Saturday Aug 18th

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This week's highlights

Interconnectedness makes the difference in marketing’s future

Category: August 2018 - Predictive Algorithms & Native Ads
Our economy never changed so rapidly and on so many levels simultaneously as today This high degree of varied and complex change dynamics has led many companies to focus on individual topics and measu
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If knowledge is power, then predictive analytics promises the ultimate knowledge

Category: August 2018 - Predictive Algorithms & Native Ads
Jeanne Harris and Marc Mc Donald impressed me with their top-notch article in the Harvard Business Review Insight Center Report “Predictive Analytics in Practice”, that immediately starts
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Meltwater launches data science platform Fairhair.ai to tame real-time market signals found in world’s online data

Category: August 2018 - Predictive Algorithms & Native Ads
In the quest to become data-driven, companies are increasingly investing in Business Intelligence (BI) software to gain a competitive advantage. Yet, the insights generated by those tools are mostly f
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Previous articles

Voice shopping set to rise exponentially

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
According to a study conducted by OC&C Strategy Consultants, voice shopping is expected to jump to $40 billion in 2022, up from $2 billion today, suggesting the new channel may well be the next ma
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UX and SEO make an unbeatable team

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
The days when websites were optimized for search engines only and flooded with keywords are long gone. The focus is now on the user and his individual needs and experiences, but the need for a target
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Accelerated Mobile Pages (AMP)

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
Accelerated Mobile Pages (AMP) first appeared to web users in February 2016, when Google began to show the AMP versions of webpages in mobile search results: AMP pages are published on the open web an
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Previous month's highlights

5 tips on how to reach B2B decision-makers despite ePrivacy

Category: May 2018 - Cybersecurity & Data Protection

Reaching the desired audience has always been a challenge not to be sneezed at for advertisers and it can be assumed that it will be even more difficult in future to place advertising messages in a targeted manner. This is because the ePrivacy Regulation (ePVO) will prohibit collecting data to create detailed user profiles without explicit permission of the user. This makes it much harder to play personalized advertising across channels.

Ad Verification

Category: May 2018 - Cybersecurity & Data Protection

Ad Verification is a real-time technical process which verifies the inventory quality and visibility of advertising impressions. In the fight against fraud and the lack of transparency and viewability, advertisers and agencies can use Ad Verification to protect their brand image, besides boosting their campaign performance by streamlining media investment.

Majority of businesses view GDPR more as an opportunity to improve data privacy and security than a threat, IBM study reveals

Category: May 2018 - Cybersecurity & Data Protection

The IBM study, titled “The end of the beginning: Unleashing the transformational power of GDPR”, reveals that nearly 60% of respondents see the General Data Protection Regulation (GDPR) as an opportunity to improve privacy, security, data management, and catalyst for new business models, rather than a compliance issue or hurdle.

Hong Kong Customs take enforcement action against retail sellers of Illicit Streaming Devices (ISDs)

Category: May 2018 - Cybersecurity & Data Protection

As part of Operation Trojan Horse, Hong Kong Customs recently undertook a series of raids against four retail outlets in Sham Shui Po and Wan Chai.

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