- Category: June 2014 - Video Marketing
The video advertising platform SpotXchange announced it has partnered with DoubleVerify to maximise the quality of video advertising inventory with increased transparency and elimination of non-human traffic.
DoubleVerify is a proven market innovator with the technology and insights that assure brand performance and effectiveness for the world’s largest advertisers online. The company’s solutions create value for media buyers and sellers by bringing transparency and accountability to the market, ensuring ad viewability, brand safety, fraud protection, accurate impression delivery and audience quality across campaigns to drive performance.
SpotXchange’s comprehensive brand safety suite and proprietary anti-fraud technology can now leverage on DoubleVerify’s innovative solutions to enhance their ability to pre-emptively identify and combat fraudulent traffic.
Through the strategic partnership, SpotXchange gains additional solutions for tackling non-human traffic thereby increasing URL transparency, besides having new tools in place to help block bot impressions from the company’s public marketplace, ensuring advertisers are only spending dollars on human impressions.
“Our partnership with SpotXchange will provide the transparency and confidence that advertisers expect in order to move more of their video ad dollars online,” says Wayne Gattinella, CEO at DoubleVerify. “This kind of collaboration is essential to combating the digital fraud that siphons money from every legitimate player across our industry.”
DoubleVerify also provides SpotXchange with an extra layer of insight and visibility into masked URL inventory, one of the greatest challenges facing programmatic media buying, giving advertisers more control over where their ads appear. The deployment will ultimately increase advertisers' confidence in digital media and help to drive higher revenue for publishers focused on maintaining quality inventory.
“Combating fraudulent activity within video advertising has always been a central focus for SpotXchange and our partnership with DoubleVerify is yet another step in ensuring we stay ahead of the issue,” said Mike Shehan, CEO of SpotXchange. “We invest a lot of money in leading technology vendors and dedicated staff to monitor our video ad inventory, but fraud literally steals money away from legitimate publishers, so it’s worth the investment.”
The DoubleVerify partnership represents the latest enhancement and investment into SpotXchange’s robust fraud prevention and brand safety suite. In addition to the company’s own proprietary technology, SpotXchange uses a number of third-party vendors to combat various issues facing the industry around fraud and non-transparent inventory. Not to mention that the company also has a vigilant internal brand safety team that constantly monitors the SpotXchange marketplace to identify fraud.