Wednesday Apr 24th

  • Prepare for future security threats by joining Interpol World 2019

    Prepare for future security threats by joining Interpol World 2019

    Nearly all current research underpins a worrying trend, namely an increase in cyber-attacks, data leaks and data protection hacks. Not to mention that security breaches nowadays cause much more damage than just a few years ago due to more connectivity and a growing number of digital devices.

  • Formjacking

    Formjacking

    Cyber criminals are busy at work, especially during the end-of-year online shopping events, the security expert firm Symantec proves by detecting a major increase in attacks on online retailers and blocking almost a quarter of a million instances of attempted formjacking in the past three months.

  • Closed ecosystems are creating significant problems for advertisers and publishers

    Closed ecosystems are creating significant problems for advertisers and publishers

    The way large online platforms, such as Google, Apple, Facebook, Amazon (GAFAs), restrict advertisers from using their data on the platforms is called “walled gardens”. In lieu thereof, around two-thirds of marketing executives complain that walled gardens do not provide enough information to measure campaigns effectively.

  • Will chatbots take the lead in one-to-one (personalized) conversations in the digital arena?

    Will chatbots take the lead in one-to-one (personalized) conversations in the digital arena?

    Prof. Dr. Peter Gentsch, a German management consultant and serial entrepreneur specialized in digital management and data science, is dealing intensively with the topics of personalization and bots in his interesting article "Chatbots for personalized dialogues”, where he pointed out in many places that these topics aren’t actually new.

  • By the end of the year, PHP 5.6 and 7.0 will be shut down – be aware of the consequences

    By the end of the year, PHP 5.6 and 7.0 will be shut down – be aware of the consequences

    Many website operators and shop owners have recently received an important email regarding the PHP update - which shouldn’t be disregarded, but considered important, not to make a mistake that can lead to the loss of your website and consequently revenue losses.

  • The Customer Journey is a matter for the boss

    The Customer Journey is a matter for the boss

    When it comes to customer-centricity, Customer Journeys are the melting pot of all disciplines and perspectives. Evidently, the enterprise around the customer journey in the daily business routine is initiated and managed by individual departments, such as marketing, sales, IT or service. As a result, despite considerable initial success, the creation of positive customer experiences, or winning of more new customers, often falter due to insufficient internal support of such projects. So, how can that be prevented?

  • Conversations about KPop will continue to grow on Twitter

    Conversations about KPop will continue to grow on Twitter

     

    2018 was a big year for KPop, and with a new global record of 5.3 billion Tweets last year, Twitter continues to show that it's a great place to find out what's happening with KPop and to talk about it with KPop fans around the world. The top 20 countries that tweeted the most about KPop in 2018 have been:

  • How to find the perfect marketing agency

    How to find the perfect marketing agency

    Navigating a business successfully through the ever-changing digital marketing world is a huge challenge for many decision makers, especially when resources are tight. Co-operations with experienced and competent digital partners are indispensable and the selection of the optimal service provider is crucial for further growth and positioning in the market. A wrong decision can not only quickly blow up the budget, but also damage the brand image. That’s why you should be aware of the most important parameters for a selection.

  • Asian Magento websites at high risk from hackers due to simple security oversight

    Asian Magento websites at high risk from hackers due to simple security oversight

    According to the latest security web scans and analysis performed on 7,800 Asian Magento websites, carried out by Foregenix, 78% are at high risk from hackers due to simple security oversight. -Incredible number, considering that we are talking about the most popular e-commerce platform globally. At least the figures fell sharply to around 40% for Magento 2 websites.

  • Insight on ways companies can safeguard against inevitable future uncertainties

    Insight on ways companies can safeguard against inevitable future uncertainties

    The convergence of social and demographic trends, consumer behavior and new technologies like the blockchain, mobility and various facets of “the cloud” are continually re-shaping mission-critical business areas across industries, and the supply chain is no exception.

  • Protection of IP in the social media era

    Protection of IP in the social media era

    Today, businesses must work harder than ever to protect personal information, since it gets more and more difficult to stay up-to-date on changes in IP law.

  • Welcome to the age of Customer-Experience (CX) contests

    Welcome to the age of Customer-Experience (CX) contests

    Customer Experience (CX) is in vogue, as Google hits for CX confirm, which have risen from 80 million in 2011 to over a billion in 2018, apart from the fact that CX has been mentioned in many studies as a top management issue, even though companies are still struggling with it. Nowadays, it is obviously not the price-performance ratio that is decisive, but the best price-experience ratio in a price range, and people no longer speak of digital transformation, but digitization in the sense of optimal integration of the digital and analog worlds.

  • Generate a better conversion rate by optimizing webpages for subconscious behaviors

    Generate a better conversion rate by optimizing webpages for subconscious behaviors

    A recent study by elaboratum, a German expert consultancy firm for digital business and cross-channel strategies, shows that optimizing your website for emotional and intuitive decision-making factors can significantly improve your conversion rate.

  • SEO for Voice Search

    SEO for Voice Search

    6 expert tips on how dealers are getting heard by Google

    Although Google Voice Search is still in its infancy, it is no longer a dream of the future. Experts predict that in a few years, voice-based search will have revolutionized online user behavior. But, because there are still only a few dealers aligning their marketing strategy in this area, marketers should now take their chance and secure their presence in the "market of the future" through SEO measures.

This week's highlights

Driving revenue in e-commerce with real-time graph databases

Category: April 2019 - Personalised & Customer-centric Content Marketing
Customers nowadays expect more from their online store than just standard suggestions on the latest bestsellers or the cheapest items. Whoever wants to increase sales in e-commerce must meet the expec
Read more...

Convenience versus protection: Consumers weigh in on their own privacy

Category: April 2019 - Personalised & Customer-centric Content Marketing
In today’s connected world, businesses are prime targets for cyberattacks, and unintentional missteps can result in critical exposure of consumers’ sensitive personal information.
Read more...

Qualtrics research reveals the business impact of responding to customer feedback

Category: April 2019 - Personalised & Customer-centric Content Marketing
Qualtrics, the leader in experience management (XM), revealed the extent to which Singaporean businesses are responding to customer feedback and the subsequent impact on business outcomes.
Read more...
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Previous articles

On the 30th anniversary of the World Wide Web, Tim Berners-Lee' shares his concerns and ideas for improvement

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
Thirty years ago, the physicist Tim Berners-Lee proposed a network of computers for the nuclear research institute CERN, thus laying the foundation for the World Wide Web (WWW). Today, after 30 years,
Read more...

Progressive Web Apps & SEO

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
Progressive Web Apps (PWAs) allow to send push notifications or provide offline access to an app's content, just like native apps do. But unlike native apps, content in PWAs is accessible to search en
Read more...

AdAsia Holdings releases first wave of functionalities for an automated assistant to publishers

Category: March 2019 - Visual Search, Voice Search, Smart Speakers & SEO
AdAsia Holdings, an end-to-end advertising solutions provider and part of AnyMind Group, just rebranded the company’s current solution for online publishers to AdAsia360 and released the first w
Read more...
View More Articles

Previous month's highlights

Adobe acquires Allegorithmic for its game-changing 3D design tools

Category: January 2019 - Digital Business Trends Predictions

Adobe just announced its acquisition of Allegorithmic, a leading 3D editing and authoring company that set standards in the gaming and entertainment industry.

Cryptomining malware

Category: January 2019 - Digital Business Trends Predictions

Cryptomining malware, also called cryptocurrency mining malware or simply cryptojacking, is a relatively new term that refers to software programs and malware components developed to take over a computer's resources and use them for cryptocurrency mining without a user's explicit permission. Unauthorized cryptomining is seeing exponential growth, since it actually doesn’t require significant technical skills and cyber criminals have increasingly turned to cryptomining malware as a way to harness the processing power of large numbers of computers, smartphones and other electronic devices to help them generate revenue from cryptocurrency mining. Ad blocking firm AdGuard, for instance, estimates that more than 500 million users are mining cryptocurrencies on their devices without realizing it. These users either get infected by a cryptomining malware program or visit websites that stealthily run cryptomining software in the background without the user's consent.

Social media channels you should invest in this year

Category: January 2019 - Digital Business Trends Predictions

We are surfing, chatting, posting and commenting virtually on a regular basis: in fact, the amount of time users spend daily on social networks like Facebook, Instagram and Co. is growing faster than the rest of online usage. Around 60% of people visit social media every day, one third of them even 5 times a day, proving that social media marketing can achieve a high reach. But what do social media channels really accomplish for marketing?

Fuji Xerox helps businesses work smarter with the launch of 14 new multifunction devices and enhanced security

Category: January 2019 - Digital Business Trends Predictions

Fuji Xerox, a leader in document management solutions, just launched 14 new models of digital color multifunction devices: the ApeosPort-VII C / DocuCentre-VII C series.

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Socialbakers provides guidance on how to invest advertising budgets to maximize reach, engagement and business impact

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Selected social media KPIs for performance measurement

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Instant messaging overtakes the more traditional social networks, Hootsuite report reveals

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Peculiarities of influencer marketing in B2B

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

10 ways social technologies add value

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

The future of Snapchat in the advertising market still uncertain

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Symantec warns of more ambitious, destructive and stealthy attacks

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Generation Z are masters of adaptation on Social Media

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Confidence in social media is at an alarmingly low level

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media

Facebook plans to be back on track with common technical platform for its chat services

Category: February 2019 - Strategic Social Media, Influencer Marketing & Paid Media
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