- You are here:
- Home
- Asian e-Marketing
- July - August 2008
- Mobile Marketing Campaign’s Rules for Success
-
IBM report: half of breached organizations unwilling to increase security spend despite soaring breach costs
IBM released its annual Cost of a Data Breach Report, showing the global average cost of a data breach reached $4.45 million in 2023 – an all-time high for the report and a 15% increase over the last 3 years. Detection and escalation costs jumped 42% over this same time frame, representing the highest portion of breach costs, and indicating a shift towards more complex breach investigations.
-
Bilateral 5G roaming agreements will push global losses to $8 billion by 2028
A new study from Juniper Research has found losses from global roaming fraud are anticipated to exceed $8 billion by 2028, driven by the increase in bilateral roaming agreements for data-intensive use cases over 5G networks. In turn, it predicts fraudulent data traffic will account for 80% of global operator roaming-based losses by 2024.
-
With new brand identity. LG aims to actively communicate with customers beyond generations and locations
LG Electronics (LG) unveiled a new brand direction and visual identity, which will shed more light on the value of Life's Good with a more dynamic and youthful look across all physical and digital customer touch points.
-
Advertisers' awareness of cookieless technologies remains low according to global survey
Ogury, a global leader in personified advertising, commissioned IDC to conduct a global survey on 1,000 major brand and media agency executives to get their perspective and understanding of the future of digital advertising in a cookieless world.
-
Mindful Employer Branding Key to Successful Staff, HR Recruitment
In modern society, building an inclusive employer brand should be considered mission critical for businesses large and small. The most successful companies are the ones that see challenges and opportunities from many different angles, and having a diverse employee population allows you to do just that. An inclusive employer brand lets you engage, recruit, and hire a wonderful spectrum of people who can bring their varied backgrounds to bear for your business. Simply put, building an inclusive employer brand brings a diverse set of experiences and perspectives to the table, which in turn allows your company to be smarter, more thoughtful, and ultimately more successful.
-
Strategic merger of three digital technology firms in Asia
Three prominent digital services companies in Asia – Digile Technologies, Reveron Consulting, and Innopia Global – have merged to create a digital services powerhouse with a formidable presence in the Asian region.
-
Artificial Intelligence key in analyzing trends in fraudster behavior
A new study from Juniper Research forecasts that the greatest merchant losses to fraud will be via remote physical goods purchases, with losses reaching $5.1 billion across emerging markets in 2028, up from $1 billion in 2023.
-
Challenges organizations face to be ready for a safe post quantum computing future
DigiCert released the results of a global study at its annual Trust Summit conference, exploring how organizations are addressing the post-quantum computing (PQC) threat and preparing for a safe post-quantum computing future.
-
Yahoo DSP advertisers now have access to low carbon PMPs
Yahoo and purpose-led ad platform Good-Loop announced a global partnership offering carbon neutral private marketplace (PMP) media opportunities to advertisers to help them become more sustainable.
-
EdTech Intel: 6 Ways AI is Revolutionizing Online Learning
After years of steadily picking up steam, online learning is experiencing undeniable explosive growth. The market is racing toward $1 trillion, with the corporate e-learning space expected to skyrocket 250% in the coming years. As e-learning continues to expand beyond the walls of academia, another game-changing phenomenon is going mainstream in a big way: artificial intelligence (AI).
-
Comprehensive protection measures a must to prevent data leaks and theft
Remote work, home office or hybrid work, have become the norm in today's business world and that most likely will stay that way. But the more employees work remotely, the greater the company's risk of falling victim to a cyberattack, making a sophisticated and multi-layered security concept the more essential for any company.
-
SenseTime Launches "SenseNova" Foundation Model Sets and AI Computing Systems, Advancing AGI Development
SenseTime hosted a Tech Day event, sharing their strategic plan for advancing AGI (Artificial General Intelligence) development through the combination of "foundation models + large-scale computing" systems. The leading AI software company is focused on creating a better AI-empowered future through innovation and committed to advancing the state of the art in AI research, developing scalable and affordable AI software platforms that benefit businesses, people and society as a whole.
-
IBM Unveils the Watsonx Platform to Power Next-Generation Foundation Models for Business
At its annual Think conference, IBM announced IBM watsonx, a new AI and data platform, planned to be released in July 2023, that will enable enterprises to scale and accelerate the impact of the most advanced AI with trusted data.