Wednesday Jan 17th

Latest News

  • 53% of Singaporean shoppers are seeking the help of chatbots for holiday shopping

    53% of Singaporean shoppers are seeking the help of chatbots for holiday shopping

    Bot-powered commerce is on a tipping point in Singapore according to the new SAP Hybris Singapore Christmas Shopper Survey 2017.

  • Happiness doesn’t come cheap, but it pays up…

    Happiness doesn’t come cheap, but it pays up…

    In many ways, there’s no such thing as ‘just a job’. What we do within our 9-to-5 work week is powerful. Work defines and shapes us; it takes the form of our personal fingerprint on society. And considering that the average person will give 100 000 hours to working over a lifetime, our jobs are anything but a sideline gig in the greater narrative of life. Our work is deeply personal, grafted into the mesh of our unique human design.

  • Unprecedented changes due to disruptive technologies, cybercrime threats, and global giants in 2018

    Unprecedented changes due to disruptive technologies, cybercrime threats, and global giants in 2018

    Irdeto has launched its annual predictions report, looking at the content delivery and security trends in media and entertainment for 2018. The new e-book, Disruptive Technologies, Consolidation and Cybersecurity: 2018 Trends in the Connected World, features commentary on topics including the continuing battle against piracy, innovation in IP video and 4K UHD, growing competition from OTT for both rights and viewers, Android TV, Artificial Intelligence potential, or watermarking becoming mandated by content owners.

  • Growth in marketing budgets stalled in 2017, still increased investment in digital advertising can be expected, Gartner reveals

    Growth in marketing budgets stalled in 2017, still increased investment in digital advertising can be expected, Gartner reveals

    Growth in marketing budgets has stalled after continued increases over recent years, according to a survey by Gartner, Inc. that states marketing budgets hit a plateau in 2017 after three years of growth, with budgets falling from 12.1% of company revenue in 2016 to 11.3% in 2017, representing a return to 2015 levels. Hence, CMOs have modest expectations in 2018. Only 15% say they expect a significant increase in budget; 52% expect a slight increase, and one-third even expect their budgets to be cut or frozen.

  • Will human creativity still be needed in the future?

    Will human creativity still be needed in the future?

    Those who are engaged in marketing today get the impression that machines could soon take over their job, right? But according to Ketchum Pleon’s Chief Creative Officer, Petra Sammer. that’s so far not quite true.

    The expert in storytelling writes in one of her articles that the once chaotically acting creative industry is already looking for the workflows of the process-optimized IT industry, raising the provocative question when there will be the first robot to win a Cannes lion?

  • IoT turns the security industry upside down

    IoT turns the security industry upside down

    The second edition of INTERPOL World 2017 Congress is closing today, where experts shared three days in a row their knowledge and discussed how to protect the world from cybercrime in an age of globalization. The theme of this year’s congress was “Fostering Innovations for Future Security Challenges” and Asian eMarketing focused on the discussions on security challenges the world is facing by using big data and Internet of Things (IoT) products, as well as Darknet marketplaces, since these are the most pressing issues the digital media and marketing industry must tackle, apart from the fact that the cost of cybercrime to the global economy is estimated at $445 billion a year.

  • Adoption of IoT platforms will be the Top IT trend in 2018

    Adoption of IoT platforms will be the Top IT trend in 2018

    Smart object storage, analytics and AI, as well as the extension of agile methodologies across the enterprise, will all play key roles during the coming year in the Asia Pacific region.

  • How contemporary lead management works

    How contemporary lead management works

    In a recent study, the management consultancy McKinsey noted that only few companies are really prepared for digital transformation. Digitization is posing major challenges for marketing and sales, which the lead management must consider and adapt to.

  • Technology trends that no retailer should neglect

    Technology trends that no retailer should neglect

    How to deal with Amazon Dash, customized content, cross-device user experience, and convergence of sales channels? In a retail business world that’s clearly characterized and dominated by rising customer expectations, decreasing brand loyalty, reduced margins and an array of options for customers. Technological innovations provide an answer to these challenges and serve as a distinguishing feature to the competition.

  • Why it’s better to be in Beta

    Why it’s better to be in Beta

    What do Steve Jobs and notorious architect Frank Gehry have in common? Would you believe us if we told you it was failure? Jobs was fired from the company he founded by the age of thirty and did not achieve his true creative potential until much later in life. Likewise, Gehry did not reach architectural notoriety until he was in his sixties. It would seem that time and iteration (and failing) play such important roles in the production of a genius.

  • Delayed payment options will give not only online conversion a boost

    Delayed payment options will give not only online conversion a boost

    With an increasing number of clothing & footwear retailers offering delayed payment options in an attempt to drive conversion, retailers who offer ‘try before you buy’ options - and are well placed to cope with processing returned goods - will be most likely to make the service a success, according to GlobalData, a leading data and analytics company.

  • Office workers in SEA are among the most receptive to AI, and use technology to overcome challenges to productivity and efficiency

    Office workers in SEA are among the most receptive to AI, and use technology to overcome challenges to productivity and efficiency

    Adobe released new research revealing that almost 50 percent of office workers in Southeast Asia (SEA) rate access to technology above perks like food and slick office design. "The Future of Work: APAC Study" engaged close to 5,000 office workers from 10 countries across the Asia Pacific (APAC) region – with 346 responses from SEA, including Singapore, Malaysia, Thailand – and examined how the roles of people, experiences and machines are evolving and transforming workplaces.
  • Launch of IoT protocol for Tmall Genie-controlled Smart Home Ecosystem

    Launch of IoT protocol for Tmall Genie-controlled Smart Home Ecosystem

    Alibaba A.I. Labs, which leads the development of Alibaba's consumer artificial intelligent (AI) products, and MediaTek, a global fabless semiconductor company, announced a strategic collaboration in Internet of Things (IoT) initiatives, including smart home protocols, customized IoT chips and AI smart hardware, with the aim of fostering the development of a connected world in the IoT era.

  • The basics for effective Amazon SEO

    The basics for effective Amazon SEO

    Whoever wants to sell on the Internet can’t ignore Amazon, as it has long overtaken Google when it comes to product search. The huge shop-in-shop-portal is simply known and used by almost everyone.

This week's highlights

The most important mobile marketing trends for 2018

Category: January 2018 - Trends and Predictions
Mobile has come to stay and has already moved past the desktop in many areas. This development will for sure continue in the next few years, which is why digital marketers need to find new ways to att
Read more...

Dynamic Spectrum Alliance published new model rules for TV White Space technology to bridge the digital divide and support the IoT

Category: January 2018 - Trends and Predictions
The Dynamic Spectrum Alliance (DSA) has announced the publication of new model rules for TV White Space (TVWS) technology. The new model rules will provide governments, policy makers and regulators wi
Read more...

Golden rules for your social media communication

Category: January 2018 - Trends and Predictions
Businesses often struggle to build a successful social media strategy, but the following ten golden rules might help to ease the task when considering at least the most basic requirements. For instanc
Read more...

Eight words to watch in 2018

Category: January 2018 - Trends and Predictions
Professor Jeremy Myerson provided us with his predictions for the key words and themes to watch this year, which are:
Read more...

Launch of IoT protocol for Tmall Genie-controlled Smart Home Ecosystem

Category: January 2018 - Trends and Predictions
Alibaba A.I. Labs, which leads the development of Alibaba's consumer artificial intelligent (AI) products, and MediaTek, a global fabless semiconductor company, announced a strategic collaboration in
Read more...
View More Articles

Previous articles

Retargeting to right where your customer’s holiday trip really begins

Category: December 2017 - Digital Commerce & Customer Experience
In today’s world, there is no place on Earth too far away to visit. While everyone is busy planning their year-end travels, there is often one very important consideration – wanting to get
Read more...

Office workers in SEA are among the most receptive to AI, and use technology to overcome challenges to productivity and efficiency

Category: December 2017 - Digital Commerce & Customer Experience
Adobe released new research revealing that almost 50 percent of office workers in Southeast Asia (SEA) rate access to technology above perks like food and slick office design. "The Future of Work
Read more...

AI: Evil or Avatar?

Category: December 2017 - Digital Commerce & Customer Experience
You don’t have to be a sci-fi wizard to remember Avatar. The 2009 fantasy blockbuster was equally entrancing for trekkies and school teachers alike. In the epic science fiction film, writer and
Read more...

Online-to-offline Integration key focus of Singles’ Day 2017

Category: December 2017 - Digital Commerce & Customer Experience
China's Singles' Day has grown beyond a Chinese online sales campaign into an international, omni-channel, retail-as-entertainment festival.
Read more...

Stay alert when purchasing via smartphone and tablet

Category: December 2017 - Digital Commerce & Customer Experience
The Christmas business is in full swing. Therefore we are sounding a note of caution to all those using their smartphone or tablet for doing their shopping.
Read more...
View More Articles

Previous month's highlights

The status quo of programmatic native

Category: October 2017 - Programmatic & Native Advertising

If mobile app developers in the early days focused mostly on winning new users to succeed internationally, rethinking kicked in by now, since intrusive mobile advertising is unacceptable nowadays! This paved the way for native ads, which possess the characteristics of being effective and at the same time less intrusive to users.

Adobe Advertising Cloud for full transparency, flexibility, and convenience

Category: October 2017 - Programmatic & Native Advertising

Adobe Advertising Cloud, the first end-to-end platform for managing advertising across traditional TV and digital formats, just announced that it has a solution to the industry’s biggest hassle – a lack of transparency. Despite impressive technological innovation, marketers indeed still struggle to answer basic questions like where their ad dollars are going and how their ads are performing, aside from issues like poor media quality, hidden fees and misaligned incentives.

Are we evolving at such a high rate of change that generational schemata become irrelevant?

Category: October 2017 - Programmatic & Native Advertising

Anne M. Schüller and Alex T. Steffen just released their book “Fit for die Next Economy: Sustainable with the Digital Natives”, which is currently only available in German, but got my whole attention, since it made me understand the so-called “digital natives” a bit  better.

Benefits of cloud infrastructure vital for competitiveness

Category: October 2017 - Programmatic & Native Advertising

The proportion of businesses in Asia Pacific reaping the rewards of embracing cloud infrastructure services has increased significantly in the last quarter, according to a global survey of 1,610 IT professionals, conducted by Oracle. Oracle Cloud Infrastructure, which is managed, hosted, and supported by Oracle, provides organizations with tools they need to migrate, build, and run production, business-critical applications in the cloud. Oracle's fast infrastructure services offer comprehensive control and the versatility to run both traditional and cloud-native workloads, with predictable savings.

View More Articles

Useful tips to get your digital lead management up to speed

Category: November 2017 - Email Marketing and Integrative Lead Management

Not ticking anyone off? Then you just aren’t trying hard enough!

Category: November 2017 - Email Marketing and Integrative Lead Management

Havas Media released Millennial Codes that reveal how Millennials think, feel and act

Category: November 2017 - Email Marketing and Integrative Lead Management

Adobe and Microsoft unveiled the next milestone in their strategic partnership

Category: November 2017 - Email Marketing and Integrative Lead Management

The most important email marketing KPIs and what they mean

Category: November 2017 - Email Marketing and Integrative Lead Management

Why it’s better to be in Beta

Category: November 2017 - Email Marketing and Integrative Lead Management

Pressure to become a “Digital Native Enterprise” is intensifying, IDC predicts

Category: November 2017 - Email Marketing and Integrative Lead Management

Seeking opportunity in a ‘Robopocalypse’

Category: November 2017 - Email Marketing and Integrative Lead Management

Socialbakers the first to launch AI-powered performance prediction and optimization for Instagram campaigns

Category: November 2017 - Email Marketing and Integrative Lead Management
View More Articles

LATEST EMAGS

PREVIOUS EMAGS

VMWare APAC

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg