Wednesday May 08th

This week's highlights

Medallia Launches Four Breakthrough AI Innovations

Category: Jan–Mar 2024 - AI Trends & Predictions
At its Experience ‘24 conference, Medallia, Inc. announced four ground-breaking innovations that will fundamentally alter the way organizations can personalize customer and employee experience
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Increasing adoption of AI in companies driven by early adopters

Category: Jan–Mar 2024 - AI Trends & Predictions
New research commissioned by IBM found that about 42% of enterprise-scale organizations (over 1,000 employees) surveyed have AI actively in use in their businesses. Early adopters are leading the way,
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AI ushers in era of intelligent CX, fuels massive industry transformation

Category: Jan–Mar 2024 - AI Trends & Predictions
Zendesk, Inc. today released its annual Customer Experience(CX) Trends Report, the findings of which signal a rapid transition towards intelligent CX. In this era, the shift to AI-driven service will
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Previous articles

KAWO’s "Guide to China Social Metrics" helps marketing teams translate KPIs into business success

Category: Oct–Dec 2023 - Omnichannel Marketing
KAWO, the leading social media management platform in China, has launched its 2023 “Guide to China Social Metrics.”
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Plans for further integration of IBM watsonx with AWS

Category: Oct–Dec 2023 - Omnichannel Marketing
IBM announced plans to expand its relationship with Amazon Web Services to help more mutual clients operationalize and derive value from generative artificial intelligence.
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Challenges organizations face to be ready for a safe post quantum computing future

Category: Oct–Dec 2023 - Omnichannel Marketing
DigiCert released the results of a global study at its annual Trust Summit conference, exploring how organizations are addressing the post-quantum computing (PQC) threat and preparing for a safe post-
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Appointments & Announcements
Aqilliz, the first of its kind technological infrastructure that strives to create a privacy-compliant audience marketplace, has announced a strategic partnership with LayerFive, a leading unified consumer data and privacy management Software as a Service (Saas) platform. By working together, bot ...

Previous month's highlights

EdTech Intel: 6 Ways AI is Revolutionizing Online Learning

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

After years of steadily picking up steam, online learning is experiencing undeniable explosive growth. The market is racing toward $1 trillion, with the corporate e-learning space expected to skyrocket 250% in the coming years. As e-learning continues to expand beyond the walls of academia, another game-changing phenomenon is going mainstream in a big way: artificial intelligence (AI).

API Security Company Neosec acquired by Akamai Technologies

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Akamai Technologies, Inc. announced entering into a definitive agreement to acquire Neosec, an API detection and response platform based on data and behavioral analytics.

Advertisers' awareness of cookieless technologies remains low according to global survey

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

Ogury, a global leader in personified advertising, commissioned IDC to conduct a global survey on 1,000 major brand and media agency executives to get their perspective and understanding of the future of digital advertising in a cookieless world.

Revealed: The most creatively effective digital & TV ads in Southeast Asia

Category: Apr–June 2023 - Artificial Intelligence (AI) in Marketing

The marketing data and analytics company, Kantar, revealed the winners of the 2023 Creative Effectiveness Awards in Southeast Asia, recognizing the most impactful ads of last year.

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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