Google's goal is to provide searchers with high-quality answers to every question they could possibly ask. To do this, it relies on a complex collection of rules and ranking factors. Some of these factors fall under the category of E-A-T, meaning Expertise, Authoritativeness and Trustworthiness.

Every year, brand abuse and product piracy result in losses of billions in e-commerce. The start-up Sentryc wants to change this by using AI to scan the Internet and remove plagiarism almost automatically.

The young technology company, founded in 2019 and headquartered in Berlin, offers companies a unique digital solution with its proprietary brand protection software that can be used to detect and stop product piracy and brand abuse on online marketplaces. The expert provides customers with a cloud solution that searches websites for products, identifies and documents potential counterfeits, to then report them automatically for deletion.

The effective and timely identification of malware is one of the greatest challenges for IT security today. This is not least due to the sheer number of new malware variants but also to their sophisticated obfuscation, which overwhelms conventional signature-based protection technologies.

Mainly fileless malware is a growing problem here since it is not tied to executable files and leaves little or no traces on the hard drive. Above all, memory-based malware attacks are popular with hackers, which is active in the main memory, sets up command channels there and then carries out operations independently, such as downloading further Trojans.

In times of increasing digitization and a steadily growing threat from cyberattacks, stable IT security is an important prerequisite for a functioning and growing business. Unfortunately, studies show that this insight has not yet reached all managing directors and board members, instead their concern is:

Shockingly, researchers at the Middlebury Institute of International Studies at Monterey, California, managed to teach Artificial Intelligence (AI) "GPT-3" to believe in the "QAnon" conspiracy theories that are widely spread on the Internet.

Generative Pre-trained Transformer 3 (GPT-3) is an autoregressive language model that uses deep learning to produce human-like text. It is the third-generation language prediction model in the GPT-n series created by OpenAI, a for-profit San Francisco-based AI research laboratory. It has been introduced in May 2020 and is since then in beta testing.

The debate over who should oversee shaping digital customer experiences is as old as the internet. With the rise of headless technology, it has just reached a turning point again. Since the 2000s, online trading steadily gained traction - initially in the B2C and later also in the B2B sector. With the rapidly growing number of websites, systems were needed to efficiently manage all kind of information and data, heralding the birth of the first generation of web content management and e-commerce platforms. However, just after a few years, it reached its limits, because the control of these systems was entirely with the IT department. Marketers and merchandisers had to make a request to the developers every time they wanted to edit or create new web content, which was inefficient and unsatisfactory for both parties.

Privacy is core to the work at Google as well as the company’s vision for a thriving internet where people around the world can continue to access ad-supported content, while also feeling confident that their data is protected.  Hence, Google announced in a blog post on July 31, 2020 their intend to increase transparency into how digital advertising works and ensure that people’s choices about the use of their data are respected—not worked around or ignored.

With their smartphone, customers hold a small “supercomputer” in their hands every day, which is why brands and retailers should start to play with the possibilities of the digital commerce environment in traditional brick-and-mortar retail.

The so-called smart mirror technology provides a good example of how the boundaries between online and offline experience start to blur. These interactive mirrors suggest to customers outfit combinations directly in the changing room, among other things, based on the clothes they have taken to try on. These can then be loaded onto the smartphone, for example, using a QR code scan. The items can then be bought either directly in the store or later online. Another good example is the smart shop window, which gives customers an exceptional shopping experience - even outside opening hours.

Since the pandemic has put a halt on face-to-face interactions, entire industries turned to virtual ways of working. As a result, digital documents have become a centerpiece for how we communicate, collaborate, and transact. Hence, to no surprise, the demand for Adobe’s Document Cloud product and services has been skyrocketing: Adobe Sign usage has risen more than 200% and Acrobat DC monthly active users have more than doubled in 2020, reflecting the growing role PDF plays across all segments of the economy. In fact, it is estimated that there are currently more than 2.5 trillion PDFs in the world today.

Emotions and the subconscious play an important role in purchasing decisions and the use of online services respectively. In the world of advertising, paid social media are those who should manage to keep the user on their platform for as long as possible to maximize profit. Longer usage time leads to more ads seen and that’s the whole logic behind it. Hence, the use of a website or app must create a good feeling and make users want more to spend time there.

Generally, the quality of the content is making users stay longer, the other is easy access, which means corresponding apps must be intuitive to use, too. Since prices are usually so tightly calculated that it is difficult to differentiate based on this factor alone, and the location is irrelevant when being online, the customer experience has become the more important.

More and more companies are relying on Artificial Intelligence (AI) when it comes to their offers, since the algorithms suggest products and services, breathe life into chatbots and translate texts.

Conversational AIoT company UIB announced to have won in the “most scalable collaboration” category with their entry “Bosch Assist” at the fifth annual Singapore International Chamber of Commerce (SICC) Awards Ceremony and Gala - held virtually this year. Graced by Guest-of-Honor Mr. Chee Hong Tat, Singapore Senior Minister of State, Ministry of Foreign Affairs and Ministry of Transport, Bosch ASEAN and UIB were named the winners.

Nowadays it is more important than ever to keep up with the times not to lose touch with the business market, which is why I would like to introduce the new trendy indicator Return on Experience (ROX).

Just as Return on Investment (ROI) is an important business metric, Return on Experience (ROX) is all about it. That’s why service trendsetters like Amazon, Uber, and Starbucks started to focus not only on the product, but on the customer experience a long time ago.

People living in South East Asia are highly concerned with caring for the planet, yet most people prioritize convenience over the environment, according to Visual GPS, new landmark research unveiled by Getty Images, a world leader in visual communications and pioneer in the field of visual trend methodology.