Tuesday Oct 15th

  • IROIN and epicInsights make measurement of influencer campaigns possible with AI

    IROIN and epicInsights make measurement of influencer campaigns possible with AI

    The Influencer Performance Marketing startup IROIN entered into a strategic partnership with the AI specialist epicinsights to develop a scoring process designed to check the compatibility of influencers and branded channels in order to arrange campaigns properly beforehand.

  • Three good reasons why AI is useful for CX

    Three good reasons why AI is useful for CX

    Call center companies are increasingly making use of voice-bots to avoid playing back-up music when being in a caller queue, in order to improve that way their customer communication and eventually the customer experience (CX). In doing so, they rely on artificial intelligence (AI).

  • Who takes responsibility for data security?

    Who takes responsibility for data security?

    The willingness to share data depends for most consumers on many different aspects: for example, they want to know what type of data they should provide and how they should be stored. The reasons for data disclosure, whether data sharing with third parties takes place, or the possibility of deletion of data at any time is also of interest.

  • Location-based data fuels next generation of insight-driven marketing

    Location-based data fuels next generation of insight-driven marketing

    Blis, a company specialized in understanding real, human behavior by analyzing vast quantities of mobile location data, provides businesses with information about what people actually do to help them improve consumer engagement and deliver measurable sales uplift. Its Smart Platform provides unmatched transparency, accuracy and scale through three proprietary technologies: SmartPin, Smart Scale and Smart Places, which enable more effective planning, activation and measurement for marketers and business decision makers alike.

  • Conversational AI is now integrated in Cortana and ready for developers

    Conversational AI is now integrated in Cortana and ready for developers

    Modern digital assistants, such as Amazon’s Alexa, Google’s Siri and Microsoft’s Cortana, are constantly evolving, but let’s be honest, nevertheless it’s still in its infancy and quite limited. Basically, these systems can only respond to previously learned commands and use technology that's been around in cars for a dozen years.

  • Why your brand needs a centralized customer data platform

    Why your brand needs a centralized customer data platform

    Rather than waiting for people to find products, brands are now matching products to the people.

    Consider this hypothetical example: Beats by Dre targets Peter, a 30-year-old marathon runner, with ads for a pair of runner-friendly headphones even though he hasn’t specifically searched for that product. Instead, the brand found him by leveraging data from disparate sources like website visits and marathon sign-ups.

  • Measurement of digital media effectiveness remains challenging

    Measurement of digital media effectiveness remains challenging

    Maximizing the advertising impact with innovative campaigns to stand out from the competition with the least possible cost is the goal of every advertiser, isn’t it? However, the measurement of the effectiveness of digital media activities, in spite of all high-tech tools in the market, still remains a key challenge - beyond the established planning and market research approaches. There are no uniform measurement models yet that allow real-time control of campaigns for the advertising impact.

  • Needed: new KPIs in performance marketing

    Needed: new KPIs in performance marketing

    Today, every customer is leaving behind vast amounts of data while shopping online, providing marketers with numerous indications of their personality, their preferences and their purchase intentions. Each point of contact with an individual customer can be tracked across channels and evaluated according to the role it played in the purchase decision process.

  • MediaMath sets out to change marketing for the better with SOURCE

    MediaMath sets out to change marketing for the better with SOURCE

    MediaMath, acclaimed independent advertising technology company for brands, pledged to clean up the digital media supply chain by committing to a 100% accountable and addressable supply chain by the end of 2020.

  • Safeguards against DDOS attacks

    Safeguards against DDOS attacks

    As you might remember, we published a write-up on how to prevent and ward distributed denial-of-service (DDPS) attacks a year ago, but decided to share again the useful tips from CDNetworks since the discrepancy between corporate reality and self-assessment in IT security seems to have remained the same since then.

  • Xandr Invest for streamlined buying processes

    Xandr Invest for streamlined buying processes

    Xandr, AT&T’s advanced advertising & analytics company, just announced the launch of Xandr Invest, a strategic buying platform built for the future of advertising. The new platform offers simplified access to and tailored buying of premium, brand-safe content, as digital and TV silos give way to converged buying.

  • Businesses in APAC embrace Automation and AI for the sake of better customer experiences

    Businesses in APAC embrace Automation and AI for the sake of better customer experiences

    For online retailers, it’s no longer a simple case of bricks vs. clicks anymore. Spoilt for choice these days, consumers are far less loyal to brands and are more likely to try new products. With online retailers facing increasing competition, how can they build brand loyalty and retain customers in today’s marketplace?

  • Revolutionizing the sales approach with AI

    Revolutionizing the sales approach with AI

    For marketing projects, customers or prospects are typically segmented into groups, such as by gender or geographic region, and automated routes are built from those segments. A really personalized approach, however, isn’t possible that way, only recommendations, offers or purchase proposals based on a cluster. Well, not only does this practice have high waste circulation, it regularly upsets customers when, for example, they are offered things they have long since bought.

  • Criteo’s “Why We Buy” Survey

    Criteo’s “Why We Buy” Survey

    Criteo just released findings showing that brand loyalty is up for grabs when it comes to Singaporean consumers. The company’s ‘Why We Buy’ survey revealed that 78% are willing to consider shopping from a new brand across all product categories. ‘Groceries’ (95.8%) and ‘Apparel’ (93.4%) are the top two categories where consumers are willing to do so.

This week's highlights

Marketing Automation Systems for state-of the-art lead management

Category: October 2019 - Micro-moments & Customer Journey
The term “marketing automation” is defined as the IT-supported execution of recurring marketing tasks with the aim of increasing the efficiency of marketing processes and the effectiveness
Read more...

New SEO tool helps Amazon sellers boost product visibility

Category: October 2019 - Micro-moments & Customer Journey
The leading Amazon analysis software, Egrow has announced the addition of a new SEO tool for Marketplace sellers. The new Keyword Rank Tracker tool, which has been integrated into the popular Egrow so
Read more...

Businesses in APAC embrace Automation and AI for the sake of better customer experiences

Category: October 2019 - Micro-moments & Customer Journey
For online retailers, it’s no longer a simple case of bricks vs. clicks anymore. Spoilt for choice these days, consumers are far less loyal to brands and are more likely to try new products. Wit
Read more...
View More Articles

Previous articles

Is marketing solely driven by systems and algorithms soon?

Category: September 2019 - Marketing Automation, Analytics & Attribution
Marketing is highly digital nowadays and has its hands full with data and measurable target group reactions. The challenge the industry faces, however, is to channel the flood of data, to filter out t
Read more...

Advanced Data Modeling optimizes advertising budgets strikingly

Category: September 2019 - Marketing Automation, Analytics & Attribution
Worldwide almost one-third of digital media budgets are programmatically invested. While these numbers may sound promising, let me ask you: “How do you really know if your programmatic ad campai
Read more...

WhatsApp for Zendesk in Asia

Category: September 2019 - Marketing Automation, Analytics & Attribution
Zendesk’s vision to connect customer conversations across web, mobile, and messaging comes to life with WhatsApp for Zendesk, now available across Asia Pacific (APAC). The WhatsApp Business API
Read more...
View More Articles

Previous month's highlights

Criteo App Install deliver a full-funnel ad solution

Category: July 2019 - Multichannel, Mobile & Video Marketing

Criteo S.A. announces the launch of Criteo App Install, which now creates the most powerful independent full-stack mobile solution.

Why your brand needs a centralized customer data platform

Category: July 2019 - Multichannel, Mobile & Video Marketing

Rather than waiting for people to find products, brands are now matching products to the people.Consider this hypothetical example: Beats by Dre targets Peter, a 30-year-old marathon runner, with ads for a pair of runner-friendly headphones even though he hasn’t specifically searched for that product. Instead, the brand found him by leveraging data from disparate sources like website visits and marathon sign-ups.

INTERPOL World: Finding joint solutions to future security challenges

Category: July 2019 - Multichannel, Mobile & Video Marketing

In our rapidly changing world, it takes a coordinated effort of the public and private sectors to identify new threats on the horizon and ensure both police and society are prepared to face them. At least, that has been the key message of INTERPOL World 2019, a global security and innovation conference which was taking place from July 2-4, 2019 in Singapore.

Location-based data fuels next generation of insight-driven marketing

Category: July 2019 - Multichannel, Mobile & Video Marketing

Blis, a company specialized in understanding real, human behavior by analyzing vast quantities of mobile location data, provides businesses with information about what people actually do to help them improve consumer engagement and deliver measurable sales uplift. Its Smart Platform provides unmatched transparency, accuracy and scale through three proprietary technologies: SmartPin, Smart Scale and Smart Places, which enable more effective planning, activation and measurement for marketers and business decision makers alike.

View More Articles

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