Friday Feb 22nd

This week's highlights

Generation Z are masters of adaptation on Social Media

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
Many 16 to 23-year-olds don’t seem to be driven to stand out as a personality from the masses in the context of their social media appearances. On the contrary, the so-called "Generation Z" seem
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Conversations about KPop will continue to grow on Twitter

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
  2018 was a big year for KPop, and with a new global record of 5.3 billion Tweets last year, Twitter continues to show that it's a great place to find out what's happening with KPop and to talk
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Which KPIs are important in influencer marketing?

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
Social media stars, so-called influencers, show us how easy it is to create content and distribute it through social media today. With hundreds of thousands or even millions of followers, these people
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Previous articles

Prepare for future security threats by joining Interpol World 2019

Category: January 2019 - Digital Business Trends Predictions
Nearly all current research underpins a worrying trend, namely an increase in cyber-attacks, data leaks and data protection hacks. Not to mention that security breaches nowadays cause much more damage
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Socialbakers 2019 Social Media Trends Report provides guidance on how to maximize reach, engagement and business impact

Category: January 2019 - Digital Business Trends Predictions
Recently, the AI-powered social media marketing platform Socialbakers released its 2019 Social Media Trends Report for industry professionals and brands who want to work smarter in social media. The c
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Strategic sales tips for 2019

Category: January 2019 - Digital Business Trends Predictions
As you can imagine, the digital disruption in sales stirs up existential fears, even among long-established distributors, since intelligent sales support in the form of software, apps and artificial i
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Previous month's highlights

Southeast Asia's internet economy hits an inflection point

Category: November 2018 - Email Marketing & E-Commerce

Google and Temasek just released the e-Conomy SEA 2018 report, highlighting Southeast Asia’s accelerating Internet economy.

Lazada pledges to cultivate and sustain a prosperous eCommerce ecosystem in SEA

Category: November 2018 - Email Marketing & E-Commerce

Considering that digitization was still smiled at a few years ago, two-thirds of retailers look at it today as an opportunity to thrive, aware of the fact that shop systems will be much more than just additional distribution channels in the future. The boundaries between online, offline and mobile will continue to merge and the distribution channels no longer coexist but used in combination the way consumers want them to. Hence, the cross-channel shopping experience is at the top of every merchant’s list when it comes to customer expectations.

Authentic AI includes dynamic adaptation to novelty

Category: November 2018 - Email Marketing & E-Commerce

In their insightful report Break Through the Hype: Uncover the Reality of AI, Oracle and Bronto point out that a growing number of commerce marketing software providers claim their systems use AI, explaining in a nutshell what this means:

Lazada partners Korean intellectual property regulator to protect brands and consumers

Category: November 2018 - Email Marketing & E-Commerce

Lazada, has signed a Memorandum of Understanding (MOU) with South Korea’s intellectual property regulator, Korea Intellectual Property Protection Agency (KOIPA), to set up a framework that will safeguard the intellectual property rights of Korean brands, and curb illicit trading on the eCommerce platform.

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The Customer Journey is a matter for the boss

Category: December 2018 - Customer Experience & Customer Journey

A distinguished Customer Journey requires a continuously connected CX

Category: December 2018 - Customer Experience & Customer Journey

Limitations of the Customer Journey and how to tackle them

Category: December 2018 - Customer Experience & Customer Journey

A look back: The most important social media trends of 2018

Category: December 2018 - Customer Experience & Customer Journey

Passing the major Customer Journey challenges with flying colors

Category: December 2018 - Customer Experience & Customer Journey

Vodafone Business puts customers and tangible business outcomes at its core

Category: December 2018 - Customer Experience & Customer Journey

Successful CX Management – step by step

Category: December 2018 - Customer Experience & Customer Journey

Welcome to the age of Customer-Experience (CX) contests

Category: December 2018 - Customer Experience & Customer Journey

In Quality We Trust!

Category: December 2018 - Customer Experience & Customer Journey

Digital customer journey

Category: December 2018 - Customer Experience & Customer Journey
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