Wednesday Apr 24th

  • Customer Experience as a key differentiator

    Customer Experience as a key differentiator

    A new competitive factor has emerged in today's widely ramified brand landscape, which has in fact become one of the decisive factors for consumers when choosing an offer - the user experience. The choices between different providers with similar services are simply countless. Consequently, customers feel less and less likely connected and loyal to a brand. It is simply no longer the quality of a product that determines success or failure in business, but emotions, which explains, for instance, why Nike does not advertise its sporting goods, but the feeling that everyone can deploy their full potential, or Airbnb does not provide housing, but worldwide connectivity and the feeling of being at home anywhere in the world.

  • A look back: The most important social media trends of 2018

    A look back: The most important social media trends of 2018

    2018 was a huge year for social media, with many changes to navigate including privacy scandals, a new algorithm at Facebook, the impact of influencer marketing, and the rise of Instagram. Social media marketers found themselves having to aim for targets that were not only moving but morphing into new entities altogether. For brands that need to reach more consumers and raise brand awareness on social media, here are the biggest trends from 2018.

  • SEO & SEA: It’s all about strategy

    SEO & SEA: It’s all about strategy

    Search Engine Optimization (SEO) and Search Engine Advertising (SEA) mean more than just keyword analysis and should be an essential part of any online marketing strategy today. Simply because skillful SEO and deliberate SEA makes websites more productive for the sales of products. Considering certain rules can be useful to steadily improve existing operations, like the following

  • Passing the major Customer Journey challenges with flying colors

    Passing the major Customer Journey challenges with flying colors

    Pegasystems Inc., a provider of strategic software solutions for sales, marketing, service and operations, points out the stumbling blocks the customer journey is facing commonplace in practice:

  • Confidence in social media is at an alarmingly low level

    Confidence in social media is at an alarmingly low level

    From a consumer perspective, companies have what it takes to save social media from the crisis of confidence. They see companies in a position to leverage their influence by compulsory heckling with the big social media platforms.

  • HubSpot for authentic and personalized videos

    HubSpot for authentic and personalized videos

    We all seem to love videos, considering the growing demand for more authentic and personalized video content. That's why around 6 months ago Hubspot started to provide marketing, distribution and customer service departments with tools that allow them to quickly and easily create personalized videos that are almost reminiscent of Instagram stories. The new features range, for instance, from creating own videos to video hosting or embedding calls-to-action and forms in videos.

  • Ménage à trois of digital + retail + innovation turns out to be difficult

    Ménage à trois of digital + retail + innovation turns out to be difficult

    As many reports reveal, the festive e-commerce market in Southeast Asia is worth billions of dollars, rewarding those brands willing to digitally reinvent themselves constantly and matching consumer demands and expectations steadily. Or as Meltwater describes it in one of their recent reports, “the common thread between the winning brands – whether that is Lazada, Amazon or Shopee – lies in their understanding of consumers and willingness to provide the best experience through price, value, quality and service.”

  • Socialbakers 2019 Social Media Trends Report provides guidance on how to maximize reach, engagement and business impact

    Socialbakers 2019 Social Media Trends Report provides guidance on how to maximize reach, engagement and business impact

    Recently, the AI-powered social media marketing platform Socialbakers released its 2019 Social Media Trends Report for industry professionals and brands who want to work smarter in social media. The comprehensive report offers detailed information about the state of social media engagement and advertising, as well as emerging themes for the year ahead, besides diving into demographics and brand trends, advertising effectiveness, engagement best practices, and emerging trends involving influencer marketing, as well as privacy and security issues.

  • Social media channels you should invest in this year

    Social media channels you should invest in this year

    We are surfing, chatting, posting and commenting virtually on a regular basis: in fact, the amount of time users spend daily on social networks like Facebook, Instagram and Co. is growing faster than the rest of online usage. Around 60% of people visit social media every day, one third of them even 5 times a day, proving that social media marketing can achieve a high reach. But what do social media channels really accomplish for marketing?

  • Shopping 4.0: Creating cross-channel shopping experiences for the customer of tomorrow

    Shopping 4.0: Creating cross-channel shopping experiences for the customer of tomorrow

    Convenience, online affinity and curiosity, are the characteristics of tomorrow’s customers, demanding investments in a cross-channel customer approach from online retailers. Certainly, it is easy to create a web shop today, using various tools on the Internet, good product ideas and a functional shop system alone are no longer enough for a successful online business. With the enormous changes in purchasing behavior, customer demands are shifting at the same time. The more it is important to be ahead of the times to prepare for the following trends:

  • The future of Snapchat in the advertising market still uncertain

    The future of Snapchat in the advertising market still uncertain

    Although the death of Snapchat has been predicted many times by now, in fact right after its listing at the stock exchange where is was considered overvalued, the company proves us once again wrong and shows that there is life in the old dog yet.

  • Customer-Experience-myths you shouldn’t fall for

    Customer-Experience-myths you shouldn’t fall for

    According to a study of the consulting firm Bain & Company, 80% of CEOs are convinced to offer their customers an excellent Customer Experience (CX), however only 8% of their customers felt the same way, which describes the dilemma.

  • A distinguished Customer Journey requires a continuously connected CX

    A distinguished Customer Journey requires a continuously connected CX

    Customer experience (CX) is expected to overtake price as a key product differentiator by 2020. However, businesses are already urged today to keep pace with customer experience innovation that can help gaining insight, scale and connect customer journey touch points, from the tested online experience to the monitored customer service experience, since CX has been growing exponentially over the past years.

  • Successful CX Management – step by step

    Successful CX Management – step by step

    The Customer Experience (CX) Management - in other words, the measurement and control of customer experiences - becomes a decisive factor in a company's success in times of increasingly competitive market conditions. Traditional measurement methods for customer loyalty and customer behavior, such as the Net Promoter Score or the conversion model, fall far short simply because they neither do all the relevant touchpoints nor sufficiently consider the customer's perspective and expectations. That’s why the IT service provider adesso recommends a more comprehensive approach that takes into account the following parameters:

This week's highlights

Driving revenue in e-commerce with real-time graph databases

Category: April 2019 - Personalised & Customer-centric Content Marketing
Customers nowadays expect more from their online store than just standard suggestions on the latest bestsellers or the cheapest items. Whoever wants to increase sales in e-commerce must meet the expec
Read more...

Convenience versus protection: Consumers weigh in on their own privacy

Category: April 2019 - Personalised & Customer-centric Content Marketing
In today’s connected world, businesses are prime targets for cyberattacks, and unintentional missteps can result in critical exposure of consumers’ sensitive personal information.
Read more...

Qualtrics research reveals the business impact of responding to customer feedback

Category: April 2019 - Personalised & Customer-centric Content Marketing
Qualtrics, the leader in experience management (XM), revealed the extent to which Singaporean businesses are responding to customer feedback and the subsequent impact on business outcomes.
Read more...
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Previous articles

Qualtrics new suite of industry-leading data protection and governance capabilities

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
A recent Qualtrics study of data privacy professionals found that 65% of all organizations use multiple survey tools and 45% of these organizations don't even know how many survey accounts exist withi
Read more...

Global partnership announcement for Next-generation Network Services

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
Tata Communications Transformation Services (TCTS), a partner of choice for the world’s leading Communication Service Providers (CSPs), and Zeetta Networks, a leading network slicing and splicin
Read more...

Use of machine learning, artificial intelligence and automation is indispensable in search engine advertising

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
Supposedly, Google started the trend of using Artificial Intelligence (AI) in search a few years ago, using it to optimize its algorithm and RankBrain. Today, digital marketers are making use of AI
Read more...
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Previous month's highlights

Coalition for Better Ads expands its standards worldwide to improve consumer experience online

Category: January 2019 - Digital Business Trends Predictions

The Coalition for Better Ads announced that it will expand the Better Ads Standards for desktop and mobile web to all countries and regions worldwide to improve the online ad experience for consumers.

Social media channels you should invest in this year

Category: January 2019 - Digital Business Trends Predictions

We are surfing, chatting, posting and commenting virtually on a regular basis: in fact, the amount of time users spend daily on social networks like Facebook, Instagram and Co. is growing faster than the rest of online usage. Around 60% of people visit social media every day, one third of them even 5 times a day, proving that social media marketing can achieve a high reach. But what do social media channels really accomplish for marketing?

Fuji Xerox helps businesses work smarter with the launch of 14 new multifunction devices and enhanced security

Category: January 2019 - Digital Business Trends Predictions

Fuji Xerox, a leader in document management solutions, just launched 14 new models of digital color multifunction devices: the ApeosPort-VII C / DocuCentre-VII C series.

Strategic priorities plus tech and media challenges for the year ahead

Category: January 2019 - Digital Business Trends Predictions

WARC, the global authority on advertising and media effectiveness, released Marketer's Toolkit 2019, an annual report outlining companies’ priorities and the challenges brands are facing in the year ahead. The report is centred on a survey of more than 800 senior marketing and advertising professionals from around the world and takes an in-depth look at strategic priorities, technology and media challenges, besides covering interviews with nine leading marketers, as well as examples, best practice guidance and a round-up of what this all means for brands, media owners and agencies.

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Generation Z are masters of adaptation on Social Media

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Social Commerce

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Digital 2019 report finds social media fuels growth despite industry challenges of 2018

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Instant messaging overtakes the more traditional social networks, Hootsuite report reveals

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Programmatic advertising - where is it heading?

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Protection of IP in the social media era

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Peculiarities of influencer marketing in B2B

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Conversations about KPop will continue to grow on Twitter

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

SolarWinds announced availability of machine learning-enabled database anomaly detection

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Confidence in social media is at an alarmingly low level

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
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