Sunday Dec 04th

This week's highlights

Email marketing tools, tips and tricks

Category: December 2022 - Email Marketing: Loyalty & Transactions
Email marketing is a lot of work, but the following hacks will make the job easier and faster.
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Email is by no means a thing of the past

Category: December 2022 - Email Marketing: Loyalty & Transactions
Email may now be an old acquaintance, but it is an integral part of the marketing mix. It is neither outdated nor dubious and certainly not irrelevant for the consumer, as we will show in this article
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Trends in email marketing

Category: December 2022 - Email Marketing: Loyalty & Transactions
According to research, almost all (99%) of businesses use email marketing to regularly engage with their customers and prospects, proving that email is more vital and relevant than ever.
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Previous articles

A focus on content and the consumer is the key driver for growth and sustainability in Asia

Category: November 2022 - Video & Visual Marketing: Contents & Strategies
The annual marquee event of the Asian Video industry Association (AVIA), the Asia Video Summit, returned in full swing, hosting over 300 delegates in person and online as a hybrid conference, amidst a
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Video Marketing: visual communication and storytelling

Category: November 2022 - Video & Visual Marketing: Contents & Strategies
When it comes to visual communication and storytelling, videos have clearly become one of the most popular and effective formats. Not least due to the fact that videos are one of the most important gr
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Wootag For Ads is ideal for interactive and intention-based target group retention across different ad formats

Category: November 2022 - Video & Visual Marketing: Contents & Strategies
Wootag, a global visual marketing SaaS, announced the launch of Wootag For Ads and at the same time the appointment of Jeffrey Kwan as Managing Director of Wootag For Ads.
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Previous month's highlights

Reach mobile users via SMS marketing

Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming

Sending an SMS seems old-fashioned and reminiscent of a bygone era, but they still exist and are reliably delivered to mobile phones, smartphones and mobile devices.

Same, same but different … when it comes to creatives

Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming

All too often the same advertising strategy is rigidly applied to mobile and traditional channels, although several independent studies show that an unmodified or only slightly adapted TV spot on mobile devices does not lead to the desired success – just as little as a mobile spot on a cinema screen would work. It is therefore important to consider and coordinate the individual channels when creating them. Hence, for a mobile-first approach we recommend considering the following tips:

Data protection should be key for app operators

Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming

A click or a swipe decides both the beginning and the end of the customer life cycle of a mobile app. Not to mention that businesses have to do a lot of convincing to get customers to install an app. Then just imagine that downloading the app is just the beginning before the tricky part starts which involves trust and values.

Ad spending per user on mobile social media to grow by 19% in 2022

Category: September 2022 - Mobile Marketing: Location-based Intelligence & Gaming

Social media has become the preferred method for marketers to reach customers during the past decade. The trend is not likely to change in the coming years. According to the numbers presented by SafebettingSites.com, companies will spend 19% more money per internet user on mobile social media in 2022. On average, companies will pay $36.37 per internet user to advertise on mobile social media in 2022.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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