- Category: August 2011
![]() The International Conference on Online Media Measurement (I-COM), is increasing its involvement with the Asia Pacific region by expanding its presence and engaging with local and regional associations that are driving the future of Online Measurement. I-COM focuses on exploring measurement issues facing the Digital Advertising Industry, with the goals of international cooperation, information sharing and working toward consensus on best practices. In order to facilitate the regional engagement, I-COM has appointed Shashank Tripathi as Vice Chair, Asia Pacific. Tripathi most recently held the post of Regional Executive Director, Asia Pacific at StarcomMediaVest Group. Shashank Tripathi is a senior marketer with global experience in 22 countries across three continents, and has been based in Hong Kong, Tokyo, London, Chicago and Singapore. He has also held regional and management roles at Mindshare, Universal McCann, Leo Burnett, Dentsu and PriceWaterhouseCoopers. He has had diverse exposure to marketing strategy, media, public relations and analytics with the world’s leading consulting firms and networks, and brings this experience to his position at I-COM. |
![]() Mediabrands appoints Marcelo Alba as Regional Communications Planning Director, Asia Pacific. Based in Singapore, Marcelo will work closely with existing clients across the region providing insights as well as guidance on strategy and planning. Marcelo joins Mediabrands from UM San Francisco, where he had served as Communications Planning Director since 2009. In this role, Marcelo employed custom research technologies that helped clients understand how people make decisions about technology, as well as how different media outlets affect these decisions. His findings helped to influence targeting, creative development, media buying and custom media integrations. Prior to UM, Marcelo was a Creative Strategist at Rock River Music and before Rock River, he was an Account Planner at T.A.G. / McCann-Erickson and started his career as a Junior Account Planner at Publicis & Hal Riney. Throughout his career, Marcelo has won several accolades, including a Grand Prix at the 2008 Cannes for Integrated Campaign as well as Web Film. In his new role at Mediabrands, Marcelo will report directly to Natalie Pidgeon, Head of Strategy, Mediabrands Asia Pacific.
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![]() Network Box PRC officially announced that it is opening a new Sales Office, complete with both state-of-the-art Training and Demonstration facilities, in the southern port city of Jiangmen, China. This new sales office will help serve Network Box clients in Guangdong Province, China. Additional Network Box Sales Offices, as well as Security Operations Centers, are planned for both China, and other parts of Asia, and will be announced at later dates. |