- Category: May 2021 - Appointments & Announcements
Verizon Media expands and strengthens its global in-game advertising opportunities with Anzu, the world’s most advanced in-game advertising platform.
Anzu’s platform gives media buyers the ability to drive brand awareness through unintrusive in-game ads that reach the thriving and diverse global gaming and esports community. Anzu’s fully blended in-game video and banner ad placements are served in brand-safe environments across mobile, PC and console games, bringing scale to the in-game advertising industry.
Verizon Media advertisers will benefit from Anzu’s exclusive partnership with popular game publishers Vivid Games, Toplitz Productions, Axis Games, Lion Castle, Unfinished Pixel, Caipirinha Games, and more. Clients will also be able to connect in-game with Xbox gamers as Anzu is the only platform of its kind licensed under the Xbox Tools and Middleware program.
Vietnam-based RedFOX Labs has appointed Lei Dong as its Chief Financial Officer.
The CFO role will oversee all aspects of finance across the RedFOX Labs' entities, including its recent company acquisitions and deployed ventures RFOX.Finance and RFOX Games.
Lei Dong's extensive experience in digital asset management will enable RedFOX Labs to establish an exceptional internal finance structure, facilitating continued growth as South East Asia's first blockchain venture builder.
Dong joins RedFOX Labs from Nem.io Foundation, a global blockchain leader, and previously served as financial controller for Huobi Australia, one of the world's largest digital asset exchanges.
With a double bachelor's degree in Business Management and Accounting, a member of Chartered Accountants ANZ, and fifteen years in the finance industry, Dong has extensive experience in building robust internal controls, policies, and procedures.
Lei Dong's entry coincides with the launch of RedFOX Labs DeFi protocol RFOX.Finance; the launchpad and economic underpinning for RFOX VALT – the metaverse and fully immersive shopping experience launching later this year.
MoPub, a division of Twitter that provides monetization solutions for mobile app publishers and developers around the globe, welcomes Eileen Keng as MoPub Head of Publisher Partnerships, Greater China Region.
Based in Twitter's Asia Pacific headquarters in Singapore, Eileen will develop and implement the regional growth strategy for MoPub, while working with cross-functional teams to propose the best solutions for clients that continue to drive success and customer growth. She will lead the charge to build and cultivate strong relationships with some of the largest Mobile Gaming Publishers across the Greater China Region.
Eileen previously led APAC Supply at Chartboost, and prior to that, she was the Head of Programmatic Supply, APAC at Fyber. Over the past ten years Eileen has built a record-breaking career in the gaming and internet industries. She is particularly strong in driving new business through key accounts and establishing strategic partnerships and reseller/publisher relationships to increase revenue.
Boram Ku, who led MoPub Greater China Region on an interim basis, will fully dedicate herself into a new role as Head of Korea and South APAC, MoPub.
Foursquare announced to acquire Unfolded, a next generation platform for geospatial data unification, enrichment, visualization, and analytics.
Given the rapid advancements in cloud and edge computing, and combined with the co-mingling of physical and digital, Foursquare believes in the era of geospatial 2.0. Foursquare sees location and geospatial technology and data as foundational building blocks for virtually every business as the world is increasingly digitized and with the continued growth of mobile computing, AR/VR, smart logistics, autonomous, mobility and many more.
For more than a decade, Foursquare’s tech has touched billions of people and constructed meaningful bridges between digital spaces and physical places by developing the most trusted, independent location technology platform. With 15 billion verified location data points and a rich map of 95 million unique points-of-interest (POI) around the world, Foursquare knows location like no other. This is why thousands of brands like Amazon, Apple, Snap, Snowflake, Uber, and more work with Foursquare’s technology and data.
With the acquisition of Unfolded, the company solidify itself as the market leader with an integrated platform for accessing, merging, enriching, analyzing, and visualizing spatial data - in almost any environment. With the closing of the acquisition later this month, the Unfolded team will continue to be led by Co-Founder and CEO Sina Kashuk who will become SVP, Head of Unfolded.
Whispir Limited has promoted Patrick Armitage to the role of Chief Marketing Officer.
Patrick has been with Whispir, a software-as-a-service (SaaS) communications workflow platform that automates interactions between organisations and people, since January 2021 as US Marketing Director where he has led the development and implementation of its go-to-market strategy in North America and supported the growth of Whispir’s new team and office in Boulder, Colorado.
In his expanded role, Patrick will lead global marketing to deliver on Whispir’s three-year plan and support the business’s growth-focused culture across the wider company. His focus will include building a world-class marketing team, a global digital marketing strategy, and developing robust go-to-market strategies with Whispir’s sales leaders in the Americas, Asia, and Australia—leveraging a persona-based business development approach which has proven successful in the US.
Working closely with Whispir's Chief Product Officer and the product team, Patrick will help drive product-led marketing growth in line with the Company’s desire to scale the business faster, particularly in Asia and North America where it has large addressable target markets.
Patrick joined Whispir from Zingfit, where he held the role of VP of Sales and Marketing for nearly three years. At Zingfit, he grew the brand and the company revenue, delivering 3x growth, and supported Zingfit’s successful acquisition by one of the world's largest private equity investors, Advent International. He has gained extensive experience throughout this nearly 20-year career, building, and running global advertising and marketing campaigns in London, New York and Colorado for global brands, PE owned firms, and growth-stage startups.
The Hoffman Agency has appointed Kijung Kelly Kwon as General Manager of its South Korea office in a move that adds data-driven communication and content expertise to its integrated communications offering in the market.
The former television and newspaper journalist has more than 20 years’ experience in media, marketing, and communications. She has held senior roles at a number of agencies including Korea’s largest, Medicom. She was also in charge of retail data insights for Korea at Dunhumby, a leading consumer data science company based in London, and is an award-winning reporter.
Kwon’s experience in data and content make her a rarity among agency leaders in Asia-Pacific, and she is passionate about applying her knowledge in these areas to the communications industry. In her last role, at Allison & Partners, she led the new model development of communication data service to connect communications activities more closely with data value and business results. At Medicom, she initiated a social media data intelligence service that was the first of its kind in Korea’s PR industry. She was also a pioneer of brand journalism modelling at the agency.
At The Hoffman Agency, Kwon will play an important role in furthering the company’s integrated communications offering in Korea, as well as working closely with the Agency’s other eight offices in the region. Based in Seoul, she will report to Caroline Hsu, Managing Director for Asia-Pacific at The Hoffman Agency.