- Category: January 2018 - Trends and Predictions
Qualtrics, the leader in experience management, announced a global partnership with Kantar TNS, one of the world’s largest research agencies, to help organizations put customers at the heart of their business.
The strategic alliance brings together Kantar TNS’s worldwide network of customer experience research, end-to-end platform implementation, smart analytics and activation, with the powerful Qualtrics Experience Management PlatformTM, the world’s only integrated experience solution.
“We have long believed that experiences are a vital element and a main distinction of every successful business. We are proud to partner with Kantar TNS to offer full-service customer experience solutions combining our unique, advanced Experience Management Platform and Kantar TNS’s world-class consulting, implementation and managed services”, John Torrey, Qualtrics’ Chief Corporate Development Officer said.
Qualtrics sophisticated Experience Management Platform includes flexible role-based dashboards, case management, full CRM integration, and a range of intelligent features built on artificial intelligence, machine learning and advanced analytics.
In today’s fragmented marketplace, it is increasingly crucial for businesses to create memorable experiences for customers across touchpoints and moments that really matter. Yet, according to a Bain & Co study, only 8% of customers believe businesses are doing so, while 80% of CEOs think otherwise.
So, it seems, the partnership comes at the right time. It will provide clients with holistic customer experience capability, delivered through integrated technology, to identify, optimize and activate customer insights for lasting engagement and maximum return. By tapping into the wider Kantar and parent company WPP networks, the partnership will offer unrivalled benefits including access to brand insight, consumer data, market comparisons and industry intelligence.
Richard Ingleton, CEO at Kantar, concluded: “We live in an age where experiences are the key point of differentiation. For businesses, success comes from understanding customer expectations, tapping into their emotions and designing products and services which create positive, memorable experiences. Our partnership with Qualtrics will allow our clients to truly embed a customer focus throughout their organisation and create strong customer relationships.”