Saturday Oct 20th

  • FreakOut about the future of native ads

    FreakOut about the future of native ads

    Asian eMarketing met recently with Narayan Murthy Ivaturi, VP South East Asia & India, in charge of strategic partnerships, product integration and development for FreakOut, one of Japan's largest ad-tech companies.

  • The 4th Industrial Revolution creates a customer divide that Salesforce knows how to tackle

    The 4th Industrial Revolution creates a customer divide that Salesforce knows how to tackle

    Salesforce announced new innovations across marketing, commerce and service enabling brands worldwide to deliver smarter, more personalized and connected customer experiences. In addition, Salesforce and Google continued to deliver on their strategic partnership with new integrations between Salesforce Marketing Cloud and Google Analytics 360 becoming available. Salesforce is showcasing these innovations and more at Connections, where top brands gather to learn how they can deliver next-generation customer engagement.

  • Real’ is more important than ‘perfect’ for Asia Pacific millennial travelers

    Real’ is more important than ‘perfect’ for Asia Pacific millennial travelers

    Millennials represent more than 45% of Asia Pacific’s population, and with 60% of the world’s millennials expected to live in Asia by 2020, it’s a group that no one can afford to ignore.

  • Southeast Asian start-up launched first global B2B marketplace for Asian broadcast content

    Southeast Asian start-up launched first global B2B marketplace for Asian broadcast content

    AllRites just announced the launch of a global B2B marketplace for Asian film, tv, and sports broadcast content, providing an online platform to discover, negotiate and purchase content rights.

  • Yahoo Mail launched new mobile web experience and Android Go App

    Yahoo Mail launched new mobile web experience and Android Go App

    By 2025, the number of global mobile internet users is predicted to expand by more than 50%, making it crucial to understand and meet the specific needs of this massive wave of new mobile users, Yahoo Mail said in one of its recent press releases  when introducing its new mobile web experience and a new app optimized for Android Go phones. Regardless of device, location, storage capacity, or network speeds, the same first-class Yahoo Mail experience can now be provided

  • Blockchain technology – trendsetter and transformer

    Blockchain technology – trendsetter and transformer

    The trending topic in IT, Blockchain, keeps the tech industry currently on its toes, as the distributed, decentralized database of blocks is considered impossible to get hacked: Many different servers verify algorithms for storing and uploading information, besides allowing all users of the network to see all the histories of changes or adjustments to a file or a block. Due to the security of decentralized storage and the elimination of third-party verification of transactions, processes can be automated.

  • Circles.Life partnered with Adobe to deepen customer insight and enable better CX

    Circles.Life partnered with Adobe to deepen customer insight and enable better CX

    Born with the vision of revolutionizing the telco industry by giving power back to customers, the Singapore-based company Circle.Life is the world's first fully digital telco and has become the fastest-growing telco in Singapore since its commercial launch two years ago.

  • Prospects of the video industry

    Prospects of the video industry

    The digital media and entertainment industry continues to be in constant change. New streaming offers will hit the market, merge or even disappear, and some will break new ground in their efforts to engage audiences. All this won’t be without consequences but affect the entire media industry, says Jim O'Neill, principal analyst, Ooyala, and gives some predictions of what he thinks will happen:

  • RTB House’s multi-layer brand safety mechanism has natural language processing at its core

    RTB House’s multi-layer brand safety mechanism has natural language processing at its core

    RTB House has adapted its multi-layer brand safety mechanisms to tailor itself for each brand’s policies.

  • Voice shopping set to rise exponentially

    Voice shopping set to rise exponentially

    According to a study conducted by OC&C Strategy Consultants, voice shopping is expected to jump to $40 billion in 2022, up from $2 billion today, suggesting the new channel may well be the next major disruptive force in retail. The growth in the voice segment will be driven by a surge in the number of homes using smart speakers, rising from 13% today to 55%.

  • How to prevent and ward distributed denial-of-service (DDoS) attacks

    How to prevent and ward distributed denial-of-service (DDoS) attacks

    A recent study, presented by the content delivery network and cloud security specialist CDNetworks, revealed a major discrepancy between corporate reality and self-assessment in IT security.

  • 5G: The roadmap to launch in Asia

    5G: The roadmap to launch in Asia

    By 2022, there will be 280 million 5G subscriptions in Asia Pacific, with 5G service revenue reaching US$4.5 billion. Compared to previous generations of networks, 5G’s significance lies in its capability to offer real time end-to-end service offerings. Alongside the emergence of technologies such as the IoT, drones, smart devices and with increased mobile phone uptake, 5G has been seen as a key enabler of all these by providing the infrastructure to carry large amounts of data, creating a smarter and more connected world and also driving the digital economy.

  • To ensure growth, you will need to be disruptive

    To ensure growth, you will need to be disruptive

    Every year, Kantar Millward Brown calculates the brand values of more than 2,000 international brands, which are listed in the global database BrandZ. A recent analysis shows that less than 10% of these brands increased their value between 2014 and 2017.

  • Marketing Automation is much more than just software, useful for any business sectors

    Marketing Automation is much more than just software, useful for any business sectors

    Whoever wants to be successful today, needs to provide potential customers with relevant messages in the right place at the right time, especially since digitalization has transformed consumer behavior.

This week's highlights

The emotional decision frameworks of Personas are good for automation

Category: October 2018 - Personalised & Customer-Centric Content Marketing
As commonly known, personas are the basis for the right classification of customers in online shops to consequently deliver appropriate campaigns and offers. Generally, five to ten archetypes of buyer
Read more...

Why customer focus is becoming more important

Category: October 2018 - Personalised & Customer-Centric Content Marketing
Importance of customer-centricity continues to grow explosively in the digital worldThere is general agreement on the importance of customer relations for the creation of value and the success of co
Read more...

Automated lead management optimizes marketing and sales - easy and fast

Category: October 2018 - Personalised & Customer-Centric Content Marketing
Today, most shoppers are researching information on the internet - even in the business-to-business (B2B) context. Around 90% of all B2B purchases are already influenced by the website of the provider
Read more...
View More Articles

Previous articles

PocketCon Creative Gallery calls fandom artists to join in

Category: September 2018 - Marketing Analytics, Automation & Attribution
PocketCon, a decentralized ecosystem for digital creativities and a blockchain based marketplace, is an entertainment platform for digital creators and fan communities to get in-touch, interact and tr
Read more...

Social media seen as critical channel for delivering a consistent customer experience

Category: September 2018 - Marketing Analytics, Automation & Attribution
Hootsuite just released its Social Media Barometer Report 2018, a global survey on the importance and use of social media within small, medium and enterprise organizations across industries.
Read more...

To ensure growth, you will need to be disruptive

Category: September 2018 - Marketing Analytics, Automation & Attribution
Every year, Kantar Millward Brown calculates the brand values of more than 2,000 international brands, which are listed in the global database BrandZ. A recent analysis shows that less than 10% of the
Read more...
View More Articles

Previous month's highlights

Allocate your search engine advertising budget strategically

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Today, an individual and personal customer approach is essential, hence, Search Engine Advertising (SEA) started to influence its success with targeted and locally controlled customer communication. With fine-tuned local search ads, every customer response gains in importance, with advertised products and services getting seasonally adjusted and the advertising intensity increased or reduced according to the customer’s need.

Know the ropes when searching verbally

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

Gartner predicted already in 2016 that by 2020 30% of web browsing sessions will be done without a screen due to more new platforms based on "voice-first" interactions.

Digital voice assistants set a trend in the SEO market of the future

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

In the age of digitization, the consumption of content across different channels often changes quickly. Anyway, the search for content itself has remained relatively constant, since search engines are dominant for many years - with Google taking the lead and being far ahead of all competitors. At least, we see as well more and more digital assistants with speech recognition entering the market, like Apple Siri, Samsung Viv, Amazon Echo, Microsoft Cortana, Facebook M, SoundHound Hound and Google's own product Google Home.

MediaMath deliberates on digital marketing for better marketers-consumers connection

Category: July 2018 - Voice Search & Search Engine Optimization (SEO)

MediaMath, a pioneer in programmatic advertising, just announced an integrated set of initiatives to accelerate its mission of connecting marketers with consumers in a manner that is more effective, efficient and trusted.

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Why you need a data strategy for successful data driven marketing

Category: August 2018 - Predictive Algorithms & Native Ads

Adobe’s Experience Business campaign in Asia showcases extended analytics products

Category: August 2018 - Predictive Algorithms & Native Ads

CMO Perspective: A Paradigm Shift in How Marketers Use Their Data to Expand Influence

Category: August 2018 - Predictive Algorithms & Native Ads

Predictive Model Markup Language (PMML)

Category: August 2018 - Predictive Algorithms & Native Ads

IDG launched its new service platform IGD Asia

Category: August 2018 - Predictive Algorithms & Native Ads

Putting data in the driver’s seat to reach consumers-on-the-go

Category: August 2018 - Predictive Algorithms & Native Ads

Interconnectedness makes the difference in marketing’s future

Category: August 2018 - Predictive Algorithms & Native Ads
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