Tuesday Jan 19th

  • The importance of E-A-T in content creation

    The importance of E-A-T in content creation

    Google's goal is to provide searchers with high-quality answers to every question they could possibly ask. To do this, it relies on a complex collection of rules and ranking factors. Some of these factors fall under the category of E-A-T, meaning Expertise, Authoritativeness and Trustworthiness.

  • Sentryc stops product piracy on the internet

    Sentryc stops product piracy on the internet

    Every year, brand abuse and product piracy result in losses of billions in e-commerce. The start-up Sentryc wants to change this by using AI to scan the Internet and remove plagiarism almost automatically.

    The young technology company, founded in 2019 and headquartered in Berlin, offers companies a unique digital solution with its proprietary brand protection software that can be used to detect and stop product piracy and brand abuse on online marketplaces. The expert provides customers with a cloud solution that searches websites for products, identifies and documents potential counterfeits, to then report them automatically for deletion.

  • Fileless malware continues to grow

    Fileless malware continues to grow

    The effective and timely identification of malware is one of the greatest challenges for IT security today. This is not least due to the sheer number of new malware variants but also to their sophisticated obfuscation, which overwhelms conventional signature-based protection technologies.

    Mainly fileless malware is a growing problem here since it is not tied to executable files and leaves little or no traces on the hard drive. Above all, memory-based malware attacks are popular with hackers, which is active in the main memory, sets up command channels there and then carries out operations independently, such as downloading further Trojans.

  • Competitive advantage of cybersecurity often still undervalued

    Competitive advantage of cybersecurity often still undervalued

    In times of increasing digitization and a steadily growing threat from cyberattacks, stable IT security is an important prerequisite for a functioning and growing business. Unfortunately, studies show that this insight has not yet reached all managing directors and board members, instead their concern is:

  • Manipulated language AI can write manifestos that appear human and radicalize automatically

    Manipulated language AI can write manifestos that appear human and radicalize automatically

    Shockingly, researchers at the Middlebury Institute of International Studies at Monterey, California, managed to teach Artificial Intelligence (AI) "GPT-3" to believe in the "QAnon" conspiracy theories that are widely spread on the Internet.

    Generative Pre-trained Transformer 3 (GPT-3) is an autoregressive language model that uses deep learning to produce human-like text. It is the third-generation language prediction model in the GPT-n series created by OpenAI, a for-profit San Francisco-based AI research laboratory. It has been introduced in May 2020 and is since then in beta testing.

  • Increase efficiency by giving marketers control over the customer experience

    Increase efficiency by giving marketers control over the customer experience

    The debate over who should oversee shaping digital customer experiences is as old as the internet. With the rise of headless technology, it has just reached a turning point again. Since the 2000s, online trading steadily gained traction - initially in the B2C and later also in the B2B sector. With the rapidly growing number of websites, systems were needed to efficiently manage all kind of information and data, heralding the birth of the first generation of web content management and e-commerce platforms. However, just after a few years, it reached its limits, because the control of these systems was entirely with the IT department. Marketers and merchandisers had to make a request to the developers every time they wanted to edit or create new web content, which was inefficient and unsatisfactory for both parties.

  • Digital ads move further towards a future that offers more privacy

    Digital ads move further towards a future that offers more privacy

    Privacy is core to the work at Google as well as the company’s vision for a thriving internet where people around the world can continue to access ad-supported content, while also feeling confident that their data is protected.  Hence, Google announced in a blog post on July 31, 2020 their intend to increase transparency into how digital advertising works and ensure that people’s choices about the use of their data are respected—not worked around or ignored.

  • Use of AR and VR technology in-store

    Use of AR and VR technology in-store

    With their smartphone, customers hold a small “supercomputer” in their hands every day, which is why brands and retailers should start to play with the possibilities of the digital commerce environment in traditional brick-and-mortar retail.

    The so-called smart mirror technology provides a good example of how the boundaries between online and offline experience start to blur. These interactive mirrors suggest to customers outfit combinations directly in the changing room, among other things, based on the clothes they have taken to try on. These can then be loaded onto the smartphone, for example, using a QR code scan. The items can then be bought either directly in the store or later online. Another good example is the smart shop window, which gives customers an exceptional shopping experience - even outside opening hours.

  • Liquid Mode fundamentally changes the way people consume digital documents and reinvents mobile productivity

    Liquid Mode fundamentally changes the way people consume digital documents and reinvents mobile productivity

    Since the pandemic has put a halt on face-to-face interactions, entire industries turned to virtual ways of working. As a result, digital documents have become a centerpiece for how we communicate, collaborate, and transact. Hence, to no surprise, the demand for Adobe’s Document Cloud product and services has been skyrocketing: Adobe Sign usage has risen more than 200% and Acrobat DC monthly active users have more than doubled in 2020, reflecting the growing role PDF plays across all segments of the economy. In fact, it is estimated that there are currently more than 2.5 trillion PDFs in the world today.

  • A process is perfect when the customer took no notice

    A process is perfect when the customer took no notice

    Emotions and the subconscious play an important role in purchasing decisions and the use of online services respectively. In the world of advertising, paid social media are those who should manage to keep the user on their platform for as long as possible to maximize profit. Longer usage time leads to more ads seen and that’s the whole logic behind it. Hence, the use of a website or app must create a good feeling and make users want more to spend time there.

    Generally, the quality of the content is making users stay longer, the other is easy access, which means corresponding apps must be intuitive to use, too. Since prices are usually so tightly calculated that it is difficult to differentiate based on this factor alone, and the location is irrelevant when being online, the customer experience has become the more important.

  • Characteristics of a responsible AI

    Characteristics of a responsible AI

    More and more companies are relying on Artificial Intelligence (AI) when it comes to their offers, since the algorithms suggest products and services, breathe life into chatbots and translate texts.

  • Bosch Assist wins award for seamlessly bridging the gaps between buildings’ technology, people, and processes

    Bosch Assist wins award for seamlessly bridging the gaps between buildings’ technology, people, and processes

    Conversational AIoT company UIB announced to have won in the “most scalable collaboration” category with their entry “Bosch Assist” at the fifth annual Singapore International Chamber of Commerce (SICC) Awards Ceremony and Gala - held virtually this year. Graced by Guest-of-Honor Mr. Chee Hong Tat, Singapore Senior Minister of State, Ministry of Foreign Affairs and Ministry of Transport, Bosch ASEAN and UIB were named the winners.

  • Return on Experience (ROX)

    Return on Experience (ROX)

    Nowadays it is more important than ever to keep up with the times not to lose touch with the business market, which is why I would like to introduce the new trendy indicator Return on Experience (ROX).

    Just as Return on Investment (ROI) is an important business metric, Return on Experience (ROX) is all about it. That’s why service trendsetters like Amazon, Uber, and Starbucks started to focus not only on the product, but on the customer experience a long time ago.

  • Getty Images launches Visual GPS, the next generation of industry leading global visual research

    Getty Images launches Visual GPS, the next generation of industry leading global visual research

    People living in South East Asia are highly concerned with caring for the planet, yet most people prioritize convenience over the environment, according to Visual GPS, new landmark research unveiled by Getty Images, a world leader in visual communications and pioneer in the field of visual trend methodology.

This week's highlights

Artificial Intelligence and Marketing Automation in Marketing

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
Artificial intelligence (AI) and marketing automation (MA) are two advanced tools that allow marketers to optimize tasks across the whole marketing spectrum.
Read more...

AI trends that will shape 2021

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
Artificial intelligence is and will remain a hot topic and continue influencing the IT world. IntraFind, a specialist in AI, highlights three trends for text-focused AI and natural language processing
Read more...

AI is growing exponentially, turning markets inside out

Category: January 2021 - Artificial Intelligence (AI) & Automation in Marketing: Big Data & Deep Learning
Most managers already agree that artificial intelligence (AI) will change the world, but as soon as people talk about the use of AI in their own company, there is often an embarrassing silence.
Read more...
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Previous articles

Boosted by pandemic, smartphones become key to omnichannel commerce

Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
A new study from Juniper Research has found that mCommerce payments will reach $3.1 trillion in 2025, from $2.1 trillion in 2020. The research found that the pandemic’s massive boost to digital
Read more...

Digital customer acquisition strategies

Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
We all know that acquiring new customers is tough for most sales employees: identifying new leads and building relationships is tedious and time-consuming. Sales employees need extensive knowledge for
Read more...

Verizon Media launches unified ID solution for a cookie-less future

Category: December 2020 - Digitization & Transformation: technology trends that change the media and marketing landscape
Verizon Media just announced the launch of its new unified identity solution, Verizon Media ConnectID. Built for the cookie-less future of digital advertising, on the foundation of Verizon Media&rsquo
Read more...
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Previous month's highlights

A process is perfect when the customer took no notice

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

Emotions and the subconscious play an important role in purchasing decisions and the use of online services respectively. In the world of advertising, paid social media are those who should manage to keep the user on their platform for as long as possible to maximize profit. Longer usage time leads to more ads seen and that’s the whole logic behind it. Hence, the use of a website or app must create a good feeling and make users want more to spend time there.Generally, the quality of the content is making users stay longer, the other is easy access, which means corresponding apps must be intuitive to use, too. Since prices are usually so tightly calculated that it is difficult to differentiate based on this factor alone, and the location is irrelevant when being online, the customer experience has become the more important.

Reputation Experience Management: Customer experience and reputation go hand in hand

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

Online reputation management (ORM) is increasingly becoming a success factor for businesses since effective customer experience management and the endeavor to actively listen to customer voices, can build up customer trust. The more solid the reputation of a company, the higher the probability of optimizing products or services and winning customers. In addition, a great customer experience at every touchpoint turns consumers into brand ambassadors who in turn convince potential customers.

Smart checkout technologies are gaining momentum in CX management

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

A new study from Juniper Research has found that the value of transactions processed by smart checkout technologies, where the fixed checkout process is replaced by a frictionless model, will reach $387 billion in 2025, up from just $2 billion in 2020.

Customer experience’s road to success

Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction

CX has long since become one of the decisive differentiating features of top companies, which explains why every provider wants to push CX projects forward at full speed. According to Gartner, more than 80% of executives believe that in the not-too-distant future, they will compete based on CX alone, rather than price. In the context of the growing importance of artificial intelligence (AI), predictions like these suggest that there will be an enormous need for experience experts in C-level management for the following reasons:

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