- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 25 January 2018 14:21
Artificial intelligence (AI) has found its way into our living rooms, as seen with Siri, Alexa, or Cortana, pointing out that the demand for real-time data analysis tools will heavily increase. Most IT applications will be supplemented by AI and self-learning, machine-learning (ML) -driven intellige ...
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 11 January 2018 15:03
Mobile has come to stay and has already moved past the desktop in many areas. This development will for sure continue in the next few years, which is why digital marketers need to find new ways to attract mobile users.
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 25 January 2018 14:17
In the advertising world, 2017 can be seen as a transitional year for publishers and platforms.
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 11 January 2018 14:48
The Dynamic Spectrum Alliance (DSA) has announced the publication of new model rules for TV White Space (TVWS) technology. The new model rules will provide governments, policy makers and regulators with the tools necessary to enable the quick and efficient deployment of TVWS networks to help bridge ...
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 25 January 2018 14:11
The Chinese government is continuously trying to centralize the domestic and international digital communication and to take over VPNs meant for multinational corporations.
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 11 January 2018 14:21
Businesses often struggle to build a successful social media strategy, but the following ten golden rules might help to ease the task when considering at least the most basic requirements. For instance, many social media setbacks happen by perceiving social media as something completely different fr ...
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 25 January 2018 13:55
IDC just revealed its datacenter predictions for the Asia Pacific region as well as its view on how datacenter modernization and automation, edge datacenters, consumption-based procurement and software-defined datacenters will impact organizations in the region in the next three years. The research ...
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 11 January 2018 14:10
Professor Jeremy Myerson provided us with his predictions for the key words and themes to watch this year, which are:
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 25 January 2018 13:48
The variety of channels available to marketers has increased exponentially, we know from Kantar Millward Brown’s recent study AdReaction: The Art of Integration, and that ineffective multichannel strategies are jeopardizing the success of campaigns. More than 14,000 16-65-year-old have been su ...
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 11 January 2018 13:49
Alibaba A.I. Labs, which leads the development of Alibaba's consumer artificial intelligent (AI) products, and MediaTek, a global fabless semiconductor company, announced a strategic collaboration in Internet of Things (IoT) initiatives, including smart home protocols, customized IoT chips and AI sm ...
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 25 January 2018 13:30
Qualtrics, the leader in experience management, announced a global partnership with Kantar TNS, one of the world’s largest research agencies, to help organizations put customers at the heart of their business.
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 11 January 2018 13:26
Tableau Software, the leader in visual analytics, announced the roll out of Hyper, the new data engine technology included within Tableau 10.5. With Hyper's ability to slice and dice massive volumes of data in seconds, customers will see up to 5X faster query speed and up to 3X faster extract creati ...
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 25 January 2018 13:07
Influence economy sparkles with blockchain technologyInfluence Chain, founded in 2017, created a token-based ecosystem that exploits the advantages of private blockchain by building up a token exchange, where influential power (individualized intellectual property) can be monetized into digital asse ...
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 11 January 2018 13:14
CLX Communications, a leading Communications Platform as a Service (CPaaS) provider, announced the launch of the first global Rich Communications Service (RCS) messaging API with SMS fall-back.
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 18 January 2018 13:49
Kantar Millward Brown recently analyzed the world's most important digital media trends of the new year. According to the market research and consulting firm, a new distribution of advertising budgets can be expected, as well as consumer innovations in areas such as Walled Gardens, Branded Entertain ...
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 04 January 2018 14:20
The digitalization of marketing keeps its status of being a megatrend in 2018 and continues to breed new developments with the help of technology. In fact, the following trends can be expected this year:
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 18 January 2018 13:32
When talking about technology, a lot has changed in the marketing industry in recent years, but structures and teams have largely remained the same. Hence, it is believed that 2018 is the year in which the internal organization gets adapted to external technologies, simply because a renewed disrupti ...
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 04 January 2018 13:49
Fourfold growth of QR codes to deliver coupons and discount offers will increase substantially, as in-built QR functionality on mobile devices drives usage.
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 18 January 2018 13:08
According to Getty Images’ 2018 Visual Trends predictions, brands and the media will redefine modern masculinity this year. The expert in visual communications identified ‘Masculinity Undone’, ‘Second Renaissance’ and ‘Conceptual Realism’ as the trends socie ...
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 04 January 2018 13:42
Irdeto has launched its annual predictions report, looking at the content delivery and security trends in media and entertainment for 2018. The new e-book, Disruptive Technologies, Consolidation and Cybersecurity: 2018 Trends in the Connected World, features commentary on topics including the contin ...
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 18 January 2018 12:47
E-commerce is one of the world's largest growth markets that is growing every year by more than 20%. By 2020, sales are expected to flourish to over US$4 trillion, nearly doubling the status quo. Who wants to get a share of the pie, should therefore keep an eye on upcoming trends, such as:
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 04 January 2018 13:22
Do you know the story of the three blind men who meet up with an elephant? Each man feels a single part of the elephant—the trunk, the side or the tail—and as a result has only a partial idea of what the animal is. Marketing today is in a similar situation. Each group understands their p ...
- Written by Augustine
- Category: January 2018 - Trends and Predictions
- Thursday, 18 January 2018 12:41
MicroStrategy Incorporated, a leading worldwide provider of enterprise analytics and mobility software, unveiled a map for the Intelligent Enterprise at its annual user conference, MicroStrategy World™ 2018. The map serves as a playbook that offers a collection of technologies and techniques t ...
