Monday Jul 16th

Latest News

  • IoT usability in marketing and CRM

    IoT usability in marketing and CRM

    Although the vast majority of marketers is aware of the fact that the Internet of Things (IoT) will change their industry, besides security concerns, not having the required skills is named as one of the main reasons for not implementing IoT. Indeed, IoT requires a complete rethinking of business management, but rewards with incredible new opportunities. It's not just about connecting devices in a meaningful way, but optimizing processes, extending customer services, and creating new revenue streams. Ultimately, IoT solutions simplify processes and create new values for users.

  • Singapore’s Cybersecurity Act

    Singapore’s Cybersecurity Act

    Early this year, Singapore has passed the Cybersecurity Act that establishes a legal framework for the oversight and maintenance of national cybersecurity. Its key objectives are to strengthen the protection of Critical Information Infrastructure (CII) against cyber-attacks and to establish a framework for sharing cybersecurity information.

  • Retailer spending on AI to grow nearly fourfold

    Retailer spending on AI to grow nearly fourfold

    A new study from Juniper Research has found that global retailer spending on AI will reach $7.3 billion per annum by 2022, up from an estimated $2 billion in 2018, as retailers target new avenues to increase personalization of the customer experience.

  • Today’s soft skills are the hard skills

    Today’s soft skills are the hard skills

    Every year, Indra Nooyi, the CEO of PepsiCo, sits down to write a letter… in fact, 400 of them. In each one, she tells the parents of her senior executives what their child is doing for the company, and why they are a gift to the company. The response from her colleagues: “This is the best thing that’s happened to my parents. And, it’s the best thing that’s happened to me!”

  • Aurecon launches Just Imagine #100GoodIdeas eBook

    Aurecon launches Just Imagine #100GoodIdeas eBook

    In celebration of their second anniversary and 100th blog post, Just Imagine, our friends from Aurecon just published their first eBook #100GoodIdeas. The company’s award-winning future-focused blog encourage its readers arrestingly to explore what is possible through their imagination.

  • Paving the way for smart cities: The smart sensor platform network

    Paving the way for smart cities: The smart sensor platform network

    The cost of Internet of Things (IoT) sensors has decreased remarkably over the past decade, heralding new possibilities of a renewed push for smart cities. With worldwide spending on IoT predicted to surpass the USD$1 trillion mark by 2020, this has increasingly attracted attention within the various sectors.

  • Lack of data-led creativity the leading cause of wasted digital ad-spend, new IAB report finds

    Lack of data-led creativity the leading cause of wasted digital ad-spend, new IAB report finds

    Poor data application in the creative process is leading to a significant wastage in digital ad spend, according to the Interactive Advertising Bureau (IAB) Singapore’s Measurement, Standards & Data Committee in its latest white paper, “Creativity Inspired by Data”.

  • The most influential and popular AI applications providers for marketing support

    The most influential and popular AI applications providers for marketing support

     

    Since, making use of Artificial Intelligence (AI) is clearly increasing in popularity, we created for your convenience a list of the most important marketing applications providers.

  • Immersive media is driving the next wave of creativity and storytelling

    Immersive media is driving the next wave of creativity and storytelling

    Adobe just announced at the Apple’s Worldwide Developers Conference (WWDC) 2018 its partnership with Apple and introduced Project Aero, a powerful new augmented reality (AR) authoring tool and system that makes it easier for designers and developers to create immersive content and bridge the gap between the physical and digital worlds. You can rest assure that it will change the way we work, learn, and play, expanding digital experiences beyond the screen to the world around us.

  • By 2020, one-third of all B2B companies will have employed AI to augment their primary sales processes, Gartner said

    By 2020, one-third of all B2B companies will have employed AI to augment their primary sales processes, Gartner said

    According to Gartner, 25% of customer service and support operations will integrate virtual customer assistant (VCA) or chatbot technology across engagement channels by 2020, up from less than two percent in 2017.

  • When I grow up, I want to be a sense maker

    When I grow up, I want to be a sense maker

    Ask a five-year-old what they want to be when they grow up. Chances are: ‘machine learning specialist’ will not rise to the top of the list. For decades, our show and tells have been catwalks for classic capitalism, where mini pilots and policemen strut their oversized uniforms for kindergarten audiences. We’re very comfortable with our kids wanting a career as a doctor or a lawyer when they grow up; we may even entertain the idea of builder or architect for some years. But, at the end of the day, when varsity fees are all paid up, we’re still pulling our old-school paradigms, like a hood, over our eyes and expecting our kids to have the same jobs that we’ve had.

  • Global fintech company QUOINE selects Salesforce Platform to build and innovate for the future

    Global fintech company QUOINE selects Salesforce Platform to build and innovate for the future

    Salesforce, the global leader in CRM, announced that QUOINE, one of the fastest growing innovators in the world of cryptocurrency, has made an additional investment with Salesforce to grow and scale its business globally.

  • There is still a big gap between AI potential and use

    There is still a big gap between AI potential and use

    Artificial intelligence (AI) has become indispensable in science. Ultimately it is able to analyze large amounts of data much faster than the human brain. By now, the systems have even progressed so far that they deduce appropriate conclusions and can act accordingly. Thus, the discipline has made breakthroughs in discovering correlations in research in various fields, marketing being one of them.

  • ‘Must-have’-security requirements for enterprise video platforms

    ‘Must-have’-security requirements for enterprise video platforms

    Organizations are increasingly adopting video and live streaming: from how-to guides for customer service, corporate portraits for marketing purposes or employer branding, to live streaming for internal communications and investor relations.

This week's highlights

Voice shopping set to rise exponentially

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
According to a study conducted by OC&C Strategy Consultants, voice shopping is expected to jump to $40 billion in 2022, up from $2 billion today, suggesting the new channel may well be the next ma
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Technology that raises the bar in the conversational application world

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
“The next mainstream computing platform may not be bots, AR, or VR, but rather voice-based computing”, Alexandre Linares, Founder of Alpine.AI believes and points out that it is estimated
Read more...

MediaMath deliberates on digital marketing for better marketers-consumers connection

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)
MediaMath, a pioneer in programmatic advertising, just announced an integrated set of initiatives to accelerate its mission of connecting marketers with consumers in a manner that is more effective, e
Read more...
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Previous articles

Emerging Cryptocurrency POS technology eventually solves the mass market Bitcoin blockade

Category: June 2018 - Mobile & Video Marketing
Almost a decade in the making since the inception of Bitcoin, and with a current market-cap hovering around half a trillion dollars USD, Bitcoin, cryptocurrency and blockchain have become common to th
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AppNexus expands inventory quality initiative and introduces Guaranteed Views

Category: June 2018 - Mobile & Video Marketing
AppNexus just announced a partnership with the cybersecurity company White Ops to shut down the flow of advertising dollars to cybercriminals. AppNexus adopts White Ops’ technology layer to powe
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Yahoo Mail launched new mobile web experience and Android Go App

Category: June 2018 - Mobile & Video Marketing
By 2025, the number of global mobile internet users is predicted to expand by more than 50%, making it crucial to understand and meet the specific needs of this massive wave of new mobile users, Yah
Read more...
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Previous month's highlights

Man vs Machine: Will AI put our humanity at stake?

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

The vision of an all-knowing, omni-present intelligent being that forms the backbone of our everyday lives has been portrayed in movies that captivate the imagination of many. Today, that vision is not too far from reality, and we are seeing this at work through artificial intelligence (AI) – from AI-powered voice assistants like Alexa, to helping solve traffic issues, enabling the sequencing of DNA, tackling business problems and transforming industries such as tech, healthcare to logistics and fintech.

Reconsidering data privacy on social media

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

When using social networks, it is important to observe legal provisions with regards to content, comments and monitoring, since in social media marketing a variety of areas are included, such as supporting sales, simplifying service consulting, promoting advertising, attracting new customers or just improving the public perception of the company. Not to mention that social networks are preferably used for market research purposes via social media monitoring. In any case, it is important to respect some basic consumer data protection rights.

Social Media must be part of any orchestrated marketing strategy

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

The days when a company just had to set up an appropriate social media page to automatically be pushed forward by the hype are definitely a thing of the past. The demands on marketing and communication managers have simply changed dramatically over the past ten years. With the event of social media, its networking power and user-generated content, marketing activities need to be strategically orchestrated for proper human resources planning, time- and cost management.

Getty Images visual trends 2018 reveal newfound optimism and a vision of change in storytelling

Category: April 2018 - Strategic Social Media & Augmented Reality (AR)

Getty Images unveiled its highly anticipated 2018 Visual Trends forecast that sets out the macro and micro trends that will influence design, advertising and brand communications throughout 2018 and predicts the social and cultural visual language that consumers will be most responsive to in the years to come.

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How to prevent damage from phishing scams and malware

Category: May 2018 - Cybersecurity & Data Protection

5 tips on how to reach B2B decision-makers despite ePrivacy

Category: May 2018 - Cybersecurity & Data Protection

America’s CLOUD Act violates EU’s GDPR

Category: May 2018 - Cybersecurity & Data Protection

Paving the way for smart cities: The smart sensor platform network

Category: May 2018 - Cybersecurity & Data Protection

Singapore companies embrace technology enabled techniques to fight fraud

Category: May 2018 - Cybersecurity & Data Protection

How to prevent and ward distributed denial-of-service (DDoS) attacks

Category: May 2018 - Cybersecurity & Data Protection

'Unliche' to unleash Digital Marketing Intelligence

Category: May 2018 - Cybersecurity & Data Protection
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