Thursday Aug 22nd

  • Major vulnerability in Evernote’s Chrome Extension discovered

    Major vulnerability in Evernote’s Chrome Extension discovered

    Guardio, a new breed of cyber security product designed to tackle threats and security concerns within the browser, discovered a major flaw in Evernote’s Web Clipper Chrome extension’s code that left it vulnerable, potentially allowing threat actors to access personal information from users’ online services.

  • SolarWinds announced availability of machine learning-enabled database anomaly detection

    SolarWinds announced availability of machine learning-enabled database anomaly detection

    SolarWinds, a leading provider of powerful and affordable IT management software, announced the availability of machine learning-enabled database anomaly detection and an automated management API in the latest version of Database Performance Analyzer (DPA). The company also introduced a broad refresh of its IT operations management portfolio, collectively designed to improve support for monitoring critical IT services and extend support for monitoring private cloud and converged infrastructures.

  • Criteo Direct Bidder is now compatible with Accelerated Mobile Pages

    Criteo Direct Bidder is now compatible with Accelerated Mobile Pages

    Criteo announced that its leading header bidding solution, Criteo Direct Bidder (CDB), is now compatible with Accelerated Mobile Pages (AMP), the web component framework developed by Google that has the mission to "provide a user-first format for web content".

  • Face the crisis of trust by finding a balance between personalization and privacy

    Face the crisis of trust by finding a balance between personalization and privacy

    It is a predicament: consumers' expectations towards businesses are higher than ever, as they demand an experience when buying a product, not just the feeling of a mere necessity. Hence, personalization is the keyword here, so that offers, product recommendations and discounts are available on the right channel at the right time and in line with the customer's current expectations and needs. All this is possible and only needs as prerequisites data-based 360-degree customer views, but that's exactly where the problems start. For fear of abuse, consumers are more reluctant in giving their data to businesses.

  • Conversations about KPop will continue to grow on Twitter

    Conversations about KPop will continue to grow on Twitter

     

    2018 was a big year for KPop, and with a new global record of 5.3 billion Tweets last year, Twitter continues to show that it's a great place to find out what's happening with KPop and to talk about it with KPop fans around the world. The top 20 countries that tweeted the most about KPop in 2018 have been:

  • Storytelling - the latest trend for thousands of years

    Storytelling - the latest trend for thousands of years

    Storytelling is often sold as the latest marketing trend, but we know that storytelling is neither a trend nor a novelty. Nevertheless, many advertising agencies are still mainly design-oriented and only slowly becoming aware of the power of good stories. Thanks to digital marketing, this power can also be measured accurately and quickly, proving that communication without a story cannot compete with story communication in terms of conversion rates.

  • Seamless data quality helps enterprises meet standards of GDPR and increasingly stringent privacy laws worldwide

    Seamless data quality helps enterprises meet standards of GDPR and increasingly stringent privacy laws worldwide

    Melissa, a leading provider of global contact data quality and identity verification solutions, announced Privacy Flag, a seamless new feature in its comprehensive Global Email Verification suite designed to verify email addresses and improve overall email deliverability.

  • Xandr Invest for streamlined buying processes

    Xandr Invest for streamlined buying processes

    Xandr, AT&T’s advanced advertising & analytics company, just announced the launch of Xandr Invest, a strategic buying platform built for the future of advertising. The new platform offers simplified access to and tailored buying of premium, brand-safe content, as digital and TV silos give way to converged buying.

  • Conversational AI is now integrated in Cortana and ready for developers

    Conversational AI is now integrated in Cortana and ready for developers

    Modern digital assistants, such as Amazon’s Alexa, Google’s Siri and Microsoft’s Cortana, are constantly evolving, but let’s be honest, nevertheless it’s still in its infancy and quite limited. Basically, these systems can only respond to previously learned commands and use technology that's been around in cars for a dozen years.

  • Qualtrics announces new AI capabilities to improve the quality of research insights

    Qualtrics announces new AI capabilities to improve the quality of research insights

    Qualtrics, the leader in experience management, announced the launch of ExpertReviewTM – Response Quality. Powered by artificial intelligence (AI), this new solution empowers market researchers and insights professionals to weed out poor quality feedback, allowing organisations to make critical business decisions with more accurate data.

  • Planning for the right voice search strategy

    Planning for the right voice search strategy

    The spread of language assistants, such as Google Assistant or Amazon Alexa, heralds a new evolutionary stage for user interfaces. In fact, now it is expected now, according to forecasts by market research firm ComScore, which also finds that at the latest by 2020 around 50% of search queries will be voice-based.

  • Confidence in social media is at an alarmingly low level

    Confidence in social media is at an alarmingly low level

    From a consumer perspective, companies have what it takes to save social media from the crisis of confidence. They see companies in a position to leverage their influence by compulsory heckling with the big social media platforms.

  • Social Commerce

    Social Commerce

    Social commerce is a subset of electronic commerce that involves social media, online media that supports social interaction, and user contributions to assist online buying and selling of products and services. More succinctly, social commerce is the use of social network(s) in the context of e-commerce transactions.

  • The future of Snapchat in the advertising market still uncertain

    The future of Snapchat in the advertising market still uncertain

    Although the death of Snapchat has been predicted many times by now, in fact right after its listing at the stock exchange where is was considered overvalued, the company proves us once again wrong and shows that there is life in the old dog yet.

This week's highlights

Data management and analytics increasingly integrate

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
Do you know just how much new data information we’re creating? According to IDC forecasts exponentially more and more, growing to 163 zettabytes by 2025. And not only does IDC predict the franti
Read more...

Marketing needs to evolve - NOW

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
The discrepancy between what marketing could theoretically accomplish and the reality is huge. You do not have to be a marketing expert to know that. Especially for consumers, this gap is clearly noti
Read more...

CDP & DMP

Category: August 2019 - Predictive Algorithms, Programmatic & Native Ads
With Customer Data Platforms (CDPs), data scientists can link cross-channel customer data, helping entire companies - including marketers - achieve the comprehensive customer understanding needed to d
Read more...
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Previous articles

Criteo Direct Bidder is now compatible with Accelerated Mobile Pages

Category: July 2019 - Multichannel, Mobile & Video Marketing
Criteo announced that its leading header bidding solution, Criteo Direct Bidder (CDB), is now compatible with Accelerated Mobile Pages (AMP), the web component framework developed by Google that has t
Read more...

Mobile Marketing is essential

Category: July 2019 - Multichannel, Mobile & Video Marketing
The idea of sitting down at the desk and powering up a PC to log-in to the Internet already seems a thing of the past nowadays, although Apple launched the first iPhone just 10 years ago, ushering in
Read more...

Mobile Only equals Smartphone Only

Category: July 2019 - Multichannel, Mobile & Video Marketing
Internet usage is constantly changing, especially when it comes to which devices access the World Wide Web. The triumphant procession of the Internet initially started with stationary computers (deskt
Read more...
View More Articles

Previous month's highlights

Artificial Intelligence in marketing is gaining momentum

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

The interest in gaining a competitive advantage with the help of Artificial Intelligence (AI) runs through a wide range of industries, such as e.g. health care, production, automotive or military, which are investing billions into the technology. The marketing industry certainly started to test various fields of application, where the use of AI could advance the business. The Salesforce State of Marketing Report 2018 already provided an insight into how widespread the use of AI has become, although the authors of the study emphasize that all in all no dominant use has yet emerged. The study shows, however, that 39% of marketing decision makers rely on AI and 29% of respondents already use AI-based systems to personalize their offers via email.

The dawn of AI: breakthroughs and concerns

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

What do autonomous taxis in Singapore, the "da Vinci" robotic surgical system, and the application of virtual reality in worlds of experience have in common with the latest technology trends? All these innovations are based on artificial intelligence (AI).

Advance your customer experiences with Zendesk Sunshine

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

Zendesk just announced expansions to Zendesk Sunshine, its open and flexible CRM platform built on Amazon Web Services (AWS), which include new partnerships and integrations that will make it easier to connect siloed data and deliver deep customer insight to advance proactive customer experiences.

Recasting traditional TV’s role in the age of OTT video platforms, AI and VR/AR

Category: May 2019 - Artificial Intelligence (AI) & Chatbots in Marketing

From the live black-and-white broadcast of Neil Armstrong’s first step on the Moon to the World Cup Final in ultra-high definition, television has stood the test of time often co-opting inventions that threatened disruption such as VHS, cable networks and the Internet.

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