Thursday Feb 21st

  • Facebook plans to be back on track with common technical platform for its chat services

    Facebook plans to be back on track with common technical platform for its chat services

    Fifteen years after being founded in Mark Zuckerberg's college room, Facebook has become a world power with unprecedented opportunities to reach out to its users in a targeted manner - be it advertising or opinion-making.

  • Red Hat Ansible Tower 3.3 provides increased control, rich integration, greater scalability and container support

    Red Hat Ansible Tower 3.3 provides increased control, rich integration, greater scalability and container support

    One of the world's leading provider of open source solutions, Red Hat, announced the general availability of Red Hat Ansible Tower 3.3, the latest version of its enterprise framework for automating and orchestrating IT operations. It includes an updated user interface, improved scaling and the ability to run Ansible Tower on Red Hat OpenShift Container Platform, Red Hat’s enterprise-grade Kubernetes container application platform.

  • Making a great leap forward in digital transformation with Optimus Ecosystem

    Making a great leap forward in digital transformation with Optimus Ecosystem

    Neural Technologies launched the Optimus Ecosystem, an integrated compilation of solutions spread across the areas of Revenue Management, Digital Integration and Advanced Automation & Analytics that allows to address effectively the challenges associated with digitizing business processes across the enterprise. According to Neural Technology, Optimus Ecosystem is the answer to a successful digital transformation journey.

  • How to find the perfect marketing agency

    How to find the perfect marketing agency

    Navigating a business successfully through the ever-changing digital marketing world is a huge challenge for many decision makers, especially when resources are tight. Co-operations with experienced and competent digital partners are indispensable and the selection of the optimal service provider is crucial for further growth and positioning in the market. A wrong decision can not only quickly blow up the budget, but also damage the brand image. That’s why you should be aware of the most important parameters for a selection.

  • To ensure growth, you will need to be disruptive

    To ensure growth, you will need to be disruptive

    Every year, Kantar Millward Brown calculates the brand values of more than 2,000 international brands, which are listed in the global database BrandZ. A recent analysis shows that less than 10% of these brands increased their value between 2014 and 2017.

  • With the acquisition of Marketo, Adobe expands its B2B impact

    With the acquisition of Marketo, Adobe expands its B2B impact

    As you probably already heard, Adobe entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement. For the grand sum of $4.75 billion, Marketo’s engagement platform can then be added to Adobe Experience Cloud

  • Lazada partners Korean intellectual property regulator to protect brands and consumers

    Lazada partners Korean intellectual property regulator to protect brands and consumers

    Lazada, has signed a Memorandum of Understanding (MOU) with South Korea’s intellectual property regulator, Korea Intellectual Property Protection Agency (KOIPA), to set up a framework that will safeguard the intellectual property rights of Korean brands, and curb illicit trading on the eCommerce platform.

  • Customer Experience as a key differentiator

    Customer Experience as a key differentiator

    A new competitive factor has emerged in today's widely ramified brand landscape, which has in fact become one of the decisive factors for consumers when choosing an offer - the user experience. The choices between different providers with similar services are simply countless. Consequently, customers feel less and less likely connected and loyal to a brand. It is simply no longer the quality of a product that determines success or failure in business, but emotions, which explains, for instance, why Nike does not advertise its sporting goods, but the feeling that everyone can deploy their full potential, or Airbnb does not provide housing, but worldwide connectivity and the feeling of being at home anywhere in the world.

  • Smarketer’s AI-driven Google algorithm delivers data-driven decisions with even better campaign results

    Smarketer’s AI-driven Google algorithm delivers data-driven decisions with even better campaign results

    To get the best possible results with Google Ads, marketers create sophisticated campaigns based on search terms, products, users' location or devices. Now even more efficient results can be achieved with the new AI-driven Google algorithm, that delivers data-driven decisions and better campaign results with the same budget. Best of all, these results can be topped with the Triple-A Approach (Audience, Automation, and Attribution) that has been incorporated into the algorithm, developed by the pure Google Ads agency Smarketer.

  • Adobe acquires Allegorithmic for its game-changing 3D design tools

    Adobe acquires Allegorithmic for its game-changing 3D design tools

    Adobe just announced its acquisition of Allegorithmic, a leading 3D editing and authoring company that set standards in the gaming and entertainment industry.

  • The e-commerce top performers on social media are…?

    The e-commerce top performers on social media are…?

    The holiday season in Singapore accounts for over 20% of online sales, since online retailers such as Amazon, Lazada and Qoo10 have left no stone unturned when it comes to attracting and encouraging consumers to embark on a shopping spree during the end of year sales.

  • Priceless® experiences rolling out for League of Legends esports community

    Priceless® experiences rolling out for League of Legends esports community

    Mastercard announced a multi-year partnership with Riot Games to become the first global sponsor for League of Legends esports, the largest esport in the world. This first-of-its-kind global agreement signifies Mastercard’s support of the esports community and further diversifies the technology company’s world-class sports and entertainment portfolio.

  • TrueCommerce Engage POS system now available in the Square App Marketplace

    TrueCommerce Engage POS system now available in the Square App Marketplace

    TrueCommerce, a global provider of trading partner connectivity, integration and unified commerce solutions, just announced that its TrueCommerce Engage Point of Sale (POS) system is now available on the Square App Marketplace.

  • Corporate values in question, employee uncertainty on the rise

    Corporate values in question, employee uncertainty on the rise

    Against a global backdrop of persistent social, economic and cultural change, Zeno Group’s new global study on “Barriers to Employee Engagement” looks closely at employees’ concerns about their workplace and how those issues, left unchecked, are standing in the way of effective engagement. The study revealed widespread concern among employees on current business topics like job loss due to automation and generational differences on issues such as work-life balance, with the overall findings pointing to a clear call to action for communicators and management.

This week's highlights

Programmatic advertising - where is it heading?

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
The immense reach, the widely propagated ease of ad booking, and the ability to accurately define target audiences are just a few of the factors that persuade many advertisers to bet their marketing b
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Selected social media KPIs for performance measurement

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
Some social media key performance indicators (KPIs) only relate to individual social media platforms while others have overall significance. Therefore, as with almost any social media target, the ques
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Peculiarities of influencer marketing in B2B

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
The terms influencer marketing and influencer relations, as well as their opportunities for corporate communication, have been discussed for around ten years now. Essentially, it is about how opinion
Read more...
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Previous articles

IDC’s Top10 predictions regarding impact analytics and AI initiatives in Asia Pacific

Category: January 2019 - Digital Business Trends Predictions
IDC unveiled its top 10 predictions to impact analytics and artificial intelligence initiatives of Asia Pacific excluding Japan (APEJ) organizations through 2023.
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Adapt to future marketing or go down the drain

Category: January 2019 - Digital Business Trends Predictions
Marketing has become ‘really’ digital in the last 20 years: we have email, search (SEO and SEA), social media and content marketing, affiliate marketing, influencer marketing and native ad
Read more...

2019 will be the “Year of Tipping Points"

Category: January 2019 - Digital Business Trends Predictions
2019 will be the break through year of what has been predicted for years but hasn’t yet materialized to any significant extent: big brands, advertising agencies, retailers, and leading media wil
Read more...
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Previous month's highlights

Adobe holiday shopping predictions

Category: November 2018 - Email Marketing & E-Commerce

We just started to imagine what artificial intelligence (AI) can do to transform the experience for both marketers and consumers with its impressive versatility. Adobe just released its online shopping predictions for the 2018 holiday season, Retail Unwrapped, making use of its artificial intelligence and machine learning framework, to identify retail insights from trillions of data points that flow through Adobe Analytics and Magento Commerce Cloud, part of Adobe Experience Cloud.

By the end of the year, PHP 5.6 and 7.0 will be shut down – be aware of the consequences

Category: November 2018 - Email Marketing & E-Commerce

Many website operators and shop owners have recently received an important email regarding the PHP update - which shouldn’t be disregarded, but considered important, not to make a mistake that can lead to the loss of your website and consequently revenue losses.

Ménage à trois of digital + retail + innovation turns out to be difficult

Category: November 2018 - Email Marketing & E-Commerce

As many reports reveal, the festive e-commerce market in Southeast Asia is worth billions of dollars, rewarding those brands willing to digitally reinvent themselves constantly and matching consumer demands and expectations steadily. Or as Meltwater describes it in one of their recent reports, “the common thread between the winning brands – whether that is Lazada, Amazon or Shopee – lies in their understanding of consumers and willingness to provide the best experience through price, value, quality and service.”

HBM launches blended learning express course for marketers producing video

Category: November 2018 - Email Marketing & E-Commerce

Hong Bao Media launched a blended learning course for the marketing community to help them cut time and cost when producing video content.

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Passing the major Customer Journey challenges with flying colors

Category: December 2018 - Customer Experience & Customer Journey

Customer-Experience-myths you shouldn’t fall for

Category: December 2018 - Customer Experience & Customer Journey

The Customer Journey is a matter for the boss

Category: December 2018 - Customer Experience & Customer Journey

Successful CX Management – step by step

Category: December 2018 - Customer Experience & Customer Journey

Customer Experience as a key differentiator

Category: December 2018 - Customer Experience & Customer Journey

Hootsuite celebrates 10 years of industry-leading innovation and customer success

Category: December 2018 - Customer Experience & Customer Journey

A distinguished Customer Journey requires a continuously connected CX

Category: December 2018 - Customer Experience & Customer Journey

Welcome to the age of Customer-Experience (CX) contests

Category: December 2018 - Customer Experience & Customer Journey

Vodafone Business puts customers and tangible business outcomes at its core

Category: December 2018 - Customer Experience & Customer Journey

Digital customer journey

Category: December 2018 - Customer Experience & Customer Journey
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