Wednesday Jan 17th

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This week's highlights

The most important mobile marketing trends for 2018

Category: January 2018 - Trends and Predictions
Mobile has come to stay and has already moved past the desktop in many areas. This development will for sure continue in the next few years, which is why digital marketers need to find new ways to att
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Dynamic Spectrum Alliance published new model rules for TV White Space technology to bridge the digital divide and support the IoT

Category: January 2018 - Trends and Predictions
The Dynamic Spectrum Alliance (DSA) has announced the publication of new model rules for TV White Space (TVWS) technology. The new model rules will provide governments, policy makers and regulators wi
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Golden rules for your social media communication

Category: January 2018 - Trends and Predictions
Businesses often struggle to build a successful social media strategy, but the following ten golden rules might help to ease the task when considering at least the most basic requirements. For instanc
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Eight words to watch in 2018

Category: January 2018 - Trends and Predictions
Professor Jeremy Myerson provided us with his predictions for the key words and themes to watch this year, which are:
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Launch of IoT protocol for Tmall Genie-controlled Smart Home Ecosystem

Category: January 2018 - Trends and Predictions
Alibaba A.I. Labs, which leads the development of Alibaba's consumer artificial intelligent (AI) products, and MediaTek, a global fabless semiconductor company, announced a strategic collaboration in
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Previous articles

CtrlShift and iPinYou join forces to provide global brands access to Chinese audiences

Category: December 2017 - Digital Commerce & Customer Experience
CtrlShift, a Singapore-based audience solutions company, and iPinYou, China’s largest automated media buying technology platform, are joining forces to provide international brands and agencies
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Appier demonstrates efficacy of Artificial Intelligence in fighting ad fraud

Category: December 2017 - Digital Commerce & Customer Experience
Appier just shared the results of a real-world study that it conducted on its own network to demonstrate the ability of an AI-based model to fight ad fraud. Based on data over four months from May to
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The man, the marketer, and the machine

Category: December 2017 - Digital Commerce & Customer Experience
In a world where consumers can change brand preferences with a click of their mouse, the role of marketing has evolved from the traditional qualitative approach to an era of intelligent, data-driven m
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Adoption of IoT platforms will be the Top IT trend in 2018

Category: December 2017 - Digital Commerce & Customer Experience
Smart object storage, analytics and AI, as well as the extension of agile methodologies across the enterprise, will all play key roles during the coming year in the Asia Pacific region.
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Office workers in SEA are among the most receptive to AI, and use technology to overcome challenges to productivity and efficiency

Category: December 2017 - Digital Commerce & Customer Experience
Adobe released new research revealing that almost 50 percent of office workers in Southeast Asia (SEA) rate access to technology above perks like food and slick office design. "The Future of Work
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Previous month's highlights

Adobe Advertising Cloud for full transparency, flexibility, and convenience

Category: October 2017 - Programmatic & Native Advertising

Adobe Advertising Cloud, the first end-to-end platform for managing advertising across traditional TV and digital formats, just announced that it has a solution to the industry’s biggest hassle – a lack of transparency. Despite impressive technological innovation, marketers indeed still struggle to answer basic questions like where their ad dollars are going and how their ads are performing, aside from issues like poor media quality, hidden fees and misaligned incentives.

Done right, programmatic marketing is above all one thing - precise

Category: October 2017 - Programmatic & Native Advertising

The term "programmatic marketing " was coined around 5 years ago and behind it is an extremely customer-oriented, automated form of marketing with a direct approach. Looking at the customer as an individual is part of the future-proofed concept of addressing individuals directly and purposefully, which makes programmatic marketing cost-efficient as there is no waste coverage. A marketer must intervene only when creating and evaluating the campaign.

Benefits of cloud infrastructure vital for competitiveness

Category: October 2017 - Programmatic & Native Advertising

The proportion of businesses in Asia Pacific reaping the rewards of embracing cloud infrastructure services has increased significantly in the last quarter, according to a global survey of 1,610 IT professionals, conducted by Oracle. Oracle Cloud Infrastructure, which is managed, hosted, and supported by Oracle, provides organizations with tools they need to migrate, build, and run production, business-critical applications in the cloud. Oracle's fast infrastructure services offer comprehensive control and the versatility to run both traditional and cloud-native workloads, with predictable savings.

MediaMath bolsters antifraud suite with ads.txt to ensure legitimate publisher inventory

Category: October 2017 - Programmatic & Native Advertising

MediaMath announced an aggressive rollout of the IAB’s “ads.txt” initiative across its entire supply footprint throughout MediaMath’s Curated Market, the company’s guaranteed brand-safe, fraud-free premium media offering, within which the company will only buy over authorized paths from publishers who have an ads.txt file in place.

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Email Marketing’s Top Trends in 2018

Category: November 2017 - Email Marketing and Integrative Lead Management

Socialbakers the first to launch AI-powered performance prediction and optimization for Instagram campaigns

Category: November 2017 - Email Marketing and Integrative Lead Management

Useful tips to get your digital lead management up to speed

Category: November 2017 - Email Marketing and Integrative Lead Management

Emails for the Smartphone done right

Category: November 2017 - Email Marketing and Integrative Lead Management

Adobe and Microsoft unveiled the next milestone in their strategic partnership

Category: November 2017 - Email Marketing and Integrative Lead Management

The basics for successful email marketing

Category: November 2017 - Email Marketing and Integrative Lead Management

Let the 3rd Internet Revolution begin!

Category: November 2017 - Email Marketing and Integrative Lead Management

The most important email marketing KPIs and what they mean

Category: November 2017 - Email Marketing and Integrative Lead Management

Asia's IoT optimism and adoption outstrips the global average as IoT deploys at scale

Category: November 2017 - Email Marketing and Integrative Lead Management

Why it’s better to be in Beta

Category: November 2017 - Email Marketing and Integrative Lead Management
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