Friday Oct 02nd

Covid-19: CIO of the Year?
There has certainly not been a shortage of anecdotes on how COVID-19 should be declared the CIO of the year. I have been in many conversations that have variously blamed or credited the pandemic as being the single most significant event that has gotten organizations scrambling to rethink business m ...
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Hackers are actively exploiting the COVID-19 crisis
CyberProof Inc., a UST Global company, warns of new cybersecurity threats amidst the coronavirus pandemic. Hackers, including cybercriminals and state-sponsored threat actors around the globe, are taking advantage of the COVID-19 outbreak to accelerate their activities and spread their own infection ...
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Why the COVID-19 pandemic boosts digitization
Today, there is hardly a company that can do without digital technology. Usually, a large number of IT systems and programs perform their services in more or less peaceful coexistence, but it was hardly possible to synchronize these systems and to structure processes better. The collaboration of pro ...
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YouTube Tips for channel growth
YouTube has around two billion monthly users and, according to Brandwatch, 6 out of 10 people now prefer online video platforms instead of LIVE TV. Alone on mobile devices, the Google platform reaches 18 to 49-year-old as news channel and cable television. Users can navigate YouTube in 80 different ...
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Free for everyone, everywhere: Google Meet premium video conferencing
Google Cloud just announced making Google Meet, Google’s premium video-conferencing solution, free for everyone in the coming weeks. Starting in early May, anyone with an email address can sign up for Meet and enjoy many of the same features available to G Suite’s business and education ...
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Adobe helps businesses staying connected amid COVID-19
Last month, IMDA and SGTech, together with the ICT community in Singapore stepped forward to extend support to businesses impacted by the COVID-19 situation.With the circuit breaker announced by Prime Minister Lee, remote working is now in full swing for the majority of Singaporeans – many of ...
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Limelight Networks dedicated to providing highest quality online video experiences
Limelight Networks, Inc., a leading provider of digital content delivery, video, and cloud security services, announced enhancements to its Live Video Services that enable a range of low-latency streaming options as well as serverless computing capabilities that can deliver personalized and secure o ...
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Influencer Marketing Trends
Influencer marketing on Instagram is constantly growing and represents by now a significant proportion of the content in the users’ feeds. New opportunities for brands, marketers and influencers are added every day, which not only change the platform itself, but have an impact on how brands wi ...
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Social Media: wide-spread, easy and quick source for all kind of information
Although most companies are represented on social media and tend to work hard to solve problems quickly, taking a closer look makes clear that customer service and social media do not harmonize well: much of the communication takes place in public, but not everyone likes to announce loudly when a fl ...
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Social Media Service KPIs
It is well known that social media is the perfect way to increase the awareness of brands and products, besides connecting with the right target group.But how can social media engagement and community management be quantified to improve the performance of a service offering?
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Digital offerings to be key revenue growth driver for leading IT vendors in Asia-Pacific, says GlobalData
The coronavirus (Covid-19) outbreak has underscored the importance of digital adoption amongst enterprises, reigniting concerns regarding business continuity, data security, collaboration and seamless customer experience. Against this backdrop, the demand for digital transformation presents IT vendo ...
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Genesys Rapid Response offers relief during COVID-19 pandemic
As the world adapts to the COVID-19 pandemic, organizations of all sizes are struggling to manage increased demand while working to keep employees safe. To help navigate these challenges, Genesys, the global leader in cloud customer experience and contact center solutions, has launched a new Rapid R ...
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WARC’s summary of trends and themes for effective media strategies
WARC, the global authority on advertising and media effectiveness, has released the Media Strategy Report 2020, highlighting key trends and themes for an effective media strategy. The insights are drawn from the winners of the WARC Media Awards 2019, following an analysis of the shortlisted and winn ...
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From celebrities to influencers to opportunities and risks
More and more companies, brands and institutions rely on influencer marketing: just think about  George Clooney promoting Nespresso, Beyonce working with Pepsi and Taylor Swift with CocaCola, or Cristiano Renaldo lending his face to various big brands like Nike or even Asia-based Shopee.
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Digital Commerce spend to fall 14% in 2020 as industry is rocked by Coronavirus impact
A new study from Juniper Research found that global spending on digital commerce will fall by 14% in 2020 as lockdowns and reductions in consumer spend are felt. Spending will fall from $11.2 trillion in 2019 to $9.7 trillion.
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In times of Covid-19, the future is more digital than ever
Throughout the ages, major extraneous circumstances and calamities have been the key factors that catalyzed rapid innovation, both in society and industry.
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HubSpot launches CMS Hub to take the pain out of website management
HubSpot launched CMS Hub, a content management system that offers speed, security, and scalability to rapidly growing businesses. Unlike traditional content management systems that become more difficult to use over time, CMS Hub scales in line with business growth and takes the pain out of managing ...
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Consumer behavior changed since the COVID-19 outbreak: ADA identified 9 consumer personas
For marketers and brands attempting to engage their audience at a time like this, there is no one answer to how consumer behavior has changed since the COVID-19 outbreak. Different people react in different ways, and general observations are no longer actionable.
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Malaysia: App Innovation in Tough Times
Necessity is said to be the mother of invention. The digital economy, which has been on a winning streak over the last decade or so, is also not exempt. The result is that many techpreneurs are seeing their startups fall, and techies are back at the drawing board, thinking up the next big thing.
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Adobe released the first real-time barometer of the digital economy
The digital economy has never been more important than during the COVID-19 pandemic as consumers and businesses across the globe grapple with a digital-only reality. More broadly, as the digital economy continues to evolve, the need to accurately track online prices and actual spending to better und ...
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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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