Tuesday Dec 10th

  • Videos are drawing the distinction

    Videos are drawing the distinction

    Short video clips manage to explain complex content in less than three minutes while entertaining at the same time. To no surprise, they are nowadays often replacing long and unmanageable texts that are usually not read to the end. Best is that they are applicable in almost any context: not only as a marketing or image film, but also in the traditional market communication and internal corporate business world. In addition, they can be spread through a variety of channels, such as YouTube, your own company website or Facebook.

  • One out of three Hong Kong consumers ditching plastic in favor of eWallets

    One out of three Hong Kong consumers ditching plastic in favor of eWallets

    According to new insights on global retail payment trends from FIS, a global leader in financial technology, eWallets are now the preferred way for Hong Kong consumers to pay for goods online.

  • WhatsApp for Zendesk in Asia

    WhatsApp for Zendesk in Asia

    Zendesk’s vision to connect customer conversations across web, mobile, and messaging comes to life with WhatsApp for Zendesk, now available across Asia Pacific (APAC). The WhatsApp Business API connector will allow businesses to quickly and easily reach and respond to their customers using WhatsApp across the region.

  • Affordable and sustainable spectrum sharing technologies are crucial for digital inclusion and rural connectivity

    Affordable and sustainable spectrum sharing technologies are crucial for digital inclusion and rural connectivity

    According to Dynamic Spectrum Alliance (DSA) President Martha Suárez, competitive access to spectrum resources will result in a thriving fixed and mobile marketplace that can deliver new, innovative services. During a TV White Space (TVWS) workshop in Buenos Aires, she highlighted that harnessing spectrum sharing technologies like TVWS is key to enabling rural broadband.

  • Lead management the simple way

    Lead management the simple way

    Today, inbound marketing no longer means that the potential customer is calling immediately, rather that the prospective customer searches for information on the Internet first.

  • Adobe extends digital experience product portfolio to serve SMB business needs

    Adobe extends digital experience product portfolio to serve SMB business needs

    Building a successful business presents a multitude of challenges for companies today. While technology advancements have made it easier than ever to start a business, it has also become more complex to sustain growth. Companies in the early stages often find themselves in a more crowded and competitive field, taking on peers as well as larger companies with varying budgets. Yet in the face of escalating customer expectations, relying on quick fix solutions can be a costly gamble. In order to grow and compete, SMB and mid-market brands are increasingly looking for enterprise-grade capabilities that fit their unique needs – agility, scalability, flexibility and value – to maintain and future proof their success.

  • Top criteria for brand success in the age of digitization

    Top criteria for brand success in the age of digitization

    The digitalization trend in marketing has made brand management more complex: it is faster, more transparent and less predictable and controllable due to the momentum of social networks. Digital transformation is lived reality by now, making agility and adaptability generally the top criteria for brand success.

  • In-App sales gained significant traction during the yearly shopping festival season

    In-App sales gained significant traction during the yearly shopping festival season

    Criteo unveiled seasonal data which showed that Singles’ Day is still Singapore’s biggest shopping festival, but the likes of 10.10, Black Friday, Cyber Monday and 12.12 are showing uptake among Singaporeans, too.

  • Ampverse kick-starts powerful community of gaming and esports influencers to create attention-grabbing, entertainment formats

    Ampverse kick-starts powerful community of gaming and esports influencers to create attention-grabbing, entertainment formats


    The gaming and esports media company Ampverse just launched in Southeast Asia, represents leading talents that sit at the intersection of gaming and popular culture to create unique co-branded content solutions. The region is home to one of the most dynamic gaming ecosystems globally with a market that’s expected to grow 22% this year to $4.6Bn, reflecting one of the fastest-growing gaming regions in the world. In fact, according to forecasts, the number of Southeast Asian gamers is to rise to 400 million by 2021, with over 250 million of those players on mobile devices alone.

  • Data driven enterprises invigorate future growth in ASEAN

    Data driven enterprises invigorate future growth in ASEAN

    Citi Malaysia and Malaysia Digital Economy Corporation (MDEC) recently co-hosted a forum on ASEAN growth and why data has proven to be the accelerator of enhanced business growth and competitiveness as business enterprises increasingly embrace digital transformation strategies for sustainable future growth.

  • Location-based data fuels next generation of insight-driven marketing

    Location-based data fuels next generation of insight-driven marketing

    Blis, a company specialized in understanding real, human behavior by analyzing vast quantities of mobile location data, provides businesses with information about what people actually do to help them improve consumer engagement and deliver measurable sales uplift. Its Smart Platform provides unmatched transparency, accuracy and scale through three proprietary technologies: SmartPin, Smart Scale and Smart Places, which enable more effective planning, activation and measurement for marketers and business decision makers alike.

  • Shopmatic joins forces with OnlineSales.ai to help customers leverage AI-enabled marketing automation

    Shopmatic joins forces with OnlineSales.ai to help customers leverage AI-enabled marketing automation

    Determined to enable online & offline success for small businesses and aspiring entrepreneurs, international e-commerce enabler Shopmatic has launched a volley of exciting new features to enable merchant discovery and success when they bring their businesses online.

    The fast-emerging e-commerce leader has launched a new POS feature on its platform that simplifies inventory management and expedites order generation. Furthermore, the brand has partnered with OnlineSales.ai to help its merchants benefit from the repertoire of AI-enabled marketing automation services.

  • Will Vue.ai become retail industry’s favorite toy?

    Will Vue.ai become retail industry’s favorite toy?

    Vue.ai is an inference engine for the retail industry that gives, with its AI retail teams across the globe, access to a central brain that extracts critical data from products and customer behavior.

    Retail teams can automate key functions and deliver personalized experiences to each shopper, increasing ROI on every function in the organization, by pulling the power of AI in the hands of every team member across merchandising, buying, styling, cataloging, marketing and more.

  • Own web shop or platform - that's the question

    Own web shop or platform - that's the question

    For years we have heard that in terms of flexibility, the online shop can hardly be beaten and for many reasons there is no alternative. But now an increasing share of the trading volume worldwide comes from platforms such as eBay, Amazon Marketplace and Co. In fact, there are not only situations in the beginning of the business in which your own web shop is only the second-best alternative. Platforms simply bring additional trading volume and reach.

This week's highlights

VR & AR on the verge of success

Category: December 2019 - AR & VR in Marketing
Both Virtual Reality (VR) and Augmented Reality (AR) are expected to have a bright future in terms of opportunities, but they are entering the race with unequal conditions. Both technologies  are
Read more...

Augmented Reality lifts data analysis to new dimensions

Category: December 2019 - AR & VR in Marketing
Augmented Reality (AR) is defined by IAB as “an experience that utilizes a camera to change or enhance the user's view of the real world. This experience can be app-based or web-based, though ap
Read more...

Vantage points of AR technology for the financial industry

Category: December 2019 - AR & VR in Marketing
Although all AR headsets currently on the market are well-suited for trading and market data analysis, the financial community is waiting for new developments that are closer to normal eyewear in term
Read more...
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Previous articles

In-App sales gained significant traction during the yearly shopping festival season

Category: November 2019 - E-Commerce & Retail Digital Marketing
Criteo unveiled seasonal data which showed that Singles’ Day is still Singapore’s biggest shopping festival, but the likes of 10.10, Black Friday, Cyber Monday and 12.12 are showing uptake
Read more...

Embrace the Singles Day frenzy – it’s worth it!

Category: November 2019 - E-Commerce & Retail Digital Marketing
China’s November 11, also known as Singles Day, is by now the largest e-commerce day in the world, beating the famous Black Friday or Cyber Monday in the U.S. This year, there will be the first
Read more...

Own web shop or platform - that's the question

Category: November 2019 - E-Commerce & Retail Digital Marketing
For years we have heard that in terms of flexibility, the online shop can hardly be beaten and for many reasons there is no alternative. But now an increasing share of the trading volume worldwide com
Read more...
View More Articles

Previous month's highlights

Singaporean businesses concerned about the impact of AI on society, study reveals

Category: September 2019 - Marketing Automation, Analytics & Attribution

While artificial intelligence (AI) is one of the top technologies that will change the Singaporean business landscape in the next three years, most organizations in Singapore are still fearful of AI. Are we really talking about Singapore, which comes in third in the World Economic Forum’s list of the most innovative cities in the world?

Perfect budgeting with sweeping data analysis and attribution models

Category: September 2019 - Marketing Automation, Analytics & Attribution

Measuring and optimization are the nuts and bolts in digital marketing since precision and deep understanding of how to compare and synchronize different data sources are key to the quality of the results and the success of campaigns. If marketers work consistently on a data-driven basis and align all measurements with the needs of the customers, more turnover with the same budget or budget savings can be most certainly achieved while maintaining the same turnover.  Considering the following prerequisites definitely helps:

WhatsApp for Zendesk in Asia

Category: September 2019 - Marketing Automation, Analytics & Attribution

Zendesk’s vision to connect customer conversations across web, mobile, and messaging comes to life with WhatsApp for Zendesk, now available across Asia Pacific (APAC). The WhatsApp Business API connector will allow businesses to quickly and easily reach and respond to their customers using WhatsApp across the region.

Socialbakers adds vital ads transparency and control tools to its platform

Category: September 2019 - Marketing Automation, Analytics & Attribution

Socialbakers announced ithe enhancment of its marketing solutions by including paid social media oversight and control across multiple ad accounts into Socialbakers Paid Analytics.As brands are shifting more budget to social media advertising, it becomes paramount that the budget owners gain a clear understanding of their advertising investment. According to Socialbakers, the process is currently plagued with inefficiencies - from the lack of insight into multiple ad accounts, managed across regions and teams, to the insecure way data is stored and shared between stakeholders.

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The most important developments in native advertising

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

CDP & DMP

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

Progressive Web Apps - the future of e-commerce

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

Shopping app installs skyrocket during festive periods

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

Consumer power climbs to new heights

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

One Hour Translation’s focus on Neural Machine Technology

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

What programmatic advertising can do - and what not

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

The TOP 100 most valuable companies in the world

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
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