Thursday Nov 23rd

Latest News

How to make marketing for online shops more effective
E-commerce is growing enormously in the retail sector, making it more difficult to stand out of the crowd and knowing how to market an online shop the more important. In fact, with double-digit growth and record sales, e-commerce is considered to be the growth area of trade per se. As online shoppi ...
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McAfee’s tips to stay cyber-secure during the year-end frenzy
McAfee just released its annual “12 Scams of Christmas” list to educate the public on the most common scams that criminals use during the upcoming year-end festive season and sales campaigns to take advantage of consumers as they shop on their digital devices. Cybercriminals leverage these scams ...
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Do online shoppers really understand what they are agreeing to?
The terms of use and privacy statement of online shopping portals are in general extremely comprehensive and often too boring to be read. Hence, it brings up the suspicion that e-commerce sites are just eager to get acceptance of terms and conditions as part of doing business and to hedge their bets ...
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What is “3D printing”?
Well, to put it as simply as I can - it is a small evolutionary step from spraying toners on paper to putting down layers of something more substantial (for example using plastic resin) until the layers add up to an object.
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Mobility and the application era in Asia
In the past, enterprises approach security based on a basic set of assumptions – that blocking or filtering ports (and subsequently, URLs) is an effective way to stop unwanted and potentially dangerous traffic. However, we all know that the ways businesses use the Internet have evolved beyond the ...
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The high speed e-commerce evolution in Asia
Worldwide e-commerce sales topped the one trillion dollars barrier for the first time last year, and this year sales will grow 18.3% to $1.298 trillion worldwide, eMarketer estimates, with Asia Pacific surpassing North America to become the world's No. 1 market for B2C ecommerce sales. Of course, C ...
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Survey results for DDoS protection services: what really matters to e-commerce companies
The e-commerce industry is a prime target for DDoS attacks, especially during the Q4 online holiday shopping season. Industry analysts continue to keep a watchful eye on the impact of downtime brought about by DDoS attacks and other cyber-crimes against e-Commerce companies. Gartner, for instance, ...
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FIDO Alliance reforms online authentication
Leading Internet companies, system integrators and security providers have formed the FIDO Alliance (Fast IDentity Online) last year to address the lack of interoperability among strong authentication technologies, and remedy the problems users face with creating and remembering multiple usernames a ...
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Live chats: competitive advantage in e-commerce
E-commerce is booming like never before as its predicted total turnover of $1.2 trillion revenue worldwide this year proves, representing an increase of 17%. The growth is mainly led by Asia Pacific with supposedly $388.8 billion in online sales this year, up nearly a quarter from 2012, according to ...
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Responsive web design: tailor-made instead of uniform boosts mobile commerce
The trend towards responsive web design is a development not to be neglected, especially since customers’ digital behavior has changed significantly in recent years. The requirements of different displays are usually taken into account and the structuring of individual elements - such as images, t ...
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Asia Pacific marketers increasingly confident in developing customer-centric digital strategies
Significant differences are starting to appear between Asia Pacific countries in the second annual Adobe APAC Digital Marketing Performance Dashboard, a research which the CMO Council, in partnership with Adobe, just released. The study paints a picture of a two-stroke regional approach to digital m ...
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Huawei’s next generation intelligent retail solution
Huawei launched its proprietary next generation intelligent retail solution in Europe this week, which has been developed to help retailers enhance service offerings and improve the customer shopping experience. Featuring the integration of wireless technology, mobile device applications and locatio ...
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How a holistic campaign analysis can prevent affiliate fraud
Affiliate marketing is one of the most important distribution channels for online services and retailers. However, this marketing tool is increasingly being targeted by fraudsters. But with the help of holistic campaign analysis software, analyzing the entire customer journey, some forms of fraud ca ...
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SEO for e-commerce: when too much traffic becomes a problem
The goal of a successful search engine optimization (SEO) campaign is always the same: getting a better search ranking position along with noticeable traffic increase, which usually means more sales and thus more profit due to the improved ranking.
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A mobile-first, location-based, peer-to-peer marketplace app for Singapore
According to PortioResearch, the total number of mobile applications users worldwide has been around 1.2 billion end of last year, and the firm believes that number will grow aggressively to reach 4.4 billion users by the end of 2017.
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Despite shifting consumer behavior, the traditional sales funnel still helps mobile efforts
Digital has complicated the path to purchase, says eMarketer, adding that the orderly progression from discovery to consideration to purchase to loyalty is now more of a tangle of paths, with multiple channels available for consumers to follow. However, the broad model of the sales funnel is still ...
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Tips on how to avoid becoming a victim of online fraud
By now for customers, it is becoming increasingly attractive and natural to shop from home. This is not in the least due to the basic conditions, which have a positive effect on online shopping behavior: The technology is user-friendly, the cost of broadband Internet has fallen and mobile devices ha ...
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Product recommendations in e-Commerce
Customers buy where they feel well-advised - this is true in retail stores and is no different in e-commerce. A key aspect of good advice is the recommendation of alternative or complementary products the customer just showed some interest in. Thus, the acceptance of such product recommendations is ...
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Alibaba spreads its wings and flies
For five years now, November 11 is D-Day for millions of Chinese shoppers to rush spending their money on e-commerce websites like Alibaba. Due to special discounts, Chinese consumers actually buy more online that day than Americans on Cyber Monday (the Monday after Thanksgiving) and Black Friday (t ...
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Follow the trends in e-commerce to boost your revenues
As every year, the holiday season is expected to bring a huge jump in online sales between November and December. And especially in e-commerce, the Christmas season is an important source of revenue that will account for around a quarter of the total e-commerce sales in 2013. Therefore it is indispe ...
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Trends that keep the ‘wheel of retailing’ rolling
Moving from bricks and mortar to clicks and mortar seems to be the new normal in retail, making clear that trading is in a rapid evolution. Click and mortar is a business model by which a company integrates both offline and online presences, such as allowing the customer to order products either onl ...
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Mobile commerce is much sought-after in Asia Pacific
According to SAP’s recent study, consumers in Asia Pacific are leading the demand for mobile commerce services, with 84% of consumers asking for more mobile interactions with banks, telcos, retailers, utilities and other businesses. The study reveals that half (42%) in the region have used their m ...
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Customer experience is key in online retailing
We all know that good customer experience is key to online retailing as it leads to higher conversion rates, more repeat shoppers and positive recommendations. In fact, it is spanning the entire online retailing cycle from the usability of a website to ease of checkout process, shipping and delivery ...
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Lost customer trust is the most significant impact from cyberattacks
Recently, SAS made several significant announcements at their Premier Business Leadership Series conference in Orlando, Florida.
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Wondershare removes personal Information from an iPhone – reliably and irretrievably
Identity theft is on the rise as more people are using their iPhones for online shopping, making payments and even banking. Often times, identity theft can be traced to information recovered from mobile phones. When disposing of an old iPhone, many users will simply use iTunes to do a "restore" on t ...
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Asian consumers demand touch-enabled notebooks
Touch-enabled notebooks are in demand according to IDC‘s Asia Pacific end user survey that indicates 82% of the respondents prefer it for their next purchase.
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Customer experience management (CEM) top driver of telco IT investments in 2014
Customer experience management (CEM) has emerged as the top driver of telco IT investments in 2014, according to Ovum’s ICT Enterprise Insights. The global analysts forecast telco IT-spend to reach $60.7bn by 2017, with investments geared towards telecoms infrastructure (cloud platforms, server vi ...
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Announcements & appointments
Emerson Network Power, a global leader in protecting and optimizing critical infrastructure, announced the appointment of Chris Mandahl as Vice President, Service and Project Management for Emerson Network Power in Asia. In his new role, Mandahl will be responsible for growing Emerson Network Power ...
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3D printing boom: a policy framework will be needed sooner or later
I am sure that if you have been watching the local news, so you probably noticed that more and more people are venturing into the “3D printing” business, especially in the Asia Pacific region. It might be even more prominent in 2014 and it will not be surprising that you may own one too in the n ...
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November 2013 - E-Commerce & Affiliate Marketing

VMWare APAC

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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