- Written by Augustine
- Category: September 2017 - Immersive and Engagement Marketing
- Thursday, 28 September 2017 14:17
While most of the traders are still busy with multichannel, others are steps ahead, testing and experimenting with Mixed, Augmented and Virtual Reality.
- Written by Augustine
- Category: September 2017 - Immersive and Engagement Marketing
- Thursday, 14 September 2017 14:29
Namics, a leading full-service digital agency from Switzerland, developed new services for SMBs that combine both the Adobe products of the Experience Cloud and their own services.
- Written by Augustine
- Category: September 2017 - Immersive and Engagement Marketing
- Thursday, 28 September 2017 14:03
Opera’s new developer update comes with a built-in VR 360 player for leading headsets such as HTC Vive, Oculus Rift and other OpenVR compatible devices, unlocking the immersive world of 360-degree videos for Opera users.
- Written by Augustine
- Category: September 2017 - Immersive and Engagement Marketing
- Thursday, 14 September 2017 14:08
Measuring success in performance advertising is simple when you’re only using one platform. To gain a competitive edge, marketers commonly run campaigns using more than one marketing solution or provider. This, however, tends to complicate how you can effectively measure the campaign results a ...
- Written by Augustine
- Category: September 2017 - Immersive and Engagement Marketing
- Thursday, 28 September 2017 13:34
A new report from Juniper Research has found that advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022.
- Written by Augustine
- Category: September 2017 - Immersive and Engagement Marketing
- Thursday, 14 September 2017 13:17
Ambient Digital’s CEO Andrew Stephens looks at why advertisers in Southeast Asia aren’t jumping on the header bidding bandwagon – even though the benefits are obvious.
- Written by Augustine
- Category: September 2017 - Immersive and Engagement Marketing
- Thursday, 28 September 2017 13:22
Microsoft welcomed more than 25,000 business customers to its annual IT event, Microsoft Ignite in Orlando, Fla. This week, where the company showcased how it is infusing cloud, AI and mixed reality across it products to help customers visualize and create the future of business.
- Written by Augustine
- Category: September 2017 - Immersive and Engagement Marketing
- Thursday, 14 September 2017 12:46
Microsoft has boosted investment in the Industrial IoT with the availability of an OPC UA testing lab and extended support to customers and partners in Asia through its Federated Lab initiative to accelerate digital transformation and tap into the global market.
- Written by Augustine
- Category: September 2017 - Immersive and Engagement Marketing
- Thursday, 21 September 2017 13:42
Augmented Reality (AR) technology is the virtual addition of digital, computer-generated information to the real world and a buzzword of the advertising and media industry since 2010 for good reason. It holds the technology for one of the most important evolutionary stages in information technology, ...
- Written by Augustine
- Category: September 2017 - Immersive and Engagement Marketing
- Thursday, 07 September 2017 12:42
Those who are engaged in marketing today get the impression that machines could soon take over their job, right? But according to Ketchum Pleon’s Chief Creative Officer, Petra Sammer. that’s so far not quite true.The expert in storytelling writes in one of her articles that the once chao ...
- Written by Augustine
- Category: September 2017 - Immersive and Engagement Marketing
- Thursday, 21 September 2017 13:30
The term immersive (or immersion) marketing includes traditional advertising, public relations, word-of-mouth advertising, digital marketing, or coupons and retail partnerships, to name a few of the many ways of surrounding the consumer with a consistent message about a brand.
- Written by Augustine
- Category: September 2017 - Immersive and Engagement Marketing
- Thursday, 07 September 2017 12:33
As every year, we take a look at the newly released Gartner Hype Cycle for Emerging Technologies, especially since Gartner’s analysts identified three mega-trends we are particularly interested in this month, namely Artificial Intelligence (AI), immersive experiences and digital platform ...
- Written by Augustine
- Category: September 2017 - Immersive and Engagement Marketing
- Thursday, 21 September 2017 13:22
Hitachi, Ltd. just launched Hitachi Vantara, a new business entity to leverage the broad portfolio of innovation, development and experience from across Hitachi Group companies to deliver data-driven solutions for commercial and industrial enterprises. This new company will unify the operations of H ...
- Written by Augustine
- Category: September 2017 - Immersive and Engagement Marketing
- Thursday, 07 September 2017 12:19
When was the last time you were really taken by surprise?It happened in a rather humdrum construction meeting the other day, when a lawyer walked into the room. There was a tricky problem thrown down on the table; all thirty construction personnel were either nodding off or furling their brows at it ...
- Written by Augustine
- Category: September 2017 - Immersive and Engagement Marketing
- Thursday, 14 September 2017 14:54
Last week, the experience management company Qualtrics was showcasing its artificial intelligence and machine learning technology to the media, besides introducing its new office and team in Singapore.
