- Category: October 2011
Most marketing and sales professionals are still grappling with the impacts of the global recession on marketing budgets.All those struggling to determine how to best stretch limited marketing funds can now apply for a no-cost, maths-assisted 2012 Online and Offline Marketing Mix Plan from Global B2B Communications that helps to measure and gauge the highest returns-on-investment for online marketing tactics to reach global niche markets. Web competitive analysis tools give readings of a company's unique competitive landscape on the web in relation to the market niches their company targets worldwide. The Global B2B Marketing Mix can even help outline available off-line marketing tactics for a greater global impact.
The 10-step process used by Global B2B Communications to guide companies' in-house efforts to develop their optimal 2012+ marketing strategy includes:
- data and findings from high-powered search engine optimization tools for web competitive analysis for a selected keyphrase vs. less competitive terms that a web competitive analysis demonstrates are not as effective, even if more popular;
- demonstration of how to overtake competitor websites for traffic and rankings for that selected keyphrase in a step-by-step manner;
- assessing relative importance and strengths of off-page (links) to on-page website optimization factors;
- a preliminary review and report by highly trained search engine optimization consultants as to whether resources need to be devoted to re-working website code to make the company site more visible to search engines and/or cost-projections of migrating current web designs to more search engine friendly web frameworks such as WordPress, or whether to build additional country-specific domains;
- rewrite demonstration of a webpage using math tools that transform personalized search algorithms from obstacles into competitive advantages so companies can compare before and after content and the before/after web development results viewed with in-house Google analytics;
- suggested online and print publications to pursue with a variety of PR tactics and tools (blogs on online publications, articles, white papers, news releases, etc.) to help overcome obstacles some companies face in reaching certain market niches due to search engines' local search algorithms and intrinsic challenges these create to reach prospects far from home;
- intelligence and metrics from web competitive analysis software to identify page one competitors for a particular search term that can be surpassed in the shortest timeframe;
- systems assessment of fit for in-house vs. outsourced assistance with Google advertising, display ads and other online advertising;
- recommendation on web marketing courses that match the skill sets of in-house marketing management and/or web teams;
- listings of potential lead sources available through data mining of Twitter, Linked In and other business-oriented social media. Optional add-ons available for select companies upon request are recommendations for videos to assist viral marketing and/or overall company communications plans, and/or best-match list sources and testing methods for direct email campaigns.
The service is especially timely for any company whose web site was built prior to 2009 and that is now looking to engineer the development of future markets.
Amy Munice, President of ALM Communications, comments: "After 2009, local search started to affect website optimization that had a different impact on companies that sell locally vs. those who sell globally. It's easy to understand how the recession overshadowed marketing managers learning about these developments. However, most business owners, marketing executives - and surprisingly even many webmasters or full-time SEO consultants - whom I speak with have not identified that search engines change EVERY day. There are phenomena such as personalized search algorithms, local search algorithms, "bad link" neighborhoods, etc. that are impacting the success of many online marketing programs, whether recognized or not."
Munice continues, "If you are selling on a global scale it is inherently more complex because different regions and markets often require some devotion to off-line marketing tactics and tools (trade directories, trade shows, print publications, etc.) to reach prospects that do not yet use the internet as their primary information source. Also, now that social networks are having good impacts on web traffic, and since many networks tend to be more local, that needs to be factored in as well."
Applications for the no-cost 2012 Marketing Mix Plan can be made at http://tinyurl.com/4y768r6