Tuesday Jun 18th

  • The hyper-intelligent workforce and the future of work

    The hyper-intelligent workforce and the future of work

    Asking which industries are going to be most impacted by Artificial Intelligence (AI) in the coming years and decades, is much like asking someone in the 80s which industries are going to be most impacted by computer chips and computer software. In 1980s, it was possible to see that computers were going to revolutionize retail and medicine, but not to forecast the advent of Amazon or Taobao. Prediction of AI’s future influence is likely even harder than was the case for earlier technologies, due to the exponential nature of change in an era of unprecedented connectivity.

  • Rockwell Automation releases AI module to improve industrial production

    Rockwell Automation releases AI module to improve industrial production

    According to a recent announcement of Rockwell Automation, industrial workers can now more easily use the data from their equipment to predict production issues and improve processes with their existing automation and control skill set.

  • Qualtrics announces innovations in mobile, voice and prescriptive insights to accelerate CX

    Qualtrics announces innovations in mobile, voice and prescriptive insights to accelerate CX

    Qualtrics, a leader in experience management, announced a series of innovations that will continue to dramatically accelerate the customer experience (CX) industry with a fundamentally different approach: with Qualtrics Customer Experience™, now known as Qualtrics CustomerXM™, brands can build programs that are more personal and engage customers on their own terms, proactively surface insights and help activate an entire organization around CX.

  • Three good reasons why AI is useful for CX

    Three good reasons why AI is useful for CX

    Call center companies are increasingly making use of voice-bots to avoid playing back-up music when being in a caller queue, in order to improve that way their customer communication and eventually the customer experience (CX). In doing so, they rely on artificial intelligence (AI).

  • A look back: The most important social media trends of 2018

    A look back: The most important social media trends of 2018

    2018 was a huge year for social media, with many changes to navigate including privacy scandals, a new algorithm at Facebook, the impact of influencer marketing, and the rise of Instagram. Social media marketers found themselves having to aim for targets that were not only moving but morphing into new entities altogether. For brands that need to reach more consumers and raise brand awareness on social media, here are the biggest trends from 2018.

  • Hootsuite celebrates 10 years of industry-leading innovation and customer success

    Hootsuite celebrates 10 years of industry-leading innovation and customer success

    When Hootsuite was born back in November of 2008, four-year-old Facebook had 100 million users (2.27 billion today) and new kid on the block Twitter had just 6 million (336 million today). The world was without Instagram (more than 1 billion users today) as it wouldn’t exist for another two years, and Snapchat (300+ million users today) wouldn’t come on the scene for another three.

  • How AI is changing search engine advertising

    How AI is changing search engine advertising

    The fact of having the World Wide Web around for 30 years now - and Google for 20 years - deserves taking a closer look at the future of search engine advertising.

    For dealers, the product search and displaying shopping ads for performance purposes are particularly lucrative, but good for image management via display marketing and remarketing as well, while search engines attract with unusual and cost-effective targeting options. The possibilities to reach target groups and campaign goals are almost limitless, making it therefore quite challenging to keep up with the trends.

  • Digital advertising and ad fraud predictions for 2019

    Digital advertising and ad fraud predictions for 2019

    Mobile channels have become more compelling to the perpetrators of ad fraud, since mobile accounts for an increasing proportion of digital ad spend. But, while there are many strategies and solutions available to mitigate the impacts of ad fraud, separating the capabilities from the spin can be difficult, which is why TrafficGuard provides some thoughts and predictions on ad fraud prevention:

  • Artificial Intelligence in marketing is gaining momentum

    Artificial Intelligence in marketing is gaining momentum

    The interest in gaining a competitive advantage with the help of Artificial Intelligence (AI) runs through a wide range of industries, such as e.g. health care, production, automotive or military, which are investing billions into the technology. The marketing industry certainly started to test various fields of application, where the use of AI could advance the business. The Salesforce State of Marketing Report 2018 already provided an insight into how widespread the use of AI has become, although the authors of the study emphasize that all in all no dominant use has yet emerged. The study shows, however, that 39% of marketing decision makers rely on AI and 29% of respondents already use AI-based systems to personalize their offers via email.

  • In Quality We Trust!

    In Quality We Trust!

    With qualitative online research, United Internet Media has found out which criteria influence users' trust in digital media and revealed the result that who provides quality and reliability earns consumers’ trust. In addition, the study In Quality We Trust examined which requirements users place on personalized content and how media environments can guarantee quality.

  • Facebook plans to be back on track with common technical platform for its chat services

    Facebook plans to be back on track with common technical platform for its chat services

    Fifteen years after being founded in Mark Zuckerberg's college room, Facebook has become a world power with unprecedented opportunities to reach out to its users in a targeted manner - be it advertising or opinion-making.

  • Digital 2019 report finds social media fuels growth despite industry challenges of 2018

    Digital 2019 report finds social media fuels growth despite industry challenges of 2018

    Hootsuite, the leader in social media management, released in collaboration with We Are Social, the eighth annual report, Digital 2019, which examines digital trends and social media use across 230 countries and territories, uncovered that more than one million new people go online every day, and that 45% of the world— nearly 3.5 billion people annually—are logging in to their favorite social platforms. That’s a near 9% released increase year-over-year despite growing concerns of fake news, fake followers and data privacy in 2018.

  • Vodafone Business puts customers and tangible business outcomes at its core

    Vodafone Business puts customers and tangible business outcomes at its core

    Vodafone just launches its 2019 Global Trends Report, highlighting customer centricity, ethics and purpose, and the impact of Artificial Intelligence (AI) as key business priorities for the next 12 months.

  • Qualtrics research reveals the business impact of responding to customer feedback

    Qualtrics research reveals the business impact of responding to customer feedback

    Qualtrics, the leader in experience management (XM), revealed the extent to which Singaporean businesses are responding to customer feedback and the subsequent impact on business outcomes.

This week's highlights

Cyber Security Management protects holistically by mastering all vulnerability gaps

Category: June 2019 - Cyber-security & Data Protection
Today, companies are more worried than ever about how they can reliably secure their entire organization against cyber-attacks. Their main focus is on ensuring to put holistically secure products on t
Read more...

Security is a journey, not a destination

Category: June 2019 - Cyber-security & Data Protection
Now, more than ever, cybersecurity teams are seeking to become more agile. They help organisations meet regulatory compliance requirements, align to industry best practices, and accelerate business tr
Read more...

Xandr Invest for streamlined buying processes

Category: June 2019 - Cyber-security & Data Protection
Xandr, AT&T’s advanced advertising & analytics company, just announced the launch of Xandr Invest, a strategic buying platform built for the future of advertising. The new platform offer
Read more...
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Previous articles

AI-powered video analytics for today’s visually-driven society

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
For the first time in social listening history, companies can monitor their brand mentions in text, image, and now in motion with video recognition by Talkwalker, a social listening and analytics comp
Read more...

Application areas for AI in business

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
According to a study of the Ludwig-Maximilians-Universität Munich we are already at the point where readers can’t recognize anymore if an article is written by a human being or artificial i
Read more...

How established is AI in marketing really?

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
Artificial intelligence (AI) is often mentioned in conjunction with big data or machine learning as a generic term for methods and applications that deal with the automation of intelligent behavior. A
Read more...
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Previous month's highlights

Facebook plans to be back on track with common technical platform for its chat services

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Fifteen years after being founded in Mark Zuckerberg's college room, Facebook has become a world power with unprecedented opportunities to reach out to its users in a targeted manner - be it advertising or opinion-making.

The future of Snapchat in the advertising market still uncertain

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Although the death of Snapchat has been predicted many times by now, in fact right after its listing at the stock exchange where is was considered overvalued, the company proves us once again wrong and shows that there is life in the old dog yet.

Protection of IP in the social media era

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Today, businesses must work harder than ever to protect personal information, since it gets more and more difficult to stay up-to-date on changes in IP law.

The digital achievement gap - companies struggle to meet customer expectations

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Zendesk, Inc. released The Zendesk Customer Experience Trends Report 2019, showing that companies of all sizes across industries and geographies lack the capabilities needed to keep up with ever-increasing customer expectations.

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Will chatbots take the lead in one-to-one (personalized) conversations in the digital arena?

Category: April 2019 - Personalised & Customer-centric Content Marketing

Adobe Research: CX a priority for business, but technology adoption lags

Category: April 2019 - Personalised & Customer-centric Content Marketing

HubSpot for authentic and personalized videos

Category: April 2019 - Personalised & Customer-centric Content Marketing

Customer-centricity puts the customer first

Category: April 2019 - Personalised & Customer-centric Content Marketing

Making video work for telcos

Category: April 2019 - Personalised & Customer-centric Content Marketing

Convenience versus protection: Consumers weigh in on their own privacy

Category: April 2019 - Personalised & Customer-centric Content Marketing

Qualtrics research reveals the business impact of responding to customer feedback

Category: April 2019 - Personalised & Customer-centric Content Marketing
View More Articles

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