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Is holistic search marketing worth the effort?
Whether on Google, Bing, Amazon or other search engines: organic and paid results compete equally for the user's attention on the search result pages, implicating obviously that search engine optimization (SEO) and advertising (SEA) should be thought of holistically.
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Why Metaverse mixed-reality learning modalities will be a business future-proofing game-changer
The term “Metaverse” is not only finding its way into everyday exchanges across the web, pop culture and mainstream news media discourse, but also into closed-door corporate discussions as industries ruminate on if—and how—to be an early adopter of this modality. This understanding it represents a seismic shift that will challenge technological and cultural paradigms.
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Brand marketing relies on awareness and image
Optimizing online marketing purely based on metrics alone is tempting, as is managing campaigns based on conversion numbers and targeting a loyal audience with precise tracking and retargeting, but the long-term goal traffic, is often overlooked.
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Increasing demands call for new ways of performance
Data-driven marketing is a hot topic, as is the automation of marketing activities based on it, because the range of applications is constantly expanding and improving.
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Apple's App Transparency Framework
More than a year ago, Apple introduced new privacy features as part of iOS 14.5, turning the mobile marketing landscape upside down. As part of the changes, users will now have to proactively give consent to sharing device identifiers with apps, such as Apple's Identifier for Advertisers (IDFA).
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Innovative solution unlocks interactive experiences for stronger audience engagement
Attention is a precious commodity in our information-rich world. With over 1.88 billion websites offering a wealth of content, people have become increasingly discerning in selecting content they wish to consume and how they spend their most valuable asset. As attention spans narrow, standing out in a crowded digital space and acquiring consumer attention continue to be an ongoing challenge for brands and advertisers.
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The legal framework for search engine privacy is not solid
When we talk about search engine privacy concerns, we think of user data that is collected by search engines, but we don't know for what purposes and to whom it goes. Privacy concerns can come in the form of user profiling and personalization to ensure more targeted advertising or improved search quality.
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There is always something exciting to communicate, isn’t it?
What to do when it feels like every topic has already been written about? Well, then the following tips might help you in creating new topics and content.
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Art + Blockchain = FENIX360 App for the benefit of all
FENIX360, an artist-centric platform, is disrupting the traditional artists business with its 360 experiential ecosystem and pay model that will allow artists and creators to retain the majority revenue on the platform.
In an industry that typically favored middlemen, resulting in redundant and unnecessary costs, artists and creators were often left with almost nothing. But with FENIX360 that will now change. Its revolutionary blockchain platform is designed to better connect artists and fans in a way that benefits everyone, offering musicians and other artists multiple new revenue streams, such as direct access to the merchandise and ticketing industries - in a way that’s never been done before.
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Third place for AI in WalkMe.com’s survey on which digital technologies arouse the highest investment interest
WalkMe.com wanted to find out which countries are investing the most in digital technologies and which technologies are of most interest to business owners. Hence, the company analyzed the 2021-22 Digital Future Index to determine which countries are investing the most in Artificial Intelligence, Immersive Tech, Blockchain (Distributed Ledger Technologies), and Internet of Things. A total of 125 variables were used to calculate the countries investing most including each country’s size and population.
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Novel AI-powered forecasting models needed as many fail in times of crisis
As adesso said right at the beginning of the Corona crisis, the stability of long-term forecasts has been completely turned upside down since the pandemic and has led to high volatility in forecasting trends and planning uncertainty for companies.
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Never trust, always verify
No one is trusted and authentication is required for all access when speaking of the "Zero Trust" security model. In today's new world of work, which is fraught with dangers in terms of data and system security, this model is becoming increasingly important.
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High time for new approaches to target group and campaign measurement
Facebook, Twitter, LinkedIn, Instagram, TikTok and its like are used by almost everyone and are therefore a perfect environment for businesses to reach their target audience. Advertisers agree that nothing works in online marketing anymore without social media, even though the strategic integration and measurement of paid social measures is challenging, besides data protection requirements in connection with the iOS14 update or the very different media use by "Generation Z".