Wednesday Apr 24th

This week's highlights

Driving revenue in e-commerce with real-time graph databases

Category: April 2019 - Personalised & Customer-centric Content Marketing
Customers nowadays expect more from their online store than just standard suggestions on the latest bestsellers or the cheapest items. Whoever wants to increase sales in e-commerce must meet the expec
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Convenience versus protection: Consumers weigh in on their own privacy

Category: April 2019 - Personalised & Customer-centric Content Marketing
In today’s connected world, businesses are prime targets for cyberattacks, and unintentional missteps can result in critical exposure of consumers’ sensitive personal information.
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Qualtrics research reveals the business impact of responding to customer feedback

Category: April 2019 - Personalised & Customer-centric Content Marketing
Qualtrics, the leader in experience management (XM), revealed the extent to which Singaporean businesses are responding to customer feedback and the subsequent impact on business outcomes.
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Previous articles

How AI is changing search engine advertising

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
The fact of having the World Wide Web around for 30 years now - and Google for 20 years - deserves taking a closer look at the future of search engine advertising.For dealers, the product search and d
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International Women’s Day feature report substantiates women’s growing confidence in the future

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
As the number of financially independent women around the world increases, so, too, is their optimism about the future, along with their focus on health and wellness, according to new gender-focused a
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Planning for the right voice search strategy

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
The spread of language assistants, such as Google Assistant or Amazon Alexa, heralds a new evolutionary stage for user interfaces. In fact, now it is expected now, according to forecasts by market res
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Previous month's highlights

Adapt to future marketing or go down the drain

Category: January 2019 - Digital Business Trends Predictions

Marketing has become ‘really’ digital in the last 20 years: we have email, search (SEO and SEA), social media and content marketing, affiliate marketing, influencer marketing and native advertising – all measurable, everything personal and individualized.

Socialbakers 2019 Social Media Trends Report provides guidance on how to maximize reach, engagement and business impact

Category: January 2019 - Digital Business Trends Predictions

Recently, the AI-powered social media marketing platform Socialbakers released its 2019 Social Media Trends Report for industry professionals and brands who want to work smarter in social media. The comprehensive report offers detailed information about the state of social media engagement and advertising, as well as emerging themes for the year ahead, besides diving into demographics and brand trends, advertising effectiveness, engagement best practices, and emerging trends involving influencer marketing, as well as privacy and security issues.

Adobe acquires Allegorithmic for its game-changing 3D design tools

Category: January 2019 - Digital Business Trends Predictions

Adobe just announced its acquisition of Allegorithmic, a leading 3D editing and authoring company that set standards in the gaming and entertainment industry.

2019 will be the “Year of Tipping Points"

Category: January 2019 - Digital Business Trends Predictions

2019 will be the break through year of what has been predicted for years but hasn’t yet materialized to any significant extent: big brands, advertising agencies, retailers, and leading media will disappear into insignificance, creating space for new things and better solutions besides new social- and value systems. The trend towards something new and the challenges in digital marketing will simply increase even more: it continues to be all about personalization, voice and the increasing dominance of Instagram; Amazon will go head to head with Google and Facebook in online advertising market share; and collaboration within agencies and agile brand management will keep on being important.

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Symantec warns of more ambitious, destructive and stealthy attacks

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Confidence in social media is at an alarmingly low level

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Facebook plans to be back on track with common technical platform for its chat services

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Digital marketing trends 2019

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Socialbakers provides guidance on how to invest advertising budgets to maximize reach, engagement and business impact

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Social Commerce

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Digital 2019 report finds social media fuels growth despite industry challenges of 2018

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Selected social media KPIs for performance measurement

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

The digital achievement gap - companies struggle to meet customer expectations

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

The future of Snapchat in the advertising market still uncertain

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
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