Tuesday Jul 14th

  • VR and AR on the cusp of success

    VR and AR on the cusp of success

    Virtual Reality (VR) and Augmented Reality (AR) are promising technologies that manage to provide marketers with new opportunities of delivering good content to their target groups.

  • Content partnership examines mobility, creativity and the impact of Industry 4.0 on the future of work

    Content partnership examines mobility, creativity and the impact of Industry 4.0 on the future of work

    HP and its media agency, PHD, have partnered with VICE and The Economist to produce a content series entitled ‘Future X’, exploring the trends shaping the workforce and work styles of the future.

  • Limelight Networks dedicated to providing highest quality online video experiences

    Limelight Networks dedicated to providing highest quality online video experiences

    Limelight Networks, Inc., a leading provider of digital content delivery, video, and cloud security services, announced enhancements to its Live Video Services that enable a range of low-latency streaming options as well as serverless computing capabilities that can deliver personalized and secure online video experiences.

  • Hackers are actively exploiting the COVID-19 crisis

    Hackers are actively exploiting the COVID-19 crisis

    CyberProof Inc., a UST Global company, warns of new cybersecurity threats amidst the coronavirus pandemic. Hackers, including cybercriminals and state-sponsored threat actors around the globe, are taking advantage of the COVID-19 outbreak to accelerate their activities and spread their own infections.

  • Top megatrends of the 2020s: technology and responsible investing

    Top megatrends of the 2020s: technology and responsible investing

    According to deVere Group’s chief executive and founder, Nigel Green, technology, and responsible investing will “inevitably be the top two megatrends” of the next decade.  The bold, unambiguous message from one of the world’s largest independent financial advisory organizations, is clearly looking ahead to the post-pandemic era and gradual economic recovery.

  • Digital Commerce spend to fall 14% in 2020 as industry is rocked by Coronavirus impact

    Digital Commerce spend to fall 14% in 2020 as industry is rocked by Coronavirus impact

    A new study from Juniper Research found that global spending on digital commerce will fall by 14% in 2020 as lockdowns and reductions in consumer spend are felt. Spending will fall from $11.2 trillion in 2019 to $9.7 trillion.

  • Consumer behavior changed since the COVID-19 outbreak: ADA identified 9 consumer personas

    Consumer behavior changed since the COVID-19 outbreak: ADA identified 9 consumer personas

    For marketers and brands attempting to engage their audience at a time like this, there is no one answer to how consumer behavior has changed since the COVID-19 outbreak. Different people react in different ways, and general observations are no longer actionable.

  • Retail industry is going through major changes, Adobe points out

    Retail industry is going through major changes, Adobe points out

    In Singapore, the Department of Statistics revealed an increase in online sales in November, attributed to the higher online sales from major online shopping events. Since customers engage with brands through various offline and online channels, meeting the needs and expectations of a digital consumer has become a mandate for retailers of all sizes.

  • Outstanding performance of Google’s state-of-the-art chatbot ‘Meena’

    Outstanding performance of Google’s state-of-the-art chatbot ‘Meena’

    Google just presented Meena, an end-to-end, neural conversational model that learns to respond sensibly to a given conversational context. Meena can conduct conversations that are more sensible and specific than existing state-of-the-art chatbots, according to Google’s blog post. Such improvements are reflected through a new human evaluation metric that Google proposes for open domain chatbots, called Sensibleness and Specificity Average (SSA), which captures basic, but important attributes for human conversation.

  • Criteria that amount to a good explanatory video

    Criteria that amount to a good explanatory video

    Fifteen years ago, on April 23, 2005, the first video, only 18 seconds long, was uploaded to YouTube. Two years later, the first explanatory videos were published, and today a billion explanatory videos are watched worldwide every day on YouTube alone. No wonder that videos are by now responsible for around 80% of global data traffic.

  • OneDash’s innovative Personal Shopping Messenger App

    OneDash’s innovative Personal Shopping Messenger App

    OneDash just announced the launch of a groundbreaking chat-to-checkout service. The Singapore-based technology company provides digital solutions using Artificial Intelligence to help brands interact better with their customers. Its new messaging platform allows online shoppers to perform direct, in-app, add-to-cart functions, with the option to check out in the very same chat. This new capability eliminates the need to exit a chat session in order to complete a purchase.

    Cart abandonment is a major issue facing online retail. A Baymard 2019 Study showed that one out of four shoppers abandons a cart due to inefficient or time-intensive checkout processes. OneDash is addressing this pain point by optimizing the online shopping experience, providing a real-time service for customers to see their purchases from start to finish.

  • Personalization with AI: real-time, targeted evaluation

    Personalization with AI: real-time, targeted evaluation

    Since most consumers want to be recognized as individuals today, who generally expect personalization in marketing campaigns, Artificial Intelligence (AI) gets amazingly to work amazingly by ensuring the delivery of an effective brand experience.

  • Reaching a billion people with Windows 10 is just the beginning

    Reaching a billion people with Windows 10 is just the beginning

    Microsoft just announced that over one billion people have chosen Windows 10 across 200 countries resulting in more than one billion active Windows 10 devices. Since its release in 2015, every new build of Windows 10 has seen customer satisfaction improve through fixes, new capabilities and experiences for customers to benefit from a secure, reliable platform.

  • Google’s new feature translates and transcribes audio in real time

    Google’s new feature translates and transcribes audio in real time

     

    Google’s new feature translates and transcribes audio in real time

    Google Translate just launched ‘Transcribe’, a new feature that gives people the ability to translate and transcribe audio in real time.

This week's highlights

VR glasses Oculus Go for lecture and presentation training

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
The German seminar provider and specialist publisher Dashöfer launched the virtual reality (VR) application EasySpeech for presentation skills training. Speakers can import their presentation or
Read more...

Use of AR and VR technology in-store

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
With their smartphone, customers hold a small “supercomputer” in their hands every day, which is why brands and retailers should start to play with the possibilities of the digital commerc
Read more...

Finance and banking industry relies on AR to hold its ground against competitors

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
The support of trading and data analysis platforms through Augmented Reality (AR) provides traders and investors with a highly developed financial technology that enables them to monitor and visualize
Read more...
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Previous articles

How storytelling works best

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
People love to share their stories with other people - especially when they are emotionally touched – and it is called social sharing in the language of the web. Besides the fact of sharing, it
Read more...

The state of video marketing 2020

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
According to wyzowl’sVideo Marketing Statistics 2020, 85% of businesses are using video as a marketing tool and 92% of marketers consider videos as an important part of their marketing strategy.
Read more...

Stand out from the crowd with visual storytelling

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
Only a few seconds decide whether a consumer reads a message or clicks it away immediately. Images help to make consumers perceive content in the first place as our brain processes visual information
Read more...
View More Articles

Previous month's highlights

Hackers are actively exploiting the COVID-19 crisis

Category: April 2020 - Social Commerce & Influencer Marketing

CyberProof Inc., a UST Global company, warns of new cybersecurity threats amidst the coronavirus pandemic. Hackers, including cybercriminals and state-sponsored threat actors around the globe, are taking advantage of the COVID-19 outbreak to accelerate their activities and spread their own infections.

Digital Commerce spend to fall 14% in 2020 as industry is rocked by Coronavirus impact

Category: April 2020 - Social Commerce & Influencer Marketing

A new study from Juniper Research found that global spending on digital commerce will fall by 14% in 2020 as lockdowns and reductions in consumer spend are felt. Spending will fall from $11.2 trillion in 2019 to $9.7 trillion.

YouTube Tips for channel growth

Category: April 2020 - Social Commerce & Influencer Marketing

YouTube has around two billion monthly users and, according to Brandwatch, 6 out of 10 people now prefer online video platforms instead of LIVE TV. Alone on mobile devices, the Google platform reaches 18 to 49-year-old as news channel and cable television. Users can navigate YouTube in 80 different languages, which covers around 95 percent of the online population. It is therefore no surprise that many companies are now using YouTube as an advertising platform. Thousands of new channels are created there every day with the aim of generating high reach numbers there.

WARC’s summary of trends and themes for effective media strategies

Category: April 2020 - Social Commerce & Influencer Marketing

WARC, the global authority on advertising and media effectiveness, has released the Media Strategy Report 2020, highlighting key trends and themes for an effective media strategy. The insights are drawn from the winners of the WARC Media Awards 2019, following an analysis of the shortlisted and winning entries across the four categories – Effective Channel Integration, Effective Use of Tech, Effective Use of Partnerships and Sponsorships, and Best Use of Data – the key insights are:

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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