Saturday Oct 20th

  • Publication of the Zendesk Benchmark Guide for Enterprise

    Publication of the Zendesk Benchmark Guide for Enterprise

    Zendesk, Inc. just released its Benchmark Guide for Enterprise, research reports featuring insights and best practices for two different types of large companies: Digital Natives that have been considered digital since their founding, and Digital Transformers, more traditional companies that are in the process of modernizing their approach to customer support.

  • Emerging Cryptocurrency POS technology eventually solves the mass market Bitcoin blockade

    Emerging Cryptocurrency POS technology eventually solves the mass market Bitcoin blockade

    Almost a decade in the making since the inception of Bitcoin, and with a current market-cap hovering around half a trillion dollars USD, Bitcoin, cryptocurrency and blockchain have become common to the tech savvy. While most people don’t understand how they work, Bitcoin and cryptocurrency are not only hot topic buzzwords, but they’ve created thousands of multi-millionaires. Even so, most people in the mainstream have no interest or intent to embrace Bitcoin and, as such, it still has veritably no bearing on everyday life as one still can’t even pay for a cup of coffee with any cryptocurrency.

  • Hong Kong Customs take enforcement action against retail sellers of Illicit Streaming Devices (ISDs)

    Hong Kong Customs take enforcement action against retail sellers of Illicit Streaming Devices (ISDs)

    As part of Operation Trojan Horse, Hong Kong Customs recently undertook a series of raids against four retail outlets in Sham Shui Po and Wan Chai.

  • SAP expands innovation footprint in APJ with the launch of SAP Leonardo Center Singapore

    SAP expands innovation footprint in APJ with the launch of SAP Leonardo Center Singapore

    SAP, the market leader in enterprise application software, just launched a new SAP Leonardo Center in Singapore to support its customers, partners and the broader ecosystem of universities and start-ups across the Asia Pacific Japan (APJ) region. The new center will play a key role in realizing SAP’s growth strategy, pointing out that according to the World Economic Forum, Singapore is the most competitive economy in Asia Pacific and third globally.

  • mPOS (mobile Point-of-Sale)

    mPOS (mobile Point-of-Sale)

    An mPOS (mobile Point-of-Sale) is a smartphone, tablet or dedicated wireless device that performs the functions of a cash register or electronic point of sale (POS) device. in fact, any smartphone or tablet can be transformed into an mPOS with a downloadable mobile app.

  • 8 ways to ‘speak human’ and change the game

    8 ways to ‘speak human’ and change the game

    Nobody starts out automatically caring about your products or services. They care about how you can make a difference in their lives. No matter the context, all relationships begin with a “handshake moment,” whether literally or figuratively—those first few introductory moments that reveal a great deal about the character of the person standing before you. Why should company interactions with current and prospective customers or clients be any different?

  • Wanted: Customer-centric marketing ad nauseam

    Wanted: Customer-centric marketing ad nauseam

    Word has spread that in the increasingly digital world the importance of customers continues to grow explosively and there is general agreement on the importance of customer relations for the creation of value for a company’s success.

    But why do customers then feel so little about all this and still not have the status they deserve?

  • Social media seen as critical channel for delivering a consistent customer experience

    Social media seen as critical channel for delivering a consistent customer experience

    Hootsuite just released its Social Media Barometer Report 2018, a global survey on the importance and use of social media within small, medium and enterprise organizations across industries.

  • Facebook’s Privacy Policy still seems to be illegitimate

    Facebook’s Privacy Policy still seems to be illegitimate

    Just last week, the GDPR came into force, but privacy advocates immediately got down to work to put the law to the test by getting granular on Facebook, including its subsidiaries Instagram and WhatsApp.

  • Technology that raises the bar in the conversational application world

    Technology that raises the bar in the conversational application world

    “The next mainstream computing platform may not be bots, AR, or VR, but rather voice-based computing”, Alexandre Linares, Founder of Alpine.AI believes and points out that it is estimated that there will be 24.5 million voice-first devices shipped this year, which will lead to a total device footprint of 33 million devices in circulation.

  • Automated lead management optimizes marketing and sales - easy and fast

    Automated lead management optimizes marketing and sales - easy and fast

    Today, most shoppers are researching information on the internet - even in the business-to-business (B2B) context. Around 90% of all B2B purchases are already influenced by the website of the provider. In modern inbound marketing, B2B companies can significantly increase the effectiveness of marketing and sales through automated lead management, making it worthwhile to set up their own lead management for some simple reasons:

  • Security tips for ad server operators

    Security tips for ad server operators

    When delivering advertising, the SSL / TLS protocol must be used, to encrypt the data traffic between the client and the web server. What we want to highlight in this article, however, is the fact that encryption must also include all participating ad servers within the delivery chain so that fraudsters cannot succeed in hiding ransomware or Trojans in banners and distributing them that way:

  • Ad Verification

    Ad Verification

    Ad Verification is a real-time technical process which verifies the inventory quality and visibility of advertising impressions. In the fight against fraud and the lack of transparency and viewability, advertisers and agencies can use Ad Verification to protect their brand image, besides boosting their campaign performance by streamlining media investment.

  • Publicis Groupe launches Digital Lab to expand digital business transformation capabilities globally

    Publicis Groupe launches Digital Lab to expand digital business transformation capabilities globally

    Publicis Groupe Singapore just announced the launch of Publicis Digital Lab to expand the agency’s digital business transformation capability. The fully-integrated digital lab combines machine learning, deep learning and natural language processing (NLP) to develop the tools of tomorrow and provide world-class solutions to the industry.

This week's highlights

The emotional decision frameworks of Personas are good for automation

Category: October 2018 - Personalised & Customer-Centric Content Marketing
As commonly known, personas are the basis for the right classification of customers in online shops to consequently deliver appropriate campaigns and offers. Generally, five to ten archetypes of buyer
Read more...

Why customer focus is becoming more important

Category: October 2018 - Personalised & Customer-Centric Content Marketing
Importance of customer-centricity continues to grow explosively in the digital worldThere is general agreement on the importance of customer relations for the creation of value and the success of co
Read more...

Automated lead management optimizes marketing and sales - easy and fast

Category: October 2018 - Personalised & Customer-Centric Content Marketing
Today, most shoppers are researching information on the internet - even in the business-to-business (B2B) context. Around 90% of all B2B purchases are already influenced by the website of the provider
Read more...
View More Articles

Previous articles

Blockchain technology – trendsetter and transformer

Category: September 2018 - Marketing Analytics, Automation & Attribution
The trending topic in IT, Blockchain, keeps the tech industry currently on its toes, as the distributed, decentralized database of blocks is considered impossible to get hacked: Many different servers
Read more...

Social media seen as critical channel for delivering a consistent customer experience

Category: September 2018 - Marketing Analytics, Automation & Attribution
Hootsuite just released its Social Media Barometer Report 2018, a global survey on the importance and use of social media within small, medium and enterprise organizations across industries.
Read more...

Red Hat Ansible Tower 3.3 provides increased control, rich integration, greater scalability and container support

Category: September 2018 - Marketing Analytics, Automation & Attribution
One of the world's leading provider of open source solutions, Red Hat, announced the general availability of Red Hat Ansible Tower 3.3, the latest version of its enterprise framework for automating an
Read more...
View More Articles

Previous month's highlights

Allocate your search engine advertising budget strategically

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Today, an individual and personal customer approach is essential, hence, Search Engine Advertising (SEA) started to influence its success with targeted and locally controlled customer communication. With fine-tuned local search ads, every customer response gains in importance, with advertised products and services getting seasonally adjusted and the advertising intensity increased or reduced according to the customer’s need.

Technology that raises the bar in the conversational application world

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

“The next mainstream computing platform may not be bots, AR, or VR, but rather voice-based computing”, Alexandre Linares, Founder of Alpine.AI believes and points out that it is estimated that there will be 24.5 million voice-first devices shipped this year, which will lead to a total device footprint of 33 million devices in circulation.

MediaMath deliberates on digital marketing for better marketers-consumers connection

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

MediaMath, a pioneer in programmatic advertising, just announced an integrated set of initiatives to accelerate its mission of connecting marketers with consumers in a manner that is more effective, efficient and trusted.

AI makes search engine advertising simply better

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Supposedly, Google started the trend of using Artificial Intelligence (AI) in 2015 using it to optimize its algorithm and RankBrain. Today, digital marketers are making use of AI to make their life a lot easier, with a focus on process automation and personalized search results. Marketing dazzling AI pullulates in the industry since then since the potentials are simply breath-taking.

View More Articles

Why you need a data strategy for successful data driven marketing

Category: August 2018 - Predictive Algorithms & Native Ads

Engrossing the thought on Native Advertising

Category: August 2018 - Predictive Algorithms & Native Ads

Utility at heart of Reuters latest news app

Category: August 2018 - Predictive Algorithms & Native Ads

IDG launched its new service platform IGD Asia

Category: August 2018 - Predictive Algorithms & Native Ads

Predictive Model Markup Language (PMML)

Category: August 2018 - Predictive Algorithms & Native Ads

Interconnectedness makes the difference in marketing’s future

Category: August 2018 - Predictive Algorithms & Native Ads

Putting data in the driver’s seat to reach consumers-on-the-go

Category: August 2018 - Predictive Algorithms & Native Ads

Adobe’s Experience Business campaign in Asia showcases extended analytics products

Category: August 2018 - Predictive Algorithms & Native Ads
View More Articles

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