Whether on Google, Bing, Amazon or other search engines: organic and paid results compete equally for the user's attention on the search result pages, implicating obviously that search engine optimization (SEO) and advertising (SEA) should be thought of holistically.

The term “Metaverse” is not only finding its way into everyday exchanges across the web, pop culture and mainstream news media discourse, but also into closed-door corporate discussions as industries ruminate on if—and how—to be an early adopter of this modality. This understanding it represents a seismic shift that will challenge technological and cultural paradigms.  

Optimizing online marketing purely based on metrics alone is tempting, as is managing campaigns based on conversion numbers and targeting a loyal audience with precise tracking and retargeting, but the long-term goal traffic, is often overlooked.

Data-driven marketing is a hot topic, as is the automation of marketing activities based on it, because the range of applications is constantly expanding and improving.

It’s projected that, by 2025, there will be a total of 291.2 million digital buyers in the United States. It is further reported that, also by 2025, more than ten percent of all retail sales in America is expected to be generated via mobile commerce.

More than a year ago, Apple introduced new privacy features as part of iOS 14.5, turning the mobile marketing landscape upside down. As part of the changes, users will now have to proactively give consent to sharing device identifiers with apps, such as Apple's Identifier for Advertisers (IDFA).

Attention is a precious commodity in our information-rich world. With over 1.88 billion websites offering a wealth of content, people have become increasingly discerning in selecting content they wish to consume and how they spend their most valuable asset. As attention spans narrow, standing out in a crowded digital space and acquiring consumer attention continue to be an ongoing challenge for brands and advertisers.

When we talk about search engine privacy concerns, we think of user data that is collected by search engines, but we don't know for what purposes and to whom it goes. Privacy concerns can come in the form of user profiling and personalization to ensure more targeted advertising or improved search quality.

What to do when it feels like every topic has already been written about? Well, then the following tips might help you in creating new topics and content.

FENIX360, an artist-centric platform, is disrupting the traditional artists business with its 360 experiential ecosystem and pay model that will allow artists and creators to retain the majority revenue on the platform.

In an industry that typically favored middlemen, resulting in redundant and unnecessary costs, artists and creators were often left with almost nothing. But with FENIX360 that will now change. Its revolutionary blockchain platform is designed to better connect artists and fans in a way that benefits everyone, offering musicians and other artists multiple new revenue streams, such as direct access to the merchandise and ticketing industries - in a way that’s never been done before.

WalkMe.com wanted to find out which countries are investing the most in digital technologies and which technologies are of most interest to business owners. Hence, the company analyzed the 2021-22 Digital Future Index to determine which countries are investing the most in Artificial Intelligence, Immersive Tech, Blockchain (Distributed Ledger Technologies), and Internet of Things. A total of 125 variables were used to calculate the countries investing most including each country’s size and population.

As adesso said right at the beginning of the Corona crisis, the stability of long-term forecasts has been completely turned upside down since the pandemic and has led to high volatility in forecasting trends and planning uncertainty for companies.

No one is trusted and authentication is required for all access when speaking of the "Zero Trust" security model. In today's new world of work, which is fraught with dangers in terms of data and system security, this model is becoming increasingly important.

Facebook, Twitter, LinkedIn, Instagram, TikTok and its like are used by almost everyone and are therefore a perfect environment for businesses to reach their target audience. Advertisers agree that nothing works in online marketing anymore without social media, even though the strategic integration and measurement of paid social measures is challenging, besides data protection requirements in connection with the iOS14 update or the very different media use by "Generation Z".