Tuesday Oct 24th

Latest News

  • Symantec Data Loss Prevention 15 integrates with tagging, encryption and access management to secure regulated and sensitive data wherever it goes

    Symantec Data Loss Prevention 15 integrates with tagging, encryption and access management to secure regulated and sensitive data wherever it goes

    The cyber security leader Symantec Corp. just released its Data Loss Prevention (DLP) version 15, that provides increased data protection automation and product integration to strengthen the Information Centric Security solution. These major enhancements arrange for a greater ability to discover, monitor and protect sensitive or regulated data even in unmanaged environments.

  • The basics for effective Amazon SEO

    The basics for effective Amazon SEO

    Whoever wants to sell on the Internet can’t ignore Amazon, as it has long overtaken Google when it comes to product search. The huge shop-in-shop-portal is simply known and used by almost everyone.

  • Hitachi Vantara is dedicated to solving the world’s toughest business and societal challenges

    Hitachi Vantara is dedicated to solving the world’s toughest business and societal challenges

    Hitachi, Ltd. just launched Hitachi Vantara, a new business entity to leverage the broad portfolio of innovation, development and experience from across Hitachi Group companies to deliver data-driven solutions for commercial and industrial enterprises. This new company will unify the operations of Hitachi Data Systems, Hitachi Insight Group and Pentaho into a single integrated business as Hitachi Vantara to capitalize on Hitachi’s social innovation capability in both operational technologies (OT) and information technologies (IT).

  • Can the Art of War teach us how to pioneer an innovation industry?

    Can the Art of War teach us how to pioneer an innovation industry?

    It is an inconvenient truth that from the dawn of mankind, war has been a sad feature of the human condition. Human conflict comes at enormous cost with its impacts on people and society.

  • Opera introduces first browser to support 360-degree videos in virtual reality headsets

    Opera introduces first browser to support 360-degree videos in virtual reality headsets

    Opera’s new developer update comes with a built-in VR 360 player for leading headsets such as HTC Vive, Oculus Rift and other OpenVR compatible devices, unlocking the immersive world of 360-degree videos for Opera users.

  • IoT turns the security industry upside down

    IoT turns the security industry upside down

    The second edition of INTERPOL World 2017 Congress is closing today, where experts shared three days in a row their knowledge and discussed how to protect the world from cybercrime in an age of globalization. The theme of this year’s congress was “Fostering Innovations for Future Security Challenges” and Asian eMarketing focused on the discussions on security challenges the world is facing by using big data and Internet of Things (IoT) products, as well as Darknet marketplaces, since these are the most pressing issues the digital media and marketing industry must tackle, apart from the fact that the cost of cybercrime to the global economy is estimated at $445 billion a year.

  • Ad platforms need to break out of ‘Walled Gardens’

    Ad platforms need to break out of ‘Walled Gardens’

    A new report from Juniper Research has found that advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, reaching $44 billion by 2022.

  • The rise of voice assistants changes the SEO world

    The rise of voice assistants changes the SEO world

    Voice assistant technology isn’t really something new, but with advancements in artificial intelligence and machine learning, it got tremendous attention and adoption has grown fast in recent years. The reasons for the success are clear, since voice-enabled devices and digital assistants allow consumers to engage through one of the most natural forms of communication, besides being convenient, fast, and easy to put into practice. To no surprise, Gartner expects 20% of user interactions to take place via voice assistant technologies on smartphones by 2019.

  • Calling all innovators and trailblazers to participate in a global entrepreneurship competition and become next generation disruptors

    Calling all innovators and trailblazers to participate in a global entrepreneurship competition and become next generation disruptors

    Global Entrepreneurship Movement (GEM) is calling all entrepreneurs, startups, and innovators to participate in its first global entrepreneurship competition, ColossusINNO2017, where one winner will be awarded with a grand prize of USD 100,000.

  • Mobile-first Indexing and what website operators should consider to meet with success

    Mobile-first Indexing and what website operators should consider to meet with success

    More and more people are using smartphones and tablets to surf the internet, so that mobile search accounts for around half of all search queries by now.

  • The sky’s the limit for Mixed, Augmented and Virtual Reality in the working world and in everyday life

    The sky’s the limit for Mixed, Augmented and Virtual Reality in the working world and in everyday life

    While most of the traders are still busy with multichannel, others are steps ahead, testing and experimenting with Mixed, Augmented and Virtual Reality.

  • Identify the full potential of marketing automation by getting rid of wrong perceptions

    Identify the full potential of marketing automation by getting rid of wrong perceptions

    For quite some time we are accustomed to the fact that, when browsing the Internet, we receive notices of offers that may interest us, and we are well aware that airlines set their prices on online portals automatically, depending on the capacity utilization or the development of the price competition. Even banks’ lending decisions are becoming more and more automated. So why are there still just a few companies intensively involved with the process and decision-making process in marketing and sales - despite the facts that marketing automation makes cross-channel campaigns possible and generates qualified leads for the sales department? According to Forrester, just 10 % of marketers are able to develop an automation strategy, and the research firm believes the reason for that are false perceptions.

  • Convergence 005 | SWITCH: A Consumer Revolution

    Convergence 005 | SWITCH: A Consumer Revolution

    The convergence of emerging technology is changing the consumer landscape and Convergence 005 | SWITCH will focus exactly on that – the consumer revolution that is driven by the latest emerging technologies such as Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), Artificial Intelligence (AI), Machine Learning / M2M, Wearable Technology, 3D Printing, Robotics & Drones, the Internet of Things (IoT), and FinTech / Finance Innovation.
    The event will deliver a high impact conference and trade show and provide a unique blend of conference learning, trade show research and cross-industry networking.

  • SEO Techniques: White Hat, Black Hat, or Grey Hat

    SEO Techniques: White Hat, Black Hat, or Grey Hat

    SEO techniques can be generally classified into two broad categories, namely black hat and white hat, standing for techniques search engines do not approve (black hat) or recommend as part of good design (white hat). Industry commentators have classified these methods and the practitioners who employ them that way.

This week's highlights

The status quo of programmatic native

Category: October 2017 - Programmatic & Native Advertising
If mobile app developers in the early days focused mostly on winning new users to succeed internationally, rethinking kicked in by now, since intrusive mobile advertising is unacceptable nowadays! Thi
Read more...

AI fuels the CX strategies of today’s global top brands

Category: October 2017 - Programmatic & Native Advertising
A new report from MIT Technology Review, called Getting to Iconic, reveals that iconic firms are more likely to recognize that automated AI tools are most effective when they supplement and extend the
Read more...

It’s never too late to NOT grow up

Category: October 2017 - Programmatic & Native Advertising
Ever since our drawings of stick figures were hung up on the fridge at home, we’ve been telling the world what we want to be when we grow up. Even our dress-up toys (the little plastic stethosco
Read more...

Benefits of cloud infrastructure vital for competitiveness

Category: October 2017 - Programmatic & Native Advertising
The proportion of businesses in Asia Pacific reaping the rewards of embracing cloud infrastructure services has increased significantly in the last quarter, according to a global survey of 1,610 IT pr
Read more...

Adobe Advertising Cloud for full transparency, flexibility, and convenience

Category: October 2017 - Programmatic & Native Advertising
Adobe Advertising Cloud, the first end-to-end platform for managing advertising across traditional TV and digital formats, just announced that it has a solution to the industry’s biggest hassle
Read more...
View More Articles

Previous articles

Cut down on CX analysts and data scientists with QualtricsIQ

Category: September 2017 - Immersive and Engagement Marketing
Last week, the experience management company Qualtrics was showcasing its artificial intelligence and machine learning technology to the media, besides introducing its new office and team in Singapore
Read more...

Hitachi Vantara is dedicated to solving the world’s toughest business and societal challenges

Category: September 2017 - Immersive and Engagement Marketing
Hitachi, Ltd. just launched Hitachi Vantara, a new business entity to leverage the broad portfolio of innovation, development and experience from across Hitachi Group companies to deliver data-driven
Read more...

Header bidding is great – but Southeast Asia isn’t ready

Category: September 2017 - Immersive and Engagement Marketing
Ambient Digital’s CEO Andrew Stephens looks at why advertisers in Southeast Asia aren’t jumping on the header bidding bandwagon – even though the benefits are obvious.
Read more...

VR/AR, AI and machine learning define the future of marketing

Category: September 2017 - Immersive and Engagement Marketing
Namics, a leading full-service digital agency from Switzerland, developed new services for SMBs that combine both the Adobe products of the Experience Cloud and their own services.
Read more...

Microsoft boosts investment in Industrial IoT (IIoT) with Asian Partner Alliance

Category: September 2017 - Immersive and Engagement Marketing
Microsoft has boosted investment in the Industrial IoT with the availability of an OPC UA testing lab and extended support to customers and partners in Asia through its Federated Lab initiative to acc
Read more...
View More Articles

Previous month's highlights

Frost & Sullivan celebrated Asia Pacific’s leading ICT firms at annual ICT Awards

Category: July 2017 - Internet of Things (IoT) & Wearables

Yesterday, Frost & Sullivan hosted again its annual Asia Pacific ICT Awards to celebrate companies that have consistently excelled in their business segments and recognizes their leadership efforts in advancing the sector to the next level.

IoT turns the security industry upside down

Category: July 2017 - Internet of Things (IoT) & Wearables

The second edition of INTERPOL World 2017 Congress is closing today, where experts shared three days in a row their knowledge and discussed how to protect the world from cybercrime in an age of globalization. The theme of this year’s congress was “Fostering Innovations for Future Security Challenges” and Asian eMarketing focused on the discussions on security challenges the world is facing by using big data and Internet of Things (IoT) products, as well as Darknet marketplaces, since these are the most pressing issues the digital media and marketing industry must tackle, apart from the fact that the cost of cybercrime to the global economy is estimated at $445 billion a year.

IoT, AI, and VR will determine the future of customer experiences

Category: July 2017 - Internet of Things (IoT) & Wearables

The Adobe Experience Forum 2017, the industry conference for digital experience and business transformation is just around the corner: This year, it will not only take place in Singapore, but for the very first time be held in Thailand and Malaysia, too.

Boon or bane: Sharing contextual data via the Internet of Things

Category: July 2017 - Internet of Things (IoT) & Wearables

At the moment, IoT still focuses mainly on consumer-oriented products such as smartwatches and self-driving cars. In the long term, however, business-to-business applications, such as in Industry 4.0 or digitized logistics, will offer even greater potential.

View More Articles

8 tips for a successful internationalization of your SEM campaign

Category: August 2017 - Search Engine Marketing & Optimzation

Can the Art of War teach us how to pioneer an innovation industry?

Category: August 2017 - Search Engine Marketing & Optimzation

SEO gets even more difficult

Category: August 2017 - Search Engine Marketing & Optimzation

Avoid SEO mistakes and increase turnover

Category: August 2017 - Search Engine Marketing & Optimzation

Happiness doesn’t come cheap, but it pays up…

Category: August 2017 - Search Engine Marketing & Optimzation

The Brand META Model helps to redefine brand building for China’s digital age

Category: August 2017 - Search Engine Marketing & Optimzation

Oh Snap! Is Instagram the new social media darling?

Category: August 2017 - Search Engine Marketing & Optimzation

What does Facebook have to do with infrastructure? Everything, it would seem!

Category: August 2017 - Search Engine Marketing & Optimzation

SEO Techniques: White Hat, Black Hat, or Grey Hat

Category: August 2017 - Search Engine Marketing & Optimzation
View More Articles

LATEST EMAGS

PREVIOUS EMAGS

VMWare APAC

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg