- Category: June 2018 - Mobile & Video Marketing
Adobe just announced at the Apple’s Worldwide Developers Conference (WWDC) 2018 its partnership with Apple and introduced Project Aero, a powerful new augmented reality (AR) authoring tool and system that makes it easier for designers and developers to create immersive content and bridge the gap between the physical and digital worlds. You can rest assure that it will change the way we work, learn, and play, expanding digital experiences beyond the screen to the world around us.
Fully realizing that the potential of AR requires a broad ecosystem, Adobe is working with leading platform vendors, open standard efforts, as well as media companies and the creative community to deliver a comprehensive AR offering.
In collaboration with Apple and Pixar, Adobe is now announcing usdz support to Adobe Creative Cloud apps and services, enabling designers to create AR content from popular creative tools such as Photoshop CC and Dimension CC and convert assets into usdz that can be natively consumed in the Apple ecosystem.
As AR content development today requires a combination of creativity and technical skills, Project Aero will deliver a system for both developers and creatives to build simple AR scenes and experiences leveraging Apple’s ARKit. Designers can easily create immersive content that can then be brought into Xcode for further refinement and development.
Adobe mission has always been to push the limits of creativity and storytelling, and continuously innovate to support exciting new mediums. Project Aero is the first step to outfit creative professionals with the tools they need to create immersive experiences that will transform the world.
Over the coming months and at the upcoming Adobe MAX 2018, you will hear more about its journey to extend digital experiences beyond the screen.
In the meantime, feel free to find out more about Project Aero here, Project Aero in action here and the latest Adobe blog post for more information on this exciting new development.