Wednesday Aug 10th

  • Is holistic search marketing worth the effort?

    Is holistic search marketing worth the effort?

    Whether on Google, Bing, Amazon or other search engines: organic and paid results compete equally for the user's attention on the search result pages, implicating obviously that search engine optimization (SEO) and advertising (SEA) should be thought of holistically.

  • Why Metaverse mixed-reality learning modalities will be a business future-proofing game-changer

    Why Metaverse mixed-reality learning modalities will be a business future-proofing game-changer

    The term “Metaverse” is not only finding its way into everyday exchanges across the web, pop culture and mainstream news media discourse, but also into closed-door corporate discussions as industries ruminate on if—and how—to be an early adopter of this modality. This understanding it represents a seismic shift that will challenge technological and cultural paradigms.  

  • Brand marketing relies on awareness and image

    Brand marketing relies on awareness and image

    Optimizing online marketing purely based on metrics alone is tempting, as is managing campaigns based on conversion numbers and targeting a loyal audience with precise tracking and retargeting, but the long-term goal traffic, is often overlooked.

  • Increasing demands call for new ways of performance

    Increasing demands call for new ways of performance

    Data-driven marketing is a hot topic, as is the automation of marketing activities based on it, because the range of applications is constantly expanding and improving.

  • Interview: Inventor of Game Changing AI Tech Shoring Up e-Retail Shopping Security

    Interview: Inventor of Game Changing AI Tech Shoring Up e-Retail Shopping Security

    It’s projected that, by 2025, there will be a total of 291.2 million digital buyers in the United States. It is further reported that, also by 2025, more than ten percent of all retail sales in America is expected to be generated via mobile commerce.

  • Apple's App Transparency Framework

    Apple's App Transparency Framework

    More than a year ago, Apple introduced new privacy features as part of iOS 14.5, turning the mobile marketing landscape upside down. As part of the changes, users will now have to proactively give consent to sharing device identifiers with apps, such as Apple's Identifier for Advertisers (IDFA).

  • Innovative solution unlocks interactive experiences for stronger audience engagement

    Innovative solution unlocks interactive experiences for stronger audience engagement

    Attention is a precious commodity in our information-rich world. With over 1.88 billion websites offering a wealth of content, people have become increasingly discerning in selecting content they wish to consume and how they spend their most valuable asset. As attention spans narrow, standing out in a crowded digital space and acquiring consumer attention continue to be an ongoing challenge for brands and advertisers.

  • The legal framework for search engine privacy is not solid

    The legal framework for search engine privacy is not solid

    When we talk about search engine privacy concerns, we think of user data that is collected by search engines, but we don't know for what purposes and to whom it goes. Privacy concerns can come in the form of user profiling and personalization to ensure more targeted advertising or improved search quality.

  • There is always something exciting to communicate, isn’t it?

    There is always something exciting to communicate, isn’t it?

    What to do when it feels like every topic has already been written about? Well, then the following tips might help you in creating new topics and content.

  • Art + Blockchain = FENIX360 App for the benefit of all

    Art + Blockchain = FENIX360 App for the benefit of all

    FENIX360, an artist-centric platform, is disrupting the traditional artists business with its 360 experiential ecosystem and pay model that will allow artists and creators to retain the majority revenue on the platform.

    In an industry that typically favored middlemen, resulting in redundant and unnecessary costs, artists and creators were often left with almost nothing. But with FENIX360 that will now change. Its revolutionary blockchain platform is designed to better connect artists and fans in a way that benefits everyone, offering musicians and other artists multiple new revenue streams, such as direct access to the merchandise and ticketing industries - in a way that’s never been done before.

  • Third place for AI in WalkMe.com’s survey on which digital technologies arouse the highest investment interest

    Third place for AI in WalkMe.com’s survey on which digital technologies arouse the highest investment interest

    WalkMe.com wanted to find out which countries are investing the most in digital technologies and which technologies are of most interest to business owners. Hence, the company analyzed the 2021-22 Digital Future Index to determine which countries are investing the most in Artificial Intelligence, Immersive Tech, Blockchain (Distributed Ledger Technologies), and Internet of Things. A total of 125 variables were used to calculate the countries investing most including each country’s size and population.

  • Novel AI-powered forecasting models needed as many fail in times of crisis

    Novel AI-powered forecasting models needed as many fail in times of crisis

    As adesso said right at the beginning of the Corona crisis, the stability of long-term forecasts has been completely turned upside down since the pandemic and has led to high volatility in forecasting trends and planning uncertainty for companies.

  • Never trust, always verify

    Never trust, always verify

    No one is trusted and authentication is required for all access when speaking of the "Zero Trust" security model. In today's new world of work, which is fraught with dangers in terms of data and system security, this model is becoming increasingly important.

  • High time for new approaches to target group and campaign measurement

    High time for new approaches to target group and campaign measurement

    Facebook, Twitter, LinkedIn, Instagram, TikTok and its like are used by almost everyone and are therefore a perfect environment for businesses to reach their target audience. Advertisers agree that nothing works in online marketing anymore without social media, even though the strategic integration and measurement of paid social measures is challenging, besides data protection requirements in connection with the iOS14 update or the very different media use by "Generation Z".

This week's highlights

How do you measure immersive experiences?

Category: August 2022 - Immersive Technologies in Marketing
Live interaction with customers is and will remain an important tool in marketing – especially when companies know how to take advantage of digital opportunities. At trade fairs, road shows and
Read more...

Immersive experiences with VR can be unprecedentedly effective in marketing

Category: August 2022 - Immersive Technologies in Marketing
Not least due to tiring web meetings and increasing "Zoom fatigue", virtual reality has powerfully penetrated our everyday lives. Professional virtual collaboration platforms on standalone VR headsets
Read more...

Implementing HTML5 games easily with AnyManager GAMES

Category: August 2022 - Immersive Technologies in Marketing
AnyMind Group announced the launch of an HTML5 game feature on its publisher platform, AnyManager, that enables web publishers to increase advertising (ad) revenue sources by implementing a variety of
Read more...
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Previous articles

The legal framework for search engine privacy is not solid

Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
When we talk about search engine privacy concerns, we think of user data that is collected by search engines, but we don't know for what purposes and to whom it goes. Privacy concerns can come in the
Read more...

YouTube Shorts inspires multiformat creators and artists

Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
Since its inception, YouTube Shorts has grown a global community of more than 1.5 billion monthly registered users.
Read more...

FACT-Finder's "Next Generation Blixt" combines search and personalization par excellence

Category: July 2022 - Search Marketing: Predictive Analytics & Hyperpersonalization
In October last year, FACT-Finder acquired Loop54, the Swedish market leader for smart personalization technology in eCommerce and Next Generation Blixt brings now the technologies together, providing
Read more...
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Previous month's highlights

Risk managers fear social media more than cyber attacks

Category: May 2022 - Security & Data Privacy in Marketing

According to a recent study, corporate communications managers consider social media one of the biggest business risks, ahead of privacy and cyber threats, extreme weather conditions or supply chain problems.

ICANN reports DNS abuse is trending downward globally

Category: May 2022 - Security & Data Privacy in Marketing

In a recently published report, the Internet Corporation for Assigned Names and Numbers (ICANN) indicated that the global sum of DNS abuse dropped in "absolute terms and normalized rates" over the last four years, from October 2017 to January 2022. Globally, in January 2022, less than one percent of domain names were reported to pose potential threats to users.

How the MITRE ATT&CK framework has revolutionized cyber-security

Category: May 2022 - Security & Data Privacy in Marketing

The MITRE ATT&CK framework is a knowledge base of adversary tactics, techniques, and procedures (TTPs). These TTP’s are based on real-world observations, used by various threat actors, which have been made globally accessible to be used as the foundation for threat models and methodologies. Since its official release in May 2015, the framework has been talked about intensively in all industries. However, its use is often still underestimated, and many security teams are still playing catch up in updating their defenses.

Worry-free with strong IT security

Category: May 2022 - Security & Data Privacy in Marketing

Most companies today rely on IT environments in which cloud and distributed services are combined with legacy technologies. However, this makes it difficult for IT teams to keep track of security and performance issues across all systems. You need transparency across the entire IT stack and real-time data to quickly identify and fix critical issues. The more prepared a company is, the better it can protect itself against malware, data breaches and intellectual property theft:

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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