DeeperConsumerUnderstandingIntegrated growth partner ADA entered into an APAC-wide strategic partnership with customer engagement platform MoEngage, enabling brands to enhance their customer engagement using artificial intelligence (AI)-driven insights.

Combining ADA's expertise in integrating marketing, commerce, and analytics with MoEngage's insights-led customer engagement platform that provides hyper-personalization based on consumer behavior and journey, this partnership will help marketers across the APAC region to deliver winning omnichannel engagement campaigns and strategies at scale.

With rapid consumer behavior shifts towards digital consumption in the Asia-Pacific region, conversational commerce across channels like WhatsApp has experienced significant growth, it is expected to contribute $12bn to the e-commerce market by the end of the year. Marketers across the APAC region have since prioritized engagement strategies across online and offline channels to reach customers where they are.

"We are excited to work with ADA and leverage their rich expertise as a WhatsApp Business Solution Provider across the APAC region. Through this partnership, we aim to enable consumer brands to provide seamless experiences across channels like WhatsApp by enhancing ADA's customer engagement solutions with our insights-led approach and offerings," said Raviteja Dodda, Chief Executive Officer (CEO) & Co-founder of MoEngage.

"This partnership underlines ADA's commitment to focus on Customer Engagement Solutions as we continue to drive large scale engagement requirements – giving brands a competitive advantage to create effective omnichannel experiences for customers. As an integrated growth partner, brands would also be able to leverage on ADA's integrated managed services and MarTech solutions such as Customer Data Platform (CDP) and Mobile Measurement Platform (MMP) to experience full-fledged growth," said Srinivas Gattamneni, CEO of ADA.

To learn more about ADA's Customer Engagement Solutions, click here.

By MediaBUZZ