Tuesday Jul 14th

  • Limelight Networks dedicated to providing highest quality online video experiences

    Limelight Networks dedicated to providing highest quality online video experiences

    Limelight Networks, Inc., a leading provider of digital content delivery, video, and cloud security services, announced enhancements to its Live Video Services that enable a range of low-latency streaming options as well as serverless computing capabilities that can deliver personalized and secure online video experiences.

  • 2020 will be the Southeast Asian Marketers’ Year

    2020 will be the Southeast Asian Marketers’ Year

    As we approach the start of a new decade, ADA (part of Axiata group) has released a thought leadership piece, 2020 Outlook for Southeast Asian Marketers: 4 Steps to Outmaneuver Your Competition, to help marketers navigate this period of economic uncertainty.

  • Optimus solution integrated with RAG's Wangiri fraud intelligence exchange

    Optimus solution integrated with RAG's Wangiri fraud intelligence exchange

    Neural Technologies, a long-established sponsor of the Risk & Assurance Group, and a leading international provider of revenue protection, digital transformation and data analytic solutions to the telecommunications industry, has integrated its Optimus Fraud Management System (FMS) with the blockchain that powers RAG's Wangiri fraud intelligence exchange.

  • Improvements and opportunities 5G brings to advertisers

    Improvements and opportunities 5G brings to advertisers

    Verizon Media shared findings from its 5G Advertiser and Consumer Outlook Study SEA 2020 that surveyed more than 600 consumers and 140 marketing professionals from Singapore, Malaysia, Indonesia and the Philippines – countries that are targeting to launch commercially viable 5G networks as early as 2020.

  • AI applications trends at the POS

    AI applications trends at the POS

    Retail has undoubtedly recognized the great potential of artificial intelligence (AI), but targeted investments are still required to introduce AI-controlled solutions. This is the result of the study AI in Store by EHI and Microsoft.

  • Social Media Service KPIs

    Social Media Service KPIs

    It is well known that social media is the perfect way to increase the awareness of brands and products, besides connecting with the right target group.

    But how can social media engagement and community management be quantified to improve the performance of a service offering?

  • 2020 is set to be the year of ‘Rich Communications Services’

    2020 is set to be the year of ‘Rich Communications Services’

    The interaction between organizations and consumers is set to become revolutionized with all-new Rich Communications Services (RCS), the latest development in the evolution of mobile messaging.

    The next generation of SMS is set to surge in 2020 – with predictions that it will create a market worth more than US $74 billion by next year, according to GSMA.

  • Surge in streaming during COVID-19 circuit breaker as Singaporeans turn to online video for communication, news, entertainment, exercise and more

    Surge in streaming during COVID-19 circuit breaker as Singaporeans turn to online video for communication, news, entertainment, exercise and more

    The COVID-19 pandemic is impacting lives across the globe, forcing people to change how they work, learn, stay informed, exercise, connect with one another and access entertainment options. Streaming is at the forefront of this new normal with Singaporeans now engaging with online video for an average of four hours and 47 minutes every day. One of the highest video consumption rates globally, according to a new global “How Video is Changing the World” report from Limelight Networks Inc., that exposes the new ways online video supports our daily activities during and after the pandemic.

  • The secret of good storytelling

    The secret of good storytelling

    What has recently been sold as an indispensable method of communicating effectively with customers, is actually the most natural way to share, entertain or convey knowledge. The talent for this is inherent in each of us. After all, we listen to stories throughout our lives and unconsciously absorb them. So, why is it nevertheless quite difficult to get attention with storytelling?

  • Limelight expands content delivery capacity to support increasing demand for online content

    Limelight expands content delivery capacity to support increasing demand for online content

    Limelight Networks, Inc., a leading provider of edge cloud services, announced it has increased its network egress capacity by more than 70% in the last year to support the growth of online traffic and the needs of customers worldwide.

    Limelight has added this global capacity in an environmentally sensitive manner, setting a new standard for more energy efficient content delivery solutions. In 2019, efficiency has consistently improved using software innovation and new server technology.

  • NLP and conversational analytics focus on customers' needs, perspectives, and behavior

    NLP and conversational analytics focus on customers' needs, perspectives, and behavior

    As a result of digitization, companies from all industries have more data than ever at their disposal: about their customers' needs, perspectives, and behaviors. The challenge is to use modern technologies such as Natural Language Processing (NLP) and conversational analytics, together with artificial intelligence (AI) and machine learning (ML), to raise and evaluate this wealth of data in order to design a customer journey with a consistently positive experience, i.e. make data-based decisions regarding its content offerings, identify trends, monitor the progress of campaigns or detect mood swings at an early stage. Conversations with customers are compared with their actual behavior to derive strategies for the target groups and to see the customer experience from the perspective of the customer.

  • Structures of digitization and change

    Structures of digitization and change

    Digitization has been with us for some time and will continue to play an important role in all areas and industries in 2020. And the sooner we look at it neither as a curse nor a blessing, but as a fact, we can work together not only to solve the challenges on a technical level, but also to ensure that we as humans do not lose ourselves too much.

  • Adobe released the first real-time barometer of the digital economy

    Adobe released the first real-time barometer of the digital economy

    The digital economy has never been more important than during the COVID-19 pandemic as consumers and businesses across the globe grapple with a digital-only reality. More broadly, as the digital economy continues to evolve, the need to accurately track online prices and actual spending to better understand trends and predict changes across industries and countries becomes even more critical.

  • AnyMind Group to cover startup cost for influencers to create their own branded merchandise

    AnyMind Group to cover startup cost for influencers to create their own branded merchandise

    AnyMind Group announced that it will cover the startup cost for social media influencers to create their own branded merchandise, besides providing further details of its direct-to-consumer business line, AnyMind D2C for Influencers.

This week's highlights

VR glasses Oculus Go for lecture and presentation training

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
The German seminar provider and specialist publisher Dashöfer launched the virtual reality (VR) application EasySpeech for presentation skills training. Speakers can import their presentation or
Read more...

Use of AR and VR technology in-store

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
With their smartphone, customers hold a small “supercomputer” in their hands every day, which is why brands and retailers should start to play with the possibilities of the digital commerc
Read more...

Finance and banking industry relies on AR to hold its ground against competitors

Category: July 2020 - Virtual-, Augmented & Mixed Reality: revolutionizing the customer experience
The support of trading and data analysis platforms through Augmented Reality (AR) provides traders and investors with a highly developed financial technology that enables them to monitor and visualize
Read more...
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Previous articles

How storytelling works best

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
People love to share their stories with other people - especially when they are emotionally touched – and it is called social sharing in the language of the web. Besides the fact of sharing, it
Read more...

Surge in streaming during COVID-19 circuit breaker as Singaporeans turn to online video for communication, news, entertainment, exercise and more

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
The COVID-19 pandemic is impacting lives across the globe, forcing people to change how they work, learn, stay informed, exercise, connect with one another and access entertainment options. Streaming
Read more...

Stand out from the crowd with visual storytelling

Category: June 2020 - Video Marketing & Visual Storytelling: compelling and emotional narratives
Only a few seconds decide whether a consumer reads a message or clicks it away immediately. Images help to make consumers perceive content in the first place as our brain processes visual information
Read more...
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Previous month's highlights

Social Media: wide-spread, easy and quick source for all kind of information

Category: April 2020 - Social Commerce & Influencer Marketing

Although most companies are represented on social media and tend to work hard to solve problems quickly, taking a closer look makes clear that customer service and social media do not harmonize well: much of the communication takes place in public, but not everyone likes to announce loudly when a flight has been missed or a new face cream caused rashes. Not to mention that the interaction via this channel is not very targeted, more like a visit to the lobby of a company where you have to get through the receptionist first before reaching the right contact person by drawing attention to yourself as loudly as possible.

Covid-19: CIO of the Year?

Category: April 2020 - Social Commerce & Influencer Marketing

There has certainly not been a shortage of anecdotes on how COVID-19 should be declared the CIO of the year. I have been in many conversations that have variously blamed or credited the pandemic as being the single most significant event that has gotten organizations scrambling to rethink business models and accelerate their digital transformation – something that had previously been at the back of the mind, now pushed to the forefront of every business decision.

Free for everyone, everywhere: Google Meet premium video conferencing

Category: April 2020 - Social Commerce & Influencer Marketing

Google Cloud just announced making Google Meet, Google’s premium video-conferencing solution, free for everyone in the coming weeks. Starting in early May, anyone with an email address can sign up for Meet and enjoy many of the same features available to G Suite’s business and education users, such as simple scheduling and screen sharing, real-time captions, and layouts that adapt to your preference, including the expanded tiled view.

Malaysia: App Innovation in Tough Times

Category: April 2020 - Social Commerce & Influencer Marketing

Necessity is said to be the mother of invention. The digital economy, which has been on a winning streak over the last decade or so, is also not exempt. The result is that many techpreneurs are seeing their startups fall, and techies are back at the drawing board, thinking up the next big thing.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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