Thursday Aug 17th

Latest News

  • Protect yourself: Recent WannaCryptor ransomware worm puts a spotlight on cybersecurity

    Protect yourself: Recent WannaCryptor ransomware worm puts a spotlight on cybersecurity

    Though a worldwide problem, far too many citizens, businesses and governments are still making the same old, basic security mistakes, ESET noticed, which explains why cybercrime has quickly become a major problem for businesses, governments and citizens all over the globe.

  • Break down existing data silos to analyze anonymized data

    Break down existing data silos to analyze anonymized data

    The setting up of an online shop with an attractive design and additional services is nothing special nowadays, still all involved in eCommerce rely more than ever on optimized customer engagement to succeed. To run effective marketing campaigns, it is important to know the interests and behavior of each individual user throughout his/her entire Customer Journey.

  • Mobile point-of-sales terminals are on the rise

    Mobile point-of-sales terminals are on the rise

    Technology will continue to find its way into shops to offer consumers highly personalized experiences. Making extensive use of everybody’s small mobile assistant, that enables omnichannel in the first place, we can expect that in the end the bricks-and-mortar stores will mainly fulfill the function of being the collection and order processing center, focusing on a premium customer service.

  • Welcome the year of influential video innovations

    Welcome the year of influential video innovations

    2016 was the year of video innovation and 2017 offers the opportunity to achieve an effect with these advances, Brightcove is convinced of, believing that this year will be transformative for the video marketing industry: Social networks will become video channels, video experiences will generate high levels of participation, while video will continue its journey from business to virtual reality and beyond.

  • AccuWeather introduces plain language AI weather bot for Facebook Messenger

    AccuWeather introduces plain language AI weather bot for Facebook Messenger

    AccuWeather's new AI weather assistant is a great example to demonstrate how data, new technologies, and social media can create an optimized customer experience.

  • Hotmob launched ALCANZAR, a safety-first demand side platform

    Hotmob launched ALCANZAR, a safety-first demand side platform

    Hotmob just announced the launch of its safety-first demand side platform (DSP), ALCANZAR, that focuses on providing quality inventory and safeguarding brands by applying category filters and content parameters to measure whether a publisher's content meets the brand's specific needs. Both pre-bid and post-bid screening is applied to increase brand-safety controls by allowing advertisers to screen the URL or site section, therefore offering more transparency on where ads are running.

  • Cyber-attacks can hit anyone, anytime – you can be next!

    Cyber-attacks can hit anyone, anytime – you can be next!

    As is well-known, online shops require a particularly large number of protection mechanisms to fight IT attacks, but smaller companies should be well-prepared, too: Cyber criminalslike to use security gaps in outdated versions of the shop software to inject malicious program codes that spy out the customer's payment information during the ordering process and send it to the perpetrators. The locked in code and the associated data flow is usually not visible to users, therefore it is very important to have the newest security measures in place.

  • Pressure is on to keep up with personalization vs privacy

    Pressure is on to keep up with personalization vs privacy

    Social networks and search engines are increasingly customizing our advertisements, contact networks and search results, making each user’s experience unique. But at least since Edward Snowden’s revelations, consumers started to be concerned about data collection and want to know why third parties are gathering information and for what reasons. Interestingly, many still seem to be willing to trade their data and privacy for convenience and a more personalized experience, as recent studies show.

  • GfK reveals global study on the "always reachable" mindset

    GfK reveals global study on the "always reachable" mindset

    According to a GfK survey of 22 countries, Russia and China have the highest levels of people online who agree strongly that it is important to them to be always reachable, wherever they are, standing at 56% each, followed by Turkey at 53%.

  • Balance between search engine optimization and reader-friendly text is important

    Balance between search engine optimization and reader-friendly text is important

    When it comes to writing on the Internet, many companies still ask themselves:  What keywords do we need? How often should these keywords be placed in the text? And on what layer of the website should which keywords be? Well, find out how to score with search engines by reading on:

  • Has Whatsapp what it takes to become a high-flying marketing channel?

    Has Whatsapp what it takes to become a high-flying marketing channel?

    Whatsapp is mentioned more and more often when it comes to discussion on how companies should communicate with customers, raising the question if it has what it takes to be the ultimate social media marketing channel.

     

    Reportedly, the mobile app has more than 800 million users and sends around 30 billion messages every day. However, Whatsapp aims high and wants to have over one billion users by the end of the year, which means Facebook would have doubled the number of users since its purchase.

  • Upsurge in Indonesia’s digital content consumption and the awakening of the "sleeping" content talents

    Upsurge in Indonesia’s digital content consumption and the awakening of the "sleeping" content talents

    Indonesia is expected to embrace an upsurge in digital content consumption in 2017, thanks to two major catalysts - the heavy usage of social networks and the increasing number of mobile phone users. In turn, this has been and will continue to stimulate the consumption of digital content and the awakening of the "sleeping" content talents across the archipelago.

  • Keep up with the times - mobile ready, mobile friendly, mobile first

    Keep up with the times - mobile ready, mobile friendly, mobile first

    Those who do not have a mobile-optimized website, yet, will be among the digital losers at the end of the year, as the course has already been set for this. That’s why companies should speed up their digital presence and stop beating around the bush.

  • The main benefits of Social Media Marketing

    The main benefits of Social Media Marketing

    If you still didn’t jump on the bandwagon of social media marketing, Wendy Suto’s list of benefits clearly speak for social media and are quite convincing to get started.

This week's highlights

Anyone’s browsing history can be used to reveal their identity

Category: August 2017 - Search Engine Marketing & Optimzation
According to NordVPN, an advanced VPN (Virtual Private Network) service provider, two German researchers did an experiment that revealed how easy it is to identify Internet users’ through their
Read more...

Being found (or getting lost) in China

Category: August 2017 - Search Engine Marketing & Optimzation
To increase the popularity of their Internet content in China, companies must be ranked as high as possible in the Baidu or Sogou search ranking, the country’s top search engines.
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8 tips for a successful internationalization of your SEM campaign

Category: August 2017 - Search Engine Marketing & Optimzation
Internationally, search engine marketing (SEM) is still one of the most successful online marketing activities, but brands that want to advertise on a supra-regional level must consider a few things:
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Avoid SEO mistakes and increase turnover

Category: August 2017 - Search Engine Marketing & Optimzation
E-commerce executives have a clear expectation of search engine optimization (SEO): The goal is to get the highest ranking possible for their web shop and the products shown in organic search getting
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How deep learning turned sci-fi-esque predictive intelligence into reality

Category: August 2017 - Search Engine Marketing & Optimzation
20 years ago, IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov in a historical first victory for artificial intelligence. Today, supercomputers are smart enough to easil
Read more...
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Previous articles

What marketers want to achieve by implementing Artificial Intelligence (AI)

Category: July 2017 - Internet of Things (IoT) & Wearables
Customer satisfaction and more ROI for the company, due to more opportunities for personalized real-time campaigns and automated workflows, are just some of the goals marketers want to achieve when us
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Boon or bane: Sharing contextual data via the Internet of Things

Category: July 2017 - Internet of Things (IoT) & Wearables
At the moment, IoT still focuses mainly on consumer-oriented products such as smartwatches and self-driving cars. In the long term, however, business-to-business applications, such as in Industry 4.0
Read more...

Wearable Tech: A growing payment opportunity

Category: July 2017 - Internet of Things (IoT) & Wearables
The Smart Payment Association (SPA) just launches an interesting white paper that explores wearable tech from a payments perspective, analyzes the current market and evaluates the wearable industry&rs
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Why IoT and Industry 4.0 need professional marketing

Category: July 2017 - Internet of Things (IoT) & Wearables
So far, the Internet has primarily networked people, but with the Internet of Things (IoT) and Industry 4.0, terms which are currently on everyone's lips, we are by now on the threshold of total netwo
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Calling all innovators and trailblazers to participate in a global entrepreneurship competition and become next generation disruptors

Category: July 2017 - Internet of Things (IoT) & Wearables
Global Entrepreneurship Movement (GEM) is calling all entrepreneurs, startups, and innovators to participate in its first global entrepreneurship competition, ColossusINNO2017, where one winner will b
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Previous month's highlights

Microsoft’s vision for more intelligence — from the cloud to the edge

Category: May 2017 - (Cyber) Security & Data Protection

"In a world of near infinite computing power and an exponential growth in data, we are focused on empowering every developer to build applications for this new era of intelligent cloud and intelligent edge," Satya Nadella, Microsoft’s CEO said at his opening keynote of their annual developer conference speech to thousands of developers. Pointing out that our world is constantly overloaded with information, it is yet this very information — data — that creates opportunities and insights abound. To help customers realize these opportunities, Microsoft shared an early peek into innovations it is bringing to bear to help every person and organization achieve more.

Hitachi Content Platform ‘Anywhere’ provides for a protected digital workplace

Category: May 2017 - (Cyber) Security & Data Protection

The latest version of Hitachi Content Platform (HCP) Anywhere puts the right tools in the hands of employees to make them more engaged, productive and efficient, Hitachi Data Systems (HDS) just announced. Expanding on the platform’s heritage in enterprise-class features and security, HCP Anywhere adds more collaboration, usability and data protection capabilities with a refined user experience, allowing organizations to transform to a digital workplace that is virtual, mobile and highly collaborative.

Akamai’s Q1 2017 State of the Internet / Security Report

Category: May 2017 - (Cyber) Security & Data Protection

Akamai Technologies, Inc. just released its First Quarter, 2017 State of the Internet / Security Report. The report, using data gathered from the Akamai Intelligent Platform, provides analysis of the current cloud security and threat landscape, as well as insight into attack trends.

Know the difference between 1st, 2nd, or 3rd party data?

Category: May 2017 - (Cyber) Security & Data Protection

There are different data types, with different meanings, that must be handled differently in today’s the digital economy that collects more and more data. Unfortunately, the terms are often confusing, which is why we decided to clarify today the difference between first, second and third party data, since it is crucial to know the difference when planning your data pool for specific campaigns.

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