Tuesday Jan 16th

Latest News

  • Microsoft advances the next frontier of computing with cloud, AI and mixed reality

    Microsoft advances the next frontier of computing with cloud, AI and mixed reality

    Microsoft welcomed more than 25,000 business customers to its annual IT event, Microsoft Ignite in Orlando, Fla. This week, where the company showcased how it is infusing cloud, AI and mixed reality across it products to help customers visualize and create the future of business.

  • Emails for the Smartphone done right

    Emails for the Smartphone done right

    Nowadays, emails have to serve their purpose both on the desktop and on the smallest smartphone screen, simply because more and more people prefer to read their emails via their most personal devices, a recent study by Adobe just confirmed. The digital marketing expert provides in addition a lot of useful insights resulting from the feedback they received from their interviewees, indicating what users expect from emails so that they can be read optimally on the smartphone screen. Put in a nutshell, smartphone users wish to receive:

  • It’s never too late to NOT grow up

    It’s never too late to NOT grow up

    Ever since our drawings of stick figures were hung up on the fridge at home, we’ve been telling the world what we want to be when we grow up. Even our dress-up toys (the little plastic stethoscope for a birthday present; fireman’s hat; the police badge) subtly beg the question: “What will you be when you grow up?” Yet, considering that many children at primary school today will end up in jobs that don’t even exist yet, the idea of ‘what I want to be when I grow up’ is more confusing than ever before.

  • The rise of voice assistants changes the SEO world

    The rise of voice assistants changes the SEO world

    Voice assistant technology isn’t really something new, but with advancements in artificial intelligence and machine learning, it got tremendous attention and adoption has grown fast in recent years. The reasons for the success are clear, since voice-enabled devices and digital assistants allow consumers to engage through one of the most natural forms of communication, besides being convenient, fast, and easy to put into practice. To no surprise, Gartner expects 20% of user interactions to take place via voice assistant technologies on smartphones by 2019.

  • Balance between search engine optimization and reader-friendly text is important

    Balance between search engine optimization and reader-friendly text is important

    When it comes to writing on the Internet, many companies still ask themselves:  What keywords do we need? How often should these keywords be placed in the text? And on what layer of the website should which keywords be? Well, find out how to score with search engines by reading on:

  • Retargeting to right where your customer’s holiday trip really begins

    Retargeting to right where your customer’s holiday trip really begins

    In today’s world, there is no place on Earth too far away to visit. While everyone is busy planning their year-end travels, there is often one very important consideration – wanting to get the best value in travel prices.

  • The status quo of programmatic native

    The status quo of programmatic native

    If mobile app developers in the early days focused mostly on winning new users to succeed internationally, rethinking kicked in by now, since intrusive mobile advertising is unacceptable nowadays! This paved the way for native ads, which possess the characteristics of being effective and at the same time less intrusive to users.

  • SEO Techniques: White Hat, Black Hat, or Grey Hat

    SEO Techniques: White Hat, Black Hat, or Grey Hat

    SEO techniques can be generally classified into two broad categories, namely black hat and white hat, standing for techniques search engines do not approve (black hat) or recommend as part of good design (white hat). Industry commentators have classified these methods and the practitioners who employ them that way.

  • Modern lead management must pay heed to new benchmarks

    Modern lead management must pay heed to new benchmarks

    By now it is clear as day that digitization creates a pre-informed customer who has altered requests on assistance and support. This demands a new lead management, whose role is to capture, qualify, and guide potential customers who have shown their interest in the brand, before they are handed over to sales as a hot lead or bow out of the buying process. Besides systematics, this has a lot to do with communication, as you can imagine.

  • VR/AR, AI and machine learning define the future of marketing

    VR/AR, AI and machine learning define the future of marketing

    Namics, a leading full-service digital agency from Switzerland, developed new services for SMBs that combine both the Adobe products of the Experience Cloud and their own services.

  • Seize the opportunity of Application-to-Person (A2P) Rich Communication Service (RCS) messaging

    Seize the opportunity of Application-to-Person (A2P) Rich Communication Service (RCS) messaging

    CLX Communications, a leading Communications Platform as a Service (CPaaS) provider, announced the launch of the first global Rich Communications Service (RCS) messaging API with SMS fall-back.

  • Microsoft boosts investment in Industrial IoT (IIoT) with Asian Partner Alliance

    Microsoft boosts investment in Industrial IoT (IIoT) with Asian Partner Alliance

    Microsoft has boosted investment in the Industrial IoT with the availability of an OPC UA testing lab and extended support to customers and partners in Asia through its Federated Lab initiative to accelerate digital transformation and tap into the global market.

  • Being found (or getting lost) in China

    Being found (or getting lost) in China

    To increase the popularity of their Internet content in China, companies must be ranked as high as possible in the Baidu or Sogou search ranking, the country’s top search engines.

  • Asia's IoT optimism and adoption outstrips the global average as IoT deploys at scale

    Asia's IoT optimism and adoption outstrips the global average as IoT deploys at scale

    According to Vodafone’s newly released  IoT Barometer 2017/18, Asia's businesses are leading the world in Internet of Things (IoT) adoption, with the number of companies embracing connected devices, soaring 200% from 2013 to stand at 36% now.

This week's highlights

The most important mobile marketing trends for 2018

Category: January 2018 - Trends and Predictions
Mobile has come to stay and has already moved past the desktop in many areas. This development will for sure continue in the next few years, which is why digital marketers need to find new ways to att
Read more...

Dynamic Spectrum Alliance published new model rules for TV White Space technology to bridge the digital divide and support the IoT

Category: January 2018 - Trends and Predictions
The Dynamic Spectrum Alliance (DSA) has announced the publication of new model rules for TV White Space (TVWS) technology. The new model rules will provide governments, policy makers and regulators wi
Read more...

Golden rules for your social media communication

Category: January 2018 - Trends and Predictions
Businesses often struggle to build a successful social media strategy, but the following ten golden rules might help to ease the task when considering at least the most basic requirements. For instanc
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Eight words to watch in 2018

Category: January 2018 - Trends and Predictions
Professor Jeremy Myerson provided us with his predictions for the key words and themes to watch this year, which are:
Read more...

Launch of IoT protocol for Tmall Genie-controlled Smart Home Ecosystem

Category: January 2018 - Trends and Predictions
Alibaba A.I. Labs, which leads the development of Alibaba's consumer artificial intelligent (AI) products, and MediaTek, a global fabless semiconductor company, announced a strategic collaboration in
Read more...
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Previous articles

AI: Evil or Avatar?

Category: December 2017 - Digital Commerce & Customer Experience
You don’t have to be a sci-fi wizard to remember Avatar. The 2009 fantasy blockbuster was equally entrancing for trekkies and school teachers alike. In the epic science fiction film, writer and
Read more...

Adoption of IoT platforms will be the Top IT trend in 2018

Category: December 2017 - Digital Commerce & Customer Experience
Smart object storage, analytics and AI, as well as the extension of agile methodologies across the enterprise, will all play key roles during the coming year in the Asia Pacific region.
Read more...

Appier demonstrates efficacy of Artificial Intelligence in fighting ad fraud

Category: December 2017 - Digital Commerce & Customer Experience
Appier just shared the results of a real-world study that it conducted on its own network to demonstrate the ability of an AI-based model to fight ad fraud. Based on data over four months from May to
Read more...

The man, the marketer, and the machine

Category: December 2017 - Digital Commerce & Customer Experience
In a world where consumers can change brand preferences with a click of their mouse, the role of marketing has evolved from the traditional qualitative approach to an era of intelligent, data-driven m
Read more...

Stay alert when purchasing via smartphone and tablet

Category: December 2017 - Digital Commerce & Customer Experience
The Christmas business is in full swing. Therefore we are sounding a note of caution to all those using their smartphone or tablet for doing their shopping.
Read more...
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Previous month's highlights

“Shoppable” videos, especially when personalized, will turn eCommerce marketers’ heads

Category: October 2017 - Programmatic & Native Advertising

According to eMarketer, programmatic is still in its infancy in several emerging markets in Asia Pacific, but more mature markets are beginning to mirror the US’ and Western Europe’s adoption rates, raising the question why programmatic is taking off in some markets, but not others, and what the future holds for ad buying automation in the region. Will the fashion e-commerce industry lead the movement?

Choosing people over process = tomorrow’s take on performance

Category: October 2017 - Programmatic & Native Advertising

It’s Friday night. The city’s finest restaurant is bathed in candlelight, while a couple clinks to ten years and sips on overpriced champagne. This evening was long awaited; the prospect of some adult conversation was worth the logistical gymnastics required to get the kids babysat. One partner looks into the other’s eyes, lingers lovingly over the pregnant pause and then launches the opening statement as planned: “Honey, thanks for joining me for your annual performance review. I’ve been looking forward to examining how you’ve gone over the past 12 months.”

Native advertising

Category: October 2017 - Programmatic & Native Advertising

Material in an online publication, which resembles the publication's editorial content but is paid for by an advertiser and intended to promote the advertiser's product, is called native advertising. Be it an article or video, native advertising is produced by a marketer with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform's editorial staff.

Are ad blockers accelerating native ad acceptance?

Category: October 2017 - Programmatic & Native Advertising

In the simpler and less complex marketing world which we had just a few years ago, advertising was done according to the motto ‘the largest gathering of people has the greatest potential.’ It was all about reach and the interest of the individual fell by the wayside.

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Adobe and Microsoft unveiled the next milestone in their strategic partnership

Category: November 2017 - Email Marketing and Integrative Lead Management

Emails for the Smartphone done right

Category: November 2017 - Email Marketing and Integrative Lead Management

Let the 3rd Internet Revolution begin!

Category: November 2017 - Email Marketing and Integrative Lead Management

Adobe launched glossary to support marketers in navigating the AdTech and MarTech landscape

Category: November 2017 - Email Marketing and Integrative Lead Management

Useful tips to get your digital lead management up to speed

Category: November 2017 - Email Marketing and Integrative Lead Management

The most important email marketing KPIs and what they mean

Category: November 2017 - Email Marketing and Integrative Lead Management

Havas Media released Millennial Codes that reveal how Millennials think, feel and act

Category: November 2017 - Email Marketing and Integrative Lead Management

Socialbakers the first to launch AI-powered performance prediction and optimization for Instagram campaigns

Category: November 2017 - Email Marketing and Integrative Lead Management

Not ticking anyone off? Then you just aren’t trying hard enough!

Category: November 2017 - Email Marketing and Integrative Lead Management
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