- Category: February 2013 - Multichannel-Marketing
Getty Images strengthens its APAC organization and appointed Pradeep Mittur as its Head of Business Development, APAC. In his role, Mittur will be responsible for rolling out Getty Images’ innovative API, Connect, as well as content acquisition and localization initiatives, to help grow the Getty Images business across Asia Pacific.
With over 20 years of experience in driving the growth of high-profile, global brands, Mittur will work with Getty Images’ network of eleven offices across Asia Pacific to spearhead new business opportunities and ensuring the company remains at the forefront of existing and future customers’ needs.
Mittur joins Getty Images from StreamWIDE, where he was responsible for sales, marketing and business development activity. Previously, Mittur held senior management positions at Paramount Pictures and Disney, where he oversaw the companies’ regional expansion into digital content development, as well as licensing and distribution.
He will be based in Singapore and report directly to Christian Toksvig, Vice President of Business Development
Rockwell Automation announced that Robert Buttermore has joined Rockwell Automation, Southeast Asia as its new Regional Director. Based in Singapore, Buttermore will be responsible for sales, marketing and business operations in Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand, and Vietnam.
He originally joined Rockwell Automation in 1997 in Cleveland, Ohio in the company’s Operations Leadership Development Program as an engineer and advanced into roles of increasing responsibility in operations management, sales, sales management, and most recently was Global Business Manager for IEC Motor Control Centers, prior to relocating to Asia.
Buttermore holds a Bachelor's degree in Mechanical Engineering from Ohio State University, USA and is replacing Scott Teerlinck who has moved back to the US to join one of Rockwell's major distributors’ executive team.
For the seventh time, Omnicom Media Group Agency OMD Worldwide has been named the world’s most creative media agency by the Gunn Report for Media, maintaining the exclusive lock the agency has held at the top of the rankings since the report was launched in 2004. The Gunn Report for Media is the industry standard for evaluating media creativity, ranking agencies according to their performance in the top industry awards shows around the world. Most importantly, it recognizes the vital role media agencies play in today's highly competitive and fragmented communications landscape. The Gunn Report for Media rates agencies on a point system based on awards won in 53 annual award competitions worldwide. With 331 points, OMD easily bested second- ranked Mindshare (WPP) with 229 points and third-ranked Starcom (Publicis) with 218 points. The Gunn Report ranking comes on the heels of the January Network Diagnostics report from the Research Company Evaluating the Media Industry (RECMA), which named OMD Worldwide the top ranked global media network by performance for the third consecutive year. Concurrent with these rankings, OMD also topped RECMA’s July 2012 Global Billings, holding on to its position as the largest global media agency by billings, with 10.7 percent of market share; and was also the top ranked media network on the 2012 Effies Effectiveness Index. Elsewhere in the 2012 Gunn Report, OMD was also featured in the Campaigns of the Year section, which highlighted winning campaigns from the global festivals included in the report’s evaluation. OMD was recognized for its Google Voice Search campaign from Manning Gottlieb OMD, which took the Media Grand Prix at the 2012 Cannes Lions, and that the Gunn Report cited as a campaign that combined creativity and effectiveness.
Saffron Digital has partnered with The Filter, a global leader in personalization, to create the industry’s most advanced end to end premium video solution with highly intelligent personalized content discovery and recommendation functionality.
The new partnership will enable device manufacturers, carriers, mobile networks, broadcasters, retailers and other content owners to quickly and cost-effectively launch highly personalized and engaging digital entertainment experiences that open up profitable revenue streams, reduce churn, drive user engagement and increase consumer loyalty.
The Filter’s advanced personalization technology will integrate seamlessly with Saffron Digital’s secure online video platform and services to create a pre-integrated recommendation solution that will intelligently generate relevant and timely movie and TV recommendations. Using a blend of historic viewing habits, content metadata and contextual data points like the time of the day, device type and location, it will generate personalised features which can include mychannel, more-like-this, also-watched, recommended-for-me, browse and more from. All presented in an order most relevant to the tastes and behaviours of the individual subscriber.
The Filter’s sophisticated solution combines a wide array of statistical and rule based analysis combined with advanced artificial intelligence techniques that learn about taste and context. It also provides valuable insight into UI performance, trends and user behaviour including churn prediction, and inputs for trigger marketing to support personalised email campaigns and newsletters.
Just before Chinese New Year, Facebook announced the appointment of Dan Neary as Vice President of Asia Pacific, who will start his job next month.
Dan will lead the global marketing solutions teams across Asia Pacific and will play a key role in building and maintaining strategic relationships with top regional agencies and clients. He takes over the leadership from Erik Johnson, who will return to the US, and report directly to Carolyn Everson, Vice President of Global Marketing Solutions in London.
Prior to joining Facebook, Dan was the Vice President and General Manager of Global Market Development at Skype and prior to that the Vice President of Emerging Markets eBay where he focused on building the company’s business in South Asia, India, Middle East and Hong Kong.
Viamedia, the cable industry's leading independent cable rep firm and provider of online advertising services, announced the promotion of Randy Lykes to Chief Technology Officer. Previously Executive Vice President of Operations for Viamedia, Mr. Lykes will continue to oversee the operational infrastructure of one of the largest independent advertising rep firms in the US while enhancing his overall role and responsibilities.
Since Viamedia's inception in 2001, Mr. Lykes has been a key contributor to the company's growth and execution of strategic technical initiatives. In his new role as CTO, he will be charged with driving core innovation for Viamedia for continued business development opportunities.
Ruckus Wireless, Inc. announced the appointment of David Stephenson as Senior Principal Engineer within its System Architecture group.
The current chair of the Wi-Fi Alliance® Hotspot 2.0 Technical Task Group, Stephenson has over 20 years of networking experience and actively participates in a number of industry organizations including the Wireless Broadband Alliance (WBA) and GSMA industry trade associations.
Prior to joining Ruckus, Mr. Stephenson worked at Cisco Systems for nearly 14 years within its Wireless Networking Business Unit. At Cisco, Stephenson was responsible for the technical architecture of Hotspot 2.0, driving that program since 2009. Having drafted much of the IEEE 802.11u amendment, Stephenson also held the position of Secretary for the IEEE 802.11 TGu, and worked on both the Wi-Fi Alliance Hotspot 2.0 Specification as well as the Mobility Services Advertisement Protocol (MSAP).
Stephenson received his Master of Science degree in electrical engineering from Stanford University, and his Bachelor of Science degree in electronic engineering from California Polytechnic State University at San Luis Obispo, graduating Magna Cum Laude. He has 30 patents issued on which he is listed as a named inventor and a number of pending patent applications.
The ZigBee Alliance, a global ecosystem of organizations creating wireless solutions for use in energy management, residential, commercial and consumer applications, announced that Bob Heile has assumed the new role of Chairman Emeritus and Chief Technologist with Tobin Richardson being selected by the ZigBee Alliance Board of Directors to assume the role of Chairman and CEO, previously held by Heile.
The move allows the Alliance to maximize its presence by having two strong, proven leaders advocating for ZigBee in the global marketplace.
Heile will represent ZigBee Alliance technical interests among other standards organizations and will continue to evangelize its merits on the global stage. He felt it was time to change roles after managing the day-to-day operations of the Alliance for the past 10 years. Heile was a driving force behind the creation of the Alliance and served as the CEO since it was formed with just 15 members in 2002. During his tenure, he guided its growth into the worldwide success that it is today with over 400 members who have produced more than a dozen ZigBee standards and specifications that have spawned nearly 700 ZigBee Certified products.
Since 2008, Richardson served the Alliance as the Director of Smart Energy. He has successfully assisted numerous utilities, regulators, standards groups and companies considering how best to implement Smart Grid programs using ZigBee Smart Energy™. ZigBee Smart Energy remains the first and only widely available advanced metering infrastructure standard and under Richardson's leadership, has seen its adoption grow to over 50 million meters globally.
IQNavigator announced the appointment of Graden Gerig as the new Executive Vice President of Professional Services and Engineering. In his new role, Graden will lead IQNavigator's delivery of industry-leading technology that help clients better manage the growing sector of non-employee workers and procured services.
IQNavigator provides VMS solutions to many of the world's best-known businesses across all industries, including retail, oil and gas, high tech manufacturing and financial services. Recent trends are requiring successful firms to more quickly react to economic and market pressures. Deep visibility and easy automation of the contingent workforce is a critical lever in the cost analysis equation. Firms with a strong contingent workforce program have the unique ability to quickly and easily adjust staffing resources to ramp up for market movements or ramp down to quickly impact financial results.
Graden's experience with enterprise consulting, systems integration and SasS solutions brings proven expertise to support IQNavigator's ongoing corporate initiatives to support the complex requirements of large global clients better than any other VMS provider. A seasoned expert with implementations, Graden's proven success of global process enablement across multiple enterprise systems aligns perfectly with IQNavigator's services procurement ecosystem that includes thousands of service partners, software partners, content partners and suppliers.
LSN Mobile announced that it has named Louis K. Gump as president and chief executive officer. Gump, who will lead the overall strategic direction of the company, including day-to-day operations and team development, will also become a member of the board of directors.
Current CEO and co-founder Lee Durham will remain as executive chairman and will transition to lead business development for the company. Durham's primary operational role will be to cultivate LSN Mobile's growing network of affiliates and partners.
With more than 20 years of mobile media, technology and business development experience, Gump comes to LSN Mobile from CNN (a Time Warner/Turner Broadcasting Company), where he was vice president of mobile, globally. During his time at CNN, Gump was responsible for CNN's global mobile strategy and growth as a recognized market leader within the mobile media space which included developing its revenue, award-winning product portfolio and user base. Before joining CNN, Gump was vice president of mobile with The Weather Channel.
During the past decade, Gump has been an active member of the Mobile Marketing Association board, having held positions as global chairman and global treasurer. Additionally, he has served as co-chair of the Online Publishers Association mobile committee and a member of CTIA's Wireless Internet Caucus Leadership Council. Among the numerous awards he has received is the 2011 Wireless Technology Forum's Mobile Media Person of the Year, the 2010 MMA Lifetime Achievement Award and the 2009 "Top Ten mobiThinkers" award given by mobiThinking.com to recognize pioneers in mobile marketing. With his teams he has also received a Cannes Mobile Lion Award in 2012, as well as a Peabody Award for breaking news coverage and a Webby Award in 2010.
Gump holds an MBA from the University of Virginia Darden School of Business and a Bachelor of Arts degree from Duke University.
20-20 Technologies Inc., a leader in 3D interior design and furniture manufacturing software, announced the appointment of Mark Goldstein, a 30-year veteran of the enterprise software industry, as Chief Executive Officer. He succeeds Tom Tiernan, who was appointed interim CEO in November 2012.
Mr. Goldstein was CEO of Abaqus, a provider of computer aided engineering software, until its acquisition by Dassault Systèmes. Following the acquisition, Mr. Goldstein continued as CEO of Dassault Systèmes SIMULA. He also served as Executive Vice President and a member of the Global Executive Management committee of Dassault Systèmes, responsible for various strategic growth and business development initiatives. During his seven year leadership of Abaqus and SIMULIA, Mr. Goldstein transformed the business into a mainstream simulation software provider and tripled revenue over that period. Prior to joining Abaqus, Mr. Goldstein was with Structural Research Dynamics Corporation for 23 years, rising to Vice President of the Products Group, with responsibility for 800 professionals.
Mr. Goldstein holds a bachelor's degree in engineering mechanics and a master's degree in mechanical engineering from the University of Cincinnati. He is also a graduate of the AEA/Stanford Executive Institute.
OpenText, a leading provider of Enterprise Information Management (EIM) software, announced that industry veteran Kevin Cochrane has joined the company as Chief Marketing Officer. In this role, Cochrane will be responsible for strategic planning and implementation of OpenText's global marketing efforts in the Enterprise Information Management (EIM) market, which is projected to reach $19 billion in the next four years.
As a member of OpenText's Executive Leadership Team, Cochrane will report directly to OpenText President and CEO, Mark J. Barrenechea.
Since 2010, Cochrane has held several highly successful senior executive roles with Adobe Systems, Inc. As Vice President, Product Marketing for Adobe's Digital Marketing Business Unit, he was responsible for worldwide product marketing and management for Adobe Web Experience Management. He also oversaw the integration of the Day Software acquisition with other Adobe product lines and its evolution into the Digital Marketing Business Unit.
Prior to his work at Adobe, Cochrane was Chief Marketing Officer at Day Software, Inc., where he led marketing initiatives and partnered with the CEO and CFO to restructure business operations, including the build-out of a new global sales and services organization to drive a re-launch of Day to the global marketplace. Cochrane's 16-year career in the content management industry includes senior executive product marketing and positions with Alfresco Software, Inc. and Interwoven, Inc.
SWIFT, the provider of secure financial, continues its commitment to Asia Pacific as an engine of growth for the global financial industry, placing a strategic focus on the East and growth markets around the world. In this sense, Alain Raes takes on the new position as Chief Executive Asia Pacific, in addition to his EMEA role.
He has been appointed Chief Executive of EMEA in September 2007 and was previously Director of the Continental Europe region, covering securities and banking sales activities. He joined SWIFT in 1990 and worked prior to that at Citibank, Belgium, and Fortis Bank in Singapore.
After spending some time in Singapore over 20 years ago, Raes returns to the Lion City full of energy and is pumped to take things at SWIFT to the next level. He acknowledges that his return to Singapore is a timely one, since Asia is increasingly becoming a global engine for growth and Singapore is at the epicentre of it all, and will focus on implementing the strategy SWIFT has in place for the region. He is relocating from SWIFT’s global headquarters in Belgium to its Singapore office.
Wurldtech Security Technologies, leaders in protecting mission-critical connected systems and devices, announced the appointment of Peter Lunk as Vice President of Marketing. In this role, Lunk is responsible for Wurldtech's marketing, product management and communications strategy.
Previously, Lunk served as the director of product marketing for Juniper Networks' security business unit. He has a broad background with over 15 years in leadership positions in product marketing, product management, solutions marketing and business development for technology companies focused on the service provider and enterprise markets.
He holds a BS in Electrical Engineering and Computer Science from the University of California at Berkeley and an MS in Electrical Engineering from Santa Clara University.
Kinaxis, provider of RapidResponse®, a cloud-based SCM and S and OP solution, is pleased to announce Charles (CJ) Wehlage to the position of Vice President of High Tech Solutions.
Guiding industry strategy within the high tech vertical, Wehlage joins a senior team of technical and industry experts that are a highly-leveraged resource for the company's most critical initiatives across the sales, marketing and client services organizations. Wehlage has over twenty years of industry experience as a supply chain professional and researcher.
Before joining Kinaxis, he was VP of High Tech Sales at Jonova, and prior to that VP of Supply Chain at Sony. He was also Director of Research at AMR Research, where he was responsible for high tech value chain research. In addition, Wehlage has held leadership roles at EMC, where he was responsible for third party enablement, outsourcing, and lean design. He worked extensively for Apple in Asia and Silicon Valley and for Bose where he led large scale Oracle and SAP ERP projects.
Evernote appointed Ken Gullicksen as Chief Operating Officer. Ken's responsibilities include investor relations, corporate development, sales and global support and he will also lead Evernote Business, the company's SMB- and team-focused offering.
Previously, Ken had served as VP of Corporate Development for Evernote. Prior to that, he led the first Silicon Valley venture round in Evernote as a general partner at Morgenthaler Ventures and served on Evernote's Board of Directors.
Evernote Business represents a significant expansion of Evernote's target market with its focus on the global SMB community. Over 2,000 small and medium-sized businesses, and work groups within larger organizations have signed on to Evernote Business since its December 2012 launch. Forty percent of those initial sign-ups have come from outside the U.S.A. indicating strong interest from the global user base.
Ken started his career as an engineer at Sun Microsystems before shifting focus to business strategy, market development, and engineering management at companies including Nortel Networks, Hitachi-Raychem Display Systems, and Sun Microsystems. He holds an MBA from the Stanford Graduate School of Business and a BS in electrical engineering from San Jose State University.
Alicia Carey will take on marketing leadership duties for Microsoft Advertising’s most promising region. As part of the mission to help the next billion consumers connect with brands through advertising experiences, Microsoft Advertising has promoted Alicia Carey to Marketing Director for Emerging Markets.
Carey brings deep expertise from her former role as Marketing Communications lead for the Greater Asia Region at Microsoft Advertising and extensive career at creative agencies.
In her new role, Carey will report to Kenneth Andrew, Senior Sales Director of Emerging Markets, Microsoft Advertising. The Emerging Markets Organization focuses on the 24 highest growth markets across the world and represents more than 60% of world geographies, including Asia-Pacific, Central and Eastern Europe, Greater China, Latin America, Mexico, and the Middle East and Africa.
Carey will oversee internal and external communications, planning and executing brand campaigns, implementing integrated marketing strategies and social media, and supporting the research and sales teams. The overall goal of the Emerging Markets organization is to combine technology and creative online media to enhance the company’s offerings to advertisers and consumers.
Alicia brings a strong agency background to the regional marketing team at Microsoft Advertising. Before joining Microsoft in February 2012, she was the Chief Client Officer at Young and Rubicam Asia where she managed advertising and branding campaigns across Southeast Asia and Greater China for clients in the consumer electronics industry. From telecommunications to information technology, Carey has extensive experience building brands and leading teams at the global, regional and local market level. Alicia began her career in 1995 when she was offered a place in the coveted Advertising Federation of Australia Scholarship Program and seconded to BBDO. Over the last 17 years, she has worked with many global agency networks on a diverse range of brands including LG, Electrolux, Goodyear, Gillette and StarHub.
Thomas Yang joins Gong 2013 Creative Circle Awards as Deputy Chairman and Head of Jury for Outdoor & Poster.
Thomas’ big break came in 1998 when he won Best New Art Director at the Singapore Creative Circle Awards. After that he went on to bag over 300 regional and international awards at major shows such as D&AD, The One Show, Cannes, Clio, AdFest and The Spikes. In 2011 besides winning The Creative Director of the Year in the Hall Of Fame award, he was also one of the top 10 highest ranked creative directors in Cannes.
For the past 15 years, he has been earning his stripes with stints at Lowe, BBDO, O&M, M&C Saatchi, 10am Communications, JWT, before landing his current position at DDB Singapore.
As Creative Director at DDB Group Singapore, he has forged relationships with both clients and within the creative department to achieve one goal: To create work that works wonders and delivers results in the market place.
During his time at the agency group, Thomas has helped create work that has made DDB the most awarded Singapore agency at Cannes, D&AD, the One Show, Spikes Asia, AdFest and the Creative Circle Awards 3 years in a row.
Ajay Kaul, Executive Director Global Brand Communications, Lenovo will lead the 2013 Jury panel of The Festival of Asian Marketing Effectiveness in its search for Asia Pacific's best marketing effectiveness work. The winners will be announced and celebrated at the illustrious Festival of Asian Marketing Effectiveness Awards Ceremony on 9 May 2013.
Ajay has over 19 years of global marketing and executive management experience, and has been part of the Lenovo family since June 2006. Based in Bangalore, Ajay manages the Global Brand Communications and analytics hub of over 150 advertising and marketing professionals that are responsible for developing marketing communications for over 50 countries.
Prior to relocating to Bangalore, Ajay was based out of Lenovo’s global headquarters in Morrisville, North Carolina USA, where he managed Lenovo’s Global Direct Marketing and Business Intelligence functions. In this role, he was responsible for driving the strategy and enablement of cloud based CRM systems and building a global direct marketing platform. He played a leadership role in building a business intelligence infrastructure for Lenovo’s US business and helped align Lenovo’s sales strategy based on BI.
Ajay joined Lenovo from Dell, where he was based out of the company’s global headquarters in Round Rock Texas. He served there for eight years and has held various roles at Dell including brand management, marketing ops and pricing functions. He played a key role in establishing Dell as a #1 SMB brand in the PC category in North America.
An MBA graduate of the Carlson School of Management at University of Minnesota, Kaul also has an undergrad degree in Electronics and Telecommunications engineering from India’s National Institute of technology Srinagar and has attended executive education programs at University of Texas, Austin.
Emerson Network Power, a business of Emerson and a global leader in maximizing availability, capacity, and efficiency of critical infrastructure, announced that it will combine the capabilities of its TrellisTM platform with IBM IT service management (ITSM) software to significantly optimize the management of data center resources.
Integrating IBM software with Emerson’s Trellis platform will provide real-time visibility from IT applications, through infrastructure components, and all the way to the power grid, enabling holistic management of the data center ecosystem. This information can be used to improve energy efficiency and space and capacity utilization, enable rapid problem management and resource provisioning, and improve operational efficiency, all of which reduce the risk of downtime and enhance the delivery of IT services.
The combined capabilities of Emerson’s Trellis platform and IBM software will also enable data center managers to understand the true costs of running an application with metrics like watts per workload, calculate its resource demands in real-time, and dynamically provision physical and logical resources to support the application efficiently and cost-effectively.
As part of this collaboration, IBM will resell the Emerson Trellis platform as its DCIM /solution.
Publicis Groupe will merge Digitas and LBi, to form the leading, fully integrated global digital agency network, with digital marketing and technology capabilities at the core. The new network, to be named DigitasLBi, will be led by LBi Chief Executive Luke Taylor, who has been appointed DigitasLBi's Global CEO.
Highlighting Publicis Groupe's leadership of the crucial, fast-moving digital sector, DigitasLBi will be the most complete digital agency network in the world, leveraging the longstanding dominance of Digitas in the USA - where it is the largest digital agency - together with LBi's strong position in Europe and the leading position enjoyed by both agencies in Asia Pacific.
Digitas and LBi share strong grounding in digital, including data, direct, social, search and platform delivery. Pooling these cutting-edge skillsets, DigitasLBi's outstanding service offering will provide clients with unique depth and breadth of expertise across the widest range of digital disciplines, including strategy and analytics, performance marketing, service design, e-commerce, brand strategy, content development, mobile, market research, CRM, search and social media.
The new digital network's "end-to-end" proprietary technology suite will include LBi's Audience Engagement Platform as well as Digitas' CRM365 Intelligence Platform and award-winning BrandLIVE. The combination of these technologies and surrounding services will allow DigitasLBi to form a uniquely perceptive view of the customer and distribute creative content efficiently across earned, owned and paid media channels, driving marketing effectiveness and delivering better value to brands.
As Global CEO of DigitasLBi, Luke Taylor will report directly to Bob Lord, CEO of Publicis Groupe's Digital Technology Division. A team of senior LBi, Digitas and Publicis Groupe executives will oversee the merger process under the leadership of Stephan Beringer, CEO, Digitas and Razorfish International, ensuring flawless delivery of the newly enhanced service offering to clients in every geography.
Sitting alongside sister Publicis Groupe digital brands Razorfish and Rosetta, DigitasLBi cements Publicis Groupe's ambitions in this critical area for its clients and the future of the communications sector. Publicis Groupe's share of revenue derived from digital operations is now over 35%, enhancing its ability to deliver innovative and best-in-class services to clients.
DigitasLBi will comprise 5,700 best-in-class digital and technology experts in 25 countries around the world.
Colin Kinsella continues in his role as Chief Executive, Digitas North America, while Ewen Sturgeon remains Chief Executive of LBi, Europe, Middle East and Asia.
MediaCorp selected Tvinci, a leading Pay-OTT Platform provider, to power its new cross device lifestyle service, Toggle. The deployment is Tvinci’s first in the Asia Pacific market as it looks towards expansion in the region.
Toggle will be available on PC, iPhone, iPad and connected TV. The service is available to consumers as a subscription service or as a pay per view service, and offers both linear and video on-demand (VOD) content, and access to a library of over 1,000 hours of programming. Toggle's launch is a first for Singapore, as it enables a leading media company to compete with local operators creating a paid TV service. The service is being launched in Singapore and will be rolled out internationally in the future.
Toggle provides rights protected content across iOS, Android and Windows devices using Tvinci's multi-DRM capabilities: supporting Microsoft PlayReady and Google's Widevine DRM simultaneously, depending on the device. Tvinci also allows Toggle users to rate, share and interact around TV shows, with Twitter and Facebook integrated into the service from the backend level to the interface.
Ogilvy Public Relations (Ogilvy PR) launched a new global digital influence service called Digital Influence for B2B, designed to help business-to-business (B2B) companies adapt to the changes that have occurred in how B2B buyers are seeking information and opinions of others when considering a purchase.
The new service for driving awareness and sales consideration is led by an integrated, global team of specialists including B2B communications experts, social media experts and sales enablement experts. The interdisciplinary team includes Ogilvy PR’s Technology Practice, Social@Ogilvy and Leopard (www.leopard.com), Ogilvy’s B2B sales enablement group. The team’s combined experience provides clients with unmatched understanding of the roles that content, customer sentiment and endorsement, and channel uniquely play within B2B environments.
The Digital Influence for B2B buyer journey-based service launches with six solutions:
- Content driven thought leadership;
- Search and content optimization;
- Socially enabled sales force;
- Community marketing;
- Influencer engagement and activation;
- Social product marketing.
The new offering is firmly grounded in the B2B customer journey, and an appreciation of how it has changed with the advancement of digital communications and social media.