- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 29 March 2018 12:02
The ‘Internet of Things’ (IoT) is clearly a game changer that impacts and transforms our daily live in all ranks, since with its emergence a myriad of user data is getting collected and analyzed in a matter of seconds. Naturally, this raises privacy and security concerns globally.
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 08 March 2018 13:49
Asia's businesses are leading the world in Internet of Things (IoT) adoption, according to Vodafone’s IoT Barometer 2017/18, with the number of companies embracing connected devices soaring 200% compared to five years ago.Vodafone’s global survey of business sentiment, relating to invest ...
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 29 March 2018 11:43
In celebration of their second anniversary and 100th blog post, Just Imagine, our friends from Aurecon just published their first eBook #100GoodIdeas. The company’s award-winning future-focused blog encourage its readers arrestingly to explore what is possible through their imagination.
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 08 March 2018 13:34
Technology has become a strategic imperative for all sectors and retail is not an exception. As retailers across the world scramble to lure customers and improve operational efficiencies, deploying the right digital technologies is essential for differentiation and survival, according to leading dat ...
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 29 March 2018 11:40
The older generation might still remember the time when Integrated marketing communications (IMC) came into play in the 80s. At that time, the whole marketing environment was undergoing profound changes with the advent of the Internet. New communications technologies, media proliferation, audience f ...
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 08 March 2018 13:24
Although the vast majority of marketers is aware of the fact that the Internet of Things (IoT) will change their industry, besides security concerns, not having the required skills is named as one of the main reasons for not implementing IoT. Indeed, IoT requires a complete rethinking of business ma ...
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 22 March 2018 14:46
Although the percentage of mobile adblocking is still considered being quite low, compared to adblocking on desktops where almost every fourth computer is denying advertising, the next generation of mobile browsers should be based on the "Coalition for Better Ads" and try to block particularly distu ...
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 08 March 2018 12:47
Forty years on from the phrase ‘glass ceiling’ being used to define thwarted careers and ambitions - especially for women - ACCA is calling for business leaders to show real and measurable progress on diversity and social mobility issues, as it marks International Women’s Day 2018.
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 22 March 2018 14:24
As Asian eMarketing clearly exhibits, I am a big fan of Native Advertising and I use this opportunity to highlight its advantages. With native ads, marketers can automatically publish content to multiple online publications simultaneously without creating duplicate content, besides the fact that the ...
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 01 March 2018 14:58
In our December issue last year, we already provided hints where IoT is heading this year in Asia Pacific when we presented Hitachi Vantara’s insightful predictions. Summarily, both Hubert Yoshida and Russell Skingsley believe the adoption of Internet of Things (IoT) platforms will dominate en ...
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 22 March 2018 13:49
The recent Adobe Digital Trends Report 2018 revealed that 42% of marketing decision makers in international companies already rely on self-learning algorithms in their company or plan to do so over the next twelve months - be it for data analysis (51%), email marketing (26%) or programmatic advertis ...
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 01 March 2018 14:38
The Internet of Things (IoT) is an emerging topic of technical, social, and economic significance, which encouraged Santosh Kulkarni and Prof. Sanjeev Kulkarni to research the IoT communication models.
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 15 March 2018 14:05
Although the AI development is still in its infancy, it’s clear by now that customer satisfaction can be achieved faster than ever with its help. However, like with any new technology, the typical principles apply: First, AI remained a marginal phenomenon and only experts dealt with it, but af ...
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 01 March 2018 14:33
Ericsson launched the IoT Accelerator Marketplace to help address the need for collaboration within the digital ecosystem community and benefit developers and service providers alike:
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 15 March 2018 12:55
Marketers must meet today’s customers on their own terms, on the channels they prefer. Brands must integrate a wide spectrum of offline and online for successful e-commerce and retail strategies.
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 01 March 2018 14:26
The 6th Mobile IoT Summit during MWC focused this year on the rapid growth and momentum behind both NB-IoT and LTE-M technologies, since both are expected to grow exponentially in 2018.
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 15 March 2018 12:46
After a groundbreaking year of advancements in the realm of Virtual Reality, tech companies across the United States have flooded the market with headset after headset all with the promise of virtual reality. But as a relatively new technology, it can be easy for customers to eagerly purchase a head ...
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 01 March 2018 14:21
Every year, Indra Nooyi, the CEO of PepsiCo, sits down to write a letter… in fact, 400 of them. In each one, she tells the parents of her senior executives what their child is doing for the company, and why they are a gift to the company. The response from her colleagues: “This is the b ...
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 15 March 2018 12:22
SDChain Alliance has officially launched the world's first public blockchain that truly adopted the blockchain to ensure the reliability of the Internet of Things (IoT). This move has converged the IoT and the blockchain into a decentralized ecosystem for various industries, so that they may establi ...
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 01 March 2018 13:21
Sercomm, a manufacturer and supplier of telecom equipment, just launched its new series of LTE-M IoT devices at the Mobile World Congress 2018 in Barcelona, Spain.With the advantages of extended transmission range, a lengthened battery life, and better mobility, Sercomm's full range of LTE-M IoT d ...
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 15 March 2018 12:10
Juniper’s new research, Cybersecurity: Mitigation Strategies for Financial Services, Operators, Enterprise & IoT 2018-2022 found that nearly 70% of 2022 spend would originate from medium-sized businesses, as cybercriminals target ‘low-hanging fruit’.
- Written by Augustine
- Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
- Thursday, 01 March 2018 13:16
At the Mobile World Congress (MWC) 2018, Huawei just launched the Intent-Driven Network solution that bridges the gaps between the physical network and business goals by creating a digital twin of the network infrastructure. Through service intention understanding, automatic network policy deploymen ...
