Tuesday Dec 10th

  • SpotX facilitates easy access to third-party viewability and verification for in-app mobile ads

    SpotX facilitates easy access to third-party viewability and verification for in-app mobile ads

    As content consumption on mobile continues to increase around the world, so has advertising spent on the medium. In fact, nearly a quarter of digital advertising budgets are allocated to mobile apps, according to a report conducted by Forrester Consulting on behalf of PubMatic.

  • Critical factors when choosing a CMS

    Critical factors when choosing a CMS

    For businesses today, providing an engaging customer experience across all digital touchpoints is paramount to success. From a marketing perspective, it is crucial that content is distributed across all available devices that customers are likely to use, including websites for laptops, tablets and mobiles, as well as content for other devices, such as wearables.

  • Criteo Direct Bidder is now compatible with Accelerated Mobile Pages

    Criteo Direct Bidder is now compatible with Accelerated Mobile Pages

    Criteo announced that its leading header bidding solution, Criteo Direct Bidder (CDB), is now compatible with Accelerated Mobile Pages (AMP), the web component framework developed by Google that has the mission to "provide a user-first format for web content".

  • Singaporean businesses concerned about the impact of AI on society, study reveals

    Singaporean businesses concerned about the impact of AI on society, study reveals

    While artificial intelligence (AI) is one of the top technologies that will change the Singaporean business landscape in the next three years, most organizations in Singapore are still fearful of AI. Are we really talking about Singapore, which comes in third in the World Economic Forum’s list of the most innovative cities in the world?

  • Criteo’s “Why We Buy” Survey

    Criteo’s “Why We Buy” Survey

    Criteo just released findings showing that brand loyalty is up for grabs when it comes to Singaporean consumers. The company’s ‘Why We Buy’ survey revealed that 78% are willing to consider shopping from a new brand across all product categories. ‘Groceries’ (95.8%) and ‘Apparel’ (93.4%) are the top two categories where consumers are willing to do so.

  • Shopping app installs skyrocket during festive periods

    Shopping app installs skyrocket during festive periods

    AppsFlyer, a global leader in mobile attribution and marketing analytics, released its 2019 App Market Insights report which examines the Tet holiday season in Vietnam, providing marketers comprehensive insights to optimize their campaign strategies over the festive period. The report analyzed 200 million app installs over a 2-months period in 2018 and 2019, tracking metrics such as app opens, number of purchases, as well as installs with cost data.

  • Consumer power climbs to new heights

    Consumer power climbs to new heights

    With the rise of nonhuman intermediaries ― recommendation engines, voice-powered search, smart-home devices, autonomous purchasing programs and other artificial intelligence-powered systems, machines are now empowering consumers with new levels of intelligence. These algorithms have begun playing an increasingly important role by augmenting consumers with the information they need, influencing their decisions and ultimately helping them become better humans.

  • Own web shop or platform - that's the question

    Own web shop or platform - that's the question

    For years we have heard that in terms of flexibility, the online shop can hardly be beaten and for many reasons there is no alternative. But now an increasing share of the trading volume worldwide comes from platforms such as eBay, Amazon Marketplace and Co. In fact, there are not only situations in the beginning of the business in which your own web shop is only the second-best alternative. Platforms simply bring additional trading volume and reach.

  • Predictive analytics as catalyst for the customer journey

    Predictive analytics as catalyst for the customer journey

    Companies increasingly focus on automation in customer service and after-sales, meaning that past actions by users can be machine-evaluated in order to derive probabilities for future actions, since they must be resource-saving and, above all, can no longer process the huge amount of service requests personally that are coming from different devices of the customers. Depending on the complexity, individual measures can be triggered automatically: e.g. the chat window opens at the right time, emails arrive at the right moment with the appropriate content - or customer care picks up the listener personally if the customer has a problem. Certainly, personal conversations remain indispensable. The process behind it leverages predictive analytics and, through its use, enables the creation of a good customer relationship, as available capacity

  • Videos are drawing the distinction

    Videos are drawing the distinction

    Short video clips manage to explain complex content in less than three minutes while entertaining at the same time. To no surprise, they are nowadays often replacing long and unmanageable texts that are usually not read to the end. Best is that they are applicable in almost any context: not only as a marketing or image film, but also in the traditional market communication and internal corporate business world. In addition, they can be spread through a variety of channels, such as YouTube, your own company website or Facebook.

  • Alipay Guide for international travelers in China

    Alipay Guide for international travelers in China

    More and more visitors visiting China every year, as the country eases visa requirements to boost tourism. In 2018, 30.5 million international visitors have been welcomed, an increase of 4.7 percent from the year before, according to government data. These tourists were spending already a total of US$73.1 billion last year. Alipay is China's most popular digital payment service, according to market researcher Statista, with 87% of survey respondents in the country aged between 18 and 69 reporting that they use Alipay for their digital financial needs.

  • Businesses in APAC embrace Automation and AI for the sake of better customer experiences

    Businesses in APAC embrace Automation and AI for the sake of better customer experiences

    For online retailers, it’s no longer a simple case of bricks vs. clicks anymore. Spoilt for choice these days, consumers are far less loyal to brands and are more likely to try new products. With online retailers facing increasing competition, how can they build brand loyalty and retain customers in today’s marketplace?

  • One Hour Translation’s focus on Neural Machine Technology

    One Hour Translation’s focus on Neural Machine Technology

    Top tech companies who are active in China are set to attend a one-day conference in Beijing, which focusses on the use of Neural Machine Technology (NMT) in the globalization process of Chinese companies. The conference will take place on September 11th and is organized by One Hour Translation (OHT), an online platform which provides translations in more than 100 languages and 3,000 language pairs.

  • PUBLIQ sets new standard with innovative publishing platform for creatives

    PUBLIQ sets new standard with innovative publishing platform for creatives

    After more than two years in development, PUBLIQ’s new publishing platform is now live and fully operational. Anyone can open an account free of charge and start earning income from their creations within minutes. Content creators around the world can publish text, music or video and see payments automatically made into their accounts six times an hour, every ten minutes. These automatic payments continue to be made ad infinitum and individual users are never charged a fee for using the platform.

This week's highlights

VR & AR on the verge of success

Category: December 2019 - AR & VR in Marketing
Both Virtual Reality (VR) and Augmented Reality (AR) are expected to have a bright future in terms of opportunities, but they are entering the race with unequal conditions. Both technologies  are
Read more...

Augmented Reality lifts data analysis to new dimensions

Category: December 2019 - AR & VR in Marketing
Augmented Reality (AR) is defined by IAB as “an experience that utilizes a camera to change or enhance the user's view of the real world. This experience can be app-based or web-based, though ap
Read more...

Vantage points of AR technology for the financial industry

Category: December 2019 - AR & VR in Marketing
Although all AR headsets currently on the market are well-suited for trading and market data analysis, the financial community is waiting for new developments that are closer to normal eyewear in term
Read more...
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Previous articles

In-App sales gained significant traction during the yearly shopping festival season

Category: November 2019 - E-Commerce & Retail Digital Marketing
Criteo unveiled seasonal data which showed that Singles’ Day is still Singapore’s biggest shopping festival, but the likes of 10.10, Black Friday, Cyber Monday and 12.12 are showing uptake
Read more...

Own web shop or platform - that's the question

Category: November 2019 - E-Commerce & Retail Digital Marketing
For years we have heard that in terms of flexibility, the online shop can hardly be beaten and for many reasons there is no alternative. But now an increasing share of the trading volume worldwide com
Read more...

Hardly any industry is currently facing greater challenges than the retail sector

Category: November 2019 - E-Commerce & Retail Digital Marketing
In recent years, developments have taken place that are dramatically changing the role of stationary retail, putting it under pressure and questioning its right to exist.
Read more...
View More Articles

Previous month's highlights

Measurement of digital media effectiveness remains challenging

Category: September 2019 - Marketing Automation, Analytics & Attribution

Maximizing the advertising impact with innovative campaigns to stand out from the competition with the least possible cost is the goal of every advertiser, isn’t it? However, the measurement of the effectiveness of digital media activities, in spite of all high-tech tools in the market, still remains a key challenge - beyond the established planning and market research approaches. There are no uniform measurement models yet that allow real-time control of campaigns for the advertising impact.

CastingAsia launches CPA and CPC capabilities for influencer marketing

Category: September 2019 - Marketing Automation, Analytics & Attribution

CastingAsia, an influencer marketing technology solutions provider and part of AnyMind Group, announced the launch of cost-per-acquisition (CPA) and cost-per-click (CPC) capabilities on the CastingAsia platform, in a bid to provide a way for marketers to better address the impact that influencer marketing can have on a business.

Dynamic Attribution

Category: September 2019 - Marketing Automation, Analytics & Attribution

The principal challenge of today’s marketers is the evaluation of their cross-media campaigns as holistically as possible. Because only with the knowledge about the actual effect of individual channels and advertising on the decision-making process of the consumers can the budget be optimally distributed.

Top criteria for brand success in the age of digitization

Category: September 2019 - Marketing Automation, Analytics & Attribution

The digitalization trend in marketing has made brand management more complex: it is faster, more transparent and less predictable and controllable due to the momentum of social networks. Digital transformation is lived reality by now, making agility and adaptability generally the top criteria for brand success.

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Criteo’s “Why We Buy” Survey

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

Progressive Web Apps - the future of e-commerce

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

Japanese mobile Operator IIJ relies on eSIM management from G+D Mobile Security

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

Marketing needs to evolve - NOW

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

Critical factors when choosing a CMS

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

Data management and analytics increasingly integrate

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

The most important developments in native advertising

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

CDP & DMP

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads

One Hour Translation’s focus on Neural Machine Technology

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
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