Saturday Nov 25th

Latest News

  • Opera introduces first browser to support 360-degree videos in virtual reality headsets

    Opera introduces first browser to support 360-degree videos in virtual reality headsets

    Opera’s new developer update comes with a built-in VR 360 player for leading headsets such as HTC Vive, Oculus Rift and other OpenVR compatible devices, unlocking the immersive world of 360-degree videos for Opera users.

  • Microsoft boosts investment in Industrial IoT (IIoT) with Asian Partner Alliance

    Microsoft boosts investment in Industrial IoT (IIoT) with Asian Partner Alliance

    Microsoft has boosted investment in the Industrial IoT with the availability of an OPC UA testing lab and extended support to customers and partners in Asia through its Federated Lab initiative to accelerate digital transformation and tap into the global market.

  • Adobe and Microsoft unveiled the next milestone in their strategic partnership

    Adobe and Microsoft unveiled the next milestone in their strategic partnership

    Adobe Experience Manager, Adobe’s industry-leading content management solution in Adobe Marketing Cloud, is now integrated with Microsoft Dynamics 365, which provides universal web standards and extensibility. Available to joint customers today, the integration helps brands optimize enterprise selling and lead management.

  • Hazard source “Mobile Banking”

    Hazard source “Mobile Banking”

    Security issues are on everybody’s mind and top priority for any business industry, especially for financial institutions. Online banking must be safe, whether done in front of a PC or on the road from a mobile device. Since all banks are aware of that, they introduced a new procedure to secure online bank orders, in addition to the dial-in data and the password with the transaction number: With the mTAN, pushTAN, photoTAN or chipTAN processes, banks now offer their customers a wide range of possibilities to generate their TANs, depending on the type of device available, demand of convenience and mood.

  • Calling all innovators and trailblazers to participate in a global entrepreneurship competition and become next generation disruptors

    Calling all innovators and trailblazers to participate in a global entrepreneurship competition and become next generation disruptors

    Global Entrepreneurship Movement (GEM) is calling all entrepreneurs, startups, and innovators to participate in its first global entrepreneurship competition, ColossusINNO2017, where one winner will be awarded with a grand prize of USD 100,000.

  • Frost & Sullivan celebrated Asia Pacific’s leading ICT firms at annual ICT Awards

    Frost & Sullivan celebrated Asia Pacific’s leading ICT firms at annual ICT Awards


    Yesterday, Frost & Sullivan hosted again its annual Asia Pacific ICT Awards to celebrate companies that have consistently excelled in their business segments and recognizes their leadership efforts in advancing the sector to the next level.

  • Ambivalence: Who is responsible for data protection?

    Ambivalence: Who is responsible for data protection?

    The attitude of customers towards data protection remains ambivalent in the digital world, since they believe the buck stops primarily with the companies when thinking about the protection of their personal data.

  • Convergence 005 | SWITCH: A Consumer Revolution

    Convergence 005 | SWITCH: A Consumer Revolution

    The convergence of emerging technology is changing the consumer landscape and Convergence 005 | SWITCH will focus exactly on that – the consumer revolution that is driven by the latest emerging technologies such as Augmented Reality (AR), Virtual Reality (VR), Mixed Reality (MR), Artificial Intelligence (AI), Machine Learning / M2M, Wearable Technology, 3D Printing, Robotics & Drones, the Internet of Things (IoT), and FinTech / Finance Innovation.
    The event will deliver a high impact conference and trade show and provide a unique blend of conference learning, trade show research and cross-industry networking.

  • Anyone’s browsing history can be used to reveal their identity

    Anyone’s browsing history can be used to reveal their identity

    According to NordVPN, an advanced VPN (Virtual Private Network) service provider, two German researchers did an experiment that revealed how easy it is to identify Internet users’ through their browsing history - simply by following the fingerprints they leave online.

  • China Mobile and ZTE Corporation launched a live 5G field test

    China Mobile and ZTE Corporation launched a live 5G field test

    Conducted in Guangzhou University Town, which is one of the most typical high-traffic scenarios, China Mobile and ZTE launched a key 'pilot field' for enhancing user experience in 5G eMBB scenarios, using ZTE's 3.5GHz NR base station product. For the next stage, multi-site networking tests will be deployed to test wireless coverage, throughput, mobility, delay, and other 5G network indicators.

  • Acquisition of Algo strengthens Meltwater’s media intelligence platform

    Acquisition of Algo strengthens Meltwater’s media intelligence platform

    Meltwater just announced the acquisition of Algo, a real-time data analytics platform powered by the most advanced machine learning techniques available. Meltwater,a leader in media intelligence, has been founded in 2001 by CEO Jorn Lyseggen with only $15,000, and is actively seeking investment opportunities and partnerships to continue expanding its media intelligence services globally.

  • Havas Media released Millennial Codes that reveal how Millennials think, feel and act

    Havas Media released Millennial Codes that reveal how Millennials think, feel and act

    The media network of leading global advertising and communications group Havas embarked on a 2-year in-depth ethnography study of Millennials living in key cities across Asia Pacific:  Bangkok, Jakarta, Hongkong, Shanghai, Beijing, Mumbai, New Delhi, Sydney, Singapore and Kuala Lumpur. Its primary focus was to build a Millennial “Thick Data” set – an approach that opts to take a deep and immersive understanding of each Millennial participant and the universes they revolve in.

  • The Internet of Things and Wearables for innovative, interactive Marketing

    The Internet of Things and Wearables for innovative, interactive Marketing

    For many, the Internet of Things (IoT) is considered the next major revolution in IT that has the potential to significantly influence, if not dissolve and reorganize, the structures of whole industries, value chains, and the rules of competition.

  • Native advertising

    Native advertising

    Material in an online publication, which resembles the publication's editorial content but is paid for by an advertiser and intended to promote the advertiser's product, is called native advertising. Be it an article or video, native advertising is produced by a marketer with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform's editorial staff.

This week's highlights

Email Marketing’s Top Trends in 2018

Category: November 2017 - Email Marketing and Integrative Lead Management
Do you know which marketing strategies you should consider next year? In what direction email marketing trends are heading? Well, start to get informed, not only because 2017 is coming to an end and h
Read more...

The basics for successful email marketing

Category: November 2017 - Email Marketing and Integrative Lead Management
The newsletter is still the marketing tool with the best cost-benefit factor. No wonder then that email marketing remains one of the most popular digital marketing methods. Company newsletters clearly
Read more...

Why it’s better to be in Beta

Category: November 2017 - Email Marketing and Integrative Lead Management
What do Steve Jobs and notorious architect Frank Gehry have in common? Would you believe us if we told you it was failure? Jobs was fired from the company he founded by the age of thirty and did not a
Read more...

Havas Media released Millennial Codes that reveal how Millennials think, feel and act

Category: November 2017 - Email Marketing and Integrative Lead Management
The media network of leading global advertising and communications group Havas embarked on a 2-year in-depth ethnography study of Millennials living in key cities across Asia Pacific:  Bangkok, J
Read more...

Adobe and Microsoft unveiled the next milestone in their strategic partnership

Category: November 2017 - Email Marketing and Integrative Lead Management
Adobe Experience Manager, Adobe’s industry-leading content management solution in Adobe Marketing Cloud, is now integrated with Microsoft Dynamics 365, which provides universal web standards and
Read more...
View More Articles

Previous articles

Are ad blockers accelerating native ad acceptance?

Category: October 2017 - Programmatic & Native Advertising
In the simpler and less complex marketing world which we had just a few years ago, advertising was done according to the motto ‘the largest gathering of people has the greatest potential.’
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Done right, programmatic marketing is above all one thing - precise

Category: October 2017 - Programmatic & Native Advertising
The term "programmatic marketing " was coined around 5 years ago and behind it is an extremely customer-oriented, automated form of marketing with a direct approach. Looking at the customer as an indi
Read more...

Are we evolving at such a high rate of change that generational schemata become irrelevant?

Category: October 2017 - Programmatic & Native Advertising
Anne M. Schüller and Alex T. Steffen just released their book “Fit for die Next Economy: Sustainable with the Digital Natives”, which is currently only available in German, but got my
Read more...

MediaMath bolsters antifraud suite with ads.txt to ensure legitimate publisher inventory

Category: October 2017 - Programmatic & Native Advertising
MediaMath announced an aggressive rollout of the IAB’s “ads.txt” initiative across its entire supply footprint throughout MediaMath’s Curated Market, the company’s guaran
Read more...

Symantec Data Loss Prevention 15 integrates with tagging, encryption and access management to secure regulated and sensitive data wherever it goes

Category: October 2017 - Programmatic & Native Advertising
The cyber security leader Symantec Corp. just released its Data Loss Prevention (DLP) version 15, that provides increased data protection automation and product integration to strengthen the Informati
Read more...
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Previous month's highlights

Happiness doesn’t come cheap, but it pays up…

Category: August 2017 - Search Engine Marketing & Optimzation

In many ways, there’s no such thing as ‘just a job’. What we do within our 9-to-5 work week is powerful. Work defines and shapes us; it takes the form of our personal fingerprint on society. And considering that the average person will give 100 000 hours to working over a lifetime, our jobs are anything but a sideline gig in the greater narrative of life. Our work is deeply personal, grafted into the mesh of our unique human design.

How deep learning turned sci-fi-esque predictive intelligence into reality

Category: August 2017 - Search Engine Marketing & Optimzation

20 years ago, IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov in a historical first victory for artificial intelligence. Today, supercomputers are smart enough to easily beat not only chess players, but also succeed in similarly sophisticated games, like the 3000-year-old Chinese game of Go, and most recently, poker challenges against multiple human pros. These wins against humans were results from artificial intelligence.

Being found (or getting lost) in China

Category: August 2017 - Search Engine Marketing & Optimzation

To increase the popularity of their Internet content in China, companies must be ranked as high as possible in the Baidu or Sogou search ranking, the country’s top search engines.

What does Facebook have to do with infrastructure? Everything, it would seem!

Category: August 2017 - Search Engine Marketing & Optimzation

Today, everyone knows that an idea isn’t a good one until it ‘trends’. Last year, the City of Sydney’s Zero Waste marketing campaign featured the creation of an outdoor vinyl sticker campaign that made use of clever situational placement and optical illusions to highlight the problem of dumping household waste throughout the city. Designed for city dwellers to interact with, each piece was customized to its environment to amuse and educate people about the city’s free pickup service. One of the installations was a giant stack of household waste on the side of a building that increased in size every week for three weeks. As a by-product, the hashtag #freepickup and bookafreepickup.com site shot to stardom as people snapped and shared photos of themselves with old fridges, washing machines and the like in odd, but memorable, locations such as the middle of a cycle path. The result, the City claims, was “a virtual doubling of the number of calls to the free pickup service within a week of installation”.

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Header bidding is great – but Southeast Asia isn’t ready

Category: September 2017 - Immersive and Engagement Marketing

AR to "augment" existing communication and marketing tools

Category: September 2017 - Immersive and Engagement Marketing

VR/AR, AI and machine learning define the future of marketing

Category: September 2017 - Immersive and Engagement Marketing

Gartner expects AI, digital platform and immersive experiences to drive digital business

Category: September 2017 - Immersive and Engagement Marketing

Microsoft advances the next frontier of computing with cloud, AI and mixed reality

Category: September 2017 - Immersive and Engagement Marketing

Immersive marketing

Category: September 2017 - Immersive and Engagement Marketing

Will human creativity still be needed in the future?

Category: September 2017 - Immersive and Engagement Marketing

Ad platforms need to break out of ‘Walled Gardens’

Category: September 2017 - Immersive and Engagement Marketing

Microsoft boosts investment in Industrial IoT (IIoT) with Asian Partner Alliance

Category: September 2017 - Immersive and Engagement Marketing
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