Sunday Aug 25th

  • Facebook plans to be back on track with common technical platform for its chat services

    Facebook plans to be back on track with common technical platform for its chat services

    Fifteen years after being founded in Mark Zuckerberg's college room, Facebook has become a world power with unprecedented opportunities to reach out to its users in a targeted manner - be it advertising or opinion-making.

  • Instant messaging overtakes the more traditional social networks, Hootsuite report reveals

    Instant messaging overtakes the more traditional social networks, Hootsuite report reveals

    Last year has been a turbulent year for social media in many ways. To protect their privacy, Penny Wilson, CMO at Hootsuite explained, many social media users now use more often closed channels such as Facebook Messenger, WhatsApp and WeChat. This gives companies the opportunity to build a new kind of customer relationship, especially with many customers using instant messaging for interactions such as support requests.

  • Natural language processing (NLP)

    Natural language processing (NLP)

    Natural language processing (NLP) is a subfield of computer science, information engineering, and artificial intelligence concerned with the interactions between computers and human (natural) languages, in particular how to program computers to process and analyze large amounts of natural language data. In a nutshell, NLP gives machines the ability to read and understand human language. A sufficiently powerful natural language processing system manages to enable natural-language user interfaces and the acquisition of knowledge directly from human-written sources, such as newswire texts. Some straightforward applications of natural language processing include information retrieval, text mining, question answering and machine translation. 

  • Recasting traditional TV’s role in the age of OTT video platforms, AI and VR/AR

    Recasting traditional TV’s role in the age of OTT video platforms, AI and VR/AR

    From the live black-and-white broadcast of Neil Armstrong’s first step on the Moon to the World Cup Final in ultra-high definition, television has stood the test of time often co-opting inventions that threatened disruption such as VHS, cable networks and the Internet.

  • The digital achievement gap - companies struggle to meet customer expectations

    The digital achievement gap - companies struggle to meet customer expectations

    Zendesk, Inc. released The Zendesk Customer Experience Trends Report 2019, showing that companies of all sizes across industries and geographies lack the capabilities needed to keep up with ever-increasing customer expectations.

  • Cyber Security Management protects holistically by mastering all vulnerability gaps

    Cyber Security Management protects holistically by mastering all vulnerability gaps

    Today, companies are more worried than ever about how they can reliably secure their entire organization against cyber-attacks. Their main focus is on ensuring to put holistically secure products on the market, as well as to protect expertise stored in databases and private data of employees, suppliers and customers.

  • Real users live everywhere - not just in Walled Gardens

    Real users live everywhere - not just in Walled Gardens

    According to a survey of the market research firm eMarketer, global spending for online advertising will reach nearly 427 billion US dollars in 2020. But how can advertisers use their media budget effectively and to the greatest success for their campaigns?

  • On the 30th anniversary of the World Wide Web, Tim Berners-Lee' shares his concerns and ideas for improvement

    On the 30th anniversary of the World Wide Web, Tim Berners-Lee' shares his concerns and ideas for improvement

    Thirty years ago, the physicist Tim Berners-Lee proposed a network of computers for the nuclear research institute CERN, thus laying the foundation for the World Wide Web (WWW). Today, after 30 years, he warns in a letter against data abuse, disinformation, hate speech and censorship, calling on the world to counteract intentionally disseminated malicious content with laws and computer codes. Business models that promote the dissemination of misinformation could be prevented, he believes, and is campaigning with his "Web Foundation" for companies, governments and civil society to sign a contract for a better web.

  • AI makes search engine advertising better

    AI makes search engine advertising better

    In terms of search engine advertising (SEA), Google already offers many features that include automation and machine learning, and the potentials of AI are stunning. But how much is AI really changing marketing and does it make human marketers obsolete?

  • Cybersecurity bills & standards

    Cybersecurity bills & standards

    Thailand’s National Legislative Assembly (NLA) passed recently its cybersecurity bill that gives authorities the right to bypass court orders in "critical" situations, just like Singapore a year earlier. In fact, many jurisdictions in the region started to develop their own cybersecurity legislation to impose requirements on certain businesses to implement protections against cybersecurity risks into their computer systems.

  • Logic bomb

    Logic bomb

    A ‘logic bomb’ is a piece of code intentionally inserted into a software system that will set off a malicious function when specified conditions are met.

  • Digital marketing trends 2019

    Digital marketing trends 2019

    Looking at the Swiss full-service digital agency Namics’ predictions, we feel that we are on the right track with many of the trends we forecasted to gain momentum in 2019, including the following:

  • Conversational AI is now integrated in Cortana and ready for developers

    Conversational AI is now integrated in Cortana and ready for developers

    Modern digital assistants, such as Amazon’s Alexa, Google’s Siri and Microsoft’s Cortana, are constantly evolving, but let’s be honest, nevertheless it’s still in its infancy and quite limited. Basically, these systems can only respond to previously learned commands and use technology that's been around in cars for a dozen years.

  • Mobile Marketing is essential

    Mobile Marketing is essential

    The idea of sitting down at the desk and powering up a PC to log-in to the Internet already seems a thing of the past nowadays, although Apple launched the first iPhone just 10 years ago, ushering in the age of the mobile Internet.

This week's highlights

Data management and analytics increasingly integrate

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
Do you know just how much new data information we’re creating? According to IDC forecasts exponentially more and more, growing to 163 zettabytes by 2025. And not only does IDC predict the franti
Read more...

Marketing needs to evolve - NOW

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
The discrepancy between what marketing could theoretically accomplish and the reality is huge. You do not have to be a marketing expert to know that. Especially for consumers, this gap is clearly noti
Read more...

CDP & DMP

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
With Customer Data Platforms (CDPs), data scientists can link cross-channel customer data, helping entire companies - including marketers - achieve the comprehensive customer understanding needed to d
Read more...
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Previous articles

Mobile Only equals Smartphone Only

Category: July 2019 - Multichannel, Mobile & Video Marketing
Internet usage is constantly changing, especially when it comes to which devices access the World Wide Web. The triumphant procession of the Internet initially started with stationary computers (deskt
Read more...

Launch of a new global analytics tool for Amazon sellers

Category: July 2019 - Multichannel, Mobile & Video Marketing
Egrow, an all-in-one solution for data-based decision making to design, launch, develop and grow an Amazon Marketplace business and support the next generation of entrepreneurs, has just been launched
Read more...

Seamless data quality helps enterprises meet standards of GDPR and increasingly stringent privacy laws worldwide

Category: July 2019 - Multichannel, Mobile & Video Marketing
Melissa, a leading provider of global contact data quality and identity verification solutions, announced Privacy Flag, a seamless new feature in its comprehensive Global Email Verification suite desi
Read more...
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Previous month's highlights

Rockwell Automation releases AI module to improve industrial production

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

According to a recent announcement of Rockwell Automation, industrial workers can now more easily use the data from their equipment to predict production issues and improve processes with their existing automation and control skill set.

Natural language processing (NLP)

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

Natural language processing (NLP) is a subfield of computer science, information engineering, and artificial intelligence concerned with the interactions between computers and human (natural) languages, in particular how to program computers to process and analyze large amounts of natural language data. In a nutshell, NLP gives machines the ability to read and understand human language. A sufficiently powerful natural language processing system manages to enable natural-language user interfaces and the acquisition of knowledge directly from human-written sources, such as newswire texts. Some straightforward applications of natural language processing include information retrieval, text mining, question answering and machine translation. 

Application areas for AI in business

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

According to a study of the Ludwig-Maximilians-Universität Munich we are already at the point where readers can’t recognize anymore if an article is written by a human being or artificial intelligence (AI). On the contrary, the texts of robots had even greater credibility in the test group, the study revealed. But writing texts is not the only creative area in which AI advances. More and more start-ups feed their servers with data and build innovative services thanks to machine learning.

AI-powered video analytics for today’s visually-driven society

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

For the first time in social listening history, companies can monitor their brand mentions in text, image, and now in motion with video recognition by Talkwalker, a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts.

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