According to Beijing-based Web Presence in China (WPIC), an independent, full service digital marketing and IT development agency, black market trade in China continues to be a problem for international companies contending for a slice of the Mandarin pie. Without doubt, the market is huge, but when a new product is marketed, counterfeiter and trademark infringement inevitably grows, the agency states, indicating at the same time that there are nevertheless reliable strategies to remove violating products and sellers from the digital space.
WPIC indeed managed to make breakthrough achievements in curtailing trademark infringements for a number of the world's largest brands within the China digital marketplace. A custom programmatic scraper was developed to work specifically within the China digital space.
By programmatically scraping online databases, a long list of products and assets online can be produced. The client then provides a white list of approved online assets and authorized sellers, that way allowing to then create a blacklist of violators.
WPIC leverages its relationships with online platforms such as Baidu, Tmall and Taobao to remove violating products and sellers from the digital space. These actions lead to an increase in market share and sales, strengthened control over the brand experience, as well as top results in search engines.
The ongoing issue of copyright infringement can also benefit international brands. Many Chinese consumers are wary of 'authentic' goods being advertised online, that often turn out to be fakes. Western companies have experienced great success by setting up eCommerce stores hosted in China, optimized for mobile and fast load times. Consumers trust a flagship store and will often pay a premium for guaranteed authenticity.
Besides, with aggressive and targeted marketing, companies can own their data traffic outright and control the unique brand experience. In order to reduce vertical complexity, many companies use a third party vendor, such as Tmall (China's Amazon), to complete the sale. Chinese customers prefer local payment methods, such as Alipay, and trust the timely delivery of widely used online sales platforms.
WPIC has been successfully eliminating trademark infringement online in China for years and increased its elimination levels from 75% up to 95-99% this year, arguing that "with constant programmatic monitoring and legal support, violators eventually give up and move on to other brands with less protection, giving your brand a distinct advantage."
WPIC also continues to be a leading developer of stand-alone eCommerce and hybrid sales platforms for Fortune 500 companies entering or operating within China and the greater APAC region.