Friday Jan 17th

  • CDP & DMP

    CDP & DMP

    With Customer Data Platforms (CDPs), data scientists can link cross-channel customer data, helping entire companies - including marketers - achieve the comprehensive customer understanding needed to deliver relevant and engaging experiences.

  • Real users live everywhere - not just in Walled Gardens

    Real users live everywhere - not just in Walled Gardens

    According to a survey of the market research firm eMarketer, global spending for online advertising will reach nearly 427 billion US dollars in 2020. But how can advertisers use their media budget effectively and to the greatest success for their campaigns?

  • Service providers need to tackle standard-based wi-fi to grow revenues and cut churn

    Service providers need to tackle standard-based wi-fi to grow revenues and cut churn

    Wi-Fi is the critical foundation of the Connected Home but also a common source of customer frustration. This is an issue that service providers need to tackle head on if they are to grow revenues, reduce churn and prepare themselves for enormous opportunities that lie ahead.

  • Analysis of digital channels is essential for customer centric communication

    Analysis of digital channels is essential for customer centric communication

    The proportion of digital contact points, significant for the success of your own business model, is growing. As a result, the online customer journey has become an integral part of the customer intelligence strategy today. In addition to the online advertising contacts that take place along the entire digital customer journey, one's own website plays a central role here, too. Whether in traditional eCommerce or lead generation, the focus is always on the user. With the help of digital analytics, the behavior and needs of users can be better understood so that in-depth recommendations for action can be derived, thus, leading to improved service, a better product, and an optimized customer experience.

  • Hardly any industry is currently facing greater challenges than the retail sector

    Hardly any industry is currently facing greater challenges than the retail sector

    In recent years, developments have taken place that are dramatically changing the role of stationary retail, putting it under pressure and questioning its right to exist.

  • Expansion of digital banking will continue in 2020

    Expansion of digital banking will continue in 2020

    ‘Digital challengers’ are looking to extend their reach at the expense of traditional high street banks, according to leading banking industry experts.

    GlobalData’s Retail Banker International asked leading industry figures for their views on the coming year, and digital banking was high on the agenda.

  • What programmatic advertising can do - and what not

    What programmatic advertising can do - and what not

    For some time already, programmatic is seen as a savior of online marketing, which is why we decided to highlight the opportunities and limitations of programmatic display in an article. In particular because many marketing executives still do not seem to understand clearly what programmatic advertising can and what it can’t do. This is understandable, given the technical complexity, misleading terminology, and sometimes unrealistic expectations.

  • Top criteria for brand success in the age of digitization

    Top criteria for brand success in the age of digitization

    The digitalization trend in marketing has made brand management more complex: it is faster, more transparent and less predictable and controllable due to the momentum of social networks. Digital transformation is lived reality by now, making agility and adaptability generally the top criteria for brand success.

  • Unique combination of data processing, metadata catalog, and self-service shopping in one product makes the difference

    Unique combination of data processing, metadata catalog, and self-service shopping in one product makes the difference

    Qlik, a leader in data analytics, announced that it has secured its latest patent for Qlik Data Catalyst that’s focused on the product’s innovative capabilities in data management using a metadata repository.

  • Augmented Reality lifts data analysis to new dimensions

    Augmented Reality lifts data analysis to new dimensions

    Augmented Reality (AR) is defined by IAB as “an experience that utilizes a camera to change or enhance the user's view of the real world. This experience can be app-based or web-based, though app-based is more common today.  AR experiences are a new way to create context and add experiences over real physical world objects and attributes like location or recognized image or object."

  • Augmented Reality in the working world

    Augmented Reality in the working world

    Digitization is changing many work processes in the world of work in which virtual and augmented realities (VR/AR) is being paid increasingly attention.

    Combining the virtual with the real world, and expanding real world environments with digitally visualized content, brings new uses and applications to the fore. They promise higher efficiency in product development and production, as well as customer communication.

  • ‘Tis the season for growth in holiday shopping!

    ‘Tis the season for growth in holiday shopping!

    It’s the most digital time of the year for retailers, with the upcoming holiday season in full swing! But how exactly will online retail sales pan out this year?

  • MediaMath sets out to change marketing for the better with SOURCE

    MediaMath sets out to change marketing for the better with SOURCE

    MediaMath, acclaimed independent advertising technology company for brands, pledged to clean up the digital media supply chain by committing to a 100% accountable and addressable supply chain by the end of 2020.

  • Alipay Guide for international travelers in China

    Alipay Guide for international travelers in China

    More and more visitors visiting China every year, as the country eases visa requirements to boost tourism. In 2018, 30.5 million international visitors have been welcomed, an increase of 4.7 percent from the year before, according to government data. These tourists were spending already a total of US$73.1 billion last year. Alipay is China's most popular digital payment service, according to market researcher Statista, with 87% of survey respondents in the country aged between 18 and 69 reporting that they use Alipay for their digital financial needs.

This week's highlights

Media Trends & Predictions 2020

Category: January 2020 - Digital Business Trends Predictions
This year, marketing and media experts will have to develop new skills, engagement models and assessment methods to appeal to consumers in the crowded media landscape, Kantar found out in its global s
Read more...

Structures of digitization and change

Category: January 2020 - Digital Business Trends Predictions
Digitization has been with us for some time and will continue to play an important role in all areas and industries in 2020. And the sooner we look at it neither as a curse nor a blessing, but as a fa
Read more...

Expansion of digital banking will continue in 2020

Category: January 2020 - Digital Business Trends Predictions
‘Digital challengers’ are looking to extend their reach at the expense of traditional high street banks, according to leading banking industry experts.GlobalData’s Retail Banker Inte
Read more...
View More Articles

Previous articles

PwC: VR and AR to be key technologies by 2030

Category: December 2019 - AR & VR in Marketing
According to PwC’s ‘Seeing is believing’ report, the economic potential for virtual and augmented reality in 2030 will reach $ 1.5 trillion and 23 million people worldwide. Virtual a
Read more...

Spending on VR & AR expected to reach globally $18.8 billion next year

Category: December 2019 - AR & VR in Marketing
Worldwide spending on augmented reality and virtual reality (AR/VR) is forecasted to be $18.8 billion in 2020, an increase of 78.5% over the $10.5 billion International Data Corporation (IDC) expects
Read more...

VR & AR on the verge of success

Category: December 2019 - AR & VR in Marketing
Both Virtual Reality (VR) and Augmented Reality (AR) are expected to have a bright future in terms of opportunities, but they are entering the race with unequal conditions. Both technologies  are
Read more...
View More Articles

Previous month's highlights

iflix Advertising adopts Xandr’s strategic selling platform

Category: October 2019 - Micro-moments & Customer Journey

Xandr, AT&T’s advertising and analytics company, and iflix, Southeast Asia’s leading entertainment service, announced that iflix’s brand solutions business, iflix Advertising, will adopt Xandr Monetize, Xandr’s strategic selling platform. As a result of the agreement, advertisers gain access to iflix’s premium brand-safe video inventory and highly-engaged audiences at-scale.

Analysis of digital channels is essential for customer centric communication

Category: October 2019 - Micro-moments & Customer Journey

The proportion of digital contact points, significant for the success of your own business model, is growing. As a result, the online customer journey has become an integral part of the customer intelligence strategy today. In addition to the online advertising contacts that take place along the entire digital customer journey, one's own website plays a central role here, too. Whether in traditional eCommerce or lead generation, the focus is always on the user. With the help of digital analytics, the behavior and needs of users can be better understood so that in-depth recommendations for action can be derived, thus, leading to improved service, a better product, and an optimized customer experience.

New SEO tool helps Amazon sellers boost product visibility

Category: October 2019 - Micro-moments & Customer Journey

The leading Amazon analysis software, Egrow has announced the addition of a new SEO tool for Marketplace sellers. The new Keyword Rank Tracker tool, which has been integrated into the popular Egrow software, extends the already vast range of sales and marketing solutions offered by the all-in-one, comprehensive service for listing optimization and product promotion.

IDC’s inaugural Asia Pacific Future SMB intelligence services

Category: October 2019 - Micro-moments & Customer Journey

The new IDC 2019 Future SMB Pulse survey shows that 84% of SMBs in Asia Pacific (excl. Japan) recognize the need to use digital technologies to make significant changes in their companies' processes and operations to become more competitive. While 39% of those have already started their journey and are at different stages of digital maturity, 42% are just planning to start. The survey reveals further that the top priorities of SMBs in the next 18 months include improving revenue growth, increasing efficiency/productivity, and reducing costs/expenses.

View More Articles

CastingAsia launches CPA and CPC capabilities for influencer marketing

Category: September 2019 - Marketing Automation, Analytics & Attribution

Perfect budgeting with sweeping data analysis and attribution models

Category: September 2019 - Marketing Automation, Analytics & Attribution

Don’t stop learning!

Category: September 2019 - Marketing Automation, Analytics & Attribution

Socialbakers adds vital ads transparency and control tools to its platform

Category: September 2019 - Marketing Automation, Analytics & Attribution

Singaporean businesses concerned about the impact of AI on society, study reveals

Category: September 2019 - Marketing Automation, Analytics & Attribution

Dynamic Attribution

Category: September 2019 - Marketing Automation, Analytics & Attribution

Measurement of digital media effectiveness remains challenging

Category: September 2019 - Marketing Automation, Analytics & Attribution

Is marketing solely driven by systems and algorithms soon?

Category: September 2019 - Marketing Automation, Analytics & Attribution

WhatsApp for Zendesk in Asia

Category: September 2019 - Marketing Automation, Analytics & Attribution

Data- and analytics-driven sales and marketing optimize the customer journey

Category: September 2019 - Marketing Automation, Analytics & Attribution
View More Articles

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MediaBUZZ is the first ‘pure’ digital publisher in the region, making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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