Though a worldwide problem, far too many citizens, businesses and governments are still making the same old, basic security mistakes, ESET noticed, which explains why cybercrime has quickly become a major problem for businesses, governments and citizens all over the globe.

The setting up of an online shop with an attractive design and additional services is nothing special nowadays, still all involved in eCommerce rely more than ever on optimized customer engagement to succeed. To run effective marketing campaigns, it is important to know the interests and behavior of each individual user throughout his/her entire Customer Journey.

Technology will continue to find its way into shops to offer consumers highly personalized experiences. Making extensive use of everybody’s small mobile assistant, that enables omnichannel in the first place, we can expect that in the end the bricks-and-mortar stores will mainly fulfill the function of being the collection and order processing center, focusing on a premium customer service.

2016 was the year of video innovation and 2017 offers the opportunity to achieve an effect with these advances, Brightcove is convinced of, believing that this year will be transformative for the video marketing industry: Social networks will become video channels, video experiences will generate high levels of participation, while video will continue its journey from business to virtual reality and beyond.

AccuWeather's new AI weather assistant is a great example to demonstrate how data, new technologies, and social media can create an optimized customer experience.

Hotmob just announced the launch of its safety-first demand side platform (DSP), ALCANZAR, that focuses on providing quality inventory and safeguarding brands by applying category filters and content parameters to measure whether a publisher's content meets the brand's specific needs. Both pre-bid and post-bid screening is applied to increase brand-safety controls by allowing advertisers to screen the URL or site section, therefore offering more transparency on where ads are running.

As is well-known, online shops require a particularly large number of protection mechanisms to fight IT attacks, but smaller companies should be well-prepared, too: Cyber criminalslike to use security gaps in outdated versions of the shop software to inject malicious program codes that spy out the customer's payment information during the ordering process and send it to the perpetrators. The locked in code and the associated data flow is usually not visible to users, therefore it is very important to have the newest security measures in place.

Social networks and search engines are increasingly customizing our advertisements, contact networks and search results, making each user’s experience unique. But at least since Edward Snowden’s revelations, consumers started to be concerned about data collection and want to know why third parties are gathering information and for what reasons. Interestingly, many still seem to be willing to trade their data and privacy for convenience and a more personalized experience, as recent studies show.

According to a GfK survey of 22 countries, Russia and China have the highest levels of people online who agree strongly that it is important to them to be always reachable, wherever they are, standing at 56% each, followed by Turkey at 53%.

When it comes to writing on the Internet, many companies still ask themselves:  What keywords do we need? How often should these keywords be placed in the text? And on what layer of the website should which keywords be? Well, find out how to score with search engines by reading on:

Whatsapp is mentioned more and more often when it comes to discussion on how companies should communicate with customers, raising the question if it has what it takes to be the ultimate social media marketing channel.

Reportedly, the mobile app has more than 800 million users and sends around 30 billion messages every day. However, Whatsapp aims high and wants to have over one billion users by the end of the year, which means Facebook would have doubled the number of users since its purchase.

Indonesia is expected to embrace an upsurge in digital content consumption in 2017, thanks to two major catalysts - the heavy usage of social networks and the increasing number of mobile phone users. In turn, this has been and will continue to stimulate the consumption of digital content and the awakening of the "sleeping" content talents across the archipelago.

Those who do not have a mobile-optimized website, yet, will be among the digital losers at the end of the year, as the course has already been set for this. That’s why companies should speed up their digital presence and stop beating around the bush.

If you still didn’t jump on the bandwagon of social media marketing, Wendy Suto’s list of benefits clearly speak for social media and are quite convincing to get started.