- Written by Augustine
- Category: October 2015 - Mobile Marketing
- Thursday, 29 October 2015 13:51
In the digital world, we are often kind of ambivalent: On one hand, we want to use convenient and meaningful services, on the other hand we don’t want to give away our data or at least as little as possible. Although services such as Gmail or Facebook are used diligently when it comes to the colle ...
- Written by Augustine
- Category: October 2015 - Mobile Marketing
- Thursday, 15 October 2015 13:53
According to a report, published by TechSci Research "Global Mobile Satellite Services Market Forecast & Opportunities, 2020", the global mobile satellite services market is projected to register revenues worth over USD3.2 billion through 2020. The report reveals that maritime industry is set to ...
- Written by Augustine
- Category: October 2015 - Mobile Marketing
- Thursday, 29 October 2015 13:45
Adobe’s annual APAC Digital Marketing Performance Dashboard reveals a region in which digital transformation is reaching maturity levels in most countries, while businesses face a fresh challenge to integrate customer experience strategically across the organization’s touchpoints, under the guid ...
- Written by Augustine
- Category: October 2015 - Mobile Marketing
- Thursday, 15 October 2015 13:52
The new Asia Pacific Digital Factbook 2015, provides statistics and trends about mobile, web, social media, eCommerce, video, advertising, search, apps and just about every aspect of this region’s online marketing ecosystem.“The good news for Asia Pacific marketers is that, after years of rapid ...
- Written by Augustine
- Category: October 2015 - Mobile Marketing
- Thursday, 29 October 2015 13:36
With over three million apps in the stores, you have to make sure that everything fits perfectly so that your app is found, not to mentioned downloaded and continually used. Fact is that he App Store search, as basis for users’ decision-making, is gaining more and more in importance. But what many ...
- Written by Augustine
- Category: October 2015 - Mobile Marketing
- Thursday, 15 October 2015 12:42
Entering the third edition, APAC Effie is recognized by advertisers and agencies as the gold symbol of marketing effectiveness in the region, a pre-eminent award that celebrates and awards ideas that work.
- Written by Augustine
- Category: October 2015 - Mobile Marketing
- Thursday, 29 October 2015 12:59
Besides high quality standards in content, the usability of reading news on mobile devices is decisive to gain traction in an attractive and wide-reaching advertising environment for mobile campaigns preferred by users. Take a look at the following tips on how a mobile website should be designed to ...
- Written by Augustine
- Category: October 2015 - Mobile Marketing
- Thursday, 08 October 2015 13:02
Advertising is basically all about the data and the attention of users, which in times of digitalization, however, is increasingly difficult to obtain. After all, users have recognized their power and learnt to make use of it. They want to consume content and pay with their data and their attention, ...
- Written by Augustine
- Category: October 2015 - Mobile Marketing
- Thursday, 22 October 2015 16:19
This week, KEYMILE presented XCC20, its new hybrid access- and transport platform for mission-critical networks, at the GITEX in Dubai, the largest ICT trade fair in the Middle East.MediaBuzz caught up with Stephan Hampel, Executive Director, APAC & MEA for KEYMILE GmbH, and Ünal Guzel, Managin ...
- Written by Augustine
- Category: October 2015 - Mobile Marketing
- Thursday, 08 October 2015 12:54
Did you know that Adobe introduced at its Summit significant improvements in Adobe Mobile Services, including a fully integrated mobile app framework?
- Written by Augustine
- Category: October 2015 - Mobile Marketing
- Thursday, 22 October 2015 15:24
IDC expects worldwide mobile payments to account for one trillion US dollars in value in 2017, up 124% from the less than $500 billion expected in 2015, with the Asia Pacific markets greatly contributing to this growth, as mCommerce transactions with remote payments take off across the region. The a ...
- Written by Augustine
- Category: October 2015 - Mobile Marketing
- Thursday, 08 October 2015 12:45
A new report "Connected Citizens - Managing Crisis" from Developing Telecoms, an online media channel that serves the information needs of telecom professionals in emerging markets, shows how mobile network coverage enables those directly impacted to collaborate in order to help themselves and other ...
- Written by Augustine
- Category: October 2015 - Mobile Marketing
- Thursday, 22 October 2015 14:43
The greatest benefit of mobile deep linking is the ability for marketers and app developers to bring users directly into the specific location within their app with a dedicated link. Just as deep links have made the web more usable, mobile deep links will do the same for mobile apps.
- Written by Augustine
- Category: October 2015 - Mobile Marketing
- Thursday, 08 October 2015 12:42
With predictions of mobile ad spend reaching $100 billion in 2016 (51% of all digital expenditure) and doubling by 2019 to $196 billion (70% of all digital ad spend), mobile advertising is key for any marketer.
- Written by Augustine
- Category: October 2015 - Mobile Marketing
- Thursday, 22 October 2015 14:37
The performance marketing technology company, Criteo, just released its Q3 2015 State of Mobile Commerce Report, that analyses industry wide trends on a quarterly basis to arm marketers with essential mobile commerce intelligence for engaging consumers and boosting sales.
- Written by Augustine
- Category: October 2015 - Mobile Marketing
- Thursday, 08 October 2015 12:31
In the newest version of Opera Mini mobile browser for Android, users can for the first time switch between two different data compression modes: High and Extreme. With these two modes, users can optimize their data compression for different network conditions.
- Written by Augustine
- Category: October 2015 - Mobile Marketing
- Thursday, 22 October 2015 13:16
Tableau Software just announced an entirely new mobile application, Vizable, designed to help people see and understand data with just an iPad. The free app was just unveiled at the 2015 Tableau Conference in Las Vegas by Tableau Vice President of Mobile and Strategic Growth, Dave Story.
- Written by Augustine
- Category: October 2015 - Mobile Marketing
- Thursday, 08 October 2015 12:30
According to a report from BI Intelligence one billion smartphones were sold last year and the 4th quarter had been one of the most successful one with 35% growth over the previous year. In 2015 and coming years an annual growth rate of 16% is expected, so that in 2020 3.4 billion devices should be ...
- Written by Augustine
- Category: October 2015 - Mobile Marketing
- Thursday, 15 October 2015 14:35
Asian eMarketing recently met with Ragnar Kruse, CEO and co-founder of Smaato, who is in charge of the world’s largest independent mobile ad exchange. The company just announced the expansion of its industry-leading publisher platform SPX, a global, intelligent and free to use self-service platfor ...
- Written by Augustine
- Category: October 2015 - Mobile Marketing
- Thursday, 08 October 2015 12:14
Interbrand’s 16th annual Best Global Brands report has just been released this week, identifying as usual the 100 most valuable global brands. The leading brand consultancy and publisher of the report is part of the Omnicom Group Inc. network of agencies, delivering fresh ideas and insights to its ...
- Written by Augustine
- Category: October 2015 - Mobile Marketing
- Thursday, 15 October 2015 14:24
MediaBUZZ recently had the opportunity to interview Rebecca Swift, Director of Creative Planning & Trends for Getty Images, during Spikes Asia, where she shared insights into “visual trends that spark creativity”. Working for the world’s largest photo agency, she is definitely the most sea ...
- Written by Augustine
- Category: October 2015 - Mobile Marketing
- Thursday, 08 October 2015 12:04
New global research from Irdeto revealed that second screens are now becoming ‘first screens’ in living rooms across the globe, as laptops and smartphones are outpacing that of set-top boxes (STBs) and smart TVs in the connected living rooms of today.
- Written by Augustine
- Category: October 2015 - Mobile Marketing
- Thursday, 15 October 2015 14:01
Mobile devices have become the most common method to shop on the Internet and it has never been easier to do so. But the more often shopping activities get paid by mobile, the more vulnerable this payment form becomes to hacker attacks - particularly for users connected via public Wi-Fi networks.
