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- Written by Shaqeez
- Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content
- Friday, 18 February 2022 11:11
Over the past five years, YouTube has invested heavily in a framework they call the 4Rs of Responsibility as a core tenet in their commitment to protect their community. Using a combination of machine learning and people, their focus is removing violative content quickly, raise up authoritative sour ...
- Written by Shaqeez
- Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing
- Friday, 18 March 2022 13:31
Whether it be marketing materials, website content, pitch decks or contracts, for the majority of employees, creating content is a daily to-do and for some even the most important component of their job. However, many of them fear errors in released documents, and thus risks for their own brand, as ...
- Written by Shaqeez
- Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content
- Friday, 11 February 2022 13:39
Since social media is gaining in importance in our everyday lives, marketing and sales teams must adapt to these consumer habits. Today’s customers expect relevant, personalized, and up-to-date content; therefore, traditional methods of cold calling and email marketing do not do justice to thi ...
- Written by Shaqeez
- Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing
- Friday, 18 March 2022 11:25
VoicePing, a Japan-based start-up established in 2019, focuses on developing and providing intuitive, realistic virtual experiences, including virtual office environments. As demand for immersive digital experiences grows, the company started actively developing a variety of VR-related services thro ...
- Written by Shaqeez
- Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content
- Friday, 11 February 2022 13:21
With metaverse gaining popularity in 2021 and the COVID-19 pandemic forcing people to be online for longer hours, the race is getting heated up among the global industries to adopt the simulated digital environment.
- Written by Shaqeez
- Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing
- Wednesday, 16 March 2022 15:50
Interactive visual marketing platform Wootag is expanding its business just a month after closing its $1.7 million Series A funding round from Wavemaker, Cornerstone Venture Partners Fund (CSVP) and SEED Capital.
- Written by Shaqeez
- Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content
- Friday, 11 February 2022 13:05
Alibaba Group, a Worldwide TOP Partner of the International Olympic Committee (IOC), has unveiled its brand-new virtual influencer for the Olympic Winter Games Beijing 2022.
- Written by Shaqeez
- Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing
- Friday, 11 March 2022 14:09
The Internet Corporation for Assigned Names and Numbers (ICANN) kicks off the first Domain Name System (DNS) Forum in Asia Pacific (APAC) this week from 30 March to 1 April 2022. ICANN is an international, non-profit organization that coordinates the DNS and plays a key role in ensuring a global, ...
- Written by Shaqeez
- Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content
- Friday, 11 February 2022 12:47
Over 2 billion people around the world use WhatsApp, and it is the most popular messaging application in Southeast Asia. As the number of people using this app will continue to rise with the growth of digital consumers across the region, brands and businesses will need to better connect and communic ...
- Written by Shaqeez
- Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing
- Friday, 11 March 2022 13:58
MadManga will launch its first-ever manga-focused NFT (Non-Fungible Token) series this spring, with each series consisting of a collection of chapters. FOMO Stones will be the beginning of an unprecedented and exciting genesis to the MadManga adventure. The FOMO Stone NFT will be the first of its ki ...
- Written by Shaqeez
- Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content
- Friday, 04 February 2022 12:44
Reachbird, the influencer marketing agency acquired by adesso last year, has surveyed experts for the fourth time in a row and compiled the most important trends for the new year.
- Written by Shaqeez
- Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing
- Friday, 11 March 2022 13:30
The goal of content scoring is to place the right topics in the right place at the right time to achieve maximum impact which requires content and the associated requirements being strategically well planned and prioritized accordingly.
- Written by Shaqeez
- Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content
- Friday, 04 February 2022 11:15
Social media is no longer synonymous with the younger generations. The likes of TikTok and Instagram have seen a wave of “granfluencers” (people over 55 years of age) becoming more and more prominent.
- Written by Shaqeez
- Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing
- Friday, 11 March 2022 13:09
MATSUKO, the first creator of a software-only solution for holographic communication, will premiere its technology as a finalist in the Extended Reality & Immersive Technology category for the 14th annual SXSW Pitch® (formerly SXSW Accelerator) tomorrow. Out of the 655 companies that applied ...
- Written by Shaqeez
- Category: February 2022 - Social Media & Influencer Marketing: Social Commerce & User Generated Content
- Friday, 04 February 2022 10:50
Globally, there are now 4.62 billion social media users and growing, up more than 10 percent year-on-year: 424 million additional users brought the total number of social media users to more than 58% of the world's population.
- Written by Shaqeez
- Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing
- Friday, 11 March 2022 12:49
The term “Metaverse” is not only finding its way into everyday exchanges across the web, pop culture and mainstream news media discourse, but also into closed-door corporate discussions as industries ruminate on if—and how—to be an early adopter of this modality. This underst ...
- Written by Shaqeez
- Category: February 2022 - Appointments & Announcements
- Thursday, 03 February 2022 17:42
Singapore-based Princeton Digital Group (PDG) has closed an equity investment from Mubadala Investment Company as a lead investor for $350 million. Both existing shareholders in PDG, Warburg Pincus and Ontario Teachers' Pension Plan Board, also invested in this round, with the total exceeding half ...
- Written by Shaqeez
- Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing
- Friday, 11 March 2022 12:29
What to do when it feels like every topic has already been written about? Well, then the following tips might help you in creating new topics and content.
- Written by Augustine
- Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing
- Friday, 25 March 2022 13:12
The impact of the current conflict between Russia and Ukraine is far-reaching and will impact Asia Pacific in the short and possibly long-term in a recently published impact analysis: IDC reiterates that sanctions, commodity shortages, and higher prices for oil and gas as well as other essential goo ...
- Written by Shaqeez
- Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing
- Friday, 04 March 2022 13:36
Yahoo unveiled its latest ad solution, Video Lite, in the Asia Pacific region (APAC) that intends to help brands enhance their video assets for a stronger storytelling experience. Video Lite is Yahoo’s newest feature, available for private marketplace (PMP) campaigns via Yahoo Exchange, that a ...
- Written by Augustine
- Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing
- Friday, 25 March 2022 13:06
Emplifi Social Care has just been launched as part of the Emplifi Unified CX Platform, which empowers teams outside of the service center to help support the volume of customer requests that come in across social media channels. This means that marketing, brand and product teams can respond to custo ...
- Written by Shaqeez
- Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing
- Friday, 04 March 2022 13:14
When shopping online, more and more individual, emotional, and informative shopping experiences are expected. For many it is no longer enough getting served uninspiring product data. They want digital channels with comprehensive information that speaks to them on a personal level. The dovetailing of ...
- Written by Augustine
- Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing
- Friday, 25 March 2022 12:58
Storytelling is one of the most successful techniques of modern corporate communication, especially in digital sales since the majority of customers usually have already made their purchase decision before making the buy.
- Written by Shaqeez
- Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing
- Friday, 04 March 2022 12:48
AnyMind Group, an end-to-end commerce enablement company, announced the public launch of its conversational commerce platform, AnyChat, to help businesses digitize online customer experience and customer support which was limited traditionally to retail assistants in brick-and-mortar retail stores.
- Written by Augustine
- Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing
- Friday, 25 March 2022 12:52
Dreame, a leading online fiction platform from Singapore, announced a partnership with Globook to create audio books based on popular Dreame stories. Building on the success of Dreame's platform, the partnership is focused on the experience of customers and writers. In addition, this new contract wi ...
- Written by Shaqeez
- Category: April 2022 - Marketing Automation: AI, Big Data & Deep Learning
- Friday, 29 April 2022 14:10
Intelligent chatbots and voicebots are effective helpers that relieve employees of recurring inquiries so that they can concentrate on more complex jobs. But with the right software behind it, bots can do much more than just answer questions. A well-trained AI allows chatbots to work more efficientl ...
- Written by Augustine
- Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing
- Friday, 25 March 2022 12:08
With high-quality publication machines in every hand and pocket, there is more content than ever available. Absolutely anyone can produce and publish multimedia content from anywhere in the world in seconds. Unfortunately, most of it is of no interest to many.
- Written by Shaqeez
- Category: April 2022 - Marketing Automation: AI, Big Data & Deep Learning
- Friday, 29 April 2022 13:25
There is a hype around artificial intelligence (AI) for many years already and it has gotten another boost with the announcement of AI being able to write text on its own. How good such AI-written texts are and how the marketing industry can benefit from this technological innovation is, however, st ...
- Written by Augustine
- Category: March 2022 - Content Marketing: Storytelling & Conversational Marketing
- Thursday, 24 March 2022 15:18
FENIX360, an artist-centric platform, is disrupting the traditional artists business with its 360 experiential ecosystem and pay model that will allow artists and creators to retain the majority revenue on the platform.
In an industry that typically favored middlemen, resulting in redundant and unn ...
- Written by Shaqeez
- Category: April 2022 - Marketing Automation: AI, Big Data & Deep Learning
- Friday, 29 April 2022 12:54
As soon as we develop AI-supported models for analyzing human behavior, we simultaneously influence the shaping of society. However, existing methods for analyzing social phenomena may not be able to cope with this "feedback mechanism". It is therefore particularly important to be vigilant when arti ...
