- Category: August 2010
- Tuesday, 07 September 2010 17:27
The Mobile Marketing Association (MMA) has just announced their repositioning to create additional membership benefits and enhance effectiveness to meet the changing face of mobile marketing. “In its formative years, the MMA placed great emphasis on helping build a global industry, creating standa ...
- Category: August 2010
- Wednesday, 18 August 2010 13:22
According to Frost & Sullivan, growth in Southeast Asia's (SEA) mobile services is expected to be driven by data services as mobile connections penetration surpassed 90 percent in 2009 and slowing revenue growth signal saturation.
- Category: August 2010
- Thursday, 19 August 2010 15:24
The UAE government's decision to ban some functions of RIM's BlackBerry from October 11, citing security risks, reflects concern among some governments that the BlackBerry service does not allow them to monitor data traffic sent and received by BlackBerry users, and that this data is handled and sto ...
- Category: August 2010
- Wednesday, 18 August 2010 13:19
New research commissioned by Globys (www.Globys.com), a leading provider of contextual marketing solutions for the worldwide telecommunications market, on the usage habits of mobile data users in Australia has revealed
- Category: August 2010
- Thursday, 19 August 2010 14:57
Movius Interactive Corporation (www.moviuscorp.com), a global leader in messaging, collaboration and mobile media solutions, sees multiple lines on a single device as the next big thing in mobile.
- Category: August 2010
- Wednesday, 18 August 2010 13:17
According to Ovum Telecoms mobile application download and revenues forecasts, by 2015 the annual end-user revenues from application downloads (dominated by Smartphone devices) will reach over $5.5 billion, with North America and Europe accounting each for over $1.8 billion, followed by APAC with ov ...
- Category: August 2010
- Thursday, 19 August 2010 14:31
Let me introduce you to Hoiio Pte Ltd, Asia's first mobile application that offers cost-effective communication solutions to Smartphones and mobile devices,
- Category: August 2010
- Wednesday, 18 August 2010 13:16
Handset providers play an important role in China's 3G ecosystem. Therefore, intensifying competition in the market requires handset providers to develop partnership strategies with operators that leverage their core competencies.
- Category: August 2010
- Thursday, 19 August 2010 14:26
Last month the Chief Marketing Officer (CMO) Council (www.cmocouncil.org) hosted its Asia Advisory Board Meeting at the Singapore Management University, corroborating its presence in Asia. The gathering teamed the Council with one of the region's premier educational institutions for a half-day of co ...
- Category: August 2010
- Wednesday, 18 August 2010 13:13
The mobile content and applications market is currently small, but it has significant potential to drive Asia's emerging market operator non-voice revenues and ARPU.
- Category: August 2010
- Thursday, 19 August 2010 14:18
Just yesterday Yahoo! Southeast Asia invited the media over to their brand new office in Singapore’s banking district.
- Category: August 2010
- Wednesday, 18 August 2010 13:10
Ovum's new broadband forecast shows an increase in growth rate for mobile broadband subscriptions – good news certainly for mobile operators.
- Category: August 2010
- Wednesday, 18 August 2010 16:34
Text Messaging (SMS) Short Message Service (SMS) is a communications service that allows the exchange of short text messages, limited to160 characters, between mobile phones.
- Category: August 2010
- Wednesday, 18 August 2010 13:09
IDC expects media tablet shipments in the Asia Pacific region (excluding Japan) to grow from 1.3 million units in 2009 to 9.6 million units in 2014, representing a compound annual growth rate (CAGR) of 65%.
- Category: August 2010
- Wednesday, 18 August 2010 16:29
A mobile operating system serves as an interface between the end user device (hardware) and the application (Software).
- Category: August 2010
- Wednesday, 18 August 2010 11:09
Many people look at technical changes with askance or often even reject it from the beginning. So, to no surprise, there aren't really good discussions out there on why it's worth to use the mobile channel for marketing measures.
- Category: August 2010
- Wednesday, 18 August 2010 16:22
The mobile phone evolved in just a few years from a prestige object for managers to a multi-functional communication and organizational tool for the masses. Almost everyone owns a mobile phone these days, allowing mobile advertising to be fast paced.
- Category: August 2010
- Wednesday, 18 August 2010 11:07
Currently, many of the top brands try to figure out what to do with mobile marketing. Some establish mobile sites, just like it happened 10 years ago when online became mainstream.
- Category: August 2010
- Wednesday, 18 August 2010 16:18
Citibank defines a brand new mobile lifestyle with the launch of the first multi-platform mobile application "Citi Mobile" in Hong Kong.
- Category: August 2010
- Wednesday, 18 August 2010 10:55
Check Point's solution provides secure remote access, data security, virus and malware protection, and security deployment and management for handheld wireless devices.
- Category: August 2010
- Wednesday, 18 August 2010 13:41
comScore, Inc., a leader in measuring the digital world, released a study on social networking access via mobile browser.
- Category: August 2010
- Wednesday, 18 August 2010 10:53
In recent years QR codes are becoming more and more popular in the advertising industry. Appearing like squares with integrated labyrinths at first glance, they can be scanned with a mobile phone camera and in an instant reveal a link to a brand portal and the mobile Internet. Its main goal is gaini ...
- Category: August 2010
- Wednesday, 18 August 2010 13:39
Move over, EQ and IQ, there's a new Q in town. DQ or Digital Quotient tells you how savvy you are in the digital space.
- Category: August 2010
- Wednesday, 18 August 2010 10:50
For years, we've used the same example when discussing location-based services: imagine you're walking past a Starbucks and a coupon for a dollar off a latte is pushed to your mobile device just as you pass the store.
- Category: August 2010
- Wednesday, 18 August 2010 13:30
Media players from the Internet, TV, and publishing have converged on the digital content space, intensifying competition for a consumer base reluctant to pay for most content.
- Category: August 2010
- Wednesday, 18 August 2010 10:28
In line with the growing market demand for innovative mobile applications Sybase, Inc., an SAP company and industry leader in enterprise and mobile software, has announced the latest version of Sybase® Unwired Platform that will enable enterprise developers to simply and quickly build applications ...
- Category: August 2010
- Wednesday, 18 August 2010 13:25
Australia's accelerating numbers of mobile Smartphone owners are using their handsets to access data more frequently than using the telephone feature,
- Category: August 2010
- Tuesday, 17 August 2010 12:25
Though there's much excitement around mobile marketing's rapid progression and advanced features, there are still a number of organizations that are in the dark about the immense benefits of a mobile marketing campaign in these technology driven times.
- Category: August 2010
- Wednesday, 18 August 2010 13:24
Banks offering mobile payment services must wake up to the threat of malware viruses or risk having to play catch-up with criminals, Ovum has warned.
- Category: August 2010
- Tuesday, 17 August 2010 12:18
Have you ever felt the frustration of people joining your meeting late and interrupting your presentation? What about getting distracted by the tapping of a keyboard from someone multi tasking on a conference call?
