Friday Nov 16th

  • Zendesk Sunshine - a new CRM platform built on Amazon Web Services

    Zendesk Sunshine - a new CRM platform built on Amazon Web Services

    Zendesk, Inc. launched Sunshine, an open and flexible customer relationship management (CRM) platform built completely in the public cloud on Amazon Web Services, Inc. (AWS).

  • Ooyala Flex Media Platform automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors

    Ooyala Flex Media Platform automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors

    Ooyala will provide extended support for the Interoperable Master Format (IMF) with the Flex Media Platform, Ooyala’s flexible and configurable content supply chain optimization platform that automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors. With IMF support, companies could significantly reduce the costs and improve the efficiency of their multi-version, multi-platform distribution needs, Ooyala claims.

  • Personalization through Marketing Automation

    Personalization through Marketing Automation

    Buyers tend to seek as much autonomy and independence as possible during their buying decision-making process. As a result, far more than 50% of all purchase decisions have already been made before potential buyers appear on the radar of the sales department, making it difficult to actively influence them.

  • Technology that raises the bar in the conversational application world

    Technology that raises the bar in the conversational application world

    “The next mainstream computing platform may not be bots, AR, or VR, but rather voice-based computing”, Alexandre Linares, Founder of Alpine.AI believes and points out that it is estimated that there will be 24.5 million voice-first devices shipped this year, which will lead to a total device footprint of 33 million devices in circulation.

  • Indi empowers and extends customer engagement of Indonesian online marketplace Tokopedia

    Indi empowers and extends customer engagement of Indonesian online marketplace Tokopedia

    Indi, the digital word of mouth engagement and monetization platform, has been selected by Jakarta-based online marketplace Tokopedia to enhance customer engagement and user experience.

  • Interconnectedness makes the difference in marketing’s future

    Interconnectedness makes the difference in marketing’s future

    Our economy never changed so rapidly and on so many levels simultaneously as today This high degree of varied and complex change dynamics has led many companies to focus on individual topics and measures, rather than linking them. In fact, there are two very different types of change that occur at very different speeds which are worth to mention:

  • Emerging Cryptocurrency POS technology eventually solves the mass market Bitcoin blockade

    Emerging Cryptocurrency POS technology eventually solves the mass market Bitcoin blockade

    Almost a decade in the making since the inception of Bitcoin, and with a current market-cap hovering around half a trillion dollars USD, Bitcoin, cryptocurrency and blockchain have become common to the tech savvy. While most people don’t understand how they work, Bitcoin and cryptocurrency are not only hot topic buzzwords, but they’ve created thousands of multi-millionaires. Even so, most people in the mainstream have no interest or intent to embrace Bitcoin and, as such, it still has veritably no bearing on everyday life as one still can’t even pay for a cup of coffee with any cryptocurrency.

  • Advanced Data Modeling

    Advanced Data Modeling

    Programmatic advertising is currently celebrated and high on marketers’ agenda, taking into consideration that worldwide around 30% of digital media budgets are programmatically invested.

  • MediaMath deliberates on digital marketing for better marketers-consumers connection

    MediaMath deliberates on digital marketing for better marketers-consumers connection

    MediaMath, a pioneer in programmatic advertising, just announced an integrated set of initiatives to accelerate its mission of connecting marketers with consumers in a manner that is more effective, efficient and trusted.

  • AppNexus expands inventory quality initiative and introduces Guaranteed Views

    AppNexus expands inventory quality initiative and introduces Guaranteed Views

    AppNexus just announced a partnership with the cybersecurity company White Ops to shut down the flow of advertising dollars to cybercriminals. AppNexus adopts White Ops’ technology layer to power pre-bid fraud prevention across the AppNexus Marketplace and extend its in-house Inventory Quality team’s focus to include advanced research on emerging challenges like hate speech and “fake news” and formats like video and native.

  • Ooyala reports on the rising tide of streaming video content

    Ooyala reports on the rising tide of streaming video content

    Ooyala, a provider of software and solutions that optimize the production, distribution and monetization of media, just presented its Q1 2018 Global Video Index Report. For more than 10 years the company is at the forefront of shaping the OTT and media workflow revolutions as a leading expert in its field.

  • Be connected on the go

    Be connected on the go

    Mobility is gaining traction worldwide. By 2022, more than 4 in 10 employees around the world are expected to be mobile, according to Strategy Analytics and IDC reported that global spending on mobility-related hardware, software, and services – such as smartphones, enterprise mobility management software and mobile connectivity services will reach US$1.72 trillion by 2021, up by 8.5% compared to last year.

  • Getting Google’s attention with voice-based search

    Getting Google’s attention with voice-based search

    Google Voice Search doesn’t seem to be a dream of the future anymore, although it is clearly still in its infancy. In a few years, however, experts predict voice-based search will have revolutionized online user behavior fundamentally. So, seize your chance to ensure your presence in the ‘market of the future’ by taking appropriate SEO measures now. Get a head start, since there are still only a few retailers aligning their marketing strategy in this area.

  • Red Hat Ansible Tower 3.3 provides increased control, rich integration, greater scalability and container support

    Red Hat Ansible Tower 3.3 provides increased control, rich integration, greater scalability and container support

    One of the world's leading provider of open source solutions, Red Hat, announced the general availability of Red Hat Ansible Tower 3.3, the latest version of its enterprise framework for automating and orchestrating IT operations. It includes an updated user interface, improved scaling and the ability to run Ansible Tower on Red Hat OpenShift Container Platform, Red Hat’s enterprise-grade Kubernetes container application platform.

This week's highlights

Zendesk Sunshine - a new CRM platform built on Amazon Web Services

Category: November 2018 - Email Marketing & E-Commerce
Zendesk, Inc. launched Sunshine, an open and flexible customer relationship management (CRM) platform built completely in the public cloud on Amazon Web Services, Inc. (AWS).
Read more...

Generate a better conversion rate by optimizing webpages for subconscious behaviors

Category: November 2018 - Email Marketing & E-Commerce
A recent study by elaboratum, a German expert consultancy firm for digital business and cross-channel strategies, shows that optimizing your website for emotional and intuitive decision-making factors
Read more...

Outcome-driven media is a key priority for APAC marketers moving into 2019

Category: November 2018 - Email Marketing & E-Commerce
Xaxis, GroupM’s programmatic media arm, surveyed around 5,000 digital media marketers across 16 markets to find out how satisfied marketers around the world were with their existing methods of m
Read more...
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Previous articles

Making every moment shoppable with Magento Commerce Cloud

Category: October 2018 - Personalised & Customer-Centric Content Marketing
Adobe unveiled its vision and strategy to make every experience shoppable by integrating Magento Commerce Cloud into Adobe Experience Cloud, enabling enterprise companies to create highly engaging, pe
Read more...

Infused with “AI Everywhere - IBM Media Optimizer, powered by MediaMath

Category: October 2018 - Personalised & Customer-Centric Content Marketing
A year ago, MediaMath Founder and CEO Joe Zawadzki and IBM Chief Digital Officer Bob Lord partnered and laid out their vision of how to help unlocking the full potential of brand engagement to deliver
Read more...

Qualtrics’ XM Solutions help closing experience gaps faster

Category: October 2018 - Personalised & Customer-Centric Content Marketing
Qualtrics, the leader in experience management, announced the expansion of XM Solutions to help customers close experience gaps. By now, the experience management platform has over 45 expert-built sol
Read more...
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Previous month's highlights

CMO Perspective: A Paradigm Shift in How Marketers Use Their Data to Expand Influence

Category: August 2018 - Predictive Algorithms & Native Ads

In today’s customer-centric economy, what truly differentiates a brand from its competitors is how well it can deliver a good customer experience. As customers expect faster response times and better personalized experiences, it is increasingly critical for brands to garner customer insights in near real-time to break through the clutter and grab their attention.

Predictive and prescriptive analytics essential in marketing

Category: August 2018 - Predictive Algorithms & Native Ads

Marketing without analytics is unthinkable today since analytics are the nexus between processes and technologies that enable marketers to evaluate the success of their marketing initiatives, providing invaluable assistance in driving marketing efforts forward.

Utility at heart of Reuters latest news app

Category: August 2018 - Predictive Algorithms & Native Ads

Reuters just unveiled a personalized news app designed to help business professionals make better decisions.

Predictive Model Markup Language (PMML)

Category: August 2018 - Predictive Algorithms & Native Ads

The Predictive Model Markup Language (PMML) is an XML-based predictive model interchange format that provides a way for analytic applications to describe and exchange predictive models produced by data mining and machine learning algorithms. Version 1.0 was published in 1999 and Version 4.0 ten years later.

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PocketCon Creative Gallery calls fandom artists to join in

Category: September 2018 - Marketing Analytics, Automation & Attribution

Blockchain technology – trendsetter and transformer

Category: September 2018 - Marketing Analytics, Automation & Attribution

With the acquisition of Marketo, Adobe expands its B2B impact

Category: September 2018 - Marketing Analytics, Automation & Attribution

Smarketer’s AI-driven Google algorithm delivers data-driven decisions with even better campaign results

Category: September 2018 - Marketing Analytics, Automation & Attribution

What does digitalization and the trend towards data-driven models mean for marketing employees?

Category: September 2018 - Marketing Analytics, Automation & Attribution

PHD and Volkswagen launch Engine for data-driven advertising

Category: September 2018 - Marketing Analytics, Automation & Attribution

Marketing Automation is much more than just software, useful for any business sectors

Category: September 2018 - Marketing Analytics, Automation & Attribution

MediaMath announced new Native Ad offering

Category: September 2018 - Marketing Analytics, Automation & Attribution

Priceless® experiences rolling out for League of Legends esports community

Category: September 2018 - Marketing Analytics, Automation & Attribution
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