early introduction of area-wid ...
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LinkedIn’s virtual events solution
Making new connections and contacts face-to-face got more challenging in times of COVID-19, but the current situation at least made us aware of new opportunities that exist in the digital space: technology that helps us reaching out to others virtually, without the barriers of capacity, time or dist ...
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How the video industry supports Asian economies during COVID-19
As the COVID-19 pandemic continues to rage around the world, affecting lives and economies everywhere, members of the Asia Video Industry Association (AVIA) have stepped up to help where they can. The trade association for the video industry and ecosystem in Asia Pacific serves to make the video ind ...
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Brands can tap new AR formats and features to engage a growing online audience as we transition to a 3D world
Verizon Media announced the launch of new augmented reality (AR) experiences in Southeast Asia (SEA) with innovative formats, features, and apps that will give brands the power to engage with consumers in 3D. The launch is part of Verizon’s growing work on tomorrow’s technologies such as ...
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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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