Wednesday Jan 17th

Latest News

  • Cut down on CX analysts and data scientists with QualtricsIQ

    Cut down on CX analysts and data scientists with QualtricsIQ

    Last week, the experience management company Qualtrics was showcasing its artificial intelligence and machine learning technology to the media, besides introducing its new office and team in Singapore.

  • IoT, AI, and VR will determine the future of customer experiences

    IoT, AI, and VR will determine the future of customer experiences

    The Adobe Experience Forum 2017, the industry conference for digital experience and business transformation is just around the corner: This year, it will not only take place in Singapore, but for the very first time be held in Thailand and Malaysia, too.

  • Being found (or getting lost) in China

    Being found (or getting lost) in China

    To increase the popularity of their Internet content in China, companies must be ranked as high as possible in the Baidu or Sogou search ranking, the country’s top search engines.

  • Gartner expects AI, digital platform and immersive experiences to drive digital business

    Gartner expects AI, digital platform and immersive experiences to drive digital business

    As every year, we take a look at the newly released Gartner Hype Cycle for Emerging Technologies, especially since Gartner’s analysts identified three mega-trends we are particularly interested in this month, namely Artificial Intelligence (AI), immersive experiences and  digital platforms.

  • Google reveals the top travel habits and trends of Singaporeans with the Asia Pacific Travel Dashboard

    Google reveals the top travel habits and trends of Singaporeans with the Asia Pacific Travel Dashboard


    Singaporeans are among the most well-travelled in the world with close to 9.5 million overseas trips reported in 2016, according to Google updated Asia Pacific Travel Dashboard that revealed the top search trends in Singapore and 12 countries across Asia Pacific over the last year. The dashboard also uncovers the top travel habits and trends of Singaporeans including the most popular destinations, common search terms, and factors Singaporean travellers consider before planning to go on a getaway.

  • Choosing people over process = tomorrow’s take on performance

    Choosing people over process = tomorrow’s take on performance

    It’s Friday night. The city’s finest restaurant is bathed in candlelight, while a couple clinks to ten years and sips on overpriced champagne. This evening was long awaited; the prospect of some adult conversation was worth the logistical gymnastics required to get the kids babysat. One partner looks into the other’s eyes, lingers lovingly over the pregnant pause and then launches the opening statement as planned: “Honey, thanks for joining me for your annual performance review. I’ve been looking forward to examining how you’ve gone over the past 12 months.”

  • SEO gets even more difficult

    SEO gets even more difficult

    Around the world, SEO is almost exclusively about Google, the world's most popular search engine, with a market share of 80.52 percent as of March 2017. In some Asian countries, however, local search engines top Google’s popularity, such as Baidu in China, homegrown search portal Naver in South Korea, or Yahoo! Japan and Yahoo! Taiwan in the respective countries.

  • Why IoT and Industry 4.0 need professional marketing

    Why IoT and Industry 4.0 need professional marketing

    So far, the Internet has primarily networked people, but with the Internet of Things (IoT) and Industry 4.0, terms which are currently on everyone's lips, we are by now on the threshold of total networking, where information can be exchanged between people and intelligent things (machines, products, etc.) for any purpose. The fact is that the fourth industrial revolution will certainly not be a self-runner, rather needs establishment in the market, the creation of new fields of application, as well as professional marketing and communication. We all know that only clear explanations and presentations of complex solutions pave the way for success, so obviously there is still a lot to be done.

  • VR/AR, AI and machine learning define the future of marketing

    VR/AR, AI and machine learning define the future of marketing

    Namics, a leading full-service digital agency from Switzerland, developed new services for SMBs that combine both the Adobe products of the Experience Cloud and their own services.

  • Anyone’s browsing history can be used to reveal their identity

    Anyone’s browsing history can be used to reveal their identity

    According to NordVPN, an advanced VPN (Virtual Private Network) service provider, two German researchers did an experiment that revealed how easy it is to identify Internet users’ through their browsing history - simply by following the fingerprints they leave online.

  • Microsoft advances the next frontier of computing with cloud, AI and mixed reality

    Microsoft advances the next frontier of computing with cloud, AI and mixed reality

    Microsoft welcomed more than 25,000 business customers to its annual IT event, Microsoft Ignite in Orlando, Fla. This week, where the company showcased how it is infusing cloud, AI and mixed reality across it products to help customers visualize and create the future of business.

  • The most important email marketing KPIs and what they mean

    The most important email marketing KPIs and what they mean

    A few years ago, we believed email marketing was dying, however, newsletters are today more than ever the backbone of a profitable digital marketing strategy with an inexorable growth rate of potential audiences. According to the Radicati 2016 Email Statistics Report, by 2020,  three billion people will receive emails. About half of them will read the messages on their mobile devices, making email marketing to one of the most effective digital marketing channels ever.

  • The man, the marketer, and the machine

    The man, the marketer, and the machine

    In a world where consumers can change brand preferences with a click of their mouse, the role of marketing has evolved from the traditional qualitative approach to an era of intelligent, data-driven marketing. As real-time consumer data has become the most valuable asset to a marketer, Machine Learning (ML) has stolen the limelight and become a vital solution that addresses serious questions in the minds of marketers today – how do we have the right conversation, with the right consumer, and at the most ideal time. This is the holy grail of modern marketing and data is the answer.

  • 53% of Singaporean shoppers are seeking the help of chatbots for holiday shopping

    53% of Singaporean shoppers are seeking the help of chatbots for holiday shopping

    Bot-powered commerce is on a tipping point in Singapore according to the new SAP Hybris Singapore Christmas Shopper Survey 2017.

This week's highlights

The most important mobile marketing trends for 2018

Category: January 2018 - Trends and Predictions
Mobile has come to stay and has already moved past the desktop in many areas. This development will for sure continue in the next few years, which is why digital marketers need to find new ways to att
Read more...

Dynamic Spectrum Alliance published new model rules for TV White Space technology to bridge the digital divide and support the IoT

Category: January 2018 - Trends and Predictions
The Dynamic Spectrum Alliance (DSA) has announced the publication of new model rules for TV White Space (TVWS) technology. The new model rules will provide governments, policy makers and regulators wi
Read more...

Golden rules for your social media communication

Category: January 2018 - Trends and Predictions
Businesses often struggle to build a successful social media strategy, but the following ten golden rules might help to ease the task when considering at least the most basic requirements. For instanc
Read more...

Eight words to watch in 2018

Category: January 2018 - Trends and Predictions
Professor Jeremy Myerson provided us with his predictions for the key words and themes to watch this year, which are:
Read more...

Launch of IoT protocol for Tmall Genie-controlled Smart Home Ecosystem

Category: January 2018 - Trends and Predictions
Alibaba A.I. Labs, which leads the development of Alibaba's consumer artificial intelligent (AI) products, and MediaTek, a global fabless semiconductor company, announced a strategic collaboration in
Read more...
View More Articles

Previous articles

Retargeting to right where your customer’s holiday trip really begins

Category: December 2017 - Digital Commerce & Customer Experience
In today’s world, there is no place on Earth too far away to visit. While everyone is busy planning their year-end travels, there is often one very important consideration – wanting to get
Read more...

53% of Singaporean shoppers are seeking the help of chatbots for holiday shopping

Category: December 2017 - Digital Commerce & Customer Experience
Bot-powered commerce is on a tipping point in Singapore according to the new SAP Hybris Singapore Christmas Shopper Survey 2017.
Read more...

Commerce marketing ecosystem important to deliver seamless shopping experiences

Category: December 2017 - Digital Commerce & Customer Experience
Criteo unveiled findings from two third-party studies, which highlight the pressing need for retailers and brands to organize and apply data at scale to understand shoppers, reach them, and inspire th
Read more...

Appier demonstrates efficacy of Artificial Intelligence in fighting ad fraud

Category: December 2017 - Digital Commerce & Customer Experience
Appier just shared the results of a real-world study that it conducted on its own network to demonstrate the ability of an AI-based model to fight ad fraud. Based on data over four months from May to
Read more...

CtrlShift and iPinYou join forces to provide global brands access to Chinese audiences

Category: December 2017 - Digital Commerce & Customer Experience
CtrlShift, a Singapore-based audience solutions company, and iPinYou, China’s largest automated media buying technology platform, are joining forces to provide international brands and agencies
Read more...
View More Articles

Previous month's highlights

Are we evolving at such a high rate of change that generational schemata become irrelevant?

Category: October 2017 - Programmatic & Native Advertising

Anne M. Schüller and Alex T. Steffen just released their book “Fit for die Next Economy: Sustainable with the Digital Natives”, which is currently only available in German, but got my whole attention, since it made me understand the so-called “digital natives” a bit  better.

Choosing people over process = tomorrow’s take on performance

Category: October 2017 - Programmatic & Native Advertising

It’s Friday night. The city’s finest restaurant is bathed in candlelight, while a couple clinks to ten years and sips on overpriced champagne. This evening was long awaited; the prospect of some adult conversation was worth the logistical gymnastics required to get the kids babysat. One partner looks into the other’s eyes, lingers lovingly over the pregnant pause and then launches the opening statement as planned: “Honey, thanks for joining me for your annual performance review. I’ve been looking forward to examining how you’ve gone over the past 12 months.”

Benefits of cloud infrastructure vital for competitiveness

Category: October 2017 - Programmatic & Native Advertising

The proportion of businesses in Asia Pacific reaping the rewards of embracing cloud infrastructure services has increased significantly in the last quarter, according to a global survey of 1,610 IT professionals, conducted by Oracle. Oracle Cloud Infrastructure, which is managed, hosted, and supported by Oracle, provides organizations with tools they need to migrate, build, and run production, business-critical applications in the cloud. Oracle's fast infrastructure services offer comprehensive control and the versatility to run both traditional and cloud-native workloads, with predictable savings.

MediaMath bolsters antifraud suite with ads.txt to ensure legitimate publisher inventory

Category: October 2017 - Programmatic & Native Advertising

MediaMath announced an aggressive rollout of the IAB’s “ads.txt” initiative across its entire supply footprint throughout MediaMath’s Curated Market, the company’s guaranteed brand-safe, fraud-free premium media offering, within which the company will only buy over authorized paths from publishers who have an ads.txt file in place.

View More Articles

Why it’s better to be in Beta

Category: November 2017 - Email Marketing and Integrative Lead Management

Asia's IoT optimism and adoption outstrips the global average as IoT deploys at scale

Category: November 2017 - Email Marketing and Integrative Lead Management

Socialbakers the first to launch AI-powered performance prediction and optimization for Instagram campaigns

Category: November 2017 - Email Marketing and Integrative Lead Management

Not ticking anyone off? Then you just aren’t trying hard enough!

Category: November 2017 - Email Marketing and Integrative Lead Management

The basics for successful email marketing

Category: November 2017 - Email Marketing and Integrative Lead Management

Adobe and Microsoft unveiled the next milestone in their strategic partnership

Category: November 2017 - Email Marketing and Integrative Lead Management

Pressure to become a “Digital Native Enterprise” is intensifying, IDC predicts

Category: November 2017 - Email Marketing and Integrative Lead Management

Emails for the Smartphone done right

Category: November 2017 - Email Marketing and Integrative Lead Management

Useful tips to get your digital lead management up to speed

Category: November 2017 - Email Marketing and Integrative Lead Management

How contemporary lead management works

Category: November 2017 - Email Marketing and Integrative Lead Management
View More Articles

LATEST EMAGS

PREVIOUS EMAGS

VMWare APAC

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg