Thursday Jun 27th

  • INTERPOL World 2019 program takes on a new format

    INTERPOL World 2019 program takes on a new format

    The 3rd edition of INTERPOL World will take place from 2 to 4 July 2019 at Sands Expo & Convention Centre, Marina Bay Sands Singapore. Owned by INTERPOL and supported by Singapore’s Ministry of Home Affairs, this year’s edition will focus on the theme of ‘Engaging Co-creation to Prepare for Future Security Threats’.

  • Adobe Experience Platform delivers personalized experiences in real time

    Adobe Experience Platform delivers personalized experiences in real time

    Adobe announced the global availability of Adobe Experience Platform, the industry’s first real-time platform for customer experience management (CXM). The open and extensible platform brings together all kind of data from across the enterprise by leveraging Adobe Sensei artificial intelligence (AI) and machine learning. In a nutshell, Adobe Experience Platform brings together all data sources from across the enterprise and rationalize the data for real-time actionability.

  • Natural language processing (NLP)

    Natural language processing (NLP)

    Natural language processing (NLP) is a subfield of computer science, information engineering, and artificial intelligence concerned with the interactions between computers and human (natural) languages, in particular how to program computers to process and analyze large amounts of natural language data. In a nutshell, NLP gives machines the ability to read and understand human language. A sufficiently powerful natural language processing system manages to enable natural-language user interfaces and the acquisition of knowledge directly from human-written sources, such as newswire texts. Some straightforward applications of natural language processing include information retrieval, text mining, question answering and machine translation. 

  • Convenience versus protection: Consumers weigh in on their own privacy

    Convenience versus protection: Consumers weigh in on their own privacy

    In today’s connected world, businesses are prime targets for cyberattacks, and unintentional missteps can result in critical exposure of consumers’ sensitive personal information.

  • Application areas for AI in business

    Application areas for AI in business

    According to a study of the Ludwig-Maximilians-Universität Munich we are already at the point where readers can’t recognize anymore if an article is written by a human being or artificial intelligence (AI). On the contrary, the texts of robots had even greater credibility in the test group, the study revealed. But writing texts is not the only creative area in which AI advances. More and more start-ups feed their servers with data and build innovative services thanks to machine learning.

  • Tata Consultancy Services’ study benchmarks adoption levels of four business behaviors needed to thrive in today’s rapidly evolving global economy

    Tata Consultancy Services’ study benchmarks adoption levels of four business behaviors needed to thrive in today’s rapidly evolving global economy

    Leading global IT and business solutions provider, Tata Consultancy Services (TCS) has announced findings from its global study titled, Winning in a Business 4.0™ World, which benchmarks large companies in their Business 4.0 growth and transformation journeys by mapping their adoption of four critical business behaviours: driving mass personalisation, creating exponential value, leveraging ecosystems, and embracing risk.

  • Rockwell Automation releases AI module to improve industrial production

    Rockwell Automation releases AI module to improve industrial production

    According to a recent announcement of Rockwell Automation, industrial workers can now more easily use the data from their equipment to predict production issues and improve processes with their existing automation and control skill set.

  • In Quality We Trust!

    In Quality We Trust!

    With qualitative online research, United Internet Media has found out which criteria influence users' trust in digital media and revealed the result that who provides quality and reliability earns consumers’ trust. In addition, the study In Quality We Trust examined which requirements users place on personalized content and how media environments can guarantee quality.

  • Programmatic advertising - where is it heading?

    Programmatic advertising - where is it heading?

    The immense reach, the widely propagated ease of ad booking, and the ability to accurately define target audiences are just a few of the factors that persuade many advertisers to bet their marketing budgets on social media.

    The problem with this is that big names, such as Facebook and Google, are quickly entrusted with the dissemination of ads without much reflection and thus with the integrity of brand safety. They benefit from the fact that the online advertising ecosystem is becoming increasingly complex and advertisers use the strong fragmentation and confusion as an excuse to snatch simpler social media advertising or playing out Google AdSense.

  • Instant messaging overtakes the more traditional social networks, Hootsuite report reveals

    Instant messaging overtakes the more traditional social networks, Hootsuite report reveals

    Last year has been a turbulent year for social media in many ways. To protect their privacy, Penny Wilson, CMO at Hootsuite explained, many social media users now use more often closed channels such as Facebook Messenger, WhatsApp and WeChat. This gives companies the opportunity to build a new kind of customer relationship, especially with many customers using instant messaging for interactions such as support requests.

  • Revolutionizing the sales approach with AI

    Revolutionizing the sales approach with AI

    For marketing projects, customers or prospects are typically segmented into groups, such as by gender or geographic region, and automated routes are built from those segments. A really personalized approach, however, isn’t possible that way, only recommendations, offers or purchase proposals based on a cluster. Well, not only does this practice have high waste circulation, it regularly upsets customers when, for example, they are offered things they have long since bought.

  • SEO & SEA: It’s all about strategy

    SEO & SEA: It’s all about strategy

    Search Engine Optimization (SEO) and Search Engine Advertising (SEA) mean more than just keyword analysis and should be an essential part of any online marketing strategy today. Simply because skillful SEO and deliberate SEA makes websites more productive for the sales of products. Considering certain rules can be useful to steadily improve existing operations, like the following

  • Confidence in social media is at an alarmingly low level

    Confidence in social media is at an alarmingly low level

    From a consumer perspective, companies have what it takes to save social media from the crisis of confidence. They see companies in a position to leverage their influence by compulsory heckling with the big social media platforms.

  • Three good reasons why AI is useful for CX

    Three good reasons why AI is useful for CX

    Call center companies are increasingly making use of voice-bots to avoid playing back-up music when being in a caller queue, in order to improve that way their customer communication and eventually the customer experience (CX). In doing so, they rely on artificial intelligence (AI).

This week's highlights

APAC’s mobile-first economy key target for fraudsters, AppsFlyer revealed

Category: June 2019 - Cyber-security & Data Protection
AppsFlyer just released its APAC Ad Fraud Report 2019, providing marketers a comprehensive report on the evolving mobile advertising industry in the region. Covering activity between November 2018 to
Read more...

Digital Risks and Cybersecurity: An Overview

Category: June 2019 - Cyber-security & Data Protection
Digital threats and cyber attacks are the current demons of the economy. This is mainly because companies are not sufficiently protected and prepared. The actual extent of the threat can only be estim
Read more...

The pace of digital transformation accelerated in the Asia Pacific region

Category: June 2019 - Cyber-security & Data Protection
According to the IDC Worldwide Semiannual Digital Transformation Spending Guide, Asia Pacific spending on the technologies and services that enable the digital transformation (DX) of business practice
Read more...
View More Articles

Previous articles

Application areas for AI in business

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
According to a study of the Ludwig-Maximilians-Universität Munich we are already at the point where readers can’t recognize anymore if an article is written by a human being or artificial i
Read more...

Conversational AI is now integrated in Cortana and ready for developers

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
Modern digital assistants, such as Amazon’s Alexa, Google’s Siri and Microsoft’s Cortana, are constantly evolving, but let’s be honest, nevertheless it’s still in its i
Read more...

INTERPOL World 2019 program takes on a new format

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing
The 3rd edition of INTERPOL World will take place from 2 to 4 July 2019 at Sands Expo & Convention Centre, Marina Bay Sands Singapore. Owned by INTERPOL and supported by Singapore’s Minist
Read more...
View More Articles

Previous month's highlights

Programmatic advertising - where is it heading?

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

The immense reach, the widely propagated ease of ad booking, and the ability to accurately define target audiences are just a few of the factors that persuade many advertisers to bet their marketing budgets on social media.The problem with this is that big names, such as Facebook and Google, are quickly entrusted with the dissemination of ads without much reflection and thus with the integrity of brand safety. They benefit from the fact that the online advertising ecosystem is becoming increasingly complex and advertisers use the strong fragmentation and confusion as an excuse to snatch simpler social media advertising or playing out Google AdSense.

The future of Snapchat in the advertising market still uncertain

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Although the death of Snapchat has been predicted many times by now, in fact right after its listing at the stock exchange where is was considered overvalued, the company proves us once again wrong and shows that there is life in the old dog yet.

Digital 2019 report finds social media fuels growth despite industry challenges of 2018

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Hootsuite, the leader in social media management, released in collaboration with We Are Social, the eighth annual report, Digital 2019, which examines digital trends and social media use across 230 countries and territories, uncovered that more than one million new people go online every day, and that 45% of the world— nearly 3.5 billion people annually—are logging in to their favorite social platforms. That’s a near 9% released increase year-over-year despite growing concerns of fake news, fake followers and data privacy in 2018.

Instant messaging overtakes the more traditional social networks, Hootsuite report reveals

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Last year has been a turbulent year for social media in many ways. To protect their privacy, Penny Wilson, CMO at Hootsuite explained, many social media users now use more often closed channels such as Facebook Messenger, WhatsApp and WeChat. This gives companies the opportunity to build a new kind of customer relationship, especially with many customers using instant messaging for interactions such as support requests.

View More Articles

Adobe Research: CX a priority for business, but technology adoption lags

Category: April 2019 - Personalised & Customer-centric Content Marketing

Face the crisis of trust by finding a balance between personalization and privacy

Category: April 2019 - Personalised & Customer-centric Content Marketing

HubSpot for authentic and personalized videos

Category: April 2019 - Personalised & Customer-centric Content Marketing

Open data

Category: April 2019 - Personalised & Customer-centric Content Marketing

Being customer-centered with integrated CRM

Category: April 2019 - Personalised & Customer-centric Content Marketing

Driving revenue in e-commerce with real-time graph databases

Category: April 2019 - Personalised & Customer-centric Content Marketing

Qualtrics research reveals the business impact of responding to customer feedback

Category: April 2019 - Personalised & Customer-centric Content Marketing

Adobe Experience Platform delivers personalized experiences in real time

Category: April 2019 - Personalised & Customer-centric Content Marketing

Convenience versus protection: Consumers weigh in on their own privacy

Category: April 2019 - Personalised & Customer-centric Content Marketing
View More Articles

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