Friday Jan 19th

Latest News

  • 3 tips for marketers to track the effectiveness of ads

    3 tips for marketers to track the effectiveness of ads

    Measuring success in performance advertising is simple when you’re only using one platform. To gain a competitive edge, marketers commonly run campaigns using more than one marketing solution or provider. This, however, tends to complicate how you can effectively measure the campaign results as implementing different approach will bring about different outcomes.

  • Don’t underestimate your granny when it comes to Google

    Don’t underestimate your granny when it comes to Google

    These days, with the pace at which technology is outdoing itself, it’s virtually impossible to hold your high ground as ‘king of the hill’. As soon as we flash the latest iPhone, a new one is flaunting its 12 MP camera with ƒ/1.8 aperture at us. Just when we’ve nailed the art of geomapping, drones are brought in to scan and map work sites at a fraction of the cost and time. Tablets at this rate will be relegated to the ranks of LPs and fax machines–old school inventions that will have our own kids feeling old when their children laugh at what was once so ‘cutting edge.’ It’s a marathon and a sprint in one; but the finish line feels nowhere in sight.

  • Three guys walk into a bar…

    Three guys walk into a bar…

    The opening line ‘ Three guys walk in to a bar…’ has fueled the material of comedians from Lenny Bruce to Jerry Lewis. For a surfer, a gamer and an engineer, it plays on our notions of stereotypes of beach bums, computer nerds and analytical types and we are waiting for a punch line that ridicules at least one if not all three.

  • The rise of voice assistants changes the SEO world

    The rise of voice assistants changes the SEO world

    Voice assistant technology isn’t really something new, but with advancements in artificial intelligence and machine learning, it got tremendous attention and adoption has grown fast in recent years. The reasons for the success are clear, since voice-enabled devices and digital assistants allow consumers to engage through one of the most natural forms of communication, besides being convenient, fast, and easy to put into practice. To no surprise, Gartner expects 20% of user interactions to take place via voice assistant technologies on smartphones by 2019.

  • Adoption of IoT platforms will be the Top IT trend in 2018

    Adoption of IoT platforms will be the Top IT trend in 2018

    Smart object storage, analytics and AI, as well as the extension of agile methodologies across the enterprise, will all play key roles during the coming year in the Asia Pacific region.

  • IoT turns the security industry upside down

    IoT turns the security industry upside down

    The second edition of INTERPOL World 2017 Congress is closing today, where experts shared three days in a row their knowledge and discussed how to protect the world from cybercrime in an age of globalization. The theme of this year’s congress was “Fostering Innovations for Future Security Challenges” and Asian eMarketing focused on the discussions on security challenges the world is facing by using big data and Internet of Things (IoT) products, as well as Darknet marketplaces, since these are the most pressing issues the digital media and marketing industry must tackle, apart from the fact that the cost of cybercrime to the global economy is estimated at $445 billion a year.

  • Tableau’s Hyper data engine technology brings analytical performance to the next level

    Tableau’s Hyper data engine technology brings analytical performance to the next level

    Tableau Software, the leader in visual analytics, announced the roll out of Hyper, the new data engine technology included within Tableau 10.5. With Hyper's ability to slice and dice massive volumes of data in seconds, customers will see up to 5X faster query speed and up to 3X faster extract creation speed, providing faster insights for even larger data sets and giving organizations the ability to scale their analysis to more people.

  • Header bidding is great – but Southeast Asia isn’t ready

    Header bidding is great – but Southeast Asia isn’t ready

    Ambient Digital’s CEO Andrew Stephens looks at why advertisers in Southeast Asia aren’t jumping on the header bidding bandwagon – even though the benefits are obvious.

  • AR to "augment" existing communication and marketing tools

    AR to "augment" existing communication and marketing tools

    Augmented Reality (AR) technology is the virtual addition of digital, computer-generated information to the real world and a buzzword of the advertising and media industry since 2010 for good reason. It holds the technology for one of the most important evolutionary stages in information technology, such as the interaction possibilities in real-time as well as the three-dimensional perception of contents.

  • Microsoft advances the next frontier of computing with cloud, AI and mixed reality

    Microsoft advances the next frontier of computing with cloud, AI and mixed reality

    Microsoft welcomed more than 25,000 business customers to its annual IT event, Microsoft Ignite in Orlando, Fla. This week, where the company showcased how it is infusing cloud, AI and mixed reality across it products to help customers visualize and create the future of business.

  • The most important mobile marketing trends for 2018

    The most important mobile marketing trends for 2018

    Mobile has come to stay and has already moved past the desktop in many areas. This development will for sure continue in the next few years, which is why digital marketers need to find new ways to attract mobile users.

  • Symantec Data Loss Prevention 15 integrates with tagging, encryption and access management to secure regulated and sensitive data wherever it goes

    Symantec Data Loss Prevention 15 integrates with tagging, encryption and access management to secure regulated and sensitive data wherever it goes

    The cyber security leader Symantec Corp. just released its Data Loss Prevention (DLP) version 15, that provides increased data protection automation and product integration to strengthen the Information Centric Security solution. These major enhancements arrange for a greater ability to discover, monitor and protect sensitive or regulated data even in unmanaged environments.

  • Useful tips to get your digital lead management up to speed

    Useful tips to get your digital lead management up to speed

    Let’s be honest, the digital transformation puts all internal and external processes of a company to the test and makes it even more difficult to be successful in today's increasingly digitized world: The changing purchasing behavior of potential customers, the growing number of communication channels, and the changing and stricter legal situation regarding the handling of personal data, make the acquisition of new customers more and more difficult.

  • How contemporary lead management works

    How contemporary lead management works

    In a recent study, the management consultancy McKinsey noted that only few companies are really prepared for digital transformation. Digitization is posing major challenges for marketing and sales, which the lead management must consider and adapt to.

This week's highlights

In 2018, the digital world must adapt to new developments

Category: January 2018 - Trends and Predictions
Kantar Millward Brown recently analyzed the world's most important digital media trends of the new year. According to the market research and consulting firm, a new distribution of advertising budgets
Read more...

Marketing teams must evolve in 2018 to get their act together

Category: January 2018 - Trends and Predictions
When talking about technology, a lot has changed in the marketing industry in recent years, but structures and teams have largely remained the same. Hence, it is believed that 2018 is the year in whic
Read more...

Getty Images’ Visual Trends 2018 reveal newfound optimism and a vision of change in storytelling

Category: January 2018 - Trends and Predictions
According to Getty Images’ 2018 Visual Trends predictions, brands and the media will redefine modern masculinity this year. The expert in visual communications identified ‘Masculinity Undo
Read more...

E-commerce trends that will impact 2018 with a vengeance

Category: January 2018 - Trends and Predictions
E-commerce is one of the world's largest growth markets that is growing every year by more than 20%. By 2020, sales are expected to flourish to over US$4 trillion, nearly doubling the status quo. Who
Read more...

MicroStrategy unveils holistic map for organizations to build an ‘Intelligent Enterprise’

Category: January 2018 - Trends and Predictions
MicroStrategy Incorporated, a leading worldwide provider of enterprise analytics and mobility software, unveiled a map for the Intelligent Enterprise at its annual user conference, MicroStrategy World
Read more...
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Previous articles

Delayed payment options will give not only online conversion a boost

Category: December 2017 - Digital Commerce & Customer Experience
With an increasing number of clothing & footwear retailers offering delayed payment options in an attempt to drive conversion, retailers who offer ‘try before you buy’ options - and ar
Read more...

AI: Evil or Avatar?

Category: December 2017 - Digital Commerce & Customer Experience
You don’t have to be a sci-fi wizard to remember Avatar. The 2009 fantasy blockbuster was equally entrancing for trekkies and school teachers alike. In the epic science fiction film, writer and
Read more...

53% of Singaporean shoppers are seeking the help of chatbots for holiday shopping

Category: December 2017 - Digital Commerce & Customer Experience
Bot-powered commerce is on a tipping point in Singapore according to the new SAP Hybris Singapore Christmas Shopper Survey 2017.
Read more...

Retargeting to right where your customer’s holiday trip really begins

Category: December 2017 - Digital Commerce & Customer Experience
In today’s world, there is no place on Earth too far away to visit. While everyone is busy planning their year-end travels, there is often one very important consideration – wanting to get
Read more...

Office workers in SEA are among the most receptive to AI, and use technology to overcome challenges to productivity and efficiency

Category: December 2017 - Digital Commerce & Customer Experience
Adobe released new research revealing that almost 50 percent of office workers in Southeast Asia (SEA) rate access to technology above perks like food and slick office design. "The Future of Work
Read more...
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Previous month's highlights

Native advertising

Category: October 2017 - Programmatic & Native Advertising

Material in an online publication, which resembles the publication's editorial content but is paid for by an advertiser and intended to promote the advertiser's product, is called native advertising. Be it an article or video, native advertising is produced by a marketer with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform's editorial staff.

Symantec Data Loss Prevention 15 integrates with tagging, encryption and access management to secure regulated and sensitive data wherever it goes

Category: October 2017 - Programmatic & Native Advertising

The cyber security leader Symantec Corp. just released its Data Loss Prevention (DLP) version 15, that provides increased data protection automation and product integration to strengthen the Information Centric Security solution. These major enhancements arrange for a greater ability to discover, monitor and protect sensitive or regulated data even in unmanaged environments.

AI fuels the CX strategies of today’s global top brands

Category: October 2017 - Programmatic & Native Advertising

A new report from MIT Technology Review, called Getting to Iconic, reveals that iconic firms are more likely to recognize that automated AI tools are most effective when they supplement and extend the capabilities of their customer support team, rather than replace human investment.

Essential programmatic buying know-how

Category: October 2017 - Programmatic & Native Advertising

Programmatic represents the culmination of decades of innovation in data technology and addressable media. Buying digital advertising space by auction via respective platforms in real-time.is clearly gaining momentum.

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Adobe and Microsoft unveiled the next milestone in their strategic partnership

Category: November 2017 - Email Marketing and Integrative Lead Management

Modern lead management must pay heed to new benchmarks

Category: November 2017 - Email Marketing and Integrative Lead Management

Why it’s better to be in Beta

Category: November 2017 - Email Marketing and Integrative Lead Management

The basics for successful email marketing

Category: November 2017 - Email Marketing and Integrative Lead Management

Not ticking anyone off? Then you just aren’t trying hard enough!

Category: November 2017 - Email Marketing and Integrative Lead Management

Seeking opportunity in a ‘Robopocalypse’

Category: November 2017 - Email Marketing and Integrative Lead Management

Let the 3rd Internet Revolution begin!

Category: November 2017 - Email Marketing and Integrative Lead Management

Asia's IoT optimism and adoption outstrips the global average as IoT deploys at scale

Category: November 2017 - Email Marketing and Integrative Lead Management

Email Marketing’s Top Trends in 2018

Category: November 2017 - Email Marketing and Integrative Lead Management

Emails for the Smartphone done right

Category: November 2017 - Email Marketing and Integrative Lead Management
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As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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