Sunday Jan 19th

  • One out of three Hong Kong consumers ditching plastic in favor of eWallets

    One out of three Hong Kong consumers ditching plastic in favor of eWallets

    According to new insights on global retail payment trends from FIS, a global leader in financial technology, eWallets are now the preferred way for Hong Kong consumers to pay for goods online.

  • Microsoft Synchronized Shopping made its debut

    Microsoft Synchronized Shopping made its debut

    Microsoft announced the global debut of a retail solution that empowers consumers to make informed purchase decisions amidst the myriad of options available online and offline.

    The solution, called Microsoft Synchronized Shopping, is one expression of Microsoft’s broader retail reimagined strategy aimed at simplifying the consumer journey by leveraging intelligent cloud technology.

  • Smartphone shipments in China fell 6%, but 5G expected to be the watershed

    Smartphone shipments in China fell 6%, but 5G expected to be the watershed

    According to preliminary figures in the IDC Quarterly Mobile Phone Tracker, smartphone shipments in China stood at 98 million units in the second quarter of 2019, down 6% from the same period last year. The industry outlook, however, turns out to be much better than expected, not only because the forecasted 9% contraction didn’t occur.

  • Service providers need to tackle standard-based wi-fi to grow revenues and cut churn

    Service providers need to tackle standard-based wi-fi to grow revenues and cut churn

    Wi-Fi is the critical foundation of the Connected Home but also a common source of customer frustration. This is an issue that service providers need to tackle head on if they are to grow revenues, reduce churn and prepare themselves for enormous opportunities that lie ahead.

  • Is marketing solely driven by systems and algorithms soon?

    Is marketing solely driven by systems and algorithms soon?

    Marketing is highly digital nowadays and has its hands full with data and measurable target group reactions. The challenge the industry faces, however, is to channel the flood of data, to filter out the essentials, and to draw the right conclusions from them. That’s why systems and algorithms are needed.

  • Zendesk’s ‘Gather’ provides trusted and transparent support at scale

    Zendesk’s ‘Gather’ provides trusted and transparent support at scale

    Zendesk. announced the launch of Gather, a powerful new product that enables companies to provide trusted and transparent support to customers through online community forums. Gather creates a space where customers can engage with each other and company experts to offer guidance and insight beyond what a single customer support agent might be able to handle.

  • Perfect budgeting with sweeping data analysis and attribution models

    Perfect budgeting with sweeping data analysis and attribution models

    Measuring and optimization are the nuts and bolts in digital marketing since precision and deep understanding of how to compare and synchronize different data sources are key to the quality of the results and the success of campaigns. If marketers work consistently on a data-driven basis and align all measurements with the needs of the customers, more turnover with the same budget or budget savings can be most certainly achieved while maintaining the same turnover.  Considering the following prerequisites definitely helps:

  • Singaporean businesses concerned about the impact of AI on society, study reveals

    Singaporean businesses concerned about the impact of AI on society, study reveals

    While artificial intelligence (AI) is one of the top technologies that will change the Singaporean business landscape in the next three years, most organizations in Singapore are still fearful of AI. Are we really talking about Singapore, which comes in third in the World Economic Forum’s list of the most innovative cities in the world?

  • Data management and analytics increasingly integrate

    Data management and analytics increasingly integrate

    Do you know just how much new data information we’re creating? According to IDC forecasts exponentially more and more, growing to 163 zettabytes by 2025. And not only does IDC predict the frantic growth of data generation, it estimates that one-fifth of all this data will be critical if not hypercritical to our daily lives.

  • One Hour Translation’s focus on Neural Machine Technology

    One Hour Translation’s focus on Neural Machine Technology

    Top tech companies who are active in China are set to attend a one-day conference in Beijing, which focusses on the use of Neural Machine Technology (NMT) in the globalization process of Chinese companies. The conference will take place on September 11th and is organized by One Hour Translation (OHT), an online platform which provides translations in more than 100 languages and 3,000 language pairs.

  • Needed: new KPIs in performance marketing

    Needed: new KPIs in performance marketing

    Today, every customer is leaving behind vast amounts of data while shopping online, providing marketers with numerous indications of their personality, their preferences and their purchase intentions. Each point of contact with an individual customer can be tracked across channels and evaluated according to the role it played in the purchase decision process.

  • CDP & DMP

    CDP & DMP

    With Customer Data Platforms (CDPs), data scientists can link cross-channel customer data, helping entire companies - including marketers - achieve the comprehensive customer understanding needed to deliver relevant and engaging experiences.

  • Japanese mobile Operator IIJ relies on eSIM management from G+D Mobile Security

    Japanese mobile Operator IIJ relies on eSIM management from G+D Mobile Security

    The leading Japanese network provider Internet Initiative Japan (IIJ) has launched an eSIM service for the mobile Internet. The AirOn+ platform from G+D Mobile Security is enabling eSIM management.

    G+D Mobile Security is a global mobile security technology company headquartered in Munich, Germany and part of the Giesecke+Devrient group. G+D Mobile Security manages and secures billions of digital identities throughout their entire life cycle. To no surprise their products and solutions are used by commercial banks, mobile network operators, car and mobile device manufacturers, business enterprises, transit authorities and health insurances every day to secure payment, communication and device-to-device interaction.

  • MediaMath sets out to change marketing for the better with SOURCE

    MediaMath sets out to change marketing for the better with SOURCE

    MediaMath, acclaimed independent advertising technology company for brands, pledged to clean up the digital media supply chain by committing to a 100% accountable and addressable supply chain by the end of 2020.

This week's highlights

Media Trends & Predictions 2020

Category: January 2020 - Digital Business Trends Predictions
This year, marketing and media experts will have to develop new skills, engagement models and assessment methods to appeal to consumers in the crowded media landscape, Kantar found out in its global s
Read more...

Structures of digitization and change

Category: January 2020 - Digital Business Trends Predictions
Digitization has been with us for some time and will continue to play an important role in all areas and industries in 2020. And the sooner we look at it neither as a curse nor a blessing, but as a fa
Read more...

Expansion of digital banking will continue in 2020

Category: January 2020 - Digital Business Trends Predictions
‘Digital challengers’ are looking to extend their reach at the expense of traditional high street banks, according to leading banking industry experts.GlobalData’s Retail Banker Inte
Read more...
View More Articles

Previous articles

Top 3 VR marketing campaigns

Category: December 2019 - AR & VR in Marketing
Tom Szirtes, founder of the immersive technology company Mbryonic, believes we are at a tipping point where immersive technologies will become the dominant mediums of the 21st century, which is why he
Read more...

The sky's the limit for mixed, augmented and virtual reality in the working world

Category: December 2019 - AR & VR in Marketing
While most traders are still busy with multichannel, others are steps ahead, testing and experimenting with Mixed, Augmented and Virtual Reality.Mixed Reality (MR) ) isn’t clearly defined till n
Read more...

Augmented Reality in the working world

Category: December 2019 - AR & VR in Marketing
Digitization is changing many work processes in the world of work in which virtual and augmented realities (VR/AR) is being paid increasingly attention.Combining the virtual with the real world, and e
Read more...
View More Articles

Previous month's highlights

iflix Advertising adopts Xandr’s strategic selling platform

Category: October 2019 - Micro-moments & Customer Journey

Xandr, AT&T’s advertising and analytics company, and iflix, Southeast Asia’s leading entertainment service, announced that iflix’s brand solutions business, iflix Advertising, will adopt Xandr Monetize, Xandr’s strategic selling platform. As a result of the agreement, advertisers gain access to iflix’s premium brand-safe video inventory and highly-engaged audiences at-scale.

Businesses in APAC embrace Automation and AI for the sake of better customer experiences

Category: October 2019 - Micro-moments & Customer Journey

For online retailers, it’s no longer a simple case of bricks vs. clicks anymore. Spoilt for choice these days, consumers are far less loyal to brands and are more likely to try new products. With online retailers facing increasing competition, how can they build brand loyalty and retain customers in today’s marketplace?

Customer Journey Mapping

Category: October 2019 - Micro-moments & Customer Journey

A customer journey map is a visual representation of every experience your customers have with you. It helps to tell the story of a customer's experience with your brand from original engagement to a hopefully long-term relationship. Unfortunately, once you get into the details, customer journeys can be quite complex, since customers can come into contact with your business in many ways and from many different starting points: for example, marketing, referrals, search, social media, customer service enquiries and above-the-line campaigns. Hence, to make sure no interaction slips through the cracks, you need to map out every touchpoint or experience along the customer journey.

Brands must migrate to digital platforms as stores continue to lose share, says GlobalData

Category: October 2019 - Micro-moments & Customer Journey

Migration to digital platforms is proving to be the way to go for apparel brands and retailers as more and more consumers move away from shopping in physical stores, writes GlobalData.

View More Articles

Data- and analytics-driven sales and marketing optimize the customer journey

Category: September 2019 - Marketing Automation, Analytics & Attribution

CastingAsia launches CPA and CPC capabilities for influencer marketing

Category: September 2019 - Marketing Automation, Analytics & Attribution

Dynamic Attribution

Category: September 2019 - Marketing Automation, Analytics & Attribution

Data driven enterprises invigorate future growth in ASEAN

Category: September 2019 - Marketing Automation, Analytics & Attribution

WhatsApp for Zendesk in Asia

Category: September 2019 - Marketing Automation, Analytics & Attribution

Perfect budgeting with sweeping data analysis and attribution models

Category: September 2019 - Marketing Automation, Analytics & Attribution

Measurement of digital media effectiveness remains challenging

Category: September 2019 - Marketing Automation, Analytics & Attribution

Grabyo launched frame-accurate camera switching and ad replacement to live cloud production

Category: September 2019 - Marketing Automation, Analytics & Attribution

Socialbakers adds vital ads transparency and control tools to its platform

Category: September 2019 - Marketing Automation, Analytics & Attribution

Don’t stop learning!

Category: September 2019 - Marketing Automation, Analytics & Attribution
View More Articles

LATEST EMAGS

PREVIOUS EMAGS

VMWare APAC

About Us

MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg