Thursday Aug 05th

  • Systematize influencer marketing correctly

    Systematize influencer marketing correctly

    Prof. Dr. Karsten Kilian, a brand consultant, keynote speaker and course director at the University of Würzburg, identified five influencer size groups and four influencer types that help structure influencer marketing and select suitable influencer types.

  • Retinal projection and XR glasses will be screens of the future

    Retinal projection and XR glasses will be screens of the future

    Since we always carry a around smartphone, we constantly have a screen at our disposal. That fact prompted the technology experts at Deloitte to think about the role screens will play in our lives in the future.

  • Clubhouse hype suppresses privacy concerns

    Clubhouse hype suppresses privacy concerns

    Clubhouse is currently the most downloaded program in Apple's App Store. The entrance fee is personal data. The provider records all comments and, in many cases, transfers address book entries from the users' cell phones to company servers, where they can be used for marketing and advertising purposes. What’s so special about the app is that you can only join by invitation.

  • Adobe makes personalized CX happening in a world without third-party cookies

    Adobe makes personalized CX happening in a world without third-party cookies

    Adobe announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies.

  • Mobile communication continues to advance in the life of the consumer

    Mobile communication continues to advance in the life of the consumer

    There is no question that with the outbreak of the global pandemic, a lot has changed in marketing as reflected in consumer behavior, including the introduction of digital offerings. This has led many experts to question how customer engagement will evolve in 2021. Well, the following trend forecast can be helpful to answer this question:

  • Corona creates new premises for AI segmentation

    Corona creates new premises for AI segmentation

    Segmentation is, as we know, the best solution to structure big data in such a way that it can be read and used. Dividing the total amount of data into useful sub-areas according to categories is what it takes to do so, not to mention that filtering according to the company's individual needs is a prerequisite for adding value to the data and thus the mantra of every web analyst.

  • Mobile technology to the retail rescue

    Mobile technology to the retail rescue

    The growth of online shopping has undeniably disrupted bricks-and-mortar retail, but mobile technology is coming to its rescue.

  • Mobile Wallet

    Mobile Wallet

    The mobile wallet is an app that can be installed on a smartphone, or it is an existing built-in feature of a smartphone that stores credit card, debit card, coupons, or reward cards information. Once the app is installed and the user inputs payment information, the wallet stores this information by linking a personal identification format such as a number or key, QR code, or an image of the owner to each card that is stored.

  • Future impact of AR in marketing

    Future impact of AR in marketing

    Augmented Reality (AR) has been talked about in marketing for years and there are already some exciting applications, so why do most marketers still believe that it is just expensive gadgetry?

  • How to measure “immersive experiences”?

    How to measure “immersive experiences”?

    Live interaction with customers is and will remain an important tool in marketing, especially when companies know how to take advantage of digital opportunities. Technical gadgets, such as VR and AR, can offer customers a multi-sensory digital brand experience at trade fairs, road shows and customer events. But how can these immersive customer experiences be measured and used?

  • Pros and cons of mobile payment services

    Pros and cons of mobile payment services

    Due to the pandemic and the resulting restrictions, the sale of goods and services is shifting significantly to the Internet. And when shopping online, there are usually various payment options to choose from, such as invoice, direct debit, credit card, or online payment services such as PayPal.

  • About the role of trust in online advertising without cookies

    About the role of trust in online advertising without cookies

    Marketers who want to continue to rely on personalized online advertising will have to find a replacement for “third party cookies”, which are supported by fewer and fewer browsers. First-party data, however, is becoming more and more important.

  • Extended Reality

    Extended Reality

    Extended Reality (XR) is an umbrella term used to describe immersive technologies that can merge the physical and virtual worlds. In other words, the term refers to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables, where the 'X' represents a variable for any current or future spatial computing technologies.

  • How companies reach the young and digital Generation Z

    How companies reach the young and digital Generation Z

    Time and again new age groups keep influencing the market, be it Generation X, Millennials and now Generation Z. With those born between 1996 and 2012, a generation comes to the fore that spends an average of 11 hours a week on cell phones, according to a report from Criteo.

This week's highlights

When time is of the essence

Category: July 2021 - Mobile Marketing & Analytics
The mobile data and analytics company App Annie launched earlier this year App Annie Pulse app that has been designed to put data-driven insights in the hands of busy executives, whose time is of the
Read more...

Impact of smartphones on purchasing behavior

Category: July 2021 - Mobile Marketing & Analytics
Mobile solutions are making an impact on markets and influence user behavior as well as purchasing processes. The emerging trend of simple and cashless payment via mobile devices opens new possibiliti
Read more...

Mobile Wallet

Category: July 2021 - Mobile Marketing & Analytics
The mobile wallet is an app that can be installed on a smartphone, or it is an existing built-in feature of a smartphone that stores credit card, debit card, coupons, or reward cards information. Once
Read more...
View More Articles

Previous articles

Tips to get started in the world of social media testimonials

Category: June 2021 - Social Media & Influencer Marketing
Bloggers, YouTubers, Instagram personalities or TikTok stars? Influencer marketing has been gaining in importance for several years. Companies have realized that authenticity and recommendations to th
Read more...

Corporate influencers / Brand ambassadors

Category: June 2021 - Social Media & Influencer Marketing
Most companies have nowadays a brand ambassador, also known as corporate influencer, because as soon as employees are recognizable as members of the company, everything they say or do also reflects on
Read more...

HyperAuditor’s influencers, brands and agencies research

Category: June 2021 - Social Media & Influencer Marketing
HypeAuditor surveyed almost 1,000 of their influencers and agencies to take a deeper look into influencer behavior during the pandemic asking the following questions:   INFLUENCER RESEARCH &
Read more...
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Previous month's highlights

Interactive 3D simulations helping executives and employees master uncomfortable conversations

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)

The benefits of simulation-based training are indisputable and innumerable. Given its power and efficacy, this methodology is used in a litany of sectors beyond aerospace and military, where it gained its initial foothold. These include everything from manufacturing and retail to healthcare, fitness, fashion and hospitality, reports indicate.

How companies reach the young and digital Generation Z

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)

Time and again new age groups keep influencing the market, be it Generation X, Millennials and now Generation Z. With those born between 1996 and 2012, a generation comes to the fore that spends an average of 11 hours a week on cell phones, according to a report from Criteo.

Adobe makes personalized CX happening in a world without third-party cookies

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)

Adobe announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies.

Amplitude closes the loop between data, insights, and action

Category: April 2021 - Immersive Technologies in Marketing: Virtual-, Augmented-, Mixed-, Extended Reality (VR, AR, MR, XR)

Amplitude introduced the industry's first Digital Optimization System, to manage, measure and optimize the business value of digital product innovation.

View More Articles

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