Saturday Oct 24th

It’s not about technology, but people
Looking at today’s working life, we can say we have become more productive and faster. But did we become happier or at least more satisfied? Certainly, not!Digital transformation, disruptive technologies, change, and agility are current buzzwords in our business world, that point out that with ...
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Digital ads move further towards a future that offers more privacy
Privacy is core to the work at Google as well as the company’s vision for a thriving internet where people around the world can continue to access ad-supported content, while also feeling confident that their data is protected.  Hence, Google announced in a blog post on July 31, 2020 thei ...
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How and especially why do human beings select or decide against a product or service?
According to neuroscientists up to 70%-95% of all people make decisions unconsciously and give themselves then a “logical explanation” for their choice within fractions of a second. That’s why very often we get wrong explanations when we ask about it.
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Creating trust in AI requires focus on the human
The age of digitization pervades almost all areas of life - from the world of work to road traffic and the health sector to communication.
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New Data-to-Insights (D2I) assessment tool evaluates performance improvements
Qlik launched two new resources that build on the recent global IDC study sponsored by Qlik, which shows organizations that invest in creating data-to-insights (D2I) capabilities through modern data and analytics pipelines are seeing significant gains.Through the new IDC hosted assessment tool, ever ...
Verizon Media’s View Time Optimization takes the guesswork out of email marketing
Verizon Media takes email marketing to the next level in Southeast Asia (SEA) with View Time Optimization (VTO), a new email optimization solution, powered by Verizon Media, that gives marketers the unique ability to deliver their brand and marketing emails to users when they are active in their inb ...
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Every crisis can be mastered
It is said for years that in 2020 vision-driven, future-oriented plans would be experienced and new growth markets be conquered. We wanted to be ideally positioned this year, mastering the next decade in a leading position. But then everything turned out differently and nobody got spared when COVID- ...
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The concept of “corporate purpose” requires rethinking of the economy
Our value system is changing in times of corona. Issues such as responsibility, sustainability, and fairness are in the public eye and rapidly increasing in importance: big problems of the world have reached our society as a whole, as the ‘Fridays for Future” or “Black Lives Matter ...
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Manufacturers of Fast-Moving Consumer Goods (FMCG) face new challenges in addressing customers
Companies have been able to successfully create a large number of brands over the years by making use of linear TV for Fast-Moving Consumer Goods (FMCG), which are consumer goods from the areas of food, beverages, hygiene articles, cosmetics and cleaning agents. In times of streaming services, ...
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Gojek’s marketing campaigns are people-based and purpose-driven
When brands, like Gojek, allow their costumers and the broader public to participate, something big happens: a close emotional connection with the brand and deep loyalty for a personalized experience arise, as people become a partner of the brand vision and co-creator of a common idea.
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How is Covid-19 changing South-east Asia’s super apps?
After enjoying years of exponential growth, South-east Asia’s super apps have been forced to reassess their business models because of Covid-19, with many refocusing their priorities as they plan for the post-pandemic world.In recent years so-called super apps – online or mobile platform ...
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How direct-to-consumer brands can navigate the Facebook advertising boycott
2020 has definitely been a tough year for advertisers and brands around the world while the recent Facebook Boycott has just added another layer of complexity. Facebook is being called out for allowing hateful and harmful content on its platform by a coalition of advocacy groups. More than 100 brand ...
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Getty Images launches Visual GPS, the next generation of industry leading global visual research
People living in South East Asia are highly concerned with caring for the planet, yet most people prioritize convenience over the environment, according to Visual GPS, new landmark research unveiled by Getty Images, a world leader in visual communications and pioneer in the field of visual trend met ...
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About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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