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- Written by Augustine
- Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
- Friday, 14 August 2020 13:35
The age of digitization pervades almost all areas of life - from the world of work to road traffic and the health sector to communication.
- Written by Augustine
- Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
- Friday, 11 September 2020 14:06
Every year, brand abuse and product piracy result in losses of billions in e-commerce. The start-up Sentryc wants to change this by using AI to scan the Internet and remove plagiarism almost automatically.The young technology company, founded in 2019 and headquartered in Berlin, offers companies a u ...
- Written by Augustine
- Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
- Friday, 14 August 2020 13:15
Verizon Media takes email marketing to the next level in Southeast Asia (SEA) with View Time Optimization (VTO), a new email optimization solution, powered by Verizon Media, that gives marketers the unique ability to deliver their brand and marketing emails to users when they are active in their inb ...
- Written by Augustine
- Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
- Friday, 11 September 2020 14:00
The effective and timely identification of malware is one of the greatest challenges for IT security today. This is not least due to the sheer number of new malware variants but also to their sophisticated obfuscation, which overwhelms conventional signature-based protection technologies.Mainly file ...
- Written by Augustine
- Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
- Thursday, 06 August 2020 19:25
Our value system is changing in times of corona. Issues such as responsibility, sustainability, and fairness are in the public eye and rapidly increasing in importance: big problems of the world have reached our society as a whole, as the ‘Fridays for Future” or “Black Lives Matter ...
- Written by Augustine
- Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
- Friday, 11 September 2020 13:43
In times of increasing digitization and a steadily growing threat from cyberattacks, stable IT security is an important prerequisite for a functioning and growing business. Unfortunately, studies show that this insight has not yet reached all managing directors and board members, instead their conce ...
- Written by Augustine
- Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
- Thursday, 06 August 2020 18:30
When brands, like Gojek, allow their costumers and the broader public to participate, something big happens: a close emotional connection with the brand and deep loyalty for a personalized experience arise, as people become a partner of the brand vision and co-creator of a common idea.
- Written by Augustine
- Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
- Friday, 11 September 2020 13:15
MacOS has the reputation of being a relatively attack-proof operating system. Not only among Apple users, MacOS has always been far less susceptible to malware and cyberattacks than the market leader Windows. The fact is, however, that even Mac users are not immune to compromises or dangerous infect ...
- Written by Augustine
- Category: August 2020 - People-based Marketing: people-oriented communication strategies and social networks
- Thursday, 06 August 2020 12:20
2020 has definitely been a tough year for advertisers and brands around the world while the recent Facebook Boycott has just added another layer of complexity. Facebook is being called out for allowing hateful and harmful content on its platform by a coalition of advocacy groups. More than 100 brand ...
- Written by Augustine
- Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
- Thursday, 10 September 2020 16:46
Featuring over 220 speakers and more than 200 sessions, the ConnecTechAsia conference will cover all the latest trends within the Telecom, Media and Technology (TMT) space: Anne Chow, CEO, AT&T Business; Huey Tyng Ooi, Managing Director, Head of GrabPay, Grab; Brenda Harvey, General Manager, IBM ...
- Written by Augustine
- Category: August 2020 - Appointments & Announcements
- Wednesday, 05 August 2020 13:44
Jio Platforms Limited (Jio), a subsidiary of India-based Reliance Industries Ltd. (Reliance), has recently added two tech giants Facebook and Google to its roster of high-profile investors.Subsequently, the mentions of ‘investment’ in Reliance’s filings have grown ...
- Written by Augustine
- Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
- Thursday, 03 September 2020 16:59
Many employees are currently still working from home which entails a lot of new IT security risks, since hackers are increasingly taking advantage of the current uncertainty.
- Written by Augustine
- Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
- Friday, 25 September 2020 13:24
I was watching The Social Dilemma on Netflix earlier this month and highly recommend it. The quintessence of the film is that today’s technology that connects us also monetizes us - or even controls us – with frightening consequences. Although we are aware of that already – a ...
- Written by Augustine
- Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
- Thursday, 03 September 2020 15:28
ioGates, a developer of ultra-secure file-sharing services for media professionals, has expanded its content sharing service to include new “Smart Link” automation and metadata management capabilities. Enhancements let users define multiple sharing rules in a single ioGates “Smart ...
- Written by Augustine
- Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
- Friday, 25 September 2020 13:09
In marketing, data is divided into first, second, and third-party data, based on their origin. Third party data, which currently still is the basis for dominant forms of advertising, such as programmatic advertising and thus for a large part of personalization in marketing, in particular in the form ...
- Written by Augustine
- Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
- Thursday, 03 September 2020 14:59
Privileged accounts, such as local admin and service accounts, exist everywhere in multiple places throughout an organization, and trying to manually discover and manage them is virtually impossible. That’s why Thycotic recommends automating privileged account discovery on a continuous basis s ...
- Written by Augustine
- Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
- Friday, 25 September 2020 12:55
Hiring freelancers has many advantages for companies: they do not have to pay social security contributions for them, they can be used flexibly, are often specialized in a certain subject area and can be implemented for projects that arise at short notice.
- Written by Augustine
- Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
- Thursday, 03 September 2020 14:20
Thycotic, a provider of cloud-ready Privileged Access Management (PAM) solutions for more than 10,000 organizations worldwide released Privilege Manager 10.8 which uses advanced machine learning capabilities to better assist IT teams in securing employee workstations and servers. The company makes e ...
- Written by Augustine
- Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
- Friday, 25 September 2020 12:48
Growing security risks and incidents of ransomware have been forcing enterprises across the Asia-Pacific (APAC) region to search for trusted and competent security services providers. Against this backdrop, managed security services (MSS) revenue in the region is estimated to reach US$17bn in 2024, ...
- Written by Augustine
- Category: September 2020 - Appointments & Announcements
- Thursday, 03 September 2020 13:39
GlobalCom PR Network (GCPR), an alliance of 80 public relations agencies in more than 100 countries, is delivering even greater strategic value to companies looking to expand their global footprint, with the appointment of two new Managing Directors from the North America and Asia ...
- Written by Augustine
- Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
- Friday, 25 September 2020 12:36
Google's goal is to provide searchers with high-quality answers to every question they could possibly ask. To do this, it relies on a complex collection of rules and ranking factors. Some of these factors fall under the category of E-A-T, meaning Expertise, Authoritativeness and Trustworthiness.
- Written by Augustine
- Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction
- Friday, 30 October 2020 13:08
Digital commerce is becoming an essential part of the new economy and the digital customer journey more important due to COVID-19. Particularly the retail sector has undergone a major change and been catapulted more than expected into the e-commerce world. In future, this will be accompanied by the ...
- Written by Augustine
- Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
- Friday, 25 September 2020 12:27
The number of people working from home has risen astronomically this year due to Covid-19. Consequently, numerous companies have been reliant on remote desktop connections to enable their employees to access their work computer from home.One of the most popular applications for accessing Windows wor ...
- Written by Augustine
- Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction
- Friday, 30 October 2020 12:55
The debate over who should oversee shaping digital customer experiences is as old as the internet. With the rise of headless technology, it has just reached a turning point again. Since the 2000s, online trading steadily gained traction - initially in the B2C and later also in the B2B sector. With t ...
- Written by Augustine
- Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
- Friday, 18 September 2020 13:04
A new study, researching content viewing behavior of Malaysian consumers, has found a massive 64% decrease in consumers accessing piracy websites over the past 12 months, due to the Ministry of Domestic Trade and Consumer Affairs’ (MDTCA) site blocking efforts.The survey, commissioned by AVIA' ...
- Written by Augustine
- Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction
- Friday, 30 October 2020 12:45
Getty Images, a world leader in visual communications and pioneer in the field of visual methodology, has unveiled new research which shows that climate, and sustainability more broadly, are still key issues for people in Asia Pacific even amid the COVID-19 pandemic. The findings have been revealed ...
- Written by Augustine
- Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
- Friday, 18 September 2020 12:47
ESET researchers have discovered a previously unknown Linux malware that targets Voice over IP (VoIP) soft switches. The malicious program was named by the analysts of the European IT security manufacturer CDRThief. It is designed to target a very specific VoIP platform, used by two China-produced s ...
- Written by Augustine
- Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction
- Friday, 30 October 2020 12:35
Mid of 2020, Google released new key figures for measuring user experience, which will become a new ranking factor next year as part of the page experience and thus elementary for SEO.
- Written by Augustine
- Category: September 2020 - Cybersecurity & Data Safety: perpetual awareness and innovation presupposed
- Friday, 18 September 2020 12:38
Shockingly, researchers at the Middlebury Institute of International Studies at Monterey, California, managed to teach Artificial Intelligence (AI) "GPT-3" to believe in the "QAnon" conspiracy theories that are widely spread on the Internet.Generative Pre-trained Transformer 3 (GPT-3) is an autoregr ...
- Written by Augustine
- Category: October 2020 - Experience Economy: customer-centricity & cross-channel customer interaction
- Friday, 30 October 2020 12:25
CPaaS is a cloud-based platform that enables companies to use program interfaces (APIs) to quickly and easily integrate extended real-time communication functions such as voice, video and messaging into their existing systems without having to build a separate backend. This enables companies to inte ...
