Wednesday Nov 14th

  • Combined power of financial data aggregation and geolocation services provides phenomenal opportunity for banks and merchants

    Combined power of financial data aggregation and geolocation services provides phenomenal opportunity for banks and merchants

    Australian global payments innovator Verrency has certified two new strategic partners, Basiq and Pulse iD, to enhance the commercial offerings it enables for issuers and banks.

  • Manage campaigns from the customer's perspective

    Manage campaigns from the customer's perspective

    If you know your customer well it is certainly easier to send relevant content in the right context and level of language. Therefore, get to know your target group amply since only personalized, type-appropriate communication has nowadays a chance to be considered as relevant by the audience.

  • Powerful machine learning and analytics platform Cloudera Enterprise 6

    Powerful machine learning and analytics platform Cloudera Enterprise 6

    Cloudera, Inc., the modern platform for machine learning and analytics optimized for the cloud, announced the availability of Cloudera’s most powerful platform for data warehousing and machine learning - Cloudera Enterprise 6.0.

    Cloudera also announced Cloudera Altus hybrid cloud innovations that unify control and governance of long-running and transient workloads on public clouds and data centers, managed by customers or as-a-service by Cloudera.

  • Publicis Groupe launches Digital Lab to expand digital business transformation capabilities globally

    Publicis Groupe launches Digital Lab to expand digital business transformation capabilities globally

    Publicis Groupe Singapore just announced the launch of Publicis Digital Lab to expand the agency’s digital business transformation capability. The fully-integrated digital lab combines machine learning, deep learning and natural language processing (NLP) to develop the tools of tomorrow and provide world-class solutions to the industry.

  • Making real-time operational decisions in the blink of an eye

    Making real-time operational decisions in the blink of an eye

    Simply having predictive models that suggest what might be done won’t be enough to stay ahead of the competition, Bill Frank states in his article “Let algorithms decide – and act – for your company”, part of the Harvard Business Review “Predictive Analytics in Practice”.

  • Accelerated Mobile Pages (AMP)

    Accelerated Mobile Pages (AMP)

    Accelerated Mobile Pages (AMP) first appeared to web users in February 2016, when Google began to show the AMP versions of webpages in mobile search results: AMP pages are published on the open web and can be displayed in most current browsers. When a standard webpage has an AMP counterpart, a link to the AMP page is usually placed in an HTML tag in the source code of the standard page. Because most AMP pages are easily discoverable by web crawlers, third parties such as search engines and other referring websites can choose to link to the AMP version of a webpage instead of the standard version.

  • Circles.Life partnered with Adobe to deepen customer insight and enable better CX

    Circles.Life partnered with Adobe to deepen customer insight and enable better CX

    Born with the vision of revolutionizing the telco industry by giving power back to customers, the Singapore-based company Circle.Life is the world's first fully digital telco and has become the fastest-growing telco in Singapore since its commercial launch two years ago.

  • Fake store growth requires new cybercrime definition, says JC3 and APWG

    Fake store growth requires new cybercrime definition, says JC3 and APWG

    The Japan Cybercrime Control Center (JC3) and the global counter-cybercrime association APWG just released a report detailing the enormous, rapid growth in fake shopping websites pretending to be retail shopping sites, using data from the Japanese National Policy Agency (NPA). These “fake store” websites accounted for about 7,000 reports of consumers in Japan being victimized by the theft of money or their personal information between June 2016 and June 2017.

  • FreakOut about the future of native ads

    FreakOut about the future of native ads

    Asian eMarketing met recently with Narayan Murthy Ivaturi, VP South East Asia & India, in charge of strategic partnerships, product integration and development for FreakOut, one of Japan's largest ad-tech companies.

  • Know the ropes when searching verbally

    Know the ropes when searching verbally

    Gartner predicted already in 2016 that by 2020 30% of web browsing sessions will be done without a screen due to more new platforms based on "voice-first" interactions.

  • Fraud in e-commerce

    Fraud in e-commerce

    There is hardly an online shop that has not fallen for at least one of the fancy tricks of a cheater’s line and suffered consequently financial loss. One way to reliably detect fraud is classic identification. This helps online shops to distinguish real people with honest buying and paying intentions from fraudsters.

  • The emotional decision frameworks of Personas are good for automation

    The emotional decision frameworks of Personas are good for automation

    As commonly known, personas are the basis for the right classification of customers in online shops to consequently deliver appropriate campaigns and offers. Generally, five to ten archetypes of buyers must be profiled and the communication, product presentation and possibly also the prices must be adapted to them accordingly. The surfing and click behavior, length of stay, main topics, products that are put into the shopping cart and - in the case of a log-in - also historical transaction data can be used as parameters for the classification.

  • Putting data in the driver’s seat to reach consumers-on-the-go

    Putting data in the driver’s seat to reach consumers-on-the-go

    Imagine how blind we were before the data. The question now for brand managers is what to do with all the new knowledge. Big data in marketing circles often refers to the enormous amounts of data that businesses collect from marketing campaigns, customers, and business leads collated through different channels.

  • Engrossing the thought on Native Advertising

    Engrossing the thought on Native Advertising

    According to the Seeding Alliance's Native Advertising Study, the industry is in agreement that native advertising is an attractive source of revenue for publishers and advertisers through its integrated placement and scaling capabilities, especially for mobile Internet use. However, it also becomes clear that the form of advertising has only become more widespread in the recent past, due to the lack of a general definition and uniform market standards, so that Native Advertising receives the full acceptance and trust of users.

This week's highlights

Lazada pledges to cultivate and sustain a prosperous eCommerce ecosystem in SEA

Category: November 2018 - Email Marketing & E-Commerce
Considering that digitization was still smiled at a few years ago, two-thirds of retailers look at it today as an opportunity to thrive, aware of the fact that shop systems will be much more than just
Read more...

Ménage à trois of digital + retail + innovation turns out to be difficult

Category: November 2018 - Email Marketing & E-Commerce
As many reports reveal, the festive e-commerce market in Southeast Asia is worth billions of dollars, rewarding those brands willing to digitally reinvent themselves constantly and matching consumer d
Read more...

Meltwater’s tips on how to supercharge holiday sales through social media

Category: November 2018 - Email Marketing & E-Commerce
A new report from Meltwater, titled E-commerce in SEA: Supercharging Holiday Sales Through Social Media, analyzed consumer sentiment during the year-end shopping period last year to help ecommerce com
Read more...
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Previous articles

Why customer focus is becoming more important

Category: October 2018 - Personalised & Customer-Centric Content Marketing
Importance of customer-centricity continues to grow explosively in the digital worldThere is general agreement on the importance of customer relations for the creation of value and the success of co
Read more...

Infused with “AI Everywhere - IBM Media Optimizer, powered by MediaMath

Category: October 2018 - Personalised & Customer-Centric Content Marketing
A year ago, MediaMath Founder and CEO Joe Zawadzki and IBM Chief Digital Officer Bob Lord partnered and laid out their vision of how to help unlocking the full potential of brand engagement to deliver
Read more...

Manage campaigns from the customer's perspective

Category: October 2018 - Personalised & Customer-Centric Content Marketing
If you know your customer well it is certainly easier to send relevant content in the right context and level of language. Therefore, get to know your target group amply since only personalized, type-
Read more...
View More Articles

Previous month's highlights

CMO Perspective: A Paradigm Shift in How Marketers Use Their Data to Expand Influence

Category: August 2018 - Predictive Algorithms & Native Ads

In today’s customer-centric economy, what truly differentiates a brand from its competitors is how well it can deliver a good customer experience. As customers expect faster response times and better personalized experiences, it is increasingly critical for brands to garner customer insights in near real-time to break through the clutter and grab their attention.

Interconnectedness makes the difference in marketing’s future

Category: August 2018 - Predictive Algorithms & Native Ads

Our economy never changed so rapidly and on so many levels simultaneously as today This high degree of varied and complex change dynamics has led many companies to focus on individual topics and measures, rather than linking them. In fact, there are two very different types of change that occur at very different speeds which are worth to mention:

IDG launched its new service platform IGD Asia

Category: August 2018 - Predictive Algorithms & Native Ads

International research organisation IGD added a new research and insights platform to its roster of services that builds on the company’s existing expertise in the area.

Predictive Model Markup Language (PMML)

Category: August 2018 - Predictive Algorithms & Native Ads

The Predictive Model Markup Language (PMML) is an XML-based predictive model interchange format that provides a way for analytic applications to describe and exchange predictive models produced by data mining and machine learning algorithms. Version 1.0 was published in 1999 and Version 4.0 ten years later.

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What does digitalization and the trend towards data-driven models mean for marketing employees?

Category: September 2018 - Marketing Analytics, Automation & Attribution

Advanced Data Modeling

Category: September 2018 - Marketing Analytics, Automation & Attribution

PHD and Volkswagen launch Engine for data-driven advertising

Category: September 2018 - Marketing Analytics, Automation & Attribution

Marketing Automation is much more than just software, useful for any business sectors

Category: September 2018 - Marketing Analytics, Automation & Attribution

With the acquisition of Marketo, Adobe expands its B2B impact

Category: September 2018 - Marketing Analytics, Automation & Attribution

PocketCon Creative Gallery calls fandom artists to join in

Category: September 2018 - Marketing Analytics, Automation & Attribution

Thinking of yourself as a busy person can boost your self-control

Category: September 2018 - Marketing Analytics, Automation & Attribution
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