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Asian e-Marketing
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June 2012 - Streaming Media Marketing
- Southeast Asia: Crossroads of Mobile Innovation
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Seamless customer care across social and digital channels with Emplifi
Emplifi Social Care has just been launched as part of the Emplifi Unified CX Platform, which empowers teams outside of the service center to help support the volume of customer requests that come in across social media channels. This means that marketing, brand and product teams can respond to customer cases using a powerful combination of chatbot technology and intuitive case management tools, elevating social customer care while boosting performance.
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Worry-free with strong IT security
Most companies today rely on IT environments in which cloud and distributed services are combined with legacy technologies. However, this makes it difficult for IT teams to keep track of security and performance issues across all systems. You need transparency across the entire IT stack and real-time data to quickly identify and fix critical issues. The more prepared a company is, the better it can protect itself against malware, data breaches and intellectual property theft:
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High time for new approaches to target group and campaign measurement
Facebook, Twitter, LinkedIn, Instagram, TikTok and its like are used by almost everyone and are therefore a perfect environment for businesses to reach their target audience. Advertisers agree that nothing works in online marketing anymore without social media, even though the strategic integration and measurement of paid social measures is challenging, besides data protection requirements in connection with the iOS14 update or the very different media use by "Generation Z".
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Marketing CMS
Whether it be marketing materials, website content, pitch decks or contracts, for the majority of employees, creating content is a daily to-do and for some even the most important component of their job. However, many of them fear errors in released documents, and thus risks for their own brand, as well as negative effects on sales, resulting in, among other things, a loss of customer confidence.
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Building a Smart Factory – Part 2: Defining the 21st-century smart factories
Smart Factories (also known as Connected Factories) have many definitions. One way to define them is a group of technology innovations. When used together, these innovations support consolidated, connected, and flexible manufacturing processes. The processes run manufacturing, supply chain, and related back-office operations.
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Extensive interactivity in in-stream advertising with OneAd and Wootag
OneAd, a Taiwan-based video marketing technology company, announced a partnership with global visual marketing SaaS company, Wootag, to integrate Wootag’s visual interactivity solution into OneAd’s in-stream advertising platform SuperView. This enables advertisers to drive more interactive and in-visual engagement from understanding audience’s preference, developing actionable insights to increase the conversion rate through in-stream advertising.
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The State of Measurement in Fashion, Luxury & Beauty 2022 Report
Understanding brand performance relies on considering all strategic channels and voices used in campaigns across different markets: examining from a cross-voice, cross-channel, and cross-activation approach will allow for a better understanding of what is working and identify what opportunities brands are missing out on.
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"Humanized" live online video sales spurring seismic eComm paradigm shifts
Even in a world where stunning technological advancements abound, seemingly daily, it’s not that often when such advancements have a genuine opportunity to revolutionize an entire industry—let alone one generating multi-trillion-dollar annual revenues.
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Best practices for protecting your Facebook accounts
Time and again we read and hear about cyberattacks on companies and with the accelerated digitization caused by the pandemic, this danger has increased even further.
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Innovative solution unlocks interactive experiences for stronger audience engagement
Attention is a precious commodity in our information-rich world. With over 1.88 billion websites offering a wealth of content, people have become increasingly discerning in selecting content they wish to consume and how they spend their most valuable asset. As attention spans narrow, standing out in a crowded digital space and acquiring consumer attention continue to be an ongoing challenge for brands and advertisers.
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Vonage powers innovative virtual reality travel experience
VoicePing, a Japan-based start-up established in 2019, focuses on developing and providing intuitive, realistic virtual experiences, including virtual office environments. As demand for immersive digital experiences grows, the company started actively developing a variety of VR-related services through a capital and business alliance with MetaReal Corp.
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Alternative data-driving extreme market research disruption
Numerous indicators make clear that the next five years will usher in extreme transformation for a multitude of industries and sectors as well as the global economy at large. This begs the question: what is driving such significant and rapid change? This big question just might be answered in two words: alternative data.
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SML launches its first RFID technology center in Hong Kong
SML Group, a worldwide leader in digital identification technology and solutions provider, announced the launch of its Technology Innovation Development Center (TIDC), a first-in-Hong Kong Radio Frequency Identification (RFID) inlay R&D center and production hub.