Sunday Jul 03rd

With AI-based bots for intelligent self-service
Intelligent chatbots and voicebots are effective helpers that relieve employees of recurring inquiries so that they can concentrate on more complex jobs. But with the right software behind it, bots can do much more than just answer questions. A well-trained AI allows chatbots to work more efficientl ...
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Strategic partnership brings customer-oriented solutions to life
The data and artificial intelligence company, ADA, and Treasure Data, a global Customer Data Platform (CDP) company, announced a strategic partnership to bring end-to-end enterprise customer-centric solutions to 10 markets across South and Southeast Asia, including South Korea. This partnership will ...
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AI and its magic
There is a hype around artificial intelligence (AI) for many years already and it has gotten another boost with the announcement of AI being able to write text on its own. How good such AI-written texts are and how the marketing industry can benefit from this technological innovation is, however, st ...
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Artificial Intelligence (AI) vs Machine Learning (ML)
The buzzwords AI and machine learning are on everyone's lips these days, especially in marketing, but are often wrongly used as synonyms. In fact, only about one in five marketers know the differences between the two terms.
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Responsible AI research
As soon as we develop AI-supported models for analyzing human behavior, we simultaneously influence the shaping of society. However, existing methods for analyzing social phenomena may not be able to cope with this "feedback mechanism". It is therefore particularly important to be vigilant when arti ...
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Building a Smart Factory – Part 1: From Automation to Autonomy
About ten years after entering the global manufacturing sector's consciousness, Industry 4.0 seems to have lost much of its novelty. Its principles, technologies, market drivers, and national government policies have become known quantities. Smart factories, the intelligent, hyper connected producti ...
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Study shows how AI could get the cookie pop-up chaos under control
One of the most annoying problems when surfing the web is the obligatory cookie banner, which most users now just click away in frustration and often with the worst default setting for data protection.
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Novel AI-powered forecasting models needed as many fail in times of crisis
As adesso said right at the beginning of the Corona crisis, the stability of long-term forecasts has been completely turned upside down since the pandemic and has led to high volatility in forecasting trends and planning uncertainty for companies.
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IDC’s big data and analytics spending guide
According to the latest release of IDC's Worldwide Big Data and Analytics (BDA) Spending Guide, spending on BDA solutions will grow by 19% in the Asia Pacific region in 2022 and will rise 1.6 times to $53.3 billion by 2025. Enterprises' evolving need to gain operational efficiency and operational re ...
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Third place for AI in WalkMe.com’s survey on which digital technologies arouse the highest investment interest
WalkMe.com wanted to find out which countries are investing the most in digital technologies and which technologies are of most interest to business owners. Hence, the company analyzed the 2021-22 Digital Future Index to determine which countries are investing the most in Artificial Intelligence, Im ...
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Interview: Inventor of Game Changing AI Tech Shoring Up e-Retail Shopping Security
It’s projected that, by 2025, there will be a total of 291.2 million digital buyers in the United States. It is further reported that, also by 2025, more than ten percent of all retail sales in America is expected to be generated via mobile commerce.
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Safely establishing contact during the pandemic while ensuring business continuity with conversational AI solutions
Vonage, a global leader in cloud communications, announced that Curious Thing a voice-based conversational AI start-up, is using the Vonage Communication Platform (VCP) to scale its solutions and improve customer experiences with automated and AI-enabled proactive customer engagement. Its voice AI t ...
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Building a Smart Factory – Part 2: Defining the 21st-century smart factories
Smart Factories (also known as Connected Factories) have many definitions. One way to define them is a group of technology innovations. When used together, these innovations support consolidated, connected, and flexible manufacturing processes. The processes run manufacturing, supply chain, and rela ...
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AI spending in Asia Pacific to reach $32 billion in 2025
According to IDC's latest Worldwide Artificial Intelligence Spending Guide, spending on AI systems in the Asia Pacific region will rise from $17.6 billion in 2022 to around $32 billion in 2025.
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Less than one third of marketers are confident in their audience data, Nielsen’s global survey revealed
Titled “Era of Alignment,” Nielsen’s 2022 report illustrates how marketers must gain confidence in their data to focus equally on brand building and customer acquisition. The company surveyed nearly 2,000 global marketers between December 2021 and January 2022 for the global report ...
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ADVANCE.AI enhances its One-Stop Platform to better serve their clients in digital transformation journey
ADVANCE.AI, a leading AI company specializing in digital identity verification, risk management and process automation, announced the enhancement of its One-Stop Platform, which now supports multi-device user journeys, multi-language compatibility, enhanced AML screening tools, and Single Customer V ...
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Marketing Production Automation (MPA)
Marketing Production Automation (MPA) is an innovative, software-based solution concept to standardize and automate the production of various marketing content.
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GBC.AI announces its cutting-edge Web3 security product “Wallet Guardian”
GBC.AI, provider of cutting-edge proprietary artificial intelligence (AI) smart-blockchain technology, has announced its new Web3 security product, Wallet Guardian.
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With artificial intelligence into a new age of automation
Artificial intelligence (AI) and machine learning arrived in industrial production a long time ago – at least in theory. In any case, it is undisputed that AI-based automation solutions will be the big topic in the coming years. However, the question arises as to how quickly the immense potent ...
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Meet Chinese Central Television’s AI anchor Wang
AI anchor Wang, the first AI anchor adopted by the Chinese Central Television (CCTV), has been introduced in March through a featured program and actively used in news and economic programs from this year onwards. The AI anchor of CCTV, with its natural voices and facial expressions, is an AI human ...
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Chinese AI companies in the fast lane
Many Chinese companies are using AI to perfectly tailor their offers to customers and are now making inroads into the rest of the world. The fact is, China is developing into the leading economic nation in terms of economic progress, not least driven by artificial intelligence, according to Prof. Dr ...
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The benefits of deep learning for campaign targeting
In principle, artificial intelligence (AI) has enabled targeted digital marketing and with every further development, the results are becoming more accurate. While machine learning (ML) was until now the most modern method for predicting user decisions, its further development, deep learning (DL), h ...
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Google's PaLM keeps up with human performance
AI research is progressing at a rapid pace and now Google has unveiled its Pathways Language Model (PaLM), the largest language model presented so far.
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Guarantors of winning marketing automation
Marketing automation simplifies recurring marketing tasks and makes all B2B marketing more efficient. Despite this, many companies struggle with its business implementation. In most cases, however, the problems are not only due to the complex automation process itself, but to other missing prerequis ...
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April 2022 - Marketing Automation: AI, Big Data & Deep Learning

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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