Friday Nov 16th

RTB House’s multi-layer brand safety mechanism has natural language processing at its core
RTB House has adapted its multi-layer brand safety mechanisms to tailor itself for each brand’s policies.
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Ooyala Flex Media Platform automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distributors
Ooyala will provide extended support for the Interoperable Master Format (IMF) with the Flex Media Platform, Ooyala’s flexible and configurable content supply chain optimization platform that automates tasks, simplifies workflows and speeds up the time-to-market for content creators and distri ...
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With the acquisition of Marketo, Adobe expands its B2B impact
As you probably already heard, Adobe entered into a definitive agreement to acquire Marketo, the market-leading cloud platform for B2B marketing engagement. For the grand sum of $4.75 billion, Marketo’s engagement platform can then be added to Adobe Experience Cloud
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PHD and Volkswagen launch Engine for data-driven advertising
PHD announced the launch of Engine, a specialist unit built for automotive brand Volkswagen, which has been designed to capitalize on the volume of anonymous data being generated by consumers researching cars online. The new approach, which will roll out globally in Q4 this year, will ensure Volkswa ...
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Powerful machine learning and analytics platform Cloudera Enterprise 6
Cloudera, Inc., the modern platform for machine learning and analytics optimized for the cloud, announced the availability of Cloudera’s most powerful platform for data warehousing and machine learning - Cloudera Enterprise 6.0.Cloudera also announced Cloudera Altus hybrid cloud innovations th ...
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Marketers struggle with consumer-first approach, survey reveals
In a worldwide call for better respect for consumer privacy and relevant advertising experiences, a new report from MediaMath shows that although the majority of marketers understands the commercial importance of focusing on the consumer experience, many of them are still failing to adopt best pract ...
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Advanced Data Modeling
Programmatic advertising is currently celebrated and high on marketers’ agenda, taking into consideration that worldwide around 30% of digital media budgets are programmatically invested.
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What does digitalization and the trend towards data-driven models mean for marketing employees?
Marketing has many years of experience in the use of digital media and, in part, marketing automation. Some marketers are even using Big Data and Predictive Marketing successfully by now. Consistent digitization includes processes as well as business models and data-driven (as opposed to data-inform ...
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Lead Scoring means measuring willingness to buy – constantly
Lead scoring is a method that can be used to measure and optimize the success of marketing activities among potential customers. Apart from that, it can be automated software-based and is therefore an important function of marketing automation software packages such as HubSpot, Marketo, Act-On, Orac ...
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PocketCon Creative Gallery calls fandom artists to join in
PocketCon, a decentralized ecosystem for digital creativities and a blockchain based marketplace, is an entertainment platform for digital creators and fan communities to get in-touch, interact and trade products. The platform offers a revolutionary way for artists and content creators to work and c ...
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Irdeto’s multi-DRM solution provides Alibaba Cloud customers with an efficient way to securely deliver OTT services across multiple devices
Alibaba Cloud, the cloud computing arm of Alibaba Group, has selected Irdeto Rights to simplify OTT content protection for its customers. Irdeto’s multi-DRM solution, including ChinaDRM, PlayReady, Widevine and FairPlay support, will enable content owners and operators to quickly deploy OTT se ...
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Social media seen as critical channel for delivering a consistent customer experience
Hootsuite just released its Social Media Barometer Report 2018, a global survey on the importance and use of social media within small, medium and enterprise organizations across industries.
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Tag management provides structure in online marketing
Whether analysis, retargeting, A/B-testing or affiliate marketing: For each of these campaigns, a so-called tag per website must be set to collect the desired data about the website visitor. The task of online marketing experts is then to evaluate and use the data in a targeted manner.
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To ensure growth, you will need to be disruptive
Every year, Kantar Millward Brown calculates the brand values of more than 2,000 international brands, which are listed in the global database BrandZ. A recent analysis shows that less than 10% of these brands increased their value between 2014 and 2017.
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Red Hat Ansible Tower 3.3 provides increased control, rich integration, greater scalability and container support
One of the world's leading provider of open source solutions, Red Hat, announced the general availability of Red Hat Ansible Tower 3.3, the latest version of its enterprise framework for automating and orchestrating IT operations. It includes an updated user interface, improved scaling and the abili ...
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MediaMath announced new Native Ad offering
MediaMath announced the launch of new creative management offerings and supply partnerships that fully integrate native advertising into its omnichannel DSP, empowering clients to leverage a single platform to manage a larger share of their media spend using a creative format that has proven to be m ...
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Priceless® experiences rolling out for League of Legends esports community
Mastercard announced a multi-year partnership with Riot Games to become the first global sponsor for League of Legends esports, the largest esport in the world. This first-of-its-kind global agreement signifies Mastercard’s support of the esports community and further diversifies the technolog ...
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Smarketer’s AI-driven Google algorithm delivers data-driven decisions with even better campaign results
To get the best possible results with Google Ads, marketers create sophisticated campaigns based on search terms, products, users' location or devices. Now even more efficient results can be achieved with the new AI-driven Google algorithm, that delivers data-driven decisions and better campaign res ...
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Thinking of yourself as a busy person can boost your self-control
Busyness is often thought of as a modern-day affliction, but it can also help you delay gratification and make decisions that benefit you in the longer-term, according to new research from the global business school INSEAD.
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Blockchain technology – trendsetter and transformer
The trending topic in IT, Blockchain, keeps the tech industry currently on its toes, as the distributed, decentralized database of blocks is considered impossible to get hacked: Many different servers verify algorithms for storing and uploading information, besides allowing all users of the network ...
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8 ways to ‘speak human’ and change the game
Nobody starts out automatically caring about your products or services. They care about how you can make a difference in their lives. No matter the context, all relationships begin with a “handshake moment,” whether literally or figuratively—those first few introductory moments tha ...
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Marketing Automation is much more than just software, useful for any business sectors
Whoever wants to be successful today, needs to provide potential customers with relevant messages in the right place at the right time, especially since digitalization has transformed consumer behavior.
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March 2015 - Video Advertising

VMWare APAC

About Us

As the first ‘pure’ digital publisher in the region, MediaBUZZ has been making an impact in Asia Pacific since 2004. Designed to empower marketers in the vibrant, ever-changing electronic marketing environment, its publication Asian eMarketing covers the digital age and zooms in on the most valuable and indispensable tools of today’s marketers. Circulated weekly to more than 60,000 top management and marketing decision-makers in Asia Pacific, the useful and informative articles support e-marketers in finding a sound marketing strategy, vital for their growing business success.

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