The 3rd edition of INTERPOL World will take place from 2 to 4 July 2019 at Sands Expo & Convention Centre, Marina Bay Sands Singapore. Owned by INTERPOL and supported by Singapore’s Ministry of Home Affairs, this year’s edition will focus on the theme of ‘Engaging Co-creation to Prepare for Future Security Threats’.

Today, companies are more worried than ever about how they can reliably secure their entire organization against cyber-attacks. Their main focus is on ensuring to put holistically secure products on the market, as well as to protect expertise stored in databases and private data of employees, suppliers and customers.

For some time already, programmatic is seen as a savior of online marketing, which is why we decided to highlight the opportunities and limitations of programmatic display in an article. In particular because many marketing executives still do not seem to understand clearly what programmatic advertising can and what it can’t do. This is understandable, given the technical complexity, misleading terminology, and sometimes unrealistic expectations.

Blis, a company specialized in understanding real, human behavior by analyzing vast quantities of mobile location data, provides businesses with information about what people actually do to help them improve consumer engagement and deliver measurable sales uplift. Its Smart Platform provides unmatched transparency, accuracy and scale through three proprietary technologies: SmartPin, Smart Scale and Smart Places, which enable more effective planning, activation and measurement for marketers and business decision makers alike.

Socialbakers announced ithe enhancment of its marketing solutions by including paid social media oversight and control across multiple ad accounts into Socialbakers Paid Analytics.

As brands are shifting more budget to social media advertising, it becomes paramount that the budget owners gain a clear understanding of their advertising investment. According to Socialbakers, the process is currently plagued with inefficiencies - from the lack of insight into multiple ad accounts, managed across regions and teams, to the insecure way data is stored and shared between stakeholders.

AppsFlyer, a global leader in mobile attribution and marketing analytics, released its 2019 App Market Insights report which examines the Tet holiday season in Vietnam, providing marketers comprehensive insights to optimize their campaign strategies over the festive period. The report analyzed 200 million app installs over a 2-months period in 2018 and 2019, tracking metrics such as app opens, number of purchases, as well as installs with cost data.

The discrepancy between what marketing could theoretically accomplish and the reality is huge. You do not have to be a marketing expert to know that. Especially for consumers, this gap is clearly noticeable: they (rightly) increasingly complain about annoying, intrusive or irrelevant advertising and their concern about losing sovereignty over their personal data is steadily growing.

Sword GRC, a leading supplier of risk, compliance and governance solutions, has announced a new partnership agreement with Capcon Asia, a human capital consultancy firm in Asia. Capcon Asia, a specialist in the construction, property, real estate, retail and risk management sectors, partnered with Sword GRC for its proven credentials in the risk management arena.

Zendesk. announced the launch of Gather, a powerful new product that enables companies to provide trusted and transparent support to customers through online community forums. Gather creates a space where customers can engage with each other and company experts to offer guidance and insight beyond what a single customer support agent might be able to handle.

In today’s connected world, businesses are prime targets for cyberattacks, and unintentional missteps can result in critical exposure of consumers’ sensitive personal information.

The Influencer Performance Marketing startup IROIN entered into a strategic partnership with the AI specialist epicinsights to develop a scoring process designed to check the compatibility of influencers and branded channels in order to arrange campaigns properly beforehand.

The willingness to share data depends for most consumers on many different aspects: for example, they want to know what type of data they should provide and how they should be stored. The reasons for data disclosure, whether data sharing with third parties takes place, or the possibility of deletion of data at any time is also of interest.

Our little personal all-rounder and companion in all situations - the smartphone - answers us any question at any time, and the information obtained then helps us making decisions. In these situations, called "micro-moments", companies can easily get in touch with customers by being helpful to them.

Leading global IT and business solutions provider, Tata Consultancy Services (TCS) has announced findings from its global study titled, Winning in a Business 4.0™ World, which benchmarks large companies in their Business 4.0 growth and transformation journeys by mapping their adoption of four critical business behaviours: driving mass personalisation, creating exponential value, leveraging ecosystems, and embracing risk.