Saturday Apr 21st

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This week's highlights

Make use of the full potential of AR

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Most executives make their decisions based on the perspectives, trends and cycles that are already known today. However, this view carries the risk of thinking too linearly and of missing out on the c
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The Top 10 reasons why companies fail in social media

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Executives know by now that they can’t get past social networks. They understood that social media has a say in their business future, especially when their competitors are already active on Fac
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Social Media must be part of any orchestrated marketing strategy

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
The days when a company just had to set up an appropriate social media page to automatically be pushed forward by the hype are definitely a thing of the past. The demands on marketing and communicatio
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Getty Images visual trends 2018 reveal newfound optimism and a vision of change in storytelling

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Getty Images unveiled its highly anticipated 2018 Visual Trends forecast that sets out the macro and micro trends that will influence design, advertising and brand communications throughout 2018 and p
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Spoiler alert! The future is …

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)
Spoilers are everywhere. Remember that season’s finale episode that you’ve been planning to watch once you get home from work? Spoiled. Or that insanely good plot twist that was supposed t
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Previous articles

Striking omni-channel success

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
Marketers must meet today’s customers on their own terms, on the channels they prefer. Brands must integrate a wide spectrum of offline and online for successful e-commerce and retail strategies
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Asia's IoT optimism and adoption rate tops all

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
Asia's businesses are leading the world in Internet of Things (IoT) adoption, according to Vodafone’s IoT Barometer 2017/18, with the number of companies embracing connected devices soaring 200%
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Integrated marketing communications

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
The older generation might still remember the time when Integrated marketing communications (IMC) came into play in the 80s. At that time, the whole marketing environment was undergoing profound chang
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Native advertising isn’t just a trend but has a lasting impact on digital marketing

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
As Asian eMarketing clearly exhibits, I am a big fan of Native Advertising and I use this opportunity to highlight its advantages. With native ads, marketers can automatically publish content to multi
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Deploying the right technologies is essential for retailers to survive, says GlobalData

Category: March 2018 - Internet of Things (IoT) and Integrated Marketing
Technology has become a strategic imperative for all sectors and retail is not an exception. As retailers across the world scramble to lure customers and improve operational efficiencies, deploying th
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Previous month's highlights

Qualtrics and Kantar TNS join forces to form global CX powerhouse

Category: January 2018 - Trends and Predictions

Qualtrics, the leader in experience management, announced a global partnership with Kantar TNS, one of the world’s largest research agencies, to help organizations put customers at the heart of their business.

Tableau’s Hyper data engine technology brings analytical performance to the next level

Category: January 2018 - Trends and Predictions

Tableau Software, the leader in visual analytics, announced the roll out of Hyper, the new data engine technology included within Tableau 10.5. With Hyper's ability to slice and dice massive volumes of data in seconds, customers will see up to 5X faster query speed and up to 3X faster extract creation speed, providing faster insights for even larger data sets and giving organizations the ability to scale their analysis to more people.

Marketing teams must evolve in 2018 to get their act together

Category: January 2018 - Trends and Predictions

When talking about technology, a lot has changed in the marketing industry in recent years, but structures and teams have largely remained the same. Hence, it is believed that 2018 is the year in which the internal organization gets adapted to external technologies, simply because a renewed disruption is necessary this year, so that the potential of new advertising technologies can be exploited.

QR reader integration on mobile devices drives coupon redeptions

Category: January 2018 - Trends and Predictions

Fourfold growth of QR codes to deliver coupons and discount offers will increase substantially, as in-built QR functionality on mobile devices drives usage.

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Artificial Intelligence is taking centerstage in marketing

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

AI’s impact on the workforce of the future is no different from previous industrial revolutions

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

To what extent can AI positively support brand building or perception?

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

How Unilever is using AI to improve ROI on its Influencer Marketing Campaigns

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

MediaTek joined Open Neural Network Exchange (ONNX) to advance its edge AI platform

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Is AI exhausting or feeding the work environment?

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Artificial Intelligence in marketing – where is it heading?

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Emerging group of 'cloud masters' accelerates the ability to outperform peers

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing

Retailer spending on AI to grow nearly fourfold

Category: February 2018 - Artificial Intelligence (A.I.) in Marketing
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