- Category: Search Analytics - September 2015
Lithium Technologies just announced that the company's Klout Score algorithm now incorporates YouTube data - including views, shares, and likes/dislikes for content a user or brand has created and posted. This further extends Klout's lead in measuring online influence for individuals and brands, and brings the total number of networks incorporated into the Klout Score to nine. Score changes will manifest over the next week as YouTube activity is factored in.
"If social media is going to continue to play a meaningful part in consumers' lives, they need a method of cutting through the ever-increasing noise to reach the right content and the right people," said Sunil Rajasekar, CTO of Lithium Technologies. "This is the fundamental challenge our data science team is working to solve, and with the addition of YouTube to the Klout score we can now offer consumers even more accurate and well-rounded user profiles, and a more comprehensive map of the social web. Combined with topic expertise, the YouTube addition makes the Klout Score more robust and meaningful than ever."
Klout offered the first online influence measurement system for individuals to gauge and track their impact on social channels and got acquired by Lithium in March 2014. Now it is operated as a Lithium brand that comprises more than 700 million social profiles today. The Klout system evaluates more than 400 signals from nine different networks, including Facebook, Twitter and Google+ as well as real world data from Wikipedia. Each day, more than 15 billion pieces of data are processed to update Klout Scores.
With more than 100 million unique monthly visitors over all Lithium communities and another 600 million online profiles scored by Klout, Lithium has one of the largest digital footprints in the world and Klout remains the undisputed leader in online influence measurement.