Prof. Dr. Karsten Kilian, a brand consultant, keynote speaker and course director at the University of Würzburg, identified five influencer size groups and four influencer types that help structure influencer marketing and select suitable influencer types.

Since we always carry a around smartphone, we constantly have a screen at our disposal. That fact prompted the technology experts at Deloitte to think about the role screens will play in our lives in the future.

Clubhouse is currently the most downloaded program in Apple's App Store. The entrance fee is personal data. The provider records all comments and, in many cases, transfers address book entries from the users' cell phones to company servers, where they can be used for marketing and advertising purposes. What’s so special about the app is that you can only join by invitation.

Adobe announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies.

There is no question that with the outbreak of the global pandemic, a lot has changed in marketing as reflected in consumer behavior, including the introduction of digital offerings. This has led many experts to question how customer engagement will evolve in 2021. Well, the following trend forecast can be helpful to answer this question:

Segmentation is, as we know, the best solution to structure big data in such a way that it can be read and used. Dividing the total amount of data into useful sub-areas according to categories is what it takes to do so, not to mention that filtering according to the company's individual needs is a prerequisite for adding value to the data and thus the mantra of every web analyst.

The growth of online shopping has undeniably disrupted bricks-and-mortar retail, but mobile technology is coming to its rescue.

The mobile wallet is an app that can be installed on a smartphone, or it is an existing built-in feature of a smartphone that stores credit card, debit card, coupons, or reward cards information. Once the app is installed and the user inputs payment information, the wallet stores this information by linking a personal identification format such as a number or key, QR code, or an image of the owner to each card that is stored.

Augmented Reality (AR) has been talked about in marketing for years and there are already some exciting applications, so why do most marketers still believe that it is just expensive gadgetry?

Live interaction with customers is and will remain an important tool in marketing, especially when companies know how to take advantage of digital opportunities. Technical gadgets, such as VR and AR, can offer customers a multi-sensory digital brand experience at trade fairs, road shows and customer events. But how can these immersive customer experiences be measured and used?

Due to the pandemic and the resulting restrictions, the sale of goods and services is shifting significantly to the Internet. And when shopping online, there are usually various payment options to choose from, such as invoice, direct debit, credit card, or online payment services such as PayPal.

Marketers who want to continue to rely on personalized online advertising will have to find a replacement for “third party cookies”, which are supported by fewer and fewer browsers. First-party data, however, is becoming more and more important.

Extended Reality (XR) is an umbrella term used to describe immersive technologies that can merge the physical and virtual worlds. In other words, the term refers to all real-and-virtual combined environments and human-machine interactions generated by computer technology and wearables, where the 'X' represents a variable for any current or future spatial computing technologies.

Time and again new age groups keep influencing the market, be it Generation X, Millennials and now Generation Z. With those born between 1996 and 2012, a generation comes to the fore that spends an average of 11 hours a week on cell phones, according to a report from Criteo.