Zendesk, Inc. launched Sunshine, an open and flexible customer relationship management (CRM) platform built completely in the public cloud on Amazon Web Services, Inc. (AWS).

Ooyala will provide extended support for the Interoperable Master Format (IMF) with the Flex Media Platform, Ooyala’s flexible and configurable content supply chain optimization platform that automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors. With IMF support, companies could significantly reduce the costs and improve the efficiency of their multi-version, multi-platform distribution needs, Ooyala claims.

Buyers tend to seek as much autonomy and independence as possible during their buying decision-making process. As a result, far more than 50% of all purchase decisions have already been made before potential buyers appear on the radar of the sales department, making it difficult to actively influence them.

“The next mainstream computing platform may not be bots, AR, or VR, but rather voice-based computing”, Alexandre Linares, Founder of Alpine.AI believes and points out that it is estimated that there will be 24.5 million voice-first devices shipped this year, which will lead to a total device footprint of 33 million devices in circulation.

Indi, the digital word of mouth engagement and monetization platform, has been selected by Jakarta-based online marketplace Tokopedia to enhance customer engagement and user experience.

Our economy never changed so rapidly and on so many levels simultaneously as today This high degree of varied and complex change dynamics has led many companies to focus on individual topics and measures, rather than linking them. In fact, there are two very different types of change that occur at very different speeds which are worth to mention:

Almost a decade in the making since the inception of Bitcoin, and with a current market-cap hovering around half a trillion dollars USD, Bitcoin, cryptocurrency and blockchain have become common to the tech savvy. While most people don’t understand how they work, Bitcoin and cryptocurrency are not only hot topic buzzwords, but they’ve created thousands of multi-millionaires. Even so, most people in the mainstream have no interest or intent to embrace Bitcoin and, as such, it still has veritably no bearing on everyday life as one still can’t even pay for a cup of coffee with any cryptocurrency.

Programmatic advertising is currently celebrated and high on marketers’ agenda, taking into consideration that worldwide around 30% of digital media budgets are programmatically invested.

MediaMath, a pioneer in programmatic advertising, just announced an integrated set of initiatives to accelerate its mission of connecting marketers with consumers in a manner that is more effective, efficient and trusted.

AppNexus just announced a partnership with the cybersecurity company White Ops to shut down the flow of advertising dollars to cybercriminals. AppNexus adopts White Ops’ technology layer to power pre-bid fraud prevention across the AppNexus Marketplace and extend its in-house Inventory Quality team’s focus to include advanced research on emerging challenges like hate speech and “fake news” and formats like video and native.

Ooyala, a provider of software and solutions that optimize the production, distribution and monetization of media, just presented its Q1 2018 Global Video Index Report. For more than 10 years the company is at the forefront of shaping the OTT and media workflow revolutions as a leading expert in its field.

Mobility is gaining traction worldwide. By 2022, more than 4 in 10 employees around the world are expected to be mobile, according to Strategy Analytics and IDC reported that global spending on mobility-related hardware, software, and services – such as smartphones, enterprise mobility management software and mobile connectivity services will reach US$1.72 trillion by 2021, up by 8.5% compared to last year.

Google Voice Search doesn’t seem to be a dream of the future anymore, although it is clearly still in its infancy. In a few years, however, experts predict voice-based search will have revolutionized online user behavior fundamentally. So, seize your chance to ensure your presence in the ‘market of the future’ by taking appropriate SEO measures now. Get a head start, since there are still only a few retailers aligning their marketing strategy in this area.

One of the world's leading provider of open source solutions, Red Hat, announced the general availability of Red Hat Ansible Tower 3.3, the latest version of its enterprise framework for automating and orchestrating IT operations. It includes an updated user interface, improved scaling and the ability to run Ansible Tower on Red Hat OpenShift Container Platform, Red Hat’s enterprise-grade Kubernetes container application platform.