Saturday Apr 17th

  • MadTech

    MadTech

    David M. Raab was the one who coined the term MadTech in 2015, which stands for marketing, advertising, and technology. It well represents the current scenario of marketing and advertising technology intertwining itself with data.

  • Characteristics of a responsible AI

    Characteristics of a responsible AI

    More and more companies are relying on Artificial Intelligence (AI) when it comes to their offers, since the algorithms suggest products and services, breathe life into chatbots and translate texts.

  • Service Cloud Voice unifies voice calls, digital channels, and CRM data in real-time

    Service Cloud Voice unifies voice calls, digital channels, and CRM data in real-time

    Service Cloud Voice, a new product that will modernize the contact center by embedding telephony inside Salesforce Service Cloud has been launched earlier this year. Service Cloud Voice unifies phone, digital channels, and CRM data in real-time in one centralized console and can be regarded as the contact center of the future — intelligent, unified, and fast.

  • Future impact of AR in marketing

    Future impact of AR in marketing

    Augmented Reality (AR) has been talked about in marketing for years and there are already some exciting applications, so why do most marketers still believe that it is just expensive gadgetry?

  • Majority of CEOs believe global economic growth will improve in 2021

    Majority of CEOs believe global economic growth will improve in 2021

    One year after COVID-19 was declared a pandemic, CEOs are voicing record levels of optimism in the global economic recovery, with 76% of global business leaders predicting that economic growth will improve in 2021.

  • Consumers start to prefer voice and chat assistants to real people

    Consumers start to prefer voice and chat assistants to real people

    More and more consumers are choosing bots over human advisors and salespeople, according to a study by the Capgemini Research Institute. This is especially true when looking for new products and services or for questions about a purchase.

  • Boon and bane of AI endeavors

    Boon and bane of AI endeavors

    The use of Artificial Intelligence (AI) must be advanced responsibly and develop new value-added potential for the benefit of society. That’s why the General Data Protection Regulation (GDPR) comes into play since data is the key ingredient for AI applications. The GDPR impacts any law globally in terms of creating a more regulated data market and especially Article 22 should be looked at since it generally restricts automated decision making and profiling.

  • Creating unique experiences in digital commerce with new technologies and techniques

    Creating unique experiences in digital commerce with new technologies and techniques

    Digital commerce is becoming an essential part of the new economy and the digital customer journey more important due to COVID-19. Particularly the retail sector has undergone a major change and been catapulted more than expected into the e-commerce world. In future, this will be accompanied by the challenges of mastering the latest technologies and unleashing the creativity of digital retail to use them in the individual customer journey. Hyper-personalization and micro-moment techniques are therefore considered top priorities for brands in the future of digital commerce.

  • AnyMind Group announced moves to connect various offerings and build a runway for future expansion

    AnyMind Group announced moves to connect various offerings and build a runway for future expansion

    Having launched, developed and acquired brands across the marketing, entertainment and direct-to-consumer spaces, AnyMind Group is looking to offer businesses and individuals with an end-to-end solution from brand building, product manufacturing and marketing.

  • ADA launches new MarTech-as-a-Service offering across Asia Pacific

    ADA launches new MarTech-as-a-Service offering across Asia Pacific

    ADA, a data and artificial intelligence (AI) company that designs and executes integrated digital, analytics, and marketing solutions is launching a new Marketing Technology (MarTech) service across Asia-Pacific (APAC) that will help clients optimize their end-to-end sales and marketing efforts.

  • For the first time, online video consumption exceeds traditional broadcast viewing in Singapore

    For the first time, online video consumption exceeds traditional broadcast viewing in Singapore

    Online video is more popular than ever with Singaporeans watching eight hours, 42 minutes per week on average, higher than the global average of seven hours, 55 minutes per week. With consumers homebound during the pandemic, video viewing in Singapore increased 14% compared to last year. This is according to the “State of Online Video 2020,” a report commissioned by Limelight Networks, Inc., to understand consumer perceptions and behaviors around online video.

  • Reputation Experience Management: Customer experience and reputation go hand in hand

    Reputation Experience Management: Customer experience and reputation go hand in hand

    Online reputation management (ORM) is increasingly becoming a success factor for businesses since effective customer experience management and the endeavor to actively listen to customer voices, can build up customer trust. The more solid the reputation of a company, the higher the probability of optimizing products or services and winning customers. In addition, a great customer experience at every touchpoint turns consumers into brand ambassadors who in turn convince potential customers.

  • Singapore’s first-ever 3D virtual property expo demonstrates the rise of the experience economy

    Singapore’s first-ever 3D virtual property expo demonstrates the rise of the experience economy

    MOGUL.sg, a property technology start-up, just announced the launch of Singapore's first-ever 3D Virtual Property Expo and provides us with a glimpse into what we can expect to see emerging in today’s experience economy. The virtual expo will take place from 15 to 17 October 2020 and be hosted on the MOGUL.sg platform, featuring Singapore Land Authority (SLA)'s OneMap3D, with the aim to assist home buyers with their property search and decision-making process.

  • CPaaS simplifies real-time communication

    CPaaS simplifies real-time communication

    CPaaS is a cloud-based platform that enables companies to use program interfaces (APIs) to quickly and easily integrate extended real-time communication functions such as voice, video and messaging into their existing systems without having to build a separate backend. This enables companies to integrate new functions such as chatbots, service agents and contact centers into their business applications with minimal effort.

This week's highlights

Virtual collaboration is becoming an integral part of our working world

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
The office is certainly the meeting place where personal exchange allows projects to progress faster than working alone in one’s own four walls. After all, it is the culture and the mood that pr
Read more...

‘Hello’ from the augmented world

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
In a recent study, Dr. Philipp A. Rauschnabel, AR researcher at the University of the Federal Armed Forces in Munich (Universität der Bundeswehr München), revealed with his co-authors why pe
Read more...

Nielsen offers marketers accountability for their ad investment

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)
Nielsen announced the global launch of Nielsen Market Lift, which is focused on helping marketers maximise their return on investment and move with velocity. The cloud-based campaign measurement tool
Read more...
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Previous articles

A new culture of trust has to be created

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
Especially during or after a crisis, it is important to think about and talk about "meaning". As we have seen, Corona acts like a catalyst that increases the speed of reactions. The forced digitizatio
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IDC’s predictions toward becoming a trusted enterprise in 2021 and beyond

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
Whilst the COVID-19 pandemic brought new challenges for all organizations trying to deliver secure remote access to employees, there are still many infrastructural issues with regards to how IT securi
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Business transformation poses always a security risk

Category: March 2021 - Data Privacy & Ethics in Marketing: Identity, Trust, and Value(s)
The sudden and wide-scale transformation to remote and hybrid working changed the digital landscape overnight and introduced heightened risks and new challenges. Well-established procedures were quick
Read more...
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Previous month's highlights

In marketing, transformation must take place at the user interfaces

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

Due to constant changes, new innovations and developments, the digital world often seems quite confusing, doesn’t it? Indeed, the so-called digital transformation is inexorably changing one industry after another, much more powerful and disruptive than anything that has happened before.

BERT

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

The Google update “BERT” has been rolled out worldwide since the end of 2019. It is a technology that helps the search engine to understand search queries from users even better: in particular, it puts the individual words in a more meaningful context.

Mapp Cloud innovates for even more efficiency

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

Mapp, the international provider of insight-led customer engagement, is rolling out a major product update to its Mapp Cloud marketing platform. Eleven new functionalities showcase substantial innovations in mobile push and comprehensive enhancements to the data export capabilities in the customer analytics solution Mapp Intelligence. The product updates are designed to help customers operate more effectively and efficiently in their cross-channel strategy, relying on one centralized data source.

AI-based trigger campaigns efficiently increase the relevance of your dialogue marketing campaigns

Category: February 2021 - Conversational & Event-Triggered Marketing: Real-time Multichannel Marketing

Always offering customers exactly the product they want—ideally at the exact moment when they want it—is what every company is dreaming of.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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