Sunday Oct 24th

  • 5G momentum builds in the global market

    5G momentum builds in the global market

    The global 5G rollout is entering the third year and in the leading 5G markets, such as South Korea and China, subscribers and traffic volume have been growing significantly.

  • Influencer Marketing KPIs that are gaining in importance today

    Influencer Marketing KPIs that are gaining in importance today

    Influencer marketing is still a very young discipline, but its importance is increasing and with it the degree of professionalization. Certainly, those who invest more into this channel want more clarity about the success of campaigns too. While engagement rates were previously used as a measure for influencer marketing campaigns’ success, other key performance indicators (KPIs) will become more important in the future.

  • Tips to get started in the world of social media testimonials

    Tips to get started in the world of social media testimonials

    Bloggers, YouTubers, Instagram personalities or TikTok stars? Influencer marketing has been gaining in importance for several years. Companies have realized that authenticity and recommendations to the community are more popular with a young audience than elaborately staged campaigns. As part of a well-thought-out content marketing strategy, even small and medium-sized companies rely on the social media presence of influential advertisers to effectively reach and activate their own target group.

  • Location-based advertising (LBA)

    Location-based advertising (LBA)

    Sending advertising to the right person at the right time is easy today thanks to location-based intelligence and the fact that people are increasingly willing to share their location with their apps in their mobile. This explains why location-based advertising (LBA) has gained momentum and popularity amongst marketers in leaps and bounds.

  • Differences and similarities of location-based and proximity marketing

    Differences and similarities of location-based and proximity marketing

    Wherever you go, you find the same picture of people staring into their smartphones and paying little or no attention to what's going on around them.

    Well, that’s the main problem marketers are facing to get customers to pay attention to their products and services.

    Location-based marketing and proximity marketing can help here, which is why we want to summarize quickly what exactly these frequently cited terms mean and what similarities and differences they have.

  • Navigating Asia’s digital landscape with a little help from Radarr

    Navigating Asia’s digital landscape with a little help from Radarr

    Social media intelligence company Circus Social has rebranded as Radarr as it evolves to cater to an ever-increasing demand for predictive digital insights in Asia.

  • Performance improvements with location intelligence

    Performance improvements with location intelligence

    Location intelligence is defined as the capacity to organize and understand complex data by using geographic relationships. In other words, we talk about location intelligence when an organization manages to bring together business intelligence (BI) and geographic analysis to discover powerful new insights. And indeed, the primary benefit of location intelligence is comprehensive analytics, not just the ability to see where something happens or exists.

  • The dark side of the influencer marketing hype

    The dark side of the influencer marketing hype

    Influencers open new channels and opportunities for marketers to advertise products and they get paid for their service at a lucrative rate. Currently, for instance, the advertising market for influencers is growing and estimated to reach more than $15 billion dollars this year.

  • Account-based marketing and geofencing

    Account-based marketing and geofencing

    From Google Ads to social media and native advertising, almost every marketing channel offers a certain form of geofencing, seen as a means within regionally limited guerrilla marketing campaigns. What many marketing managers do not have on their radar, however, is the fact that even for account-based marketing, the procedure is increasingly turning out to be an ingenious move to address the desired target group.

  • Omnichannel advertising is an organizational nightmare

    Omnichannel advertising is an organizational nightmare

    Forrester wrote this headline in its report The Future Of Omnichannel Media Buying Is Programmatic more than 3 years ago, justifying the statement by explaining that people, processes, and technology issues stand in the way of omnichannel advertising.

  • etracker offers a data protection-compliant web analytics solution free of charge

    etracker offers a data protection-compliant web analytics solution free of charge

    The German tracking specialist for web analysis, etracker GmbH, is now making its data protection-compliant web analytics solution available free of charge.

  • Best practices for omnichannel marketing

    Best practices for omnichannel marketing

    Kentico Xperience, an award-winning digital experience platform that combines content management, digital marketing and commerce, summarizes in its whitepaper, Omnichannel marketing for customer-driven interactions, the challenges companies are facing when determining the most effective ways to connect to customers for omnichannel marketing and selling.

  • AnyMind Group launched Story Engine, a no-code web stories generator

    AnyMind Group launched Story Engine, a no-code web stories generator

    AnyMind Group announced the launch of Story Engine, a no-code feature on AnyManager that enables users to easily create, edit, manage and publish Web Stories, an open-source initiative by Google.

  • Twitter is a critical tool for K-pop artists

    Twitter is a critical tool for K-pop artists

    Twitter, together with K-pop Radar, analyzed K-pop stars' use of Twitter for the first time and found it to be a critical tool for artists as they built global audiences, as the fourth generation of K-pop stars actively communicates with global fans on Twitter.

This week's highlights

Arduino IoT Cloud helps makers build connected objects in a quick, easy and secure way

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
IoT cloud services, such as those offered by Microsoft Azure or Amazon, are complex and therefore not ideal platforms for developers who work in the Raspberry, Arduino and Co. environment.
Read more...

Ericsson IoT Accelerator Cloud Connect simplifies connecting cellular IoT devices to AWS

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
Ericsson's new Cloud Connect service, an integrated component of the Ericsson IoT Accelerator that has been launched last month, makes it easy for enterprises to securely connect cellular devices to p
Read more...

Microsoft powers the future of mobility, unveiling its latest cloud & IoT innovations

Category: October 2021 - IoT in Marketing: Data-driven Marketing & Analytics
Microsoft just unveiled the latest cloud and IoT innovative technology at the inaugural 2035 E-Mobility Taiwan Exhibition, further unlocking potential of cloud computing for smart mobility industry, b
Read more...
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Previous articles

Use “Voice Search Readiness” to your advantage

Category: September 2021 - Voice Search & Smart Speakers
Voice search seems to be a trend now that’s not showing any signs of slowing down, still it seems as if it is one of the least understood topics brands are facing today, according to Uberall, a
Read more...

Visa helps SMBs access the digital economy

Category: September 2021 - Voice Search & Smart Speakers
Visa announced that it has helped to digitally-enable an estimated 16 million small and micro businesses (SMBs) worldwide, or just over 30% of the multi-year goal it set in 2020 to digitize 50 million
Read more...

Don’t guess but know what your users want – with Nano INSIST

Category: September 2021 - Voice Search & Smart Speakers
A consumer who is looking for a product on the Internet is an ideal recipient for targeted online marketing since the person indicated an interest. The start-up Nano Interactive can help in proving se
Read more...
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Previous month's highlights

In-app advertising pays off

Category: July 2021 - Mobile Marketing & Analytics

There are millions of apps that have been downloaded several hundred billion times in total in the app stores of Apple, Google, and Amazon. After all, there is a suitable app for everything, which can be installed on the smartphone with just a few clicks. Certainly, that influences media usage behavior: already today, many people spend more time per day on the mobile phone display than in front of the TV.

Mobile first is the slogan and data the magic word

Category: July 2021 - Mobile Marketing & Analytics

Wherever you go, people are busy with their smartphones: shopping, online banking or answering emails, the trend is clearly moving from the desktop to the smartphone to deal with everyday needs both in business and in private life. Consequently, marketers must see how they reach their target group via mobile ads.

etracker offers a data protection-compliant web analytics solution free of charge

Category: July 2021 - Mobile Marketing & Analytics

The German tracking specialist for web analysis, etracker GmbH, is now making its data protection-compliant web analytics solution available free of charge.

Predictive analytics increase customer loyalty, optimize marketing budgets and reduce churn rates

Category: July 2021 - Mobile Marketing & Analytics

Companies must be future-oriented and pursue forward-looking marketing to enthuse today’s increasingly demanding customers. This means they need to always be one step ahead of consumer trends and wishes, which is made possible with the help of an impressive database, smart analytics, and predictive analytics.

View More Articles

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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