AppointmentsInforThe industry cloud company, Infor, announced the appointment of Isabella Kusumawati as vice president and managing director for Southeast Asia and Korea (SEAK).

Based at the company's regional hub in Singapore, Kusumawati will be responsible for scaling Infor's SEAK business, driving customer success and strengthening the ecosystem to spearhead the next phase of growth across Singapore, Thailand, Malaysia, Indonesia, the Philippines, Vietnam and Korea.

Kusumawati has over two decades of experience in sales management, including new market and business development. Most recently, she was vice president and managing director of Southeast Asia for SUSE. Prior to that, Kusumawati held strategic leadership roles at Salesforce, SAP, Oracle and Microsoft, where she was instrumental in strengthening customer and partner satisfaction, and clinched multiple sales, leadership and employee awards for her achievements.

A native to a region as diverse as Southeast Asia, Kusumawati's ability to speak a few languages, coupled with her understanding of Asian business, is key to succeed. She is an active member of the Women's Business Network and a passionate advocate for women in technology and leadership.

AnnouncementsHKTBHong Kong Tourism Board (HKTB)’s Regional Office in Singapore (SG Office) has appointed Klareco Communications as its Public Relations (PR) agency in Indonesia for a total period of two years, starting from 15 July 2022 to 14 July 2024.

Klareco Communications will work closely with HKTB on three key agendas in Indonesia including Art & Culture Tourism, Green Tourism, and Indulge in Hong Kong, a program specifically to highlight Hong Kong’s luxury offerings and indulgent experiences.

HKTB recently launched its global campaign, “Arts in Hong Kong”, as Hong Kong attempts to showcase the city's extraordinary and enduring appeal as an arts and cultural hub. As an extension of this campaign, HKTB has collaborated with several Indonesian artists from various genres to create exciting Hong Kong-inspired artworks that Indonesians can look forward to.

HKTB SG Office and Klareco will be working on a series of strategic plans as part of the Hong Kong's tourism revival plan for the Indonesian market. Indonesians can look forward to being inspired and visit Hong Kong when borders reopen.

AnnouncementsAnyMindReelsAnyMind Group added Instagram Reels analytics to its influencer marketing platform, AnyTag.

This update comes less than a month after Meta commenced the rollout of its Instagram Reels API and enables marketers and AnyTag users to view and track their influencer marketing campaigns on Instagram Reels.

The new feature is now available for influencer marketing campaigns using Instagram Reels that are run through the AnyTag platform, and data such as number of Reels posts, average number of comments, engagement rate, and average number of views on Reels posts can now be matched with individual influencer performance for such campaigns.

This follows Hong Kong Tourism Board and commencement of rollout of its Reels API to developers on 28 June 2022, and the latest functionality is compatible with the latest API specifications, making it easier for marketers to understand and measure the impact of influencer marketing campaigns.

At present, AnyTag enables marketers to discover, activate, manage, attribute and report on influencer marketing campaigns across Instagram, TikTok, Facebook, YouTube and Twitter through a single platform, and also provides marketers with social media analytics for their own brand accounts. The platform provides marketers with access to over 300,000 influencers and influencer data points (as of April 2022). AnyTag is also connected to sister platform AnyCreator, a mobile app and web platform that enables influencers to join campaigns, analyze their own social media accounts, and create their own link in bio. In addition, AnyCreator also provides invite-only features to influencers such as fan management, email and chat communication, and survey functionalities.