Monday Sep 28th

  • Digital Commerce spend to fall 14% in 2020 as industry is rocked by Coronavirus impact

    Digital Commerce spend to fall 14% in 2020 as industry is rocked by Coronavirus impact

    A new study from Juniper Research found that global spending on digital commerce will fall by 14% in 2020 as lockdowns and reductions in consumer spend are felt. Spending will fall from $11.2 trillion in 2019 to $9.7 trillion.

  • Consumer behavior changed since the COVID-19 outbreak: ADA identified 9 consumer personas

    Consumer behavior changed since the COVID-19 outbreak: ADA identified 9 consumer personas

    For marketers and brands attempting to engage their audience at a time like this, there is no one answer to how consumer behavior has changed since the COVID-19 outbreak. Different people react in different ways, and general observations are no longer actionable.

  • Social media trends during COVID-19 and what this means for brands in Asia

    Social media trends during COVID-19 and what this means for brands in Asia

    Following Social Media Day this 30 June, ADA explores how usage and consumption of social media have gone through the roof to reach a ‘new normal’.

    Through a deep analysis of social media trends across nine countries in South and Southeast Asia, we have identified four key findings around the uptake of social media and what this means for brands.

  • Competitive advantage of cybersecurity often still undervalued

    Competitive advantage of cybersecurity often still undervalued

    In times of increasing digitization and a steadily growing threat from cyberattacks, stable IT security is an important prerequisite for a functioning and growing business. Unfortunately, studies show that this insight has not yet reached all managing directors and board members, instead their concern is:

  • Getty Images launches Visual GPS, the next generation of industry leading global visual research

    Getty Images launches Visual GPS, the next generation of industry leading global visual research

    People living in South East Asia are highly concerned with caring for the planet, yet most people prioritize convenience over the environment, according to Visual GPS, new landmark research unveiled by Getty Images, a world leader in visual communications and pioneer in the field of visual trend methodology.

  • The good in the bad and ugly Corona pandemic

    The good in the bad and ugly Corona pandemic

    The corona pandemic radically changed the world as we knew it within a few weeks and the consequences of the crisis are so far still unpredictable. But gradually we are moving into a new normal, in which a lot is different than before, and even a few positive things happened.

  • VR and AR on the cusp of success

    VR and AR on the cusp of success

    Virtual Reality (VR) and Augmented Reality (AR) are promising technologies that manage to provide marketers with new opportunities of delivering good content to their target groups.

  • TikTok: short video campaigns prosper among the young

    TikTok: short video campaigns prosper among the young

    Until 2018, TikTok was known as Musical.ly, a Chinese video portal for lip synchronization of music videos. With TikTok, users can watch, record, and edit videos from 12 seconds to 5 minutes. Special effects or filters can also be added, which should make the clip stand out from the others.

  • Natural Language Processing & Conversational Analytics

    Natural Language Processing & Conversational Analytics

    All kind of industries generate and collect an unimaginable quantity of data nowadays. According to an IDC report, the amount of data will grow globally from 33 zettabytes (33 trillion gigabytes) in 2018 to 175 zettabytes in 2025. Unfortunately, even large companies with huge budgets and big teams are already facing many unresolved challenges regarding the processing, evaluation, and efficient use of these huge amounts of data. The US analysis and consulting company Gartner, well- known for its in-depth studies such as the "Magic Quadrant" or technology forecasts like the "Hype Cycles", provides some seminal solutions for these challenges and ‘Natural Language Processing’ (NLP) and ‘Conversational Analytics’, our topics of the month, play an important part here.

  • The transformation of content production

    The transformation of content production

    How brands can create relevant and authentic content in no time

    Brands can - and must - get in touch with their target groups through a wide variety of channels. In addition to the traditional advertising and communication options, marketing managers need constantly new, relevant content for social media platforms such as Instagram, Facebook or Pinterest to perform well. It goes without saying that customers expect interesting storytelling across all different channels. Hence, each communication channel should always be filled with tailored content, raising production needs immensely.

  • How conversational marketing drives online sales

    How conversational marketing drives online sales

    Today’s online buyer expects a direct approach, an authentic dialogue and excellent service anytime and anywhere, according to iAdvize.

    “Consumers don't want to get a product sold, they want advice so that they can buy the product that best suits them”, says the International Marketing Manager of iAdvize.

  • How and especially why do human beings select or decide against a product or service?

    How and especially why do human beings select or decide against a product or service?

    According to neuroscientists up to 70%-95% of all people make decisions unconsciously and give themselves then a “logical explanation” for their choice within fractions of a second. That’s why very often we get wrong explanations when we ask about it.

  • Frost & Sullivan’s call to gear up for future risks

    Frost & Sullivan’s call to gear up for future risks

    Frost & Sullivan’s recent analysis, Global Future Risks—Future-proofing Your Strategies, 2030, provides a compelling analysis that will help stakeholders understand the impact of future risks through the short, medium and long terms, and equip them to act on clear growth opportunities.

  • Qualtrics announced new collection of innovative capabilities across CoreXM™

    Qualtrics announced new collection of innovative capabilities across CoreXM™

    Whilst the global pandemic has influenced new ways of work in Singapore, as well as contributed to the changing dynamics in customer experience, it has also set the stage for customers’ and employees’ future expectations in the new normal setting, post Covid-19. Qualtrics CoreXM updates can empower businesses to listen and act on the needs of their customers and employees, identify key business drivers via its predictive AI analytics engine, and fix experience breakdowns as they happen with the launch of a workflow automation solution. New capabilities help organizations better serve customers and employees by going beyond simply measuring experiences, to taking intentional action on closing experience gaps.

This week's highlights

Messengers and social media can serve to disclose personal data

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
I was watching The Social Dilemma on Netflix earlier this month and highly recommend it. The quintessence of the film is that today’s technology that connects us also monetizes us - or even cont
Read more...

Not all data is created equal

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
In marketing, data is divided into first, second, and third-party data, based on their origin. Third party data, which currently still is the basis for dominant forms of advertising, such as programma
Read more...

What needs to be considered in terms of data protection when cooperating with freelancers

Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
Hiring freelancers has many advantages for companies: they do not have to pay social security contributions for them, they can be used flexibly, are often specialized in a certain subject area and can
Read more...
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Previous articles

Manufacturers of Fast-Moving Consumer Goods (FMCG) face new challenges in addressing customers

Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
Companies have been able to successfully create a large number of brands over the years by making use of linear TV for Fast-Moving Consumer Goods (FMCG), which are consumer goods from the areas o
Read more...

Creating trust in AI requires focus on the human

Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
The age of digitization pervades almost all areas of life - from the world of work to road traffic and the health sector to communication.
Read more...

The concept of “corporate purpose” requires rethinking of the economy

Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
Our value system is changing in times of corona. Issues such as responsibility, sustainability, and fairness are in the public eye and rapidly increasing in importance: big problems of the world have
Read more...
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Previous month's highlights

Qualtrics announced new collection of innovative capabilities across CoreXM™

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

Whilst the global pandemic has influenced new ways of work in Singapore, as well as contributed to the changing dynamics in customer experience, it has also set the stage for customers’ and employees’ future expectations in the new normal setting, post Covid-19. Qualtrics CoreXM updates can empower businesses to listen and act on the needs of their customers and employees, identify key business drivers via its predictive AI analytics engine, and fix experience breakdowns as they happen with the launch of a workflow automation solution. New capabilities help organizations better serve customers and employees by going beyond simply measuring experiences, to taking intentional action on closing experience gaps.

AnyMind Group to cover startup cost for influencers to create their own branded merchandise

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

AnyMind Group announced that it will cover the startup cost for social media influencers to create their own branded merchandise, besides providing further details of its direct-to-consumer business line, AnyMind D2C for Influencers.

WaterBear Network - the first interactive video-on-demand platform dedicated to our planet

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

WaterBear Network is a free interactive video-on-demand platform that allows viewers to watch high quality content, interact with hundreds of purpose-driven organisations, and take action instantly, giving everyone, wherever they are, the tools to support the issues they feel inspired by.

Being one step ahead thanks to 5G technology

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives

Often, high-quality live streams only run reliably in wired networks and providers and consumers can only dream of a smooth live transmission on mobile devices. Limitations and price concerns often lead to disappointments. The more excited companies should be about the early introduction of area-wide 5G technology that offers revolutionary possibilities in communication. 5G networks transmit information faster, regardless of cable connections and providers. The technology provides the necessary bandwidth, reduces latency and connection breaks, enables the delivery of streams with up to 8K via mobile Internet and thus ensures more independence on all sides. For communicators and marketers, 5G means that they can provide their target groups with exciting video content in convincing quality, affecting several areas:

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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