Wednesday Oct 24th

The emotional decision frameworks of Personas are good for automation
As commonly known, personas are the basis for the right classification of customers in online shops to consequently deliver appropriate campaigns and offers. Generally, five to ten archetypes of buyers must be profiled and the communication, product presentation and possibly also the prices must be ...
Read more...
Making every moment shoppable with Magento Commerce Cloud
Adobe unveiled its vision and strategy to make every experience shoppable by integrating Magento Commerce Cloud into Adobe Experience Cloud, enabling enterprise companies to create highly engaging, personalized shopping experiences.
Read more...
Why customer focus is becoming more important
Importance of customer-centricity continues to grow explosively in the digital worldThere is general agreement on the importance of customer relations for the creation of value and the success of companies. At trade fairs, events, or whenever companies present themselves to the general public, it ...
Read more...
Making a great leap forward in digital transformation with Optimus Ecosystem
Neural Technologies launched the Optimus Ecosystem, an integrated compilation of solutions spread across the areas of Revenue Management, Digital Integration and Advanced Automation & Analytics that allows to address effectively the challenges associated with digitizing business processes across ...
Read more...
Automated lead management optimizes marketing and sales - easy and fast
Today, most shoppers are researching information on the internet - even in the business-to-business (B2B) context. Around 90% of all B2B purchases are already influenced by the website of the provider. In modern inbound marketing, B2B companies can significantly increase the effectiveness of marketi ...
Read more...
The success factors of a personalized customer journey
Today’s challenge is no longer the availability of information but its abundance, bringing us the marketing issues we are dealing with now for decades. In all this noise, it is not only harder than ever to be found by customers, making things worse is the fact that the average attention span o ...
Read more...
Wanted: Customer-centric marketing ad nauseam
Word has spread that in the increasingly digital world the importance of customers continues to grow explosively and there is general agreement on the importance of customer relations for the creation of value for a company’s success.But why do customers then feel so little about all this and ...
Read more...
Easy tips to feel more resilient and controlled
Communication is ingrained in every facet of life, yet many struggle with fear, insecurity and general ineffectiveness when they find themselves eye to eye with someone to present ideas, address complicated situations, express feelings, negotiate or just “sell them self”—all whethe ...
Read more...
Customer Data Platform (CDP) - key to customer-centric marketing
A Customer Data Platform (CDP) stores first-party data and enables single customer views on customers and touchpoint contacts.
Read more...
Publication of the Zendesk Benchmark Guide for Enterprise
Zendesk, Inc. just released its Benchmark Guide for Enterprise, research reports featuring insights and best practices for two different types of large companies: Digital Natives that have been considered digital since their founding, and Digital Transformers, more traditional companies that are in ...
Read more...
Infused with “AI Everywhere - IBM Media Optimizer, powered by MediaMath
A year ago, MediaMath Founder and CEO Joe Zawadzki and IBM Chief Digital Officer Bob Lord partnered and laid out their vision of how to help unlocking the full potential of brand engagement to deliver marketing that customers would truly love. Both companies were committed to join forces to reshape ...
Read more...

LATEST EMAGS

VMWare APAC

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

Locate Us

3 Kallang Way 2A, #04-03 Fong Tat Building, Singapore 347493

Contact Us

MediaBUZZ Pte Ltd

Reg. No. 200407301C

Phone: +65 6836 1807

Fax: +65 6235 1706

General Contact: info[at]mediabuzz.com.sg