QualticsQualtrics announced that PwC will join the Qualtrics Partner Network.

The partnership expands PwC’s existing SAP relationship and enables organizations who standardize their customer and employee experience programs on the Qualtrics XM Platform™ to leverage PwC’s industry-leading advisory services and methodology called “Return on Experience.” This will enable executives and senior leaders to close experience gaps even faster and measure the business impact of improved customer and employee experiences.

Developed by PwC, the Return on Experience methodology is a system of metrics that measures how an organization’s customer and employee experience programs impact critical business metrics such as customer loyalty and retention, employee productivity, and time-to-market (or pace of innovation). PwC will also provide advisory services to Qualtrics customers, including advanced people analytics research, employee engagement programs, and operational strategy optimization.

“Building brand equity is no longer solely dependent on delivering products – it has become increasingly driven by the customer and employee experiences organizations provide their stakeholders,” said Matt Egol, Principal of Digital Strategy and Innovation, PwC. “Qualtrics is uniquely positioned to collaborate with PwC as the leading experience management platform capable of delivering value across customer and employee experiences that drive the bottom line. We look forward to expanding our relationship with SAP.”

Joint PwC and Qualtrics customers who leverage the Qualtrics XM Platform will be able to:

Standardize their customer and employee experience programs on Qualtrics, instead of in traditional silos across disparate systems.

  • Act on insights from their experience data (X-data™), such as employee engagement or customer feedback, combined with operational data (O-data™), such as employee attrition or customer lifetime value, from their existing HCM or CRM systems and processes of choice. This can include operational systems such as SAP C/4HANA®, SAP S/4HANA®, or SAP SuccessFactors®.
  • Align and prioritize focus areas of improvement at every meaningful touchpoint across customer and employee lifecycles.
  • Connect their customer and employee experience programs to the bottom line, such as sales, customer retention, employee attrition, and more.

To learn more about the Qualtrics Partner Network, please visit

logo precious communications 1PRecious Communications (PRecious) announced the opening of its office in Malaysia, marking the consultancy’s sixth market in the region after Singapore as Headquarters and operations covering Australia, Indonesia, Philippines and Thailand.

Based in Kuala Lumpur, the Malaysia office is led by former co-founder and Executive Director of consultancy Core Pro PR Services and Edelman tech and crisis lead, Neil Fraser.

Fraser joins PRecious Communications Malaysia with vast experience in providing corporate profiling, crisis, risk and reputation services to Malaysian businesses and the public sector. Over the years, his local market experience has included a broad and diverse client portfolio across industry sectors that include the nation’s largest government-linked companies to new business ventures. He will take on the new position of Market Lead, Malaysia and report to Managing Director of PRecious Communications, Lars Voedisch.

PRecious Communications has three unique practices in place: Inc. (Business-to-Business), Life (Business-to-Consumer) and Sparks (Innovation-and-Startup). In 2019, the 7-year-old consultancy picked up 15 awards across various categories, acknowledging their people, client campaigns and growth as an agency in Southeast Asia. These accolades recognise PRecious’ work on helping brands that range from early-stage start-ups to regional SMEs and global Fortune 500 brands, to deliver impactful stories to their audience.

Already a part of the GlobalCom PR Network, an association of 70 independent PR agencies across 60 countries worldwide, PRecious Communications serves as its Southeast Asia’s key representative.

SimonDaleAdobe announced the appointment of Simon Dale as Managing Director of its Southeast Asia (SEA) business operations.

Simon will be responsible for leading the company’s accelerated growth and delivering exceptional customer experiences across its Digital Experience (DX) and Digital Media for Enterprise (DME) business units. He joins Adobe with over three decades of professional experience in the technology sector, having previously held senior roles at MapR and a 16-year tenure at SAP where he established and scaled new businesses across the region.

Simon’s appointment is timely reinforcement of Adobe’s accelerated growth and business momentum in Southeast Asia.

He currently sits on the advisory board of the Nanyang Polytechnic School of IT and is an active mentor and angel investor in multiple start-ups. He is also a mentor to early talent through Mentorshub.

bob cohnThe Economist Group announced the appointment of Bob Cohn as President/Managing Director for The Economist.

Mr. Cohn will lead the core newspaper business, focusing on expanding subscriptions and readership around the world, as well as developing new digital offerings. He will also support the Group leadership team in identifying and leveraging commercial opportunities in North America.


Mr. Cohn will split his time between New York and Washington, DC. Mr. Cohn comes to The Economist Group after having spent more than 10 years at The Atlantic, where he served as president and, before that, digital editor. Under his leadership, The Atlantic achieved record highs in revenue, profit, audience, and staffing, built successful events and consulting businesses, and launched a digital subscription program.


Mr. Cohn will report directly to Lara Boro, who joined The Economist Group as chief executive in September 2019.

kevinHong Kong-based communications agency Creative Consulting Group (CCG) has responded to regional growth by launching a Singapore operation at the start of 2020.

Led by Director of CCG Kevin Leung, the Singapore operation will continue to seek new opportunities that make strategic sense not only to grow the group's business, but also provide additional value for their clients.

A graduate of the University of Toronto, Kevin has nearly two decades of experiences in financial marketing and publishing industry. Kevin is deeply invested in delivering the optimal one-stop solution and be a trusted service partner to clients from the local and international arenas.

Founded by former journalist Belinda Chan in 2001, CCG has been regarded as one of the leading full-service integrated communications consultancies in the region. Adding CCG Singapore will further support their diversified client partnerships and to deliver seamless and quality service.
CCG Singapore will provide clients with a range of service including branding, creative development, integrated communications including digital, language, advertising, media relations, coaching and training, and event management services.