Friday Oct 29th

Linking geo-based customer information with CRM can be the key to success
In today's digitized world, consumers are bombarded every day with a huge amount of information, but only a fraction of it is consciously perceived. Only those who really know their target groups and bring the right products to the right region(s) can best meet the demand and ensure high response ra ...
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Location-based advertising entails more customers through localized offers
The sharp rise in the use of mobile devices not only has an impact on online retail but offers local retail new opportunities with location-based advertising. But in times of huge amount of data available, it is more important than ever to properly analyze information before using it for marketing a ...
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Corona creates new premises for AI segmentation
Segmentation is, as we know, the best solution to structure big data in such a way that it can be read and used. Dividing the total amount of data into useful sub-areas according to categories is what it takes to do so, not to mention that filtering according to the company's individual needs is a p ...
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AnyMind Group enhances mobile capabilities for mobile and web publishers
AnyMind Group announced the launch of a suite of features on its publisher platform, AnyManager, to help mobile and web publishers to tap on the continued growth of mobile usage. The features center around helping web publishers leverage on progressive web applications infrastructure, and for native ...
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Tencent Cloud to easily expand digital footprint
More businesses around the world have been adopting digital innovation with cloud computing technologies, thereby introducing more of their benefits into existing and potential consumers' daily lives. Undoubtedly, cloud computing technologies have helped the evolution of businesses, especially in th ...
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Kantar’s innovative solutions optimize digital ad and ecommerce performance in APAC
According to Kantar’s recently published media reactions report, marketers plan to increase their spending in online video ads, social media newsfeed ads, brand effectiveness research and digital behavioral measurement. This has led brands across APAC dealing with more discerning, divisive, an ...
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Digital content revenue to exceed $432 billion globally by 2026, driven by emerging subscription models
A new study from Juniper Research reveals that the total market value of digital content will reach $432 billion by 2026, rising from $211 billion in 2021. This represents a growth of 105% over the next 5 years. This value considers pay-per-download revenue, in app content spend, subscription revenu ...
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Differences and similarities of location-based and proximity marketing
Wherever you go, you find the same picture of people staring into their smartphones and paying little or no attention to what's going on around them.Well, that’s the main problem marketers are facing to get customers to pay attention to their products and services.Location-based marketing and ...
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IBM innovations to accelerate Digital Transformation
IBM announces advances in artificial intelligence (AI), hybrid cloud, and quantum computing at its Think conference. The innovations highlight IBM's role in helping its clients and partners accelerate their digital transformations, return to work smarter, and build strategic ecosystems that can driv ...
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COVID-19 accelerates building intelligent workplaces
With the future of work being now and being digital, businesses need to build an intelligent workplace – one where employees can develop and communicate content internally and with customers in a highly automated and responsive way. This enables business growth, improves employee experience, a ...
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5G momentum builds in the global market
The global 5G rollout is entering the third year and in the leading 5G markets, such as South Korea and China, subscribers and traffic volume have been growing significantly.
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Micro-moments’ impact on decision making and marketing
In 2016, the smartphone replaced the laptop as the most common Internet device, and we know how the trend has developed since then, right? Well, then you know why online advertisers must embrace more than ever the challenge of aligning their strategy with the smartphone in mind. Since mobile overtoo ...
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Location-based advertising (LBA)
Sending advertising to the right person at the right time is easy today thanks to location-based intelligence and the fact that people are increasingly willing to share their location with their apps in their mobile. This explains why location-based advertising (LBA) has gained momentum and populari ...
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A revelatory use case for location intelligence
The risk for climate change is growing, meaning sea levels are rising and extreme weather events are more common. Therefore, insurers use location intelligence software to optimally prepare for climate change. TWT Business Solutions shows insightfully what companies could learn from the use of locat ...
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Performance improvements with location intelligence
Location intelligence is defined as the capacity to organize and understand complex data by using geographic relationships. In other words, we talk about location intelligence when an organization manages to bring together business intelligence (BI) and geographic analysis to discover powerful new i ...
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Precisely Data Integrity Suite enhances accurate, consistent data with context from location intelligence
End of last year, Precisely, a global leader in data integrity, announced the Precisely Data Integrity Suite, a modular, interoperable suite that provides maximum accuracy, consistency, and context in data for confident business decisions.
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The “I want it all and I want it now” customer
What the lead singer of the British rock band Queen once screamed to his audience is demanded from consumers nonstop from marketers, namely immediate gratification, and quick solutions.The catchy song written by Brian May and performed by the charismatic Freddy, repeats “I want it all, and I w ...
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Why EQ Beats IQ in Driving ‘True’ Leadership Success
In many ways, being an effective leader boils down to your ability to influence people—a proficiency that is driven by one’s Emotional Intelligence Quotient (EQ). Leadership is more about soft skills—the ability to inspire, persuade, guide, sway and communicate in a way that’ ...
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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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